The Brand Sensei

The Brand Sensei is a growth partner for small and mid-sized businesses who want to build effective, AI-powered marketing and brand systems that drive sustainable growth - all without the big team or big budget.

We offer:

- The SMTR BRND Method: A proven step-by-step framework for developing your brand strategy, maximizing customer engagement, and accelerating revenue growth using AI and digital marketing.
- Monthly Strategy Sessions to review your progress, solve challenges, and optimize your brand and marketing performance.
- A community of growth-focused business leaders who are implementing advanced marketing strategies to scale their companies.
- Access to AI marketing training, tools, brand templates, customer insight frameworks, and our annual Brand Masters Summit.

Book a discovery call at https://brandsensei.com to learn if you qualify.

Founder / Fractional CMO

Annansi

RECENT: Future of Retail Sessions • CSU College of Business Fall Speaker Series • Retail Innovation Week • Global South Tech • Global Entrepreneurship Week • The United Nations • Columbia University • Harvard University (2010) • SXSW Interactive Conference and Festival • The Smithsonian Museum • Google.org

Keynote Speaker

• Developing strategies for emerging brands to grow their visibility, engagement and sales by using customer insights, data, and digital tech including AI

• Workshops and training for founders and marketing teams on the strategic use of Artificial Intelligence (A)I for brand and business growth

Clients include:
→ SwatchOn (retail B2B ): brand strategy, customer research & segmentation, Web3 engagement strategy
→ PUMA (retail B2C): customer research and profiling, engagement strategy
→ Bayer (health B2B, B2C ): Product positioning, messaging, go-to-market strategy, launch
→ Sysdyne Technologies (construction B2B): re-branding
→ Party City (retail B2C): digitization
→ Novartis (health B2B, B2C): division branding, positioning

Digital Brand Strategist & Customer Experience Specialist (on demand)

Various Startups

✛ Streamlytics
✛ PopCom
✛ CRE Capital
✛ The Bridge Fashion Incubator (TBFI)

Startup Investor & Advisor

IPG Health

Drove strategic initiatives resulting in the successful launch and growth of domestic and global brands, overseeing $8+ million in business. Assessed market opportunities and crafted brand strategies to achieve objectives.

VP, Engagement Strategy

JUICE

Guided clients and department leads (creative, account, project management, etc.) to conceptualize, adopt, and optimize fully integrated marketing campaigns.

VP, Director of Customer Experience

Ogilvy

Served as strategy lead for diverse B2B and B2C brands, orchestrating the planning and execution of fully integrated multi-million-dollar campaigns.

Director, Digital Strategy

McCann Health

Senior Digital & Content Strategist

Saatchi & Saatchi

Digital Supervisor

Dress Barn

Manager, Digital & Content Marketing

Various

Clients: Captain Morgan, Hugo Boss, Giorgio Armani, Party City, PUMA

Digital Marketing Consultant

Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

Finding Value in Rejection

The more you outsource your thinking to ChatGPT, the lazier you get and the more you risk losing your credibility. 

Customers, clients, and readers have access to ChatGPT too. 

They want your expertise, taste, and judgment. 

Don’t let one lazy tweet, post, or paragraph be the reason you lose their trust and kill your business.

Too many founders and owners wear exhaustion like a medal.

You built a business to help people. Now it's the thing breaking you.

60-hour weeks.
Answering texts at dinner.
"Always available" as a selling point.

But here's the truth:

Your clients and patients don't respect you more for being accessible.
They respect you more for being excellent.

And excellence requires edges.

The massage therapist who doesn't book past 6pm?
3-month wait list.

The nutritionist who doesn't answer weekends?
40% price premium.

The doctor who doesn't rush consultations?
Highest satisfaction scores in the city.

They're not working less.
They're working on what only they can do.

Everything else? It's noise disguised as necessity.

The highest-paid, most effective practitioners aren't the most available.
They're the most intentional.

What tasks are stealing your excellence?

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

BlueCallom Corp.

BlueCallom is creating Agentic AI Business Solutions that enable organizations to achieve goals previously assumed to be impossible. The focus is on Business Solutions that were not possible with conventional software. This led to new business application classes, including Productivity Optimizers, Autonomous Innovation, CIR-Optimizer for banks, Business Navigator, Autonomous Multi-Tier Trade Networks, and more.

These autonomous agentic AI Solutions run 24x7x365 in the background of any business. Individually created human interaction points for making decisions, providing inputs, conducting reviews, or similar process engagements keep humans in control. The overall vision is to build systems for Human Intelligence Augmentation.

#Agentic #Business #Solutions

COO - CoFounder 

World Innovations Forum

The World Innovations Forum Foundation (WIForum) is an independent, Swiss-based foundation. We envision a world in which prosperity is possible for all nations through innovation and entrepreneurship. Our goal was influenced by research indicating that most developed countries evolved out of poverty because a few genius entrepreneurs developed highly innovative solutions such as the automobile, modern banking, jet engines, computers, and more, which eventually turned their respective nations into prosperous economies. We identify entrepreneurs in developing and emerging countries and stimulate them to fulfill their dreams, create jobs and bring prosperity to their countries. We provide unique innovation development programs, Investment & Mentor networks (FDI), policy guidance and ecosystem stimulation programs. We do not bring technology or special expertise rather we offer programs that include universally accepted content. We collaborate with Entrepreneurs Groups, Investor Networks, Universities, Governments, Ecosystem Enablers, Corporate Supporter and other NGOs with the goal to help build self-propelled economies through local entrepreneurs. Our foundation has a profound impact on the global society by creating a system that will eradicate poverty in all nations that chose to create a self-propelled economy.

Chair of the Board of Trustees

StArfrica - Startup Germany-Africa

Member of the Advisory Board of StArfrica

Kickstart Accelerator

Startup mentor for the Kickstart Accelerator, which is a multi-corporate international technology accelerator. It runs for 11 weeks in Zurich and is accelerating Swiss and international startups. It is backed by DigitalZurich2025 with global partners AXA, Credit Suisse, UBS, Swisscom, Migros, Coop EY and other large corporations. My goal is helping innovative entrepreneurs turn great ideas into economic success

Mentor

Society3Academy

The Social Media Academy (now Society3Academy)  focuses on the business side of social media. We help business leaders, managers and consultants to understand and leverage the potential social media provides to create a better business experience for all constituencies of a given eco-system. #S3academy

President - Co-Founder

BlueRoads Corp

BlueRoads Corporation delivers proven Enterprise Channel Management solutions that help organizations with complex, multi-dimensional channels market and sell more effectively.

Co Founder 

Infinigate Group

Infinigate is Europe's most important Value Added Distributor (VAD) with a sole focus on Cyber Security. Following successful acquisitions and foundations, Infinigate will continue looking for attractive targets in additional countries.

Infinigate creates sales and profitability opportunities for vendors and resellers through unique marketing activities, high level technical support, project support, sales support, product aggregation and distribution. This is why leading cyber security vendors rely on Infinigate to market their security solutions and why channel partners appreciate the support and the high level know-how of the Infinigate employees in order to successfully implement their projects.

Infinigate has been in business since the beginning of the commercial internet and has gained in-depth knowledge of the market, its driving forces and needs. Tjhe excellent relationship to vendors and channel partners is a result of our ability to win markets for new and innovative solutions.
Infinigate is viewed as one of the best-skilled VADs in Europe by cyber security vendors worldwide. This perception is confirmed and reflected by their strong and growing international network of active channel partners.

Co Founder  

"Innovate with joy, impact the world"
Co-founder and COO of BlueCallom, passionate about leading Agentic AI and autonomous solutions that unlock new business possibilities worldwide.

In addition to my role at BlueCallom, I proudly serve as Chairwoman of the World Innovations Forum (WIForum), a foundation started together with my husband, Axel Schultze. Together, we aim to empower entrepreneurs and foster economic growth globally.

My journey in technology and business includes co-founding Infinigate, where I also led investor relations, and BlueRoads in Silicon Valley, a pioneering channel management leader. We also established the S3 Accelerator in San Francisco and Europe to mentor startups and connect them with essential resources and capital.

Before my ventures in technology, my career began in Europe's hotel, travel, and tourism industry. I held leadership roles in sales, marketing, and operations and successfully raised capital for a major hotel project. This diverse background has equipped me with a unique perspective and a deep commitment to building ecosystems that drive meaningful and lasting change.

Every day, I am inspired by the incredible potential of technology, innovation, and strong partnerships to create new opportunities, foster growth, and positively impact the world.

....not to forget - I love sailing

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