The Brand Sensei

The Brand Sensei is a growth partner for small and mid-sized businesses who want to build effective, AI-powered marketing and brand systems that drive sustainable growth - all without the big team or big budget.

We offer:

- The SMTR BRND Method: A proven step-by-step framework for developing your brand strategy, maximizing customer engagement, and accelerating revenue growth using AI and digital marketing.
- Monthly Strategy Sessions to review your progress, solve challenges, and optimize your brand and marketing performance.
- A community of growth-focused business leaders who are implementing advanced marketing strategies to scale their companies.
- Access to AI marketing training, tools, brand templates, customer insight frameworks, and our annual Brand Masters Summit.

Book a discovery call at https://brandsensei.com to learn if you qualify.

Founder / Fractional CMO

Annansi

RECENT: Future of Retail Sessions • CSU College of Business Fall Speaker Series • Retail Innovation Week • Global South Tech • Global Entrepreneurship Week • The United Nations • Columbia University • Harvard University (2010) • SXSW Interactive Conference and Festival • The Smithsonian Museum • Google.org

Keynote Speaker

• Developing strategies for emerging brands to grow their visibility, engagement and sales by using customer insights, data, and digital tech including AI

• Workshops and training for founders and marketing teams on the strategic use of Artificial Intelligence (A)I for brand and business growth

Clients include:
→ SwatchOn (retail B2B ): brand strategy, customer research & segmentation, Web3 engagement strategy
→ PUMA (retail B2C): customer research and profiling, engagement strategy
→ Bayer (health B2B, B2C ): Product positioning, messaging, go-to-market strategy, launch
→ Sysdyne Technologies (construction B2B): re-branding
→ Party City (retail B2C): digitization
→ Novartis (health B2B, B2C): division branding, positioning

Digital Brand Strategist & Customer Experience Specialist (on demand)

Various Startups

✛ Streamlytics
✛ PopCom
✛ CRE Capital
✛ The Bridge Fashion Incubator (TBFI)

Startup Investor & Advisor

IPG Health

Drove strategic initiatives resulting in the successful launch and growth of domestic and global brands, overseeing $8+ million in business. Assessed market opportunities and crafted brand strategies to achieve objectives.

VP, Engagement Strategy

JUICE

Guided clients and department leads (creative, account, project management, etc.) to conceptualize, adopt, and optimize fully integrated marketing campaigns.

VP, Director of Customer Experience

Ogilvy

Served as strategy lead for diverse B2B and B2C brands, orchestrating the planning and execution of fully integrated multi-million-dollar campaigns.

Director, Digital Strategy

McCann Health

Senior Digital & Content Strategist

Saatchi & Saatchi

Digital Supervisor

Dress Barn

Manager, Digital & Content Marketing

Various

Clients: Captain Morgan, Hugo Boss, Giorgio Armani, Party City, PUMA

Digital Marketing Consultant

Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

Finding Value in Rejection

The more you outsource your thinking to ChatGPT, the lazier you get and the more you risk losing your credibility. 

Customers, clients, and readers have access to ChatGPT too. 

They want your expertise, taste, and judgment. 

Don’t let one lazy tweet, post, or paragraph be the reason you lose their trust and kill your business.

Too many founders and owners wear exhaustion like a medal.

You built a business to help people. Now it's the thing breaking you.

60-hour weeks.
Answering texts at dinner.
"Always available" as a selling point.

But here's the truth:

Your clients and patients don't respect you more for being accessible.
They respect you more for being excellent.

And excellence requires edges.

The massage therapist who doesn't book past 6pm?
3-month wait list.

The nutritionist who doesn't answer weekends?
40% price premium.

The doctor who doesn't rush consultations?
Highest satisfaction scores in the city.

They're not working less.
They're working on what only they can do.

Everything else? It's noise disguised as necessity.

The highest-paid, most effective practitioners aren't the most available.
They're the most intentional.

What tasks are stealing your excellence?

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

Fly Free Consulting

Focus on aligning and optimizing strategies and processes across sales, marketing, and customer success teams. By streamlining workflows, utilizing data analytics, and enhancing communication between departments, I create a cohesive revenue generation strategy. My efforts contribute to increased revenue streams and overall business success across the entire customer lifecycle.

Oversee, create, and enhance the strategic and logistical aspects of the sales process. Optimize sales procedures, manage data, and foster collaboration between sales and other departments, playing a crucial role in driving efficiency, boosting revenue, and ensuring overall sales success. Define and implement CRM processes. 

Create and optimize marketing processes within a business. Streamline workflows, manage marketing technology, and analyze data to facilitate seamless collaboration between marketing and other departments. Assist and create the overall success of marketing campaigns, increased audience engagement, and the achievement of business objectives.

Owner

Mytonomy

Operations

Arena Analytics

Enhanced sales operations with the implementation and maintenance of automated tracking and process management systems. Create team efficiency and execution through an in-depth analysis of current workflows and lead process improvement. Provide ongoing reporting and reviews for process improvement and optimization. 
Underpinned successful pipeline management and sales innovation with effective operations leadership.
Focused sales and marketing efforts on customer preferences and consumer trends.
Developed and maintained sales and marketing programs through staffing and training initiatives.
Worked with marketing to develop multi-channel advertising campaigns.

Director of Sales Operations

Carson & SAINT Corporation

Support business operations with process improvement, measurement, tracking and analytics.
Work with Sales and Marketing to refine lead qualification process, analyze and report on campaign performance with reporting and dashboards.
Enhance sales productivity by enabling the team to work smarter by simplifying processes
Track and analyze key metrics including pipeline growth, win/loss rates, and quota attainment.
Own the end-to-end process of tracking the sales funnel and operational metrics and delivering regular insights to the business analytics; define and deliver techniques to improve the funnel performance for sales management.
Assist with hiring and on-boarding and training new sales team members.
Refine customer segmentation, assist with territory management, and create a plan to enhance renewal and upsell processes.
Maintain regular check-ins with Sales Managers/Enterprise Sales Representatives and others who contribute to opportunity development to determine how sales opportunities are tracking against plan and identify any problems for internal review and problem solving.
Maintain procurement and contract records

Director Of Worldwide Sales

Patterson Park Pharmacy

Prospect and develop relationships with potential providers to use Compounded medication; increase penetration for prescriptions from new and existing accounts; prepare comprehensive territory plans that reflect overall pharmacy goal; conduct in-servicing and product evaluations that lead to customer conversion through educational events, professional organizations, support groups, and community groups; update CEO regarding business conditions, competitive activity and industry trends.
Primary Clients: Veterinary Practices Family Practices, Internal Medicine, Pain Management, Pediatrics, Podiatrist, Orthopedics, Wound Care Specialist, and Dermatologist. 
Grew business form $91,000 in 2013 to over 3 million dollars in 2014

Director of Sales and Marketing

Boordy Vineyards

Execute selling strategies to maximize the sale and distribution of Boordy Wines with existing and prospective consumers at events/festivals and retail/restaurant accounts; Grew overall sales in the state and increased product placement; maintained expense and revenue budget for over 100 events and employees; analyze accounts and attain goals through sales presentations to customers by balancing 
company priorities and customers’ needs; create and maintain budget and profit project for areas of growth and meet all goals.

Festival/ Sales Manager

Revenue and Sales Operations Specialist with over a decade of expertise in crafting and executing go-to-market (GTM) strategies within SaaS, Healthcare, and Cybersecurity environments. Proven track record in elevating revenue funnels, optimizing sales processes, and leading high-performing teams. A strategic thinker with a strong executive presence, adept at fostering cross-functional collaboration and achieving impactful results.

Spearheading strategic sales and marketing solutions, my expertise spans Sales, Marketing, Operations, and CRM management, making me a versatile professional. Proficient in Salesforce, Hubspot, and several other systems to streamline efficiency. 

Across diverse industries, I've implemented repeatable systems surpassing growth goals. Notably, I achieved a remarkable 300% revenue surge through targeted Sales, Marketing, and CRM strategies, showcasing my ability to exceed ambitious objectives.

I specialize in optimizing operations, resulting in a substantial 25% reduction in tech spend. Simultaneously, I orchestrate a 50% upswing in sales, illustrating a strategic approach that fuels growth. My methodology involves envisioning the entire process, systematically engineering growth-focused systems, with a particular emphasis on CRM integration.

As a seasoned professional in optimizing operations, I focus on identifying and addressing pain points, ensuring your journey is not a struggle but a smooth sail. I have successfully overseen the management of technology stacks, ensuring maximum efficiency and effectiveness in revenue-related processes. My experience in implementing and refining data-driven processes, as well as utilizing analytics to guide strategic decisions, helps to increase your revenue goals.

Beyond business, I find fulfillment in mentoring, contributing to my community through volunteer work, and embracing the tranquility of yoga. These experiences shape my character, fostering gratitude, humility, and an enduring appreciation for life's lighter side.

Sharon Kopp

Day 1 of building an App with skills I learned from YouTube and AI. 

I rebuilt my entire product yesterday.

Not in code.
Not in frameworks.
But in clarity.

Here’s what got shipped yesterday:

• A complete new SaaS foundation 
• Mobile-ready app that works on any device
• Backend with full schema and RLS
• Authentication, protected routes, and user profiles
• Daily Pulse engine that calculates score and state
• State-driven Today dashboard with deep-work and recovery actions
• Weekly Planner that auto-generates a work rhythm
• Reflections and Reports pages for pattern tracking
• Settings page with plan tiers and profile logic
• Payment gateway with permission architecture set up and ready for subscriptions

This entire system now functions end-to-end:
Sign up → Pulse → State → Actions → Planner → Reflection → Review.

Next step:
Testing and refinement. 
Turn this into a real, monetizable operating system for high performers.

There’s a difference between “building an app” and building a product that solves a real energetic and operational problem.

It’s finally crossing that line.

Drop an OS if you want early access.

Build log, Day 2

Yesterday wasn’t about shipping features. It was about tightening the foundation so the operating system will scale into a real, paid product.

Here’s what moved forward:

• Fixed authentication gaps: added support for email password resets, Google sign-in, and phone-based login so users can access the app regardless of how they prefer to authenticate.

• Finished setting up payments with a clean, secure permission model and fully configured webhook events for subscription lifecycle management.

• Mapped out the complete subscription system: upgrade, downgrade, cancellation, and customer portal flows.- And made it easy, I hate it when you can't cancel something without going through 18 screens.

• Designed the entire onboarding architecture: first-time guide, archetype quiz, energy state explanations, Pulse tutorial, Today dashboard walkthrough, Planner/calendar explanation, and re-run onboarding logic.

• Defined the full multi-provider calendar integration strategy: Google Calendar, Microsoft 365/Outlook, and a unified event model that pulls a user’s entire life into one view.

• Added the data structures and flows needed to support external calendars and merge them into the internal rhythm engine.

ENDURANCE OS now has:

A robust authentication layer
A subscription system ready for implementation
A complete first-time user experience
A path to full multi-calendar integration
A scalable data model for a true life-operating system

Next step: implement onboarding screens and ship the multi-calendar connection UI so the product transitions from “functional prototype” to “daily-use system.”

More progress tomorrow.

Want early access drop me an OS and join the beta test group!

taplio

The Battle

G. Kofi Annan

Sharon Kopp

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Performance ScoreG. Kofi Annan's LinkedIn Performance

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taplio

The Battle

G. Kofi Annan

Sharon Kopp

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}G. Kofi Annan's LinkedIn Performance

Performance ScoreSharon Kopp's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreG. Kofi Annan's LinkedIn Performance