The Brand Sensei

The Brand Sensei is a growth partner for small and mid-sized businesses who want to build effective, AI-powered marketing and brand systems that drive sustainable growth - all without the big team or big budget.

We offer:

- The SMTR BRND Method: A proven step-by-step framework for developing your brand strategy, maximizing customer engagement, and accelerating revenue growth using AI and digital marketing.
- Monthly Strategy Sessions to review your progress, solve challenges, and optimize your brand and marketing performance.
- A community of growth-focused business leaders who are implementing advanced marketing strategies to scale their companies.
- Access to AI marketing training, tools, brand templates, customer insight frameworks, and our annual Brand Masters Summit.

Book a discovery call at https://brandsensei.com to learn if you qualify.

Founder / Fractional CMO

Annansi

RECENT: Future of Retail Sessions • CSU College of Business Fall Speaker Series • Retail Innovation Week • Global South Tech • Global Entrepreneurship Week • The United Nations • Columbia University • Harvard University (2010) • SXSW Interactive Conference and Festival • The Smithsonian Museum • Google.org

Keynote Speaker

• Developing strategies for emerging brands to grow their visibility, engagement and sales by using customer insights, data, and digital tech including AI

• Workshops and training for founders and marketing teams on the strategic use of Artificial Intelligence (A)I for brand and business growth

Clients include:
→ SwatchOn (retail B2B ): brand strategy, customer research & segmentation, Web3 engagement strategy
→ PUMA (retail B2C): customer research and profiling, engagement strategy
→ Bayer (health B2B, B2C ): Product positioning, messaging, go-to-market strategy, launch
→ Sysdyne Technologies (construction B2B): re-branding
→ Party City (retail B2C): digitization
→ Novartis (health B2B, B2C): division branding, positioning

Digital Brand Strategist & Customer Experience Specialist (on demand)

Various Startups

✛ Streamlytics
✛ PopCom
✛ CRE Capital
✛ The Bridge Fashion Incubator (TBFI)

Startup Investor & Advisor

IPG Health

Drove strategic initiatives resulting in the successful launch and growth of domestic and global brands, overseeing $8+ million in business. Assessed market opportunities and crafted brand strategies to achieve objectives.

VP, Engagement Strategy

JUICE

Guided clients and department leads (creative, account, project management, etc.) to conceptualize, adopt, and optimize fully integrated marketing campaigns.

VP, Director of Customer Experience

Ogilvy

Served as strategy lead for diverse B2B and B2C brands, orchestrating the planning and execution of fully integrated multi-million-dollar campaigns.

Director, Digital Strategy

McCann Health

Senior Digital & Content Strategist

Saatchi & Saatchi

Digital Supervisor

Dress Barn

Manager, Digital & Content Marketing

Various

Clients: Captain Morgan, Hugo Boss, Giorgio Armani, Party City, PUMA

Digital Marketing Consultant

Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

Finding Value in Rejection

The more you outsource your thinking to ChatGPT, the lazier you get and the more you risk losing your credibility. 

Customers, clients, and readers have access to ChatGPT too. 

They want your expertise, taste, and judgment. 

Don’t let one lazy tweet, post, or paragraph be the reason you lose their trust and kill your business.

Too many founders and owners wear exhaustion like a medal.

You built a business to help people. Now it's the thing breaking you.

60-hour weeks.
Answering texts at dinner.
"Always available" as a selling point.

But here's the truth:

Your clients and patients don't respect you more for being accessible.
They respect you more for being excellent.

And excellence requires edges.

The massage therapist who doesn't book past 6pm?
3-month wait list.

The nutritionist who doesn't answer weekends?
40% price premium.

The doctor who doesn't rush consultations?
Highest satisfaction scores in the city.

They're not working less.
They're working on what only they can do.

Everything else? It's noise disguised as necessity.

The highest-paid, most effective practitioners aren't the most available.
They're the most intentional.

What tasks are stealing your excellence?

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

Barbie Moreno

My own journey from burnout to balance became the foundation of my coaching practice, where I’ve had the privilege of working with high-achieving individuals teetering on the edge of exhaustion. These are people who thrive under pressure—executives, entrepreneurs, and leaders—yet often find themselves depleted by the demands of their lifestyle.

In this role, I’ve coached clients to:
Reconnect with their purpose, realigning their goals with their values.
Navigate burnout, integrating strategies that balance productivity with self-care.
Understand and address the root causes of their stress, including trauma and its impacts on physical, emotional, and mental health.


My work has naturally expanded into speaking engagements, where I share insights on resilience, balance, and transformation. The trust I’ve built with my clients stems not only from my professional expertise but from my lived experience—a perspective that is both relatable and inspiring.

Resilience Coach | Speaker on Trauma & Transformation

The Mental-Hell Podcast

Host of "The Mental Hell" podcast, where I tackle profound topics of mental health and life's challenges with a touch of humor. My personal journey, marked by overcoming depression, anxiety, burnout, and unhealthy coping mechanisms, inspires others to prioritize their mental wellness journey.

This podcast is available wherever you stream your podcasts. Apple, Spotify, iHeart, Tunein, YouTube, etc.

Podcast Host

Wells Fargo Private Bank 

For over a decade, I served as a cornerstone in one of the most elite sectors of the financial world, working with the affluent clientele of Wells Fargo Private Bank. My role extended far beyond traditional mortgage lending—I became a problem solver, strategist, and trusted advisor.

As a member of the prestigious Leaders Club, I consistently delivered top-tier results in both production and customer service. When others saw roadblocks, I saw opportunities. By applying a “make sense” mindset and leveraging my deep knowledge of underwriting guidelines, I often turned loans from denial into approval, ensuring my clients’ needs were met without compromising integrity.

This role required me to:
Underwrite with nuance and foresight, analyzing corporate, trust, and personal tax documents to offer tailored solutions.
Cultivate and sustain relationships with financial advisors, CPAs, attorneys, and affluent community members.
Partner with Private Bank leadership to ensure even the most complex financial needs of high-net-worth individuals were met.
Navigate the intricate details of asset allocation and income analysis with precision, understanding the unique challenges faced by affluent clients with significant corporate holdings and net losses.

Sr. Private Mortgage Banker

"What’s wrong with me?"
This question haunted me through different stages of my life, following me from a challenging childhood to a high-stakes corporate career. Raised in a turbulent home, I quickly learned to survive by overachieving, which led me to a successful career in finance. I became a top producer at Wells Fargo Private Bank, making high six figures and thriving on paper. But the deeper question of worth lingered beneath my achievements.

In my late twenties, as I started my own family, that question returned. Despite my professional success, I felt I was failing in my personal life. Divorce, remarriage, and the arrival of my second child brought both joy and struggle, culminating in severe postpartum depression. My self-worth was tied to my career identity, and I struggled to let go.

In 2021, while exploring equestrian therapy to help with depression and anxiety, I experienced a life-altering accident that left me immobilized. The physical pain forced me to confront a deeper vulnerability. Stripped of my career identity, I had to rely on others, and in this vulnerability, I found strength. I began to see my worth beyond titles or roles, leading me on a path of spiritual and emotional healing.

This journey led me to rethink my life’s purpose. Inspired by the transformative book What Happened to You by Oprah Winfrey and Dr. Bruce Perry, I understood that my mission lay not in finance but in supporting others on their healing journeys. Today, I help individuals who have faced trauma understand their experiences, navigate recovery, and reclaim resilience through both practical tools and spiritual insights.

Current Mission:
I work with individuals to uncover the roots of their struggles, understand the science of trauma, and access the tools to move beyond survival into healing and resilience. My journey from corporate success to a life centered on helping others reflects my belief that true worth isn’t tied to achievement but to self-acceptance and compassion.

Whether through workshops, one-on-one support, or sharing my story, I guide others to find their own path toward healing, self-discovery, and transformation.

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The Battle

G. Kofi Annan

Barbie Moreno Resilience and Trauma Coach for Women

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The Battle

G. Kofi Annan

Barbie Moreno Resilience and Trauma Coach for Women

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}G. Kofi Annan's LinkedIn Performance

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