We Are Outliers

We create, launch and grow brands, products and services that people want, need and love.

We are strategists, marketeers, creatives and techies.

Adding commercial value from idea to execution.

Co-Founder

Glass Is Full

Glass is full is a product design and UX studio that helps enterprise businesses and startups to refine, refresh or reinvent product experiences.

We partner with Product and Technology leaders, taking a practical approach to simplifying complex workflows, fostering collaboration through co-creation, and balancing user needs with strategic objectives.

Northstar Vision:
Aligning business and tech to unified Northstar product vision, that makes strategy tangible, helps secure buy-in and enables rapid testing of early stage concepts with minimal risk.

UX Enhancements:
Crafting new journeys and interactions that satisfy unmet user needs, provide foresight for engineering and enhance your product experience to achieve business OKRs.

Remove Friction:
Simplify your product's UX by removing usability issues, improving task completion rates, and implementing reliable

Founder & Lead Consultant

Worth Internet Systems

Product & Digital Lead

Senior Digital Product Designer

Codehouse

UX Designer

Thoughtful Design

BISSELL Homecare, Inc.

Digital Insight Analyst

Life

Explorer

🚀 What I do:

→ Create, launch and grow brands, products and services

→ Define a bold vision, map out the associated strategy and execute with intensity

→ Leverage behavioural psychology to attract and retain customers



🤝 Who I work with:

→ Leadership within established businesses looking to launch or improve products and services

→ Subject matter experts looking to disrupt their arena by launching a startup (tech and non-tech)




👤 A little about me:

→ Over 15 years of creating and launching new products and services (tech and non-tech)

→ Specialise in new product development, customer experience, digital innovation, marketing and brand strategy.  

→ Ranked among the top 0.1% of digital freelancers globally.

→ Worked with the likes of Mastercard, Lloyds Bank, eBay, Cambridge University, London Stock Exchange and the NHS

→ Passionate about working with startups - to name a few: Puul, AppCatcher, WetX, Topshelf Insurance, and medONE. 

→ Industries I've worked in include healthcare, pharma, FMCG, real estate, education, travel, sports, entertainment, insurance and banking.



🛠 My Approach:

→ Experiment-led

→ Human-centred

→ Highly collaborative




💡 What others say about me:

"...Varun excels at defining end-to-end product visions...balancing user needs and business goals...with positive energy and creative leadership."

 "...masterfully blends technical acumen with creativity...showcasing leadership, collaboration, and problem-solving skills...without compromising on product excellence."

"...looks at product through all the right angles…”

 "...Varun provided great results...engaging with hands-on work while building team & processes."

“…exceptional client communication skills."

"...impressive energy and analytical thinking...translating complex workflows into impactful solutions."

"...strong trade knowledge and enthusiasm...engaging customers and stakeholders effectively..."



🔗 Connect with Me:

Interested in exploring how I can help contribute to the success of your vision? 
Send me a connection request and drop me a direct message. 

Alternatively you can email me on varun@we-are-outliers.com

Varun Phull

The most interesting thing about Swiss Mining Institute wasn’t the venue, the food, the presentations, but it was the collective confidence.

Umar Rafique and I spent last week at the Swiss Mining Institute in Zurich, and the energy across the event was refreshing. Coming from tech, where AI and tokenization create this constant pull forward, metals and minerals now feel like they’re developing that same underlying conviction.

One thing that struck me early was how many companies had secured funding. And there was sense that the industry finally has room to breathe.

You could feel that in the conversations. People spoke about their projects with real pride, but there was also an openess to do more. A genuine appetite to modernise, tell better stories, and use tech more deliberately. 

For a sector often seen as traditional, it felt like the first time in a while where leaders had the capacity (and the intention) to focus on more than just the ground itself.

A big thank you to everyone we met and a huge shout out to Sarah Bouchisse and her team for organising such a seamless and engaging event.

Zurich was stunning as always, and The Dolder Grand hotel… timeless.

Special mentions:
Alicia Milne and Chris Ackerman at Q2 Metals Corp. Metals group
Roger Rosmus at Goliath Resources Limited
Stuart Greene at Great Southern Copper
Jim Mackay at Lithium Ionic Corp. (TSXV: LTH | OTCQX: LTHCF | FRA: H3N) I
Natasha Utescher at Aura Minerals Inc
Peter Manuel at Ucore Rare Metals Inc.
Rebecca Hunter at Geiger Energy Corp.
Sean Whiteford at NexMetals Mining Corp
Sebastian Wahl at Quimbaya Gold
Mathieu Savard at Vior Inc. Inc
David Palmer and Seema Sindwani,  MBA, CFA at Probe Gold Inc.

Some brilliant panel conversations, expertly facilitated by Mark Fairbairn at StockBox, with some intriguing sharp insights from:
🔹 Angelos Damaskos
🔹 Loni Saul
🔹 Garrett Goggin, CFA
🔹 Willem Middelkoop

And to all the companies we crossed paths with (whether we spoke or not) thank you for the conversations, the ideas, and the inspiration. 

Looking forward to 2026.

Top 0.1% Digital 🦾 10,000+ Retail Investors 🐷 Innovation and growth for public listed companies ⚡️ Current missions: ⛰️ Gold Mining, 💠 RWA Tokenisation 🌱 MedCan

“Innovation should lead regulation. Regulation should not lead innovation.”
- Fahmi Syed

Myself, Umar Rafique, and Adrian Kirby attended Tokenize: LDN. Great conversations, sharp panels, and a clear signal that RWA tokenisation is moving from theory to reality.

Before the key takeaways, a quick grounding for anyone new to the space:

RWA tokenisation turns traditional financial products (funds, credit, gold, real estate) into digital tokens on modern, regulated rails. The aim: move ownership and value with far less friction - instant settlement, 24/7 availability, transparent and auditable, but anchored in real-world value rather than speculation.

Now, the 7 takeaways:

🔹 1. Regulation, regulation… and more regulation.
It’s ever-present. The responsibility is on us to bring strong ideas, business cases, and clear economic rationale to regulators, not wait for permission.

🔹 2. FinTechs vs enterprises.
FinTechs move quickly, test, and break new ground. Banks move carefully, balancing innovation with governance. The real opportunity sits in hybrid models: FinTechs push the experimentation, while banks and regulators scale what proves to work.

🔹 3. 'Tokenise everything!' Just kidding...
Real products matter, with real utility and sensible economics. Familiar entry points like gold, real estate, or established financial products will drive early adoption on both the institutional and retail side.

🔹 4. Short-term ROI is unlikely.
Tokenisation requires upfront investment across systems, processes, and regulatory alignment. This is a long-horizon shift, not a quick win, early adopters will naturally carry more of the initial load.

🔹 5. Investor experience matters.
Tokenisation changes how value moves, and the investor experience must evolve with it. If the journey isn’t simple, trusted, and frictionless, adoption will stall. Better experience = better awareness, conversion, and retention.

🔹 6. Early days, but no longer ground floor.
Only 3 out of 100 people owned a tokenised product. Early, yes. But with stablecoins, Bitcoin ETFs, and quiet institutional buildouts accelerating, momentum is clearly forming.

🔹 7. Transparency vs privacy needs balance.
Users won’t accept full transparency. The future likely looks like provable transactions without exposing unnecessary details. 


In summary:
Regulation sits in the background of every decision. Tokenisation must be driven by real use cases, strong products, and better investor experiences, not hype. The next phase is about utility, infrastructure, and trust.

Innovation still needs to lead. Our role is to bring smart ideas, solid economics, and thoughtful experience design, then bring regulators, institutions, and customers along for the journey.

Special mentions to speakers: 
Fahmi S. at Midnight, 
Kim Hochfeld at State Street Investment Management
Adam Bouktila at RWA.io
Rebecca Liggero Fontana at CoinGeek
Ryan Rugg at Citi
Georgios Kormaris at Standard Chartered
Ryan Hayward at Barclays

Tune in this Friday!  

We dive into:
🔹 The rise of the new retail investor
🔹 Internet-driven market culture
🔹 Gold, geopolitics & macro shifts

How mining companies can actually win attention in 2026 and why narrative, trust, and transparency now matter more than ever.

The bridge between old money and new tech | Mining & Metals | MedCan | Investor & Speculator

Live this Friday 7pm (GMT)

After a few weeks away and a couple of major mining events in between we’re finally back with a new episode.

A lot has shifted in the markets lately: geopolitics, gold, retail sentiment, risk appetite, and much more. So we sit down to unpack all of it and where things might be heading next.

In this episode, I’m joined by:

🟡 Sean Tufford - Two decades in corporate development & M&A, bringing unmatched perspective on relationship-driven growth.

🟡 Haydon Mort - Founder of Geologize, creator of Practical Geocommunication, and 2025 AGI award winner for outstanding public contribution to geoscience.

🟡 Varun Phull - Entrepreneur and strategist with deep experience across finance, blockchain, and emerging-market innovation.

🟡 Myself - Trading, small-cap markets, and digital strategy across mining and emerging sectors.

We dive into:
• The rise of the new retail investor
• Internet-driven market culture
• Gold, geopolitics & macro shifts
• Why narrative, trust, and transparency now matter more than ever
• How mining companies can actually win attention in 2025

If you work in mining, markets, or the intersection of both - this one is worth a listen.

Sophie Rafique, Nazrin Alizada and 167 other attendees

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