You have two ways to do things in life. 
You can do things the way you always did, or you can strive to find new ways, test new approaches, and build new paradigms.
If you meet me along your way, you'll often find me pursuing the latter.

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I'm a professional with 13 years of experience in digital companies, with a strong focus on b2b business development strategy and growth.

I am a status quo challenger, an analytical decision-maker, a manager who considers integrity, accountability, and empathy as the most important values, leading by example and serving as a motivation for others.

During my work experience, I have:

• sold 16M+ EUR in products/services
• grown the YoY revenues of +500% in 3 years
• built from scratch a funnel and generating 200% of the previous year's sales results
• built teams by hiring +30 SDRs, Account Managers, Account Executives, Customer Success Managers
• participated in a company merger
• built from scratch a growth department

At Textbroker I am responsible for new business development and the launch and go-to-market strategy of Textbroker's new service and product areas.

If you want to get in touch, email me at giuseppe.colucci@textbroker.eu

Giuseppe Colucci

It's unbelievable how time flies, and it's already less than 3 weeks to the next Berlin SEO & Content Club x SEOFOMO event in #Berlin.

This time, Ciara Serrano Temprado, Aleyda Solís, and I decided to host 2 panel discussions, instead of the typical talks, focused on the future of SEO and AI Search (what else?!).

The event is sold out for several weeks, but you can still register for the waiting list (link in the 1st comment), as some people may still decide to cancel their ticket.

I'm super happy and looking forward to host, in our city, at our favourite WeWork venue, the likes of Natalia Witczyk Gianluca Fiorelli Gerry White MJ Cachón Yáñez, plus our lovely locals Vanda Pókecz Valen Correa Sabine Langmann Maximilian D. Muhr Niklas Buschner Nitin Manchanda Sharon Peredo Sahid Jennifer Lapp.

See you all in Berlin on February 18th - Can't wait!

Giuseppe Colucci 📶

CGO @ Textbroker | Helping Marketing leaders understand the future of Search and grow through GEO Strategies, Authoritative Content solutions, Reddit Brand Marketing, and Digital PR | Meetup & Webinar Host

#Reddit is now a trust signal for AI systems. This guide explains why. Write "REDDIT" in the comments, and I'll share it with you.

If a brand is not trusted on Reddit, AI systems notice it, and visibility drops. This is one of the central topics explored in our new guide.

Inside the guide:

➡️ Why Reddit matters for AI answers

➡️ Risks when brands fail on Reddit

➡️ Principles of authentic engagement

➡️ Preparing content for community-driven channels

➡️ Case studies and expert interviews from the guide

We already help 20+ #brands across Europe and the US, with Reddit growth:

✅ Sentiment growth

✅ Brand presence growth

✅ AI System Citations opportunity growth

Happy to share more on the "how".

I’m #hiring. 

At Textbroker, we're looking for a smart professional to join my team.

Not gonna use buzzwords like "superstar". 

I'm looking for someone #accountable, #eager to build something great together, with a #consulting approach and who aims to build #value for our customers, for our team, and of course, for themselves.

We'd be working very closely together. And I don't know if that's a good thing or a bad thing. 😂 😂 😂

View the open to hiring details of Giuseppe

#Reddit plays a big role in the AI Search and GEO equation. 

What is discussed on Reddit today feeds AI systems upstream, shaping context, sentiment, and how brands are described tomorrow.

Together with leading industry experts, we created a free 181-page guide to give a clear overview of where search is heading, including the growing strategic importance of Reddit and what brands need to do (and not to do) to make Reddit a channel for growth, visibility, authority, and trust.

It explains how #AIsystems, #GEO, and #Reddit are reshaping visibility, trust, and brand perception, and how LLMs increasingly source Reddit content as citations, making expert content the real competitive advantage.

If you work in SEO or content strategy, this shift is already affecting your results.

The guide is free and available for download. Write "Reddit" in the comments and I'll send it directly to you via PM.

Reddit Brand Marketing

Ever since, at Textbroker International we started to dig deep into #Reddit and its potential for #brands to build opportunities for #AIcitations and #brandauthority strengthening, our ultimate goal has been to figure out a model for actually measuring and reporting performance results for metrics that really matter for our customers.

Which metrics actually matter?, was the question. Our answer was: these 3, in order of importance:

1) Build opportunities for AI citations by creating content that AI engines like to cite: question->answer, 1st-hand experience-based remarks, comparisons of products, services, experiences, just to give a few examples.
Of course, to ensure that the content has higher chances for citations, the source needs to be as trusted as possible. And that's one of the most complicated parts, where we found a solution that gave us an unfair competitive advantage.

2) Build Brand presence and visibility *within* the Reddit community, exposing it to the righttarget audience (as close as possible to the ICP), connecting it with the right topics and using the right narrative, to ensure that the brand is communicated exactly based on the value it wants to leverage.

3) Growth CSAT and Brand Sentiment: especially when a brand needs to face a brand crisis, or a s**tstorm, sometimes induced by competitors' strategies, focus on content that delivers a neutral or positive message, to increase CSAT (Costumer Satisfaction Score), but always do it organically and authentically, focusing on the 90-10 rule: 90% value, 10% brand (earn trust first, then let AI systems reuse your authentic insights).

Reporting on these 3 metrics has been our northstar for the last 6-9 months, and we've managed to get finally very close to that. 

Exciting times ahead!

Textbroker International

• Full stack account executive at digital agency
• Writing, proposing and negotiating custom quotes and agreements, tailored to the client’s problems, while navigating company structures including procurement and legal departments, and executive stakeholders.
• Implementing strategic outreach and outbound campaigns, and first point of contact for inbound leads
• Working on ambitious revenue and profit targets (monthly and quarterly)
• Owner of full sales cycle, profitability and margin calculations, revenue pipeline/forecast management, reporting of metrics
• Maintaining client relationships with 400+ clients, churn management and objection handling

Senior Account Executive

In my role as Account Manager, I manage a portfolio of large international clients – making the success of their content projects my responsibility. This encompasses not only the sales phase, within which I propose a strategy to their content marketing needs, but also the full coordination of the project as well as its evaluation.

Tasks: Maintaining client relationships, Proposing and creating custom offers, Pipeline management, Project management – often multilingual, extensive (1.000+ pieces of content) and with time-sensitive deadlines.

Account Manager

• Manager of Dutch business and platform, responsible for business objectives such as performance and
revenue growth, forecasting and pipeline management, and status and performance reporting
• Full project management of client projects, meeting of SLA’s, stakeholder management, and coordination of in-house team and external freelancers
• Handling client inquires, support of clients, collaborate with freelancers
• On- and offline marketing efforts in collaboration with marketing department

Country Manager Benelux

Supporting the Country Manager, with strong emphasis on solution-focused support of clients and
freelancers, as well as project management of client projects

Assistant Country Manager Benelux

Storylake

Storylake (www.storylake.com) is the Content Management Partner for the global healthcare industry, supporting healthcare companies in identifying their content needs and in producing/publishing Expert Level content that supports the E-E-A-T guidelines of Google.

Art World Marketing

Leading digital transformation in the art world through strategic marketing solutions and technical expertise.

I lead Art World Marketing, a specialized digital agency serving art galleries, established artists, and distinguished art publications. Our comprehensive services drive visibility, engagement, and growth in the competitive fine art market.
✓ Develop and execute comprehensive digital marketing strategies for art market clients, enhancing online presence and driving qualified collector engagement
✓ Spearhead SEO and content marketing initiatives tailored to the art sector, significantly improving client visibility in targeted collector searches
Implement technical SEO optimizations specific to art world platforms, ensuring maximum digital performance
✓ Design and optimize conversion strategies for gallery websites, improving artwork inquiry rates and exhibition attendance
✓ Provide strategic consultation on integrated marketing approaches, including social media presence and collector communications
✓ Direct end-to-end web development projects for art world clients, from gallery websites to digital exhibition platforms
✓ Manage specialized web hosting solutions designed for high-resolution artwork presentation

Founder & Digital Marketing Director

StreetArtNews

• Full web development of Art Magazine's website
• Coordinating of and working with external web development and design agencies
• Web hosting on dedicated hosting stack
• Consulting on online activities, including marketing efforts and SEO strategy
• Consulting on best methods to optimize webshop integration into the website
• CTR optimization

Lead Developer

Althuis Hofland Fine Arts

• Full web development of Art Gallery's website
• Consulting on online activities, including marketing efforts (such as newsletters)
• Creation and implementation of SEO strategy
• Consulting on best methods to display and promote art works
• CTR optimization
• Web hosting on dedicated hosting stack

Senior Publications Nederland

Senior Publications Nederland, Baarn.
Web editor and content writer.

Freelancer

Senior Publications Nederland, Baarn.
Two internships

Internship

Blend Apparel, Inc.

Organic clothing company based in San Francisco, CA
Three month internship

Intern

Rabobank

IT Migration Employee

As a Senior Account Executive at digital agencies, I have 10 years of experience in delivering B2B SEO solutions and content marketing to a diverse range of clients, from SMBs to agencies and corporates. I am passionate about helping companies across industries identify their content needs and produce expert-level E-E-A-T content.

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Giuseppe Colucci

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The Battle

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Emile Haffmans

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giuseppe Colucci's LinkedIn Performance

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