Greg Isenberg

CEO of Late Checkout, a holding company for community-based businesses

I'm the CEO/Co-Founder of Late Checkout, a holding company with a portfolio of internet businesses. 

Previously, I was the Head of Product Strategy at WeWork, an Advisor at TikTok and an Advisor at Reddit. I was the Founder/CEO of Islands, a messaging/community app that was acquired by WeWork.  I was the Founder/CEO of 5by, a leading video discovery app which got acquired by StumbleUpon.  I helped build one of the internet's most popular financial education communities Wall Street Survivor (acquired). 

I've helped build communities and technology products for brands like Microsoft, FedEX, NASCAR, TechCrunch and Wordpress. 

I've been featured on places like Vanity Fair, Forbes, Mashable, Fortune Magazine, L.A Times and have won Webby Awards.

LINKS to a few of my companies in my holdco 🔗

gregisenberg.com (my guides, podcast, sign up to my weekly newsletter for updates)
latecheckout.agency (product design agency that works with executives from Dropbox to Nike to Shopify)
thevibemarketer.com (community for people into marketing with AI)
ideabrowser.com (the #1 place to find startup ideas and trends on the internet)

CEO & Co-Founder 

Late Checkout is a holding company that builds, acquires and incubates cash-flowing businesses that are powered by internet audiences and communities.

Learn more about our businesses at https://latecheckout.studio and work with us.

i found a github repo that lets you spin up an ai agency with ai employees

engineers, designers, growth marketers, product managers

each role runs as its own agent and they coordinate to ship ideas

10k+ stars in under 7 days

1. engineering (7 agents)
frontend, backend, mobile, ai, devops, prototyping, senior development

2. design (7)
ui/ux, research, architecture, branding, visual storytelling, image generation

3. marketing (8)
growth hacking, content, twitter, tiktok, instagram, reddit, app store

4. product (3)
sprint prioritization, trend research, feedback synthesis

5. project management (5)
production, coordination, operations, experimentation

6. testing (7)
qa, performance analysis, api testing, quality verification

7. support (6)
customer service, analytics, finance, legal, executive reporting

8. spatial computing (6)
xr, visionos, webxr, metal, vision pro

9. specialized (6)
multi agent orchestration, data analytics, sales, distribution

what i like about this approach is the framing

instead of one big ai agent trying to do everything, you structure it more like a company. specialized agents, clear responsibilities, workflows between them

im curious to see what this actually feels like in practice and if its any good (do your own research)

but as always will share what i learn in public on LI, X, IG and my pod the startup ideas podcast

one thing is for certain and it reminds me

the future belongs to those who tinker with software like this

CEO of Late Checkout, a portfolio of internet companies

4000 people laid off today at Block (almost half the company) and the reason is AI

“we're already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company. and that's accelerating rapidly” - jack dorsey

this is unfortunate yet just the beginning. hundreds of thousands if not millions will lose their jobs.

New jobs will be created and many will become entrepreneurs and build ai native businesses

send this to a friend

note: i've noticed in uptick on http://ideabrowser.com of people looking for startup, ideas trends who've been recently laid off

"Things I wish someone told me before I almost gave up on OpenClaw"

the future of building saas

1/ start with a sub-niche inside a big market
2/ map their daily workflow end-to-end
3/ identify where money changes hands
4/ spot the repetitive mechanical steps
5/ quantify the cost of those steps
6/ create scroll-stopping content around that workflow
7/ study which posts get saves, replies, and dms
8/ double down on the organic angles that convert
9/ run paid ads on proven organic winners
10/ capture emails from day one
11/ manually perform the workflow yourself
12/ document every step precisely
13/ separate judgment tasks from mechanical tasks
14/ turn mechanical tasks into structured agent workflows
15/ design agents to complete full tasks, not suggestions
16/ connect to real tools: email, slack, notion, crm, stripe
17/ add orchestration, retries, and verification checks
18/ store user preferences + long-term memory
19/ launch narrow with high-touch onboarding
20/ publish measurable proof: revenue, hours saved, errors reduced
21/ move pricing from per-seat → per-task
22/ shift to outcome pricing tied to revenue created
23/ increase pricing as value compounds
24/ expand into adjacent workflows within the same niche
25/ orchestrate multiple agents across the full lifecycle
26/ build switching costs through data + memory
27/ turn power users into public case studies
28/ hire operators from inside the niche
29/ reinvest profits into distribution + product depth
30/ become the default execution layer for that sub-niche

this is how 3 person teams build 100m companies

what a time to be building

note: find startup ideas on ideabrowser.com

how to build an ai native vertical saas in the claude cowork era:

1. pick a sub-niche inside a large, profitable market
2. map one recurring workflow that drives revenue or saves time
3. write the workflow step-by-step like you’re training an intern
4. separate mechanical steps from judgment calls
5. connect claude to the actual stack: crm, sheets, inbox, slides, contracts
6. remove exports and copy-paste from the process
7. collapse raw data → reasoning → finished output into one session
8. store every output so context compounds over time
9. turn your best prompts into named, reusable commands
10. build memory around the niche (not generic instructions)
11. package the result as a finished outcome
12. price per report, per memo, per meeting, per deliverable
13. publish the workflow collapsing in real time for distribution
14. use organic traction as signal before running paid ads
15. expand into adjacent workflows inside the same vertical
16. layer governance and approvals where required
17. become the default operating layer for that sub niche
18. repeat the model in the next vertical once memory and distribution compound
19. good times

claude can now sit inside real enterprise tools:

– google workspace
– excel + powerpoint
– crm systems
– prospecting tools like apollo + clay
– traffic data like similarweb
– contracts via docusign
- etc etc

that means the model sees the full workflow

the opportunity for you

find a niche.
collapse a workflow.
package the outcome.
own the memory.
expand from there.

that’s how ai native saas gets built now

it's a wonderful time to be building

Daniel Markovits

Creators + Community + Sports @ LinkedIn | Venture Scout | I help CEOs, execs, VCs, athletes & brands stand out and build authority

I’m a community builder and strategist obsessed with how people - founders, execs, athletes, creators - show up online and build trust at scale.Today, as CCO at Shake, I help B2B founders turn their ideas, experiences, and point of view into a content engine that drives authority, credibility, and long-term organic demand. We call it founder-led marketing: using the founder’s voice as the most powerful acquisition channel a business has. When done right, it makes sales easier, trust faster, and brand-building more human.Before Shake, I spent years at LinkedIn shaping how top leaders show up on the platform. I worked across editorial, product, and creator partnerships. Onboarding world-class talent like Lewis Hamilton, helping executives communicate with clarity and personality, and launching scaled video programs that grew community engagement across markets. I’ve supported 500+ high-impact members, from CEOs to rising operators, helping them grow their audience, sharpen their story, and build influence that actually moves people.My path has never been linear.. I’ve simply followed what made me curious: how communities form, how stories spread, and how the right piece of content can unlock opportunities for people. That curiosity has taken me from Tel Aviv to London and through roles that mix editorial instinct, product thinking, and deep talent partnership.At the core, my work has stayed the same:I help people communicate with more clarity, more confidence, and more humanity - so they can build the kind of presence that opens doors.If you care about founder-led marketing, storytelling, or the future of how leaders build trust online, we’re already speaking the same language.

Co-Founder

Club created to serve as a continuous bond between the diaspora community and the State of Israel.

• Successful crowdfunding campaign & world wide media coverage
• 150+ players from 25 different countries 
• Currently in Liga Gimel (5th division) of the Israeli Football League

Dani Markovits

MARCH UPDATES 🚨

A lot of people are asking what’s going on with LinkedIn right now. 

Reach feels different. Certain posts are flying. Others are disappearing.

I'll do my best to explain this in simple terms. 

LinkedIn changed fundamentally in February 2026. 
(and  in my opinion..  it’s a good thing)

The new algorithm doesn't count your likes anymore - it reads your post and decides if you actually know what you're talking about. 

The old LinkedIn algorithm was simple: more likes, comments and shares meant more reach. The new one - called 360Brew - actually reads your post. 

Here's what that means in practice: 
1) Your About section and Headline are now 'context tags'. If what you post doesn’t match your stated expertise, distribution is limited. The algorithm isn’t just evaluating a post.. it is also evaluating YOU. 

2) Comments are now 15x more valuable than likes. A good comment means someone actually stopped, thought, and responded. 

3) 'Dwell time' is now a ranking factor. Saves, sends, and time spent reading matter more than how quickly something gets a thumbs up. 

4) Relevance beats recency. Good content reaches people interested in your topic - well beyond your first-degree network. 

My biggest TAKEAWAY: Stop writing posts that could have been written by anyone. 

Personal experience > generic advice

CCO @ Shake Content | Ex LinkedIn | I help CEOs, execs, VCs & brands stand out and build authority on LinkedIn

A big milestone for Shake Content.

A bigger one for me personally.

A few months ago, we started working with Thomas Hitzlsperger.

He’s our first athlete / football client (but certainly not the last).

When I was at LinkedIn, I spent a lot of time trying to make sport a real focus on the platform. It wasn’t straightforward.

There was a genuine question around whether sports personalities “belonged” on LinkedIn. Whether the audience would care. Whether it made sense beyond the obvious PR posts.

But I believed there was something deeper there.

Elite sport is leadership.
It’s decision-making under pressure.
It’s culture, reinvention and second careers.

Over time, we built momentum. More athletes came on. More stories were told properly.

Now, at Shake, we get to work closely with Thomas on shaping his voice: not just as a former player, but as an executive and leader building the next chapter of his career.

That feels full circle.

We’re only a few months in, but the response has been strong. And the conversations happening behind the scenes are even stronger.

There’s serious opportunity for sports personalities on LinkedIn.. if it’s done with intention.

We’re just getting started.

Hot take: the most viral posts are often the least useful.

Usefulness requires specificity.. and specificity limits virality.

The posts that actually change your thinking rarely spread widely.

They’re too niche, too honest, too practical.

But they’re the ones founders get clients from.
They’re the ones executives build authority with.
They’re the ones that lead to real conversations.

Virality gets you attention - usefulness gets you outcomes.

You can optimise for both.

But if you have to choose, usefulness wins every time.

We’re hiring our first Account Manager at Shake.

Who wants to build with the UK’s leading LinkedIn agency?

This is a big moment for us. We started Shake Content to do things differently - founder-led, content-first, deeply embedded in how LinkedIn actually works. 

Since then, we’ve grown to a team of 8 across London and Cairo, working with ambitious founders, executives and elite athletes… and we’re just getting started.

This isn’t a traditional account management role. It’s high ownership, high exposure, and a genuine opportunity to shape the accounts team from day one. 

If you’re excited by responsibility, momentum, and building something that’s becoming category-defining in the UK market, we’d love to hear from you.

JD in the comments.

Come shake it up with us. 🚀

My 4-year-old daughter asked me what I do for work.

I had no IDEA what to say

Which got me thinking

What if I create the first LinkedIn Kids Glossary?

A very 'serious' book that explains LinkedIn in terms a 4-year-old would understand.

For example:

1) Recruiters
Kid definition: People who call you right after you’ve eaten lunch and ask if you “have a moment.”

2) Sales Navigator
Kid definition: A treasure map for finding people who definitely don’t want to talk to you.

3) Thought Leader
Kid definition: Someone with lots of thoughts. And makes sure you hear them.

I’m half joking.
Half… not.

Would you read this? 

Or should I figure out how to explain my job before she runs off again? 😆

We’re recording Episode 2 of What Just Happened later this month.

Which means it’s time to ask:

What actually happened on LinkedIn this month? 
What caught your attention?
What’s your LinkedIn hot take right now?
What feels 'in' & what already feels out?

Any features / trends / behaviours we should unpack?

The idea behind WJH is simple: talk about what people are already thinking… just say it out loud.

So before we hit record  - I’d love your input.

Drop your takes below 👇

PS: should we turn this image of Harry into merch?

The one you’ve all been waiting for…

The What Just Happened Ep.1 blooper reel.

Mostly serious LinkedIn analysis. Mostly.

Also… a surprising amount of 'Dani, Dani… Dani.'

And an unexpected Danny Zuko cameo (out of nowhere). 

Episode 2 coming soon 🍿 

#WhatJustHappened

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The Battle

Greg Isenberg

Dani Markovits

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taplio

The Battle

Greg Isenberg

Dani Markovits

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Isenberg's LinkedIn Performance

Performance ScoreDani Markovits's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGreg Isenberg's LinkedIn Performance