The Brand Sensei

The Brand Sensei is a growth partner for small and mid-sized businesses who want to build effective, AI-powered marketing and brand systems that drive sustainable growth - all without the big team or big budget.

We offer:

- The SMTR BRND Method: A proven step-by-step framework for developing your brand strategy, maximizing customer engagement, and accelerating revenue growth using AI and digital marketing.
- Monthly Strategy Sessions to review your progress, solve challenges, and optimize your brand and marketing performance.
- A community of growth-focused business leaders who are implementing advanced marketing strategies to scale their companies.
- Access to AI marketing training, tools, brand templates, customer insight frameworks, and our annual Brand Masters Summit.

Book a discovery call at https://brandsensei.com to learn if you qualify.

Founder / Fractional CMO

Annansi

RECENT: Future of Retail Sessions • CSU College of Business Fall Speaker Series • Retail Innovation Week • Global South Tech • Global Entrepreneurship Week • The United Nations • Columbia University • Harvard University (2010) • SXSW Interactive Conference and Festival • The Smithsonian Museum • Google.org

Keynote Speaker

• Developing strategies for emerging brands to grow their visibility, engagement and sales by using customer insights, data, and digital tech including AI

• Workshops and training for founders and marketing teams on the strategic use of Artificial Intelligence (A)I for brand and business growth

Clients include:
→ SwatchOn (retail B2B ): brand strategy, customer research & segmentation, Web3 engagement strategy
→ PUMA (retail B2C): customer research and profiling, engagement strategy
→ Bayer (health B2B, B2C ): Product positioning, messaging, go-to-market strategy, launch
→ Sysdyne Technologies (construction B2B): re-branding
→ Party City (retail B2C): digitization
→ Novartis (health B2B, B2C): division branding, positioning

Digital Brand Strategist & Customer Experience Specialist (on demand)

Various Startups

✛ Streamlytics
✛ PopCom
✛ CRE Capital
✛ The Bridge Fashion Incubator (TBFI)

Startup Investor & Advisor

IPG Health

Drove strategic initiatives resulting in the successful launch and growth of domestic and global brands, overseeing $8+ million in business. Assessed market opportunities and crafted brand strategies to achieve objectives.

VP, Engagement Strategy

JUICE

Guided clients and department leads (creative, account, project management, etc.) to conceptualize, adopt, and optimize fully integrated marketing campaigns.

VP, Director of Customer Experience

Ogilvy

Served as strategy lead for diverse B2B and B2C brands, orchestrating the planning and execution of fully integrated multi-million-dollar campaigns.

Director, Digital Strategy

McCann Health

Senior Digital & Content Strategist

Saatchi & Saatchi

Digital Supervisor

Dress Barn

Manager, Digital & Content Marketing

Various

Clients: Captain Morgan, Hugo Boss, Giorgio Armani, Party City, PUMA

Digital Marketing Consultant

Helping brands to grow Visibility, Engagement, and Revenue using AI and Digital Tech || Strategist, Technologist, Data/Insights Nerd || Ex- @Saatchi, @Ogilvy, @McCann

Ever feel like everything is moving fast and your business is two steps behind? 

Forget surviving, you still want your brand to connect with the right people and soar! That’s where I come in.

As a seasoned marketing executive with over 15 years of experience, I have dedicated my career to driving business growth through innovative, data-driven marketing strategies. 

My passion lies in 

I've been in the trenches with big players like Mercedes-Benz, PUMA, and Pfizer and also bold startups like SwatchOn, guiding them in developing and executing multi-channel campaigns that not only generate qualified leads but also accelerate sales cycles and maximize customer acquisition.

Challenges I Understand:
❗️Struggling to stand out in a crowded market.
❗️Ineffective brand messaging that doesn't resonate with your audience.
❗️Difficulty integrating cutting-edge technology into your marketing strategy.
❗️Need for a data-driven approach to understand and engage customers.
❗️Desire to increase revenue while building a sustainable, beloved brand.

How I Help My Clients & Partners:
✅ Data-Driven Insights: Unlocking the power of data to create compelling, personalized brand stories.
✅ Digital Technology Integration: Seamlessly blending technologies into your marketing strategy for impactful customer engagement.
✅ Customized Brand Strategies: Crafting unique solutions that resonate with your audience and drive business growth.

Technical Proficiency:
From Adobe Creative Cloud to Google Analytics to ChatGPT to Web3 tolls, I help leaders understand and use the right technologies to drive brand growth.

I am excited about the intersection of creativity and data-driven decision-making, and am always open to connecting with like-minded professionals, discussing potential collaborations, or sharing insights on the ever-evolving landscape of marketing.

Eager for your brand to gain a competitive edge and dominate your market?

Let's chat!

G. Kofi Annan

What if everyone who rejected you was actually... right?

Hear me out.

My granny flew 5,000 miles to tell me I was ruining my life.
My professor compared me to an alcoholic.
My friends said my work wasn't worth $10.

They were all correct.

I spent years trying to conform.
Until my same rejected work sold for 6X more...to strangers.

The rejection was never about me.

This changed how I see every "NO" forever →

I help health brands grow clients/patients & revenue using a AI-enhanced acquisition system ✪ Fmr @Saatchi, @Ogilvy, @McCann

Finding Value in Rejection

The more you outsource your thinking to ChatGPT, the lazier you get and the more you risk losing your credibility. 

Customers, clients, and readers have access to ChatGPT too. 

They want your expertise, taste, and judgment. 

Don’t let one lazy tweet, post, or paragraph be the reason you lose their trust and kill your business.

Too many founders and owners wear exhaustion like a medal.

You built a business to help people. Now it's the thing breaking you.

60-hour weeks.
Answering texts at dinner.
"Always available" as a selling point.

But here's the truth:

Your clients and patients don't respect you more for being accessible.
They respect you more for being excellent.

And excellence requires edges.

The massage therapist who doesn't book past 6pm?
3-month wait list.

The nutritionist who doesn't answer weekends?
40% price premium.

The doctor who doesn't rush consultations?
Highest satisfaction scores in the city.

They're not working less.
They're working on what only they can do.

Everything else? It's noise disguised as necessity.

The highest-paid, most effective practitioners aren't the most available.
They're the most intentional.

What tasks are stealing your excellence?

My friend Camille is brilliant. MBA from Wharton. Built campaigns that saved millions.

But she gets ignored while people with less experience get the opportunities she wants.

It's not fair.

But in a world drowning in noise, intelligence without authority is just expensive advice nobody asks for.

That's why I'm partnering to launch Scaling Authority, a 4-month program to help seasoned professionals and ambitious entrepreneurs build authority at scale.

Your expertise is your most valuable asset. 

But if you can't make it land with authority, it might as well not exist.

If you're tired of being the best-kept secret in your space, this is your permission slip to finally change that.

Scaling Authority is limited to only 10 participants.

Early bird closes next Wednesday, Dec. 10th.

Read more ↓

View newsletter: Digital Brand Tips | By Kofi

My friend Camille is brilliant. She's got an MBA from Wharton. Built three successful marketing campaigns that saved her last company millions. Can di

Open article: The smartest person in the room often gets ignored. Let's change that! by G. Kofi Annan • 3 min read

The smartest person in the room often gets ignored. Let's change that!

LunarTech

Co-Founder

OGAds

Software Engineer

Social Media Manager

In the ever-changing world of tech I've carved a niche for myself as a committed Software Developer. My love of the subject has not just resulted in me accumulating readers of over one million on a variety of blogs as well as to launch 2023's most sought after Data Science Bootcamp. My academic background is solidified by an Bachelors in Computer Science which has been crucial in my work.

My method of developing websites is multi-faceted, making sure there's the seamless integration of aesthetics for the front end and robust back-end functions. This balanced approach has enabled me to design user experience that stands out connecting with users and meeting the business goals.

Collaboration is at the core of any successful project. I've had the honor in leading, and working with some of the most skilled teams in the business. Together, we've tackled problems with aplomb, streamlined workflows and incorporated technology into our decisions that are in perfect alignment with the overall goals of our projects.

Performance is not a matter of negotiation. Each component I'm involved with undergoes rigorous optimization procedures to ensure efficacy, scalability and reactivity. Each of the projects I've completed has served as a learning experience and has provided me with valuable lessons and enhancing my method further.

The concept of AI has always fascinated me. I've been pursuing AI's capabilities to improve the offerings of our products. The aim? Improved user satisfaction. The process of infusing AI into the process of optimizing products has been thrilling and I'm always watch for the next major breakthrough in this field.

Some of the milestones I treasure in my heart are co-founding the world's most prestigious Data Science Bootcamp in 2023 getting an appearance in the UBC Dean's List in 2022 and training more than 1000 developers since the year 2015. My contributions and work have also been acknowledged by industry leaders, including appearances in respected publications like Forbes.

In the words of industry experts I've had the pleasure to collaborate with, my commitment to digital excellence is evident. As Entrepreneur puts it, my approach to digital solutions is both innovative and grounded, striking the right balance between vision and execution.

My professional path is a combination of technical proficiency, a team spirit, and an unstoppable determination to achieve excellence. I invite you to join me to collaborate and take part in this thrilling digital journey.

Vahe Aslanyan

Over the past few years at LunarTech, I’ve been incredibly proud of the work we’ve been doing with an exceptional team, and some truly powerful partners.

One of the things I’m most proud of is that as an American/Caucasian Founder and Armenian, we have been able to contribute to the significantly while we are able to channel maybe tiny part of LunarTech's potential.

For us, our country isn’t just a place on the map.

When you grow up outside your country, you see clearly what it costs when we don’t invest in our own nation—sometimes even when we don’t have a choice. That’s why I’m deeply proud of what we’ve been building in Armenia and United States with LunarTech and our other companies. And still, I believe we’ve barely reached tiny part of our potential.

We’re just getting started.
We’re building

…and there is so much more on the way.

I’m fully committed, my team is fully committed, and we’re going to continue until we achieve what we set out to do. 

This is only the beginning.

🚀 Hi everyone — we’re hiring!

We’re excited to announce that Vibecoder is growing, and we’re looking for passionate, creative, and driven individuals to join our team.

If you love innovation, thrive in a collaborative environment, and want to help shape the future of tech, we’d love to hear from you.

👉 Check out the application below and apply today.

Restoring the Tower: LunarTech Releases The Full-Stack Architecture of LunarTech Babel

LunarTech has introduced Babel, an open-source platform designed to eliminate language barriers in the fields of global education and research. Unlike generic translation tools, this system is engineered to convert complex technical documentation and academic papers without losing the original context or formatting. By utilizing Generative AI, Babel ensures that the translated output retains the precise layout of the source file, making it immediately ready for professional use.

The platform prioritizes functionality over hype by strictly maintaining the structure of documents, including multi-column layouts and embedded images. During development, the engine was stress-tested against dense academic papers to ensure it could accurately handle difficult elements like mathematical formulas and data tables. This focus on high fidelity allows the software to distinguish between text that needs translation and immutable data that must remain untouched to preserve scientific accuracy.

To ensure accessibility for all users, Babel features a simple “plug-and-play” interface that hides complex backend architecture behind an intuitive, easy-to-configure dashboard. The tool currently supports high-quality translation for over 22 languages, including complex scripts like Japanese and Thai, with a roadmap for further expansion. Developed in collaboration with Google and OpenAI, this resource is now available on GitHub for anyone wishing to bridge the gap in global knowledge transfer.

Access the repo: https://lnkd.in/eTEkcKaz

We’re excited to spotlight Rod Morrison journey with the LunarTech Data Science Bootcamp 🚀

When Rod joined us, he was a Chief Architect at Raken AI Labs looking to sharpen his hands-on technical skills and deeply understand what’s really happening “under the hood” of modern Data and AI systems. Coming from years in leadership, he wanted a programme that was practical, structured, and would help him move from fuzzy ideas to real MVPs—fast and real data knowledge.

Through LunarTech Rod was able to rebuild his technical edge in Data and AI while also improving how he communicates AI value to both engineers and business leaders.

Today, Rod has been promoted to #Head of Data Science and AI at Raken AI Labs, leading a team of six ( PhD data scientists and data engineers), while also running his own consultancy, CodeRod Solutions. 

As Rod says: “Follow the system. It works.”

👉 Read Rod’s full story and more success journeys from our community: https://lnkd.in/e7K_wVQw

#LunarTech #DataScience #AI #CareerGrowth #Bootcamp #AILeadership #StudentSuccess #Hiring

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The Battle

G. Kofi Annan

Vahe Aslanyan

Followers

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Performance ScoreG. Kofi Annan's LinkedIn Performance

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taplio

The Battle

G. Kofi Annan

Vahe Aslanyan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}G. Kofi Annan's LinkedIn Performance

Performance ScoreVahe Aslanyan's LinkedIn Performance

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Performance ScoreG. Kofi Annan's LinkedIn Performance