WMR Group

Digital Advertising Specialist

Studio Cappello [WMR]

Brainpull

Advertising Specialist

Università della Valle d'Aosta

Per il corso di Marketing & Management ho tenuto una lezione che aveva come tema centrale il ruolo dell'advertiser in un'agenzia di marketing.

Guest Lecturer

Growthers

Digital Strategist & Performance Marketing Specialist

EatHappy Italia 

Marketing & Communication Assistant

Deutsche Bank Italia

Addetto alla clientela

Crédit Agricole Assurances

Product Marketing Assistant

CIZETA MEDICALI S.p.A.

Marketing Assistant

Giuseppe Caruso

Siap Srl

Chief Marketing Officer

• Management of software enhancements for a business travel product.
• Coordination between development teams, managers, and stakeholders, ensuring alignment and successful launch.
• Conducting end-to-end pre-launch testing and managing communications with all stakeholders.
• Definition and implementation of marketing, branding, and product visibility strategies.

Fractional Marketing Manager & PM

• Development and implementation of Growth Hacking strategies for clients, focused on user acquisition, activation, and retention.
• Optimization of conversion funnels through A/B testing, automation, and viral marketing.
• Consulting on digital marketing, SEO, SEM, content marketing, and social campaigns to enhance visibility and conversions.
• Data analysis and creation of dashboards for monitoring KPIs and improving clients' strategic decision-making.
• Management of workshops and training in Growth Hacking for clients' internal teams.

Head of Growth

Kimera Automobili

• Management of strategic partners for digital transformation.
• Oversight of the development project for a car configurator (VR and online).
• Optimization of business processes to improve operational efficiency.
• Management of the Kimera app project aimed at enhancing the customer experience.
• Integration of various digital platforms as a Project Manager.

Digital Marketing Advisor
• Supervision of the restructuring of the company’s website.
• Coordination and management of the launch of the Evo38 model.
• Management of strategic partners for digital transformation.
• Oversight of the development project for a car configurator (VR and online).
• Optimization of business processes to improve operational efficiency.
• Management of the Kimera app project aimed at enhancing the customer experience.
• Integration of various digital platforms as a Project Manager.

Digital Innovation Advisor

Pit Srls

• Digital Marketing Manager - YouTube channel (+800k subscribers).
• E-commerce management.
• Project Manager for the apps Ghost Finder, Ghost Finder Pro, Ghost Board, and The Prediction (+1 Million downloads).
• Development and launch of the online magazine "Obscura."
• Planning and management of social media marketing campaigns.
• Influencer Marketing.
• Content Strategy (YouTube, Instagram, TikTok, e-commerce).
• Project Manager for cross-channel communication projects aimed at brand development.

► Project Manager during the development of two apps with over 1M downloads worldwide.
► Planning and development of the marketing strategy for the launch of two books with Sperling & Kupfer.

Gino Spa

• Definition of the Digital Marketing strategy for all the Group's brands.
• Management of the Digital Marketing Budget.
• Management of the Digital Marketing Action Plan.
• Coordination of the content development team using Agile methodologies (Scrum, Kanban) across all Digital and Social Media platforms.
• Development of e-commerce strategies.
• Management of project and evolutionary initiatives, as well as coordination of the supplier team responsible for implementation activities.
• Application of GDPR in digital marketing with in-depth knowledge of privacy by design principles, consent management, and privacy impact assessment.

► Project Manager during the Group's Digital Assessment for the implementation of the new CRM and DMS.
► Coordination and management of the Go-To-Market strategy for the new Online Store.

Digital Marketing Manager & Project Manager

DoggyPop

Responsible for the comprehensive coordination of cross-channel strategies for brand positioning and business development. 
Key activities:
• Launch, management, and monitoring of digital marketing campaigns, including partnerships with external agencies.
• Development of the e-commerce strategy and supervision of operations for related stores (Amazon, eBay, and proprietary website).
• Definition of pricing and promotions aligned with target margins.
• Point of reference for personnel management, training, and development.
• Coordination of retail operations and maintenance of high-quality customer service standards.
• Negotiation with major national and international suppliers.

Head of Marketing & Retail Operations

Budget Rent a Car

• Department Manager, Project Manager for the management of the entire life cycle of strategic marketing initiatives both online and offline.
• Conducted market analysis to support yield management. Defined pricing policies, promotions, and dedicated tariffs.
• Data analysis and reporting to management on revenue trends by channel.
• Key point of contact for commercial partners, event organization, brand development, and multi-platform advertising.
• Statistical analysis of market positioning and pricing benchmarks.

► Managed product placement agreements with RAI and dedicated promotional campaigns during film premieres for 21st Century Fox.
► Organized a team-building event/trip for 60 employees.
► Responsible for the corporate presentation to a foreign investment fund.

Marketing coordinator

Cinelandia Spa

• Management of processes and related customer service staff
• Introduction of new food products. Sales analysis for each product to set up additional cross-marketing initiatives.
• Conducting internal audits aimed at ensuring service quality.
• Organizing staff shifts and providing on-the-job training.

► Development and oversight of food service points within Multiplexes (Lombardy, Valle D’Aosta, and Piedmont areas), launch of new products, and statistical analysis.
► Maintaining high-quality customer service standards during Multiplex operations (1,600 seats per show, with 10 screens).

Skills: Marketing · Microsoft Excel · Management · Organizational skills · Retail Operations · Team leadership · Strategic Human Resources Leadership

Multiplex Manager

I believe in marketing that listens.

After more than fifteen years in communication and digital marketing, I now help brands and people grow with method, empathy, and vision.

I work on strategy, planning, and omnichannel project development, following every stage — from market analysis and budget management to the coordination of creative and digital teams.

With a degree in Multimedia Languages and a specialization in Digital Communication and Project Management, I believe that technology and humanity must coexist: the first to evolve, the second to give meaning.

I talk about strategic marketing, education, and the future of travel — because my work always begins with one question: how can we create real value, together?

👉 If you’d like to share ideas or collaborations, feel free to message me here on LinkedIn.

Areas of Expertise

◆ Digital Marketing
◆ Team Leadership
◆ Public Relations
◆ Project Management
◆ Mentoring
◆ Data Analysis
◆ Omnichannel Strategy

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The Battle

Giuseppe Caruso

Giacomo Badino

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