The Brand Sensei

The Brand Sensei is a growth partner for small and mid-sized businesses who want to build effective, AI-powered marketing and brand systems that drive sustainable growth - all without the big team or big budget.

We offer:

- The SMTR BRND Method: A proven step-by-step framework for developing your brand strategy, maximizing customer engagement, and accelerating revenue growth using AI and digital marketing.
- Monthly Strategy Sessions to review your progress, solve challenges, and optimize your brand and marketing performance.
- A community of growth-focused business leaders who are implementing advanced marketing strategies to scale their companies.
- Access to AI marketing training, tools, brand templates, customer insight frameworks, and our annual Brand Masters Summit.

Book a discovery call at https://brandsensei.com to learn if you qualify.

Founder / Fractional CMO

Annansi

RECENT: Future of Retail Sessions • CSU College of Business Fall Speaker Series • Retail Innovation Week • Global South Tech • Global Entrepreneurship Week • The United Nations • Columbia University • Harvard University (2010) • SXSW Interactive Conference and Festival • The Smithsonian Museum • Google.org

Keynote Speaker

• Developing strategies for emerging brands to grow their visibility, engagement and sales by using customer insights, data, and digital tech including AI

• Workshops and training for founders and marketing teams on the strategic use of Artificial Intelligence (A)I for brand and business growth

Clients include:
→ SwatchOn (retail B2B ): brand strategy, customer research & segmentation, Web3 engagement strategy
→ PUMA (retail B2C): customer research and profiling, engagement strategy
→ Bayer (health B2B, B2C ): Product positioning, messaging, go-to-market strategy, launch
→ Sysdyne Technologies (construction B2B): re-branding
→ Party City (retail B2C): digitization
→ Novartis (health B2B, B2C): division branding, positioning

Digital Brand Strategist & Customer Experience Specialist (on demand)

Various Startups

✛ Streamlytics
✛ PopCom
✛ CRE Capital
✛ The Bridge Fashion Incubator (TBFI)

Startup Investor & Advisor

IPG Health

Drove strategic initiatives resulting in the successful launch and growth of domestic and global brands, overseeing $8+ million in business. Assessed market opportunities and crafted brand strategies to achieve objectives.

VP, Engagement Strategy

JUICE

Guided clients and department leads (creative, account, project management, etc.) to conceptualize, adopt, and optimize fully integrated marketing campaigns.

VP, Director of Customer Experience

Ogilvy

Served as strategy lead for diverse B2B and B2C brands, orchestrating the planning and execution of fully integrated multi-million-dollar campaigns.

Director, Digital Strategy

McCann Health

Senior Digital & Content Strategist

Saatchi & Saatchi

Digital Supervisor

Dress Barn

Manager, Digital & Content Marketing

Various

Clients: Captain Morgan, Hugo Boss, Giorgio Armani, Party City, PUMA

Digital Marketing Consultant

Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

Finding Value in Rejection

The more you outsource your thinking to ChatGPT, the lazier you get and the more you risk losing your credibility. 

Customers, clients, and readers have access to ChatGPT too. 

They want your expertise, taste, and judgment. 

Don’t let one lazy tweet, post, or paragraph be the reason you lose their trust and kill your business.

Too many founders and owners wear exhaustion like a medal.

You built a business to help people. Now it's the thing breaking you.

60-hour weeks.
Answering texts at dinner.
"Always available" as a selling point.

But here's the truth:

Your clients and patients don't respect you more for being accessible.
They respect you more for being excellent.

And excellence requires edges.

The massage therapist who doesn't book past 6pm?
3-month wait list.

The nutritionist who doesn't answer weekends?
40% price premium.

The doctor who doesn't rush consultations?
Highest satisfaction scores in the city.

They're not working less.
They're working on what only they can do.

Everything else? It's noise disguised as necessity.

The highest-paid, most effective practitioners aren't the most available.
They're the most intentional.

What tasks are stealing your excellence?

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

Ryan Drumwright

Kinsale Studios

Kinsale Studios is a Talent Acquisition studio that recruits visionary strategic marketers and designers. We amplify your vision and develop a crafted candidate experience to help you build inclusive teams. We fuse future-forward recruitment practices with strategic consulting to help you attract the world's most sought-after talent.

• Executive Search 
• Strategic Hires
• M&A Consulting
• Private Executive Communities

Client Categories: Healthcare, ClimateTech, Media & Advertising, Market Research, Innovation Studios, Digital Transformation Consulting, and Sports & Entertainment.

Founding Partner 

The Institute of Tomorrow

The Institute of Tomorrow convenes C-level creatively-minded executives and global sustainability leaders in service of fueling sustainable business transformations. 

We create a safe space for executives to learn from their peers and expand their networks so we can shape our businesses to meet the challenges of tomorrow.

Executive Director

PVBLIC Foundation

PVBLIC Foundation is an innovative non-profit media organization that harnesses the power of media to drive social change. An aggregator of media across all platforms, PVBLIC works strategically to pair media space with key non-profits at the local, national and global levels. We utilize existing and emerging technologies to increase issue awareness around important causes and help non-profits amplify their message. At PVBLIC, we believe that media is the new currency.

Chief Strategy Officer

Recruitment Alliance

Inspired to support the incredible recruitment community in Ukraine, I co-founded The Recruitment Alliance with Yuliia Ternova and Daria Makhnenko.

The Recruitment Alliance is a global alliance of talent leaders dedicated to helping Ukrainian recruiters find the support network, knowledge and resources needed to thrive when recruiting for talent outside of Ukraine. 

We host regular free virtual events for the Ukrainian recruitment community. Each event features various recruitment executives from around the globe. These leaders share their insights and network- helping the Alliance expand its impact.

Co-Founder / Volunteer

Account Planners Of New York City

As one of the largest, most active communities of advertising strategists in the world, the Account Planners of NYC connects strategists with the people, ideas and experiences that inspire.

Founder

The Gathering

The Gathering is a private underground gathering of NYC's most creative people who care. The monthly BYOB events attract people from all backgrounds including: tech, music, fashion, architecture, design, art, advertising and nonprofits.

TDA Creative

Global Head of Community Development

TDA Creative is a creative recruitment agency that helps the world’s leading investment banks, asset management organizations, hedge funds, Fintech & Insurtech disrupters, and e-commerce platforms hire the product, technology and design talent they need to transform their businesses and meet the needs of the Fourth Industrial Revolution. 

We partner closely with our clients and work to understand the nuances of their hiring needs and employer brands. As ambassadors to our clients’ employer brands, we promise to always represent our clients with honesty and integrity. Our candidate outreach is driven by a desire to use our superpowers as intent listeners and matchmakers to positively shape our candidates’ careers towards their goals - while building long-term relationships and friendships. 

TDA Creative works exclusively with our clients across our four offices in Charlotte, London, New York and San Francisco. 

Current clients include: Goldman Sachs, Coinbase, Silicon Valley Bank, Citibank, Bloomberg, and Morgan Stanley

For more information, email me at ryan@tdacreative.com. 

I’m always happy to chat with inspiring people.

Director

SettleIn CLT

A modern-day welcome wagon- SettleIn CLT is a members-only community of Charlotte newcomers that connects members to the most inspiring people, unique experiences and hospitable businesses in Charlotte.

FRIPPN

FRIPPN is a bespoke talent agency focused on helping visionary strategists and designers join forces and positively transform our world. We work closely with the top 1% of people and companies that have the greatest potential for impact, and place our candidates in custom-fit positions that accelerate our clients’ success and exponentially grow our candidates’ careers. 

Founding Connector & CEO

TDA Digital North America

Head of Strategy & Planning, Partner

Amplifying Leaders' Visions & Building Inclusive Marketing & Design Teams | Executive Director of The Institute of Tomorrow | Advisor and Confidant To Executive Leaders

I’m a chronically-curious recruitment entrepreneur, community builder and confidant to senior executives that takes a design approach to helping the world's most future-forward companies build marketing and design teams.

As a former strategic planner, I am an avid enthusiast of new strategic frameworks, design thinking, emerging technology, and social impact. 

To feed these interests and my love of international affairs and cross-cultural collaboration, I’m a regular attendee and side event organizer at SXSW, the UN General Assembly in NYC, the World Economic Forum in Davos, Switzerland, and other high-level innovation and impact events around the globe. 

When I am not working, I like to spend my time hosting interdisciplinary nontraditional dinner parties of highly accomplished "strangers who need to know each other" - called The Most Interesting Dinner Party In The World; organizing The Gathering- a private community and event series of interdisciplinary creatives and business leaders; and writing poetry inspired by conversation fragments overheard in public spaces.

Want to learn more? Say hello. I’m always happy to meet inspiring people, learn about their aspirations and offer my expertise and network to help them achieve their goals. 

Life is better when we are helping others. Don't be shy.

taplio

The Battle

G. Kofi Annan

Ryan Drumwright

Followers

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taplio

The Battle

G. Kofi Annan

Ryan Drumwright

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}G. Kofi Annan's LinkedIn Performance

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