You have two ways to do things in life. 
You can do things the way you always did, or you can strive to find new ways, test new approaches, and build new paradigms.
If you meet me along your way, you'll often find me pursuing the latter.

-----

I'm a professional with 13 years of experience in digital companies, with a strong focus on b2b business development strategy and growth.

I am a status quo challenger, an analytical decision-maker, a manager who considers integrity, accountability, and empathy as the most important values, leading by example and serving as a motivation for others.

During my work experience, I have:

• sold 16M+ EUR in products/services
• grown the YoY revenues of +500% in 3 years
• built from scratch a funnel and generating 200% of the previous year's sales results
• built teams by hiring +30 SDRs, Account Managers, Account Executives, Customer Success Managers
• participated in a company merger
• built from scratch a growth department

At Textbroker I am responsible for new business development and the launch and go-to-market strategy of Textbroker's new service and product areas.

If you want to get in touch, email me at giuseppe.colucci@textbroker.eu

Giuseppe Colucci

A huge thank you to all the speakers, sponsors, and attendees who made the #SEOFOMO x Berlin SEO & Content Club #11 meetup truly special. 

The energy, curiosity, and sense of community in the room were next level. From those who traveled from across Europe to everyone who showed up ready to connect and share. 

Massive gratitude to Aleyda, Ciara, Advanced Web Ranking and Textbroker International for the huge support.

And, of course, to our incredible speakers who brought their expertise from near and far, and everyone who contributed to the conversations that made the night meaningful. 

We loved the passion. The insights. The community. And we can’t wait to do it again in June. 🚀

See you soon.

❤️Another great night.❤️

Thank you all for showing up, and coming to Berlin from all over the place (Spain, Netherlands, UK, France, Sweden, and all over Germany). It has been a special night.

Thanks, Aleyda, Philip, Ciara & all the wonderful panelists (12 BrightonSEO-Main stage-level speakers, on one stage was simply incredible to see).

Thanks, El-Hadi Zahri & the Textbroker International team, one more time, for making this happen.

More photos, and other memories of the night will follow.

Nitin Manchanda Niklas Buschner Jennifer Lapp Sharon Peredo Sahid Gianluca Fiorelli Maximilian D. Muhr Gerry White Sabine Langmann Vanda Pókecz MJ Cachón Yáñez Natalia Witczyk Valen Correa

It was my first SMX - Search Marketing Expo in Munich today.

A nice trip to enjoy the company of El-Hadi Zahri and discuss GTM strategies for our new products and initiatives. (more info coming soon!)

Content-wise, I had the chance to attend 5 talks. Not all lived up to my expectations, but certainly those of Malte Landwehr and Aleyda Solís, for example, did. Or, even, exceeded them.

It has been nice to meet and chat with some smart colleagues, partners, clients, like Hannah Downes, Kerstin van Haastrecht, Thomas Peham, Carlos Peula Jiménez, Jesús Alfaro Aguado, David Gerginov, Nikita Tanskiy.

I have learned a few things, challenged some believes and strengthened some concepts that were already rolling in my mind.

It was certainly nice to hear Malte saying that #Reddit is a great source for AI citations (we're hosting a webinar on the subject on March 24th, if you want to register for free, link in the qst comment ⬇️ ).

Just a pity I had to leave now and skip Day 2. But, after a week of holidays, my backlog is calling and I need to be back to work tomorrow.

See you soon, Munich!

Giuseppe Colucci 📶

CGO @ Textbroker | Helping Marketing leaders understand the future of Search and grow through GEO Strategies, Authoritative Content solutions, Reddit Brand Marketing, and Digital PR | Meetup & Webinar Host

On March 24th, we are hosting a webinar on AI Search, and how Reddit can shape search strategies in 2026.

To register ➡️ Link in the 1st comment.

Textbroker International Serpzilla

How do you track the #ROI of your marketing initiatives on #Reddit? 🤔

Most marketers are flying blind on this, and it's costing them. In this short video, I show a simple methodology I use with my clients.

If you want to go deeper on this, we're hosting a live webinar where we'll cover exactly how to build a Reddit marketing strategy that you can actually measure and scale. Link in the 1st comment.

)Drop a comment if Reddit is already part of your marketing mix: curious how many of you are testing it).

It’s been one week since the edition of the Berlin SEO & Content Club x SEOFOMO meetup and we're all still buzzing.

The energy in the room was unreal. An international crowd of SEOs, content nerds, founders, in-house leads, consultants, all packed together, sharing notes, opinions, doubts, and sharp takes on where search is heading.

Honestly, it felt like a perfect event. Nothing missing.

Well… almost nothing.

Two things didn’t make it:

1️⃣ The legendary SEOFOMO beanies Aleyda sent over got stuck somewhere thanks to “creative” weather conditions.
2️⃣ Actual good Berlin weather. A bit of sunshine, like we have today, would’ve been nice.

In your opinion, what are the three foundational things everyone should know about AI Search to start creating their strategy?

Hint: AI Visibility alone won't help you grow. You need to care for your brand reputation, communicate it consistently, and create opportunities to be cited via trusted off-page sources like Reddit...

𝐘𝐨𝐮 𝐡𝐢𝐫𝐞 𝐜𝐡𝐞𝐚𝐩 𝐑𝐞𝐝𝐝𝐢𝐭 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐨𝐫𝐬 → 𝐪𝐮𝐢𝐜𝐤 𝐤𝐚𝐫𝐦𝐚 → 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐬𝐩𝐨𝐭 𝐭𝐡𝐞 𝐢𝐧𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 → 𝐲𝐨𝐮 𝐥𝐨𝐬𝐞 𝐭𝐫𝐮𝐬𝐭 𝐚𝐧𝐝 𝐝𝐢𝐬𝐚𝐩𝐩𝐞𝐚𝐫 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐀𝐈 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐥𝐚𝐲𝐞𝐫.

Through our new tool (currently in Alpha, Beta opening in May 💡), we tracked 3 brands that showed sharp spikes in Reddit citations. A pattern typical of generic content services. Here's what we found across 90+ posts and comments over 60 days.

Initial results looked promising: 

👍 400+ upvotes in the first month 
👍 Comments appearing in top threads 
👍 Accounts gaining followers steadily

Then something changed. 📉

By weeks 4-5, communities started calling out accounts: "This reads like it was written by someone who doesn't actually use this product", "Why does every post feel the same?", "Fake post." Moderators removed posts. Upvotes dried up. Momentum vanished.

But the bigger problem: Reddit shapes the information environment LLMs learn from. When users flag content as inauthentic, they're not just downvoting: they're signaling it's untrustworthy. That damage extends beyond Reddit into the wider AI-mediated information ecosystem.

The only sustainable Reddit strategy is built on #authenticity, #consistency, and #realexpertise.

Join our webinar on March 24 — "𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐑𝐞𝐝𝐝𝐢𝐭 𝐚𝐧𝐝 𝐎𝐭𝐡𝐞𝐫 𝐎𝐟𝐟-𝐏𝐚𝐠𝐞 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬":

➡️ Why inauthenticity gets detected fast and which signals communities read ➡️ How to build a Reddit presence that survives scrutiny and compounds over time 
➡️ Why Reddit now influences visibility across AI systems 
➡️ How to turn Reddit from a short-term tactic into a long-term asset

Featured speakers: 

"𝐒𝐭𝐨𝐩 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠. 𝐒𝐭𝐚𝐫𝐭 𝐇𝐞𝐥𝐩𝐢𝐧𝐠. 𝐓𝐡𝐞 𝐑𝐞𝐝𝐝𝐢𝐭 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐟𝐨𝐫 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐞𝐝 𝐑𝐞𝐬𝐮𝐥𝐭𝐬" — Cody Christensen, CEO at Textbroker International 
"𝐓𝐡𝐞 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞 𝐨𝐟 𝐄𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐋𝐢𝐧𝐤𝐬 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐆𝐄𝐎/𝐀𝐄𝐎 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐢𝐧 𝟐𝟎𝟐𝟔" — Egor Golovin, CCO at Serpzilla

Join us: https://lnkd.in/duh7nKjT 

𝑇ℎ𝑒 𝑑𝑎𝑡𝑎 𝑐𝑜𝑚𝑒𝑠 𝑓𝑟𝑜𝑚 𝑜𝑢𝑟 𝑝𝑟𝑜𝑝𝑟𝑖𝑒𝑡𝑎𝑟𝑦 𝑡𝑜𝑜𝑙, 𝑐𝑢𝑟𝑟𝑒𝑛𝑡𝑙𝑦 𝑖𝑛 𝐴𝑙𝑝ℎ𝑎. 𝑅𝑒𝑠𝑢𝑙𝑡𝑠 𝑚𝑎𝑦 𝑣𝑎𝑟𝑦 𝑎𝑛𝑑 𝑐𝑜𝑢𝑙𝑑 𝑏𝑒 𝑟𝑒𝑓𝑖𝑛𝑒𝑑 𝑜𝑟 𝑟𝑒𝑣𝑎𝑙𝑖𝑑𝑎𝑡𝑒𝑑 𝑑𝑢𝑟𝑖𝑛𝑔 𝑡ℎ𝑒 𝐵𝑒𝑡𝑎 𝑝ℎ𝑎𝑠𝑒.

Join our Webinar: The Importance of Reddit and Other Off-Page Winning Strategies in 2026

Next Tuesday, March 24th, Textbroker International and Serpzilla join forces and host a webinar focused on #Reddit and other #OffPage strategies that brands should follow in 2026.

We are not claiming to have the perfect recipe, but trying to help by sharing our direct experiences on the subjects.

Join us for an honest, open, knowledgeable discussion. Link in the first comment.

Friends from #Berlin and beyond, this post is for you if...

➡️ You enjoy and have experience in DTC Marketing
➡️ You have prior experience in offline sales and partnerships
➡️ You have an entrepreneurial mindset, but also a busy life (this can be a side gig)
➡️  You speak German fluently 

My friend Vikrant Agrawal is looking for a #Cofounder with a #marketing focus for the brand he co-founded, BLN SOAP.

More details in the job offer in the 1st comment. If you are interested, feel free to reach out to Vikrant directly or to me, for an introduction.

P.S. I very much recommend working with him: fast-paced but loads of fun!

DataRank di Arosio Emanuele

Consulente per la trasformazione digitale delle aziende

Fondatore

Triboo Group

Develop and implement plans and forecasts to achieve corporate sales and marketing objectives within our operating budget
Develop and implement growth opportunities by channel and geographic market
Direct staffing, training, and performance evaluations to develop sales and marketing teams
Stay up to date on relevant best practices in E-Commerce and our related industries
Collaborate with our merchandisers on which products the company emphasizes
Represent company at conference, trade shows and events
Assist in special projects as necessary
#### Marketing
Lead our in-house team and outsourced marketing and advertising related to:
Company promotional calendar and schedule
Search Engine Optimization (SEO)

#### Sales
Oversee in-house sales team related to website, marketplaces, phone, chat, email, social sales, and retail/local channels
Develop a comprehensive corporate sales training and tools program that collaborates with our vendor partners and aligns with our company goals
Motivate sales staff by creating impactful goals, compensation levels, commissions, bonus structures and contests
Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals
Prepare periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion
#### Reporting & Research
Improve, track and report metrics and success criteria for all marketing programs and activities
Review and analyze performance data to assess effectiveness of programs, quotes and plans
Identify and present opportunities for revenue growth in line with corporate strategy and resources
Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions

SEO Sales Lead

Head Of Strategy

Digiglow è l'agenzia di digital marketing e advertising del gruppo Triboo.
Fornisce un supporto strategico ed operativo ad aziende ed e-commerce lungo tutto il marketing funnel.
E' composta da tre business unit specializzate in digital advertising, SEO e CRM strategy & email marketing automation, coordinate tra loro da un team di digital strategist.

Head Of Global SEO - Digiglow

Head of SEO

Triboo Digitale

Bootique Srl

Head of Seo

E-volve Group

E-volve has born with a proposition of excellence in every single ecommerce process.
To achieve this goal in a very limited time, Evolve has partnered with the best providers on the market and created specific teams with proved know how in ecommerce operations.

SEO Manager

Seat Pagine Gialle SpA

- Review and analyze client sites for areas that need to improved, deleted, or revised.
- Prepare detailed strategy reports.
- Identify the least expensive but most powerful and profitable keywords for client sites.
- Review and analyze pay-per-click campaigns.
- Improve a company's organic search results.
- Write effective headlines, body copy, and websites.
- Ensure websites are filled with optimal keywords.
- Place keywords appropriately in copy to gain most search engine traffic.
- Whit copy Write original, powerful SEO content for blogs and websites.
- Implement off-page SEO content strategies such as coding.
- Effectively use header tags.
- Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
- Strategize ways to improve and track site performance.
- Compile and present SEO performance reports.
- Adjust PPC campaigns as needed.
- Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
- Utilize basic programming and web design skills to enhance SEO.
- Create advanced SEO strategies.
- Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
- Use tools like Semrush, Google WMT, Google Analytics, Screaming Frog, Moz.

Seo Manager

Vodafone

Web Project Manager

Héra International Real Estate

IT/SEO Manager

Nemesi Design

Brand marketing online

📛International SEO Consultant with experience on 👨💻INTERNATIONAL SEARCH ENGINES such as Yandex (Russia), Naver (South Korea) Baidu (China) and Yahoo! (Japan), SEO strategies for 🤖MARKETPLACE ONLINE around the world, 👨🏫 SPEAKER at many Italian conference (WMF, Netcomm, E-commerce School, Da Zero a SEO, etc) and international events (Brighton SEO, AmafestUK, SEMrush meet-up, etc), 👨💻 TRAINER for companies, universities and individuals, 🖥️ ONLINE MARKET ANALYSIS with a scientific approach and applied to data.

🌐 My knowledge is constantly being updated both by professional temperament and personal passion, always trying to find time to dedicate myself to the new digital frontiers. The international aspect of my work has always been present from the very beginning, from my first job in Canada at Blastradius as a Flash programmer up to today, working for important multilingual online stores of Italian and international brands for global strategies. 

👍 Need a professional like me?

Here's what I can do for you (professionals, agencies, companies and universities):

🔝Omnichannel strategy
🔝SEO consulting
🔝Dedicated and customised training
🔝International business plans
🔝Increased online visibility
🔝SEO for Youtube
🔝International SEO 
🔝SEO for Amazon
🔝SEO for Yandex, Baidu, Shenma, Naver, Bing, Yahoo! Japan
🔝SEO for Linkedin
🔝SEO for MarketPlace

📚TRAINING

🔝Basic SEO
🔝SEO ADVANCED (TECHNICAL)
🔝SEO Copy (Content)
🔝 Linkedin 
🔝 Data Analytics (GA, GSC, Data Studio, etc)

👔 FOR BRAND

🔝Sales Force Consulting
🔝Consultancy for dedicated projects
🔝Integrated business plans
🔝Ad-hoc training 
🔝Market analysis 

✅ Need more information? 
 Call me +39 3207855585 
Or DM to me nemesidesign@gmail.com

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The Battle

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Emanuele Arosio 🚀

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giuseppe Colucci's LinkedIn Performance

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