I'm here to help increase your revenue.

Dynamic Sales Executive with expertise in the world's leading Sales and Marketing technologies. I have a successful career in selling to and supporting Fortune 500 companies. Beyond that, I've helped shaped Go-To-Market strategies for seed to Series B startups. And as a Sales Performance Coach, I elevate sellers to achieve the best outcomes of their career.

I've been recognized for being organized, actionable, and efficient. I've been tapped to mentor colleagues and enable sales teams at each of my employers. 

I'm passionate about advising start-ups and people who are trying to advance their career in tech.

If you'd like to connect with me here, please include a note in your connection request!

Greg Baumann

Great conversation with Dean Ordzowialy from Mural on how we’re using AI to be IRL more effectively. I get to be at the front edge of how we’re doing this at Outreach and pulling on so many great learnings from my peers in our customer base. 

It’s a great conversation- in which I talk about AI, Elephants and the next generation of Enterprise sales. 

Let me know what you think!

Last chance to register! 

Join Dean Ordzowialy, AVP of Strategic Accounts at Mural, and Greg Baumann, Sr. Director of Sales at Outreach, as they discuss how leaders can use sponsor meetings to secure better outcomes in critical deal moments. 

Tomorrow at 11 AM ET. 

Register here 👉 https://ow.ly/JyKb50YozJ0

Can’t make it? Sign up and we’ll send you an email after the webinar with the recording.

Warmly,

► Lead the full sales organization—including SMB, Mid-Market, Strategic Accounts, and Sales Development—driving cohesive strategies to accelerate revenue growth, team productivity, and market expansion.

Head of Sales

► Led SMB Sales and Sales Development at Warmly, a high-growth Series A startup, as one of its first 50 employees; established scalable processes to accelerate sales productivity and lead conversion rates.
► Built and scaled an international SDR team based in Macedonia, expanding from 10 to 18 members, successfully hiring and ramping 8 new SDRs in Q1 alone.
► Drove SDR team performance, achieving 91% Sales Qualified Opportunity (SQO) and 92% Pipeline goal attainment in Q1.
► Delivered 100% Revenue goal attainment for SMB Sales in Q1, hiring and onboarding 3 additional sales representatives to support continued growth.

Head of SMB & Sales Development

WarmLegency by Warmly

► Provide strategic advise on recruiting, training, and placing Sales Development Representatives (SDRs) based in Macedonia, optimizing efficiency across Outbound, Inbound, and Warmbound sales channels.
► Mentor and coach international SDR teams, enabling them to effectively drive pipeline growth and achieve customer success for Warmly’s clients.
► Develop structured training programs, equipping SDRs with best-in-class practices to consistently deliver measurable sales results.

Director of Development

Outreach

► Led strategic initiatives that transformed enterprise sales development processes, significantly elevating SDR team performance and capabilities.
► Redesigned KPIs and enhanced training programs, achieving 125% quota attainment and driving a $15M increase in quarterly pipeline.
► Delivered strategic improvements resulting in a robust average ARR of $110K per opportunity, highlighting the success of targeted sales methodologies.
► Played a critical leadership role in scaling and optimizing enterprise pipeline growth, contributing directly to organizational revenue goals.

Director, Enterprise Sales Development

Edge Delta

► Played a pivotal role in building and scaling the Sales Development function within a high-growth Series B SaaS startup.
► Implemented targeted outbound initiatives, leading to a 17% increase in opportunity conversion rates and achieving 127% quota attainment.
► Developed and executed strategic onboarding and enablement programs, driving significant pipeline growth and expanding ARR.
► Optimized sales processes and team performance, adapting quickly to evolving market demands and startup dynamics.

Director, Sales Development

Tableau

► Led and developed multiple high-performing Sales Development teams, achieving 125% quota attainment and earning recognition in the President’s Club.
► Fostered a collaborative sales culture and implemented targeted enablement programs, driving measurable improvements in SDR productivity.
► Built a centralized content repository, significantly enhancing SDR engagement, efficiency, and performance.

Senior Manager, Sales Development

► Successfully managed Sales Development operations, optimizing onboarding and training processes to reduce ramp time by 30%.
► Enhanced team productivity through streamlined training initiatives and strategic outbound enablement programs.
► Achieved exceptional results, driving SDRs to exceed 150% quota attainment, showcasing effectiveness in team leadership and sales strategy execution.

Manager, Sales Development

► Drove strategic account engagement, exceeding annual ARR quota by 129% through focused relationship management and consultative selling techniques.
► Implemented innovative sales automation tools, streamlining workflows and significantly boosting team efficiency.
► Consistently delivered outstanding results, demonstrating strong commitment to customer success and revenue growth.

Account Executive

Elevate Outdoor Collective

► Directed U.S. sales operations, aligning global brand strategies to significantly improve sales performance and market positioning.
► Achieved an impactful $12M increase in ARR through targeted sales training, strategic resource allocation, and effective team management.
► Leveraged data-driven performance metrics to continuously refine sales strategies, optimizing productivity and revenue outcomes across the organization.

Manager, US Sales

The Coleman Company, Inc.

► Strategically managed key accounts, significantly growing market share by 311% through targeted sales initiatives and effective portfolio management.
► Oversaw a robust $140M product forecast encompassing 1,200+ SKUs, optimizing inventory efficiency and supply-chain effectiveness.
► Successfully managed $700K in distressed inventory, strategically reallocating stock to top-tier accounts including Costco and Amazon, maintaining optimal inventory levels and customer satisfaction.

Key Account Manager

Johnson Controls

► Enhanced key account performance and elevated customer satisfaction through strategic initiatives and continuous improvement efforts.
► Implemented Six Sigma methodologies, reducing warranty claims by 20% and generating significant cost savings.
► Identified and resolved operational inefficiencies, leading to measurable improvements in account metrics and overall client relationships.

Account Manager

Walgreens

► Successfully led the launch of 40+ new store locations, directly managing a diverse team of over 25 employees.
► Delivered projects consistently on-time and under-budget through meticulous management of timelines and budgets, achieving average savings of $10K per location.
► Generated significant growth, contributing an average of $8.9M in incremental sales for the company.

Project Manager

► Managed strategic merchandising initiatives to optimize store performance, enhancing customer experience and driving sales growth.
► Oversaw inventory planning and visual merchandising strategies to maximize product turnover and profitability.

Merchandising Manager

► Supported daily operations, team management, and customer service, ensuring efficient store performance and high customer satisfaction.
► Assisted in inventory management, operational processes, and training initiatives, contributing to store sales and operational goals.

Assistant Manager

As an accomplished sales leader with extensive experience scaling high-performing teams and driving strategic growth in fast-paced startup environments, I specialize in turning vision into measurable results. With a proven track record across SMB, Mid-Market, Strategic Accounts, and Sales Development, I've consistently delivered substantial pipeline growth, revenue expansion, and exceptional team performance.

My passion is building high-impact sales functions from the ground up, as evidenced by my leadership roles at Series A & B startups like Warmly, Outreach, and Edge Delta, where I’ve established repeatable processes and strategic initiatives that resulted in consistent quota attainment, rapid team growth, and significant ARR increases.

Career Highlights:
► Strategic Growth Leader: Achieved 127%+ quota attainment and significantly increased ARR across multiple sales organizations.
► Team Builder & Mentor: Successfully recruited, onboarded, and developed global sales development teams, including international SDR functions based in Macedonia.
► Startup Specialist: One of the first 50 hires at Warmly (Series A), instrumental in scaling from early-stage growth through sales process optimization and strategic expansion.
► Award-Winning Performance: President’s Club honoree at Tableau Software, recognized for consistently exceeding targets and driving organizational success.

I thrive in dynamic, growth-focused environments, advising organizations on building scalable sales functions, optimizing lead conversion, and cultivating high-performing teams. I'm always eager to connect with fellow sales leaders, founders, and industry professionals passionate about driving strategic, sustainable growth.

Lauren Cheshire

Our Warmly, app went down during our leadershp offsite.

Here's the deeper issue no one talks about:

When something breaks, you instantly see who your organization actually depends on. Not the org chart version. The real one.

In our case, it was one engineer Binil Thomas. Asleep.

We found him. He fixed it. And we turned the whole thing into a video.

Ship Happens | Ep 1: The Outage

Sometimes the best culture content is the stuff you didn't plan. 
(credit to cluely for the hilarious idea 🤣 )

Sales Leader | Building & Scaling High-Performing Teams | Strategic Growth | Startup Advisor

Every sales leader hits the same wall eventually.

Your TAM is 15,000 accounts. You have 6 reps.
The math doesn’t work — and no amount of hiring fixes it.

But here’s the part we don’t say out loud. The issue isn’t headcount.
It’s how much of your team’s time gets spent on work that isn’t selling.

Most teams try to solve this with more...
• More tools.
• More data subscriptions.
• More enrichment vendors.
• More dashboards.

And suddenly your reps are spending 60% of their day navigating the stack instead of talking to customers.

You didn’t hire them to manage CSV exports.
You hired them to build relationships and close deals.

As leaders, our job isn’t to give the team more tools.
It’s to remove obstacles that slow them down.

The shift we’ve made at Warmly, isn’t incremental — it’s structural:
• Instead of giving reps a static list and hoping they prioritize correctly, an agent builds dynamic audiences based on real-time intent.
 • Instead of asking reps to manually research buying committees, an agent maps them automatically.
 • Instead of enrolling contacts one by one, an agent enriches, routes, and sequences in a single motion.
 • Instead of mornings lost to prospecting busywork, reps start their day with accounts that are actually in-market.

The outcome is simple. Your team focuses on what they were hired to do.
  • Discovery.
  • Relationships.
  • Closing.
The operational layer — the busywork that used to eat half their calendar — gets handled for them.

Leadership in sales isn’t about pushing harder. It’s about clearing the path. You don’t need a bigger team. You need your team working the right accounts at the right time with the right context.

That’s what TAM Agent does. Not more data. Not more dashboards.

Just work that gets done — so your people can win.

taplio

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taplio

The Battle

Greg Baumann

Lauren Cheshire

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Baumann's LinkedIn Performance

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