The Brand Sensei

The Brand Sensei is a growth partner for small and mid-sized businesses who want to build effective, AI-powered marketing and brand systems that drive sustainable growth - all without the big team or big budget.

We offer:

- The SMTR BRND Method: A proven step-by-step framework for developing your brand strategy, maximizing customer engagement, and accelerating revenue growth using AI and digital marketing.
- Monthly Strategy Sessions to review your progress, solve challenges, and optimize your brand and marketing performance.
- A community of growth-focused business leaders who are implementing advanced marketing strategies to scale their companies.
- Access to AI marketing training, tools, brand templates, customer insight frameworks, and our annual Brand Masters Summit.

Book a discovery call at https://brandsensei.com to learn if you qualify.

Founder / Fractional CMO

Annansi

RECENT: Future of Retail Sessions • CSU College of Business Fall Speaker Series • Retail Innovation Week • Global South Tech • Global Entrepreneurship Week • The United Nations • Columbia University • Harvard University (2010) • SXSW Interactive Conference and Festival • The Smithsonian Museum • Google.org

Keynote Speaker

• Developing strategies for emerging brands to grow their visibility, engagement and sales by using customer insights, data, and digital tech including AI

• Workshops and training for founders and marketing teams on the strategic use of Artificial Intelligence (A)I for brand and business growth

Clients include:
→ SwatchOn (retail B2B ): brand strategy, customer research & segmentation, Web3 engagement strategy
→ PUMA (retail B2C): customer research and profiling, engagement strategy
→ Bayer (health B2B, B2C ): Product positioning, messaging, go-to-market strategy, launch
→ Sysdyne Technologies (construction B2B): re-branding
→ Party City (retail B2C): digitization
→ Novartis (health B2B, B2C): division branding, positioning

Digital Brand Strategist & Customer Experience Specialist (on demand)

Various Startups

✛ Streamlytics
✛ PopCom
✛ CRE Capital
✛ The Bridge Fashion Incubator (TBFI)

Startup Investor & Advisor

IPG Health

Drove strategic initiatives resulting in the successful launch and growth of domestic and global brands, overseeing $8+ million in business. Assessed market opportunities and crafted brand strategies to achieve objectives.

VP, Engagement Strategy

JUICE

Guided clients and department leads (creative, account, project management, etc.) to conceptualize, adopt, and optimize fully integrated marketing campaigns.

VP, Director of Customer Experience

Ogilvy

Served as strategy lead for diverse B2B and B2C brands, orchestrating the planning and execution of fully integrated multi-million-dollar campaigns.

Director, Digital Strategy

McCann Health

Senior Digital & Content Strategist

Saatchi & Saatchi

Digital Supervisor

Dress Barn

Manager, Digital & Content Marketing

Various

Clients: Captain Morgan, Hugo Boss, Giorgio Armani, Party City, PUMA

Digital Marketing Consultant

Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

Finding Value in Rejection

The more you outsource your thinking to ChatGPT, the lazier you get and the more you risk losing your credibility. 

Customers, clients, and readers have access to ChatGPT too. 

They want your expertise, taste, and judgment. 

Don’t let one lazy tweet, post, or paragraph be the reason you lose their trust and kill your business.

Too many founders and owners wear exhaustion like a medal.

You built a business to help people. Now it's the thing breaking you.

60-hour weeks.
Answering texts at dinner.
"Always available" as a selling point.

But here's the truth:

Your clients and patients don't respect you more for being accessible.
They respect you more for being excellent.

And excellence requires edges.

The massage therapist who doesn't book past 6pm?
3-month wait list.

The nutritionist who doesn't answer weekends?
40% price premium.

The doctor who doesn't rush consultations?
Highest satisfaction scores in the city.

They're not working less.
They're working on what only they can do.

Everything else? It's noise disguised as necessity.

The highest-paid, most effective practitioners aren't the most available.
They're the most intentional.

What tasks are stealing your excellence?

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

Law Office of Concetta E. Dudley, JD

Corporate and Business Practice with emphasis on Life Science and Technology, and VC/PE

Founder; Managing Attorney

The Johns Hopkins University

Graduate adjunct faculty teaching Technology Transfer & Commercialization, and Ethical, Legal and Regulatory Aspects of Biotechnology.

Lecturer

Gertsburg Licata Co., LPA

Of Counsel

Freedom and Growth for Entrepreneurs and Their Ventures

Partner

MEDA Angels, LLC

Due diligence advisor evaluating life science and medical investment opportunities.

Advisor

Fauver Co, LPA

Ohio Business Practice - Litigation, M&A, Business & Corporate Transactions & Estate Planning

Shareholder

University of Maryland Baltimore County

•	Designed and taught in-person and hybrid coursework for graduate students in law and ethics for scientists.
•	Specifically addresses issues in law, research development, bioethics and related outcomes and economics

Graduate Faculty – Biotechnology 

Graduate Program Director , Biotechnology 

•	Legal advisor on executive team of Office of the Vice President for Research, providing high level support on contracts, transactional law, research administration, compliance and regulatory matters.
•	Managed high level agreements for data and privacy, health informatics, innovation development and highly compliance matters, including HIPAA/HI-TECH/Privacy Act, FOIA, FCPA, FAR/DFAR, and COI/OCOI.
•	Drafted and provided executive guidance on university policies and procedures.
•	Developed and managed all DUAs, BAAs, and other data and privacy matters for state and CMS data.
•	Handled FOIA and other records requests.

Manager, Technology Transactions & Policy

Inspirion Biosciences

General Counsel for emerging global biorisk management and strategy company.  Primary legal resource and advisor on executive management team.  Highly skilled advising on a variety of complex issues, including corporate law, transactional law, strategic customer contracts, risk management, compliance, regulations and employment law.
•	Leading strategic corporate turnaround.
•	Responsible for drafting, reviewing, and negotiating contracts, providing general corporate and legal analysis.
•	Maintains updates and changes in relevant laws, regulations, industry standards and emerging trends.

General Counsel

Legal, Business & Compliance Advisor

Advises U.S. and international private venture organizations and growing companies on legal transactions, strategy and commercialization of new technologies.
•	Serves as Board Secretary for advanced carbon company.
•	Served four years as fractional General Counsel for private equity group in oncology therapeutics, handling multi-national clinical trial agreements and licensing matters.
•	Served as advisor with The Zerhouni Group, private advisory group directed by Elias Zerhouni, former Director of NIH and President for Global Research and Development with Sanofi-Aventis, advising nation of Qatar, to develop a research and development infrastructure framework for health and technology research and investment.
•	Served as senior health law & policy team for gubernatorial candidate.  Evaluated current law and drafted applicable state waivers to ACA (1115 and 1332).  Developed strategic approach to new healthcare models, including models for high risk pools, wellness and direct primary care.

Mount St. Mary's University

•	Spearheaded development of Research Compliance, Sponsored Research and Intellectual Property policies.
•	Developed new graduate programming in Quality Assurance and Regulatory Science.

Director, Graduate Programs in Science

Trulogix Analytics

Fractional General Counsel to start-up data analytics research and development company focused on healthcare fraud detection for CMS and private insurance markets.  Worked collaboratively with leadership to handle governance, intellectual property, and general corporate matters; managed outside counsel.

Experienced, mission driven, CCEP-certified attorney and strategic business leader with broad experience and a commitment to high standards of professionalism and integrity.  High impact member of executive leadership.  Strong corporate law, contract law, transactional law, negotiations, intellectual property and compliance expertise. Skilled at creating collaborative relationships with key cross-functional stakeholders.  Proven leader in a fast-paced, diverse, changing, energetic team environment.


taplio

The Battle

G. Kofi Annan

Concetta Dudley

Followers

Posts

Engagements

Likes

Performance ScoreG. Kofi Annan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

G. Kofi Annan

Concetta Dudley

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}G. Kofi Annan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreG. Kofi Annan's LinkedIn Performance