You have two ways to do things in life. 
You can do things the way you always did, or you can strive to find new ways, test new approaches, and build new paradigms.
If you meet me along your way, you'll often find me pursuing the latter.

-----

I'm a professional with 13 years of experience in digital companies, with a strong focus on b2b business development strategy and growth.

I am a status quo challenger, an analytical decision-maker, a manager who considers integrity, accountability, and empathy as the most important values, leading by example and serving as a motivation for others.

During my work experience, I have:

• sold 16M+ EUR in products/services
• grown the YoY revenues of +500% in 3 years
• built from scratch a funnel and generating 200% of the previous year's sales results
• built teams by hiring +30 SDRs, Account Managers, Account Executives, Customer Success Managers
• participated in a company merger
• built from scratch a growth department

At Textbroker I am responsible for new business development and the launch and go-to-market strategy of Textbroker's new service and product areas.

If you want to get in touch, email me at giuseppe.colucci@textbroker.eu

Giuseppe Colucci

It's unbelievable how time flies, and it's already less than 3 weeks to the next Berlin SEO & Content Club x SEOFOMO event in #Berlin.

This time, Ciara Serrano Temprado, Aleyda Solís, and I decided to host 2 panel discussions, instead of the typical talks, focused on the future of SEO and AI Search (what else?!).

The event is sold out for several weeks, but you can still register for the waiting list (link in the 1st comment), as some people may still decide to cancel their ticket.

I'm super happy and looking forward to host, in our city, at our favourite WeWork venue, the likes of Natalia Witczyk Gianluca Fiorelli Gerry White MJ Cachón Yáñez, plus our lovely locals Vanda Pókecz Valen Correa Sabine Langmann Maximilian D. Muhr Niklas Buschner Nitin Manchanda Sharon Peredo Sahid Jennifer Lapp.

See you all in Berlin on February 18th - Can't wait!

Giuseppe Colucci 📶

CGO @ Textbroker | Helping Marketing leaders understand the future of Search and grow through GEO Strategies, Authoritative Content solutions, Reddit Brand Marketing, and Digital PR | Meetup & Webinar Host

#Reddit is now a trust signal for AI systems. This guide explains why. Write "REDDIT" in the comments, and I'll share it with you.

If a brand is not trusted on Reddit, AI systems notice it, and visibility drops. This is one of the central topics explored in our new guide.

Inside the guide:

➡️ Why Reddit matters for AI answers

➡️ Risks when brands fail on Reddit

➡️ Principles of authentic engagement

➡️ Preparing content for community-driven channels

➡️ Case studies and expert interviews from the guide

We already help 20+ #brands across Europe and the US, with Reddit growth:

✅ Sentiment growth

✅ Brand presence growth

✅ AI System Citations opportunity growth

Happy to share more on the "how".

I’m #hiring. 

At Textbroker, we're looking for a smart professional to join my team.

Not gonna use buzzwords like "superstar". 

I'm looking for someone #accountable, #eager to build something great together, with a #consulting approach and who aims to build #value for our customers, for our team, and of course, for themselves.

We'd be working very closely together. And I don't know if that's a good thing or a bad thing. 😂 😂 😂

View the open to hiring details of Giuseppe

#Reddit plays a big role in the AI Search and GEO equation. 

What is discussed on Reddit today feeds AI systems upstream, shaping context, sentiment, and how brands are described tomorrow.

Together with leading industry experts, we created a free 181-page guide to give a clear overview of where search is heading, including the growing strategic importance of Reddit and what brands need to do (and not to do) to make Reddit a channel for growth, visibility, authority, and trust.

It explains how #AIsystems, #GEO, and #Reddit are reshaping visibility, trust, and brand perception, and how LLMs increasingly source Reddit content as citations, making expert content the real competitive advantage.

If you work in SEO or content strategy, this shift is already affecting your results.

The guide is free and available for download. Write "Reddit" in the comments and I'll send it directly to you via PM.

Reddit Brand Marketing

Ever since, at Textbroker International we started to dig deep into #Reddit and its potential for #brands to build opportunities for #AIcitations and #brandauthority strengthening, our ultimate goal has been to figure out a model for actually measuring and reporting performance results for metrics that really matter for our customers.

Which metrics actually matter?, was the question. Our answer was: these 3, in order of importance:

1) Build opportunities for AI citations by creating content that AI engines like to cite: question->answer, 1st-hand experience-based remarks, comparisons of products, services, experiences, just to give a few examples.
Of course, to ensure that the content has higher chances for citations, the source needs to be as trusted as possible. And that's one of the most complicated parts, where we found a solution that gave us an unfair competitive advantage.

2) Build Brand presence and visibility *within* the Reddit community, exposing it to the righttarget audience (as close as possible to the ICP), connecting it with the right topics and using the right narrative, to ensure that the brand is communicated exactly based on the value it wants to leverage.

3) Growth CSAT and Brand Sentiment: especially when a brand needs to face a brand crisis, or a s**tstorm, sometimes induced by competitors' strategies, focus on content that delivers a neutral or positive message, to increase CSAT (Costumer Satisfaction Score), but always do it organically and authentically, focusing on the 90-10 rule: 90% value, 10% brand (earn trust first, then let AI systems reuse your authentic insights).

Reporting on these 3 metrics has been our northstar for the last 6-9 months, and we've managed to get finally very close to that. 

Exciting times ahead!

Kantar

• Analysis of search data and consumer insights to create and edit search-optimised content in multiple languages;
• Coordination of complex localisation projects in up to 16 markets, involving 30+ stakeholders, including writers and editors from different countries; 
• Creation of performance reports and competitor analyses based on search engine data, with a focus on addressing any issues and improving organic traffic performance, enhancing brand awareness, and establishing online authority, following SEO best practices;
• As part of Digital Analytics (Dx), my work involves creating Organic Search and Social Listening landscapes to support various brands and their business strategies, with focus on the Brazilian market – Embedded in Diageo during 6 months.

Senior Author, SEO & Content Strategist

• Keyword Research for Brand Content Projects 
• Localisation and optimisation of articles (Brazilian Portuguese) for Brand Content Projects 
• eCommerce Copy Editing for Brand Content Projects

Freelance Author

Fernanda Haddad

• 20+ projects and clients – long and short term - served in the areas of Medicine and Health, Fashion, Beauty, Digital Marketing, Technology, Entertainment.
• Sales, business development, and client relationship;
• Team management (writers, designers, developers and agencies);
• Development and management of digital projects;
• Production, strategy and management of digital content (SEO) with focus on Organic Traffic and social media; 
• Development and maintenance of content calendars across different projects;
• Analysis of metrics focused on bringing qualified audiences to each client; 
• Content for off-line brand media;
• Chat-bot content (CX);
• Projects attended in Portuguese, English and Spanish (LATAM).

Content Manager

Green Park Content

• Editorial management of Vivo Seu Dinheiro (Vivo) and Destino Negócio (Telefónica \ LATAM); 
• Elaboration of themes and accurate briefings for articles (SEO)/Editorial Calendar; 
• Coordination of video production; 
• Customer and vendor's relationship;
• Data analysis (Google Analytics) focused on organic traffic/audience. 
Vivo Seu Dinheiro: 4,4 M users from 04/2015 to 05/2016. 
Destino Negocio: 1,3 M users from 03/2015 to 05/2016.

Senior Editor

RMA Comunicação

• Responsible for the production of content and digital strategy of 9 brands for the Amil Group, with a huge presence on Facebook. Created digital ads.

Senior Digital Communication Analyst

Universo Jatoba

• Managed the content of the site and the social media of the project about SUSTAINABILITY since its launch (03/2013). 
• Sponsored by Unilever, Sky and Brasil Kirin. 
• In Jan\14, the site reached 2 million page views. 
• Results: 5,4 M users from 03/2013 to 03/2015. 
• Facebook Fanpage has gone from 50,000 likes in 2013 to over 900,000 likes in Feb\2015.

Grupo Bandeirantes de Comunicação

Factual text editor (HardNews) for TV Minuto and other Out Of Home media channels, with presence in 31 thousand points in 28 cities across Brazil.

Editor

Selection of archive images, counting, production of notes, constant contact with the stations in other cities to receive material and recording audio-tapes daily with national and international reporters.

TV Producer 

• 10+ years experience in management and production of editorial content focused on SEO (Search Engine Optimisation) and social media.
• Coordination of Content Marketing projects for brands and people. 
• Brands I've worked with: Unilever, Essity, Philips, Standard Chartered, Telefonica (LATAM)/O2, Vivo, HBO, JDE, PepsiCO, Siemens, Sky, Brasil Kirin, Dermacol, Amil Group.
• 5 years of experience in traditional daily journalism.
• Check it out: https://fernandahaddad.com

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Giuseppe Colucci

Fernanda Haddad

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The Battle

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Fernanda Haddad

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Giuseppe Colucci's LinkedIn Performance

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