Co-Founder @Kodebusters - we bring Products to Market 5x faster and for a fraction of the cost

I help brands bring their customer experience into ChatGPT.

As more customers search, compare, and decide inside AI tools, brands risk losing control over how their products and services are represented. The best answer wins, and most brands aren’t shaping it yet.

At Kodebusters, we help teams extend their existing sales, booking, and advisory experience into ChatGPT - so customers can discover, choose, and convert with confidence, without changing core systems or workflows.

Before Kodebusters, I spent over a decade in product leadership roles at Mercedes-Benz, Amazon, Delivery Hero, and UPPER, building and scaling products used by millions.

Today, I work with founders, operators, and enterprise teams exploring how AI-driven discovery impacts customer journeys through focused advisory, pilots, and custom implementations.

If you’re thinking about how your brand should show up in ChatGPT, happy to compare notes or share a short demo.

Gleb Gordeev

Paul Keen

JetThoughts LLC

JetThoughts provides outstaffing, software delivery, and consulting services to small/medium businesses developing custom mobile and web applications.

- Oversaw multiple cross-functional teams with 35+ remote engineers, achieving a 97% customer satisfaction rate and generating $1M+ in annual revenue.

- Within 10 years, staffed and organized processes for 3 R&D offices in Ukraine for the US SaaS business.

- Established a mentorship program to develop upcoming engineering leaders, enhancing team capabilities and contributing to a 30% increase in staff retention.

- Developed a continuous delivery framework for developers, enabling confidence and visibility and increasing client satisfaction.

- Provided technical consultations to the clients, built a successful technical strategy and architecture, and effectively structured teams and processes.

- Navigated complex client relationships to prioritize projects aligning with business goals.

Fractional CTO Consultant / Co-Founder

inBeat Agency

I spearheaded the internal product Showca.se, ideally positioning it for sustained success. I'm responsible for meticulously managing the product's maintenance development, ensuring its impeccable quality and reliability. The following were my primary contributions:

Team Building and Management:
  - Successfully executed the hiring process for a full-stack development role.
  - Facilitated a seamless onboarding process for new hires, ensuring they were fully integrated into the team and up-to-speed with project objectives and methodologies.
  - Implemented asynchronous communication to reduce the number of unnecessary meetings.

Backlog Prioritization and Project Management:
  - Led the prioritization of development backlogs, ensuring support product stability and growth.
  - Implemented lean principles to work toward a Zero-bug policy.

Fractional CTO

Showca.se

Showca.se is a startup connecting businesses with user-generated content influencers, streamlining project completion.

- Led the engineering division in developing an innovative product and implemented a continuous delivery approach, which resulted in 3 MVPs within a year.
- Provided strategic consultation, contributing to business decisions and fostering team alignment.
- Facilitated user research and interviews, informing product development and enhancing user experience.

Chief Technology Officer (CTO)

Crosslake Technologies

Crosslake’s PortfolioView enables businesses to measure and track the operational maturity of their PortCos on a range of technology topics.

- Decreased the release cycle from 2 months to 2 days by streamlining automated processes to optimize the delivery pipeline.

- Optimized architecture and code solutions, enabling reduction of average request processing time from 5 to 0.5 sec and improving application performance.

- Led a ground-breaking initiative to migrate from outdated SPA (AngularJS) to SSR, enhancing system security and reducing development and maintenance costs by 75% and hosting costs by 50%.

- Streamlined simplification of the code, resulting in dramatically reduced time for onboarding developers from 1 month to 1 day, reducing the cost of development and delivery cycles

Staff Ruby on Rails Engineer

OrchestrateCS | EHS Project Management Software

OrchestrateCS (OCS) is an EHS project management solution for manufacturers, providing mobility, control, and visibility over Health & Safety operations via a flexible software application.

- Within 4 months, delivered the MVP, which allowed the founders to attract investors and customers and increase investments to scale the development.

- Owned the entire software development cycle by assembling a remote distributed team of 5 seasoned engineers.

- Implemented a continuous delivery process, enabling the fastest go-to-market process and providing clients with highly flexible product customization options.

Agent Inbox

Agent Inbox is an all-in-one unified communications platform with everything a real estate agent needs to message, schedule, and make a deal.

- Implemented a comprehensive project management strategy that improved on-time delivery of engineering projects by 40%.

- Championed developing and launching a flagship SaaS product, which resulted in the first B2B signed contract and established the company as a leader in the space.

- Oversaw a cross-functional team of 10+ engineers, achieving a 97% customer satisfaction rate and a 25% reduction in post-launch defects

Chief Technical Advisor

Faria Education Group

OpenApply simplifies the admissions process for applicants to business schools and universities.

- Within the first 3 months, managed the optimization of product development operations, reducing time to market by 20% and cost savings of $0.5M annually.

- Led the teams of 25+ engineers in developing an innovative, market-disrupting product, overseeing a 500% R&D growth over 6 months.

- Established a mentorship program to develop upcoming engineering leaders, enhancing team capabilities and contributing to a 30% increase in staff retention.

- Spearheaded the quality assurance process revamp, achieving an 85% customer satisfaction rate and a 25% reduction in post-launch defects.

- Led a ground-breaking initiative to optimize the code base, enhancing system scalability and reducing downtime by 95%.

- Successfully managed internal performance DORA (deployment frequency: reduced from quarterly to weekly; lead time for changes: reduced from monthly to every 3 days; mean time to recover: reduced from 1 week to 1 hour; change failure rate: reduced from 100% to 1%).

Director of Engineering

BigBinary LLC

BigBinary is a software development agency that builds custom web and mobile applications for clients.

- Managed optimizing product development operations, accelerating customer feedback loop integration.

- Fostered a culture of continuous improvement and strategic innovation, orchestrating a realignment that enhanced interdisciplinary collaboration.

- Navigated complex stakeholder relationships to prioritize projects aligning with business goals, securing an average annual product development budget of $200K.

Ruby on Rails Consultant

Ciklum

As a developer, I was part of a team of 6 Java developers in developing a Microsoft Office clone for a prominent Danish company. Collaborating closely with the Lead Java Developer, I utilized the Swing framework to deliver new functionality, overcoming challenges such as outdated and cumbersome code.

I streamlined the project setup process by devising a single CLI command, significantly reducing the time required for setup and thus optimizing the Lead Developer's workflow.

While working on new features, I encountered complex code structures that posed integration difficulties. To ensure the system's stability, I implemented thorough TDD to prevent potential bugs.

Software Engineer

Anadea Inc

My first experience working on freelance projects.

Got an opportunity to improve my software development skills, but most of the projects were messed up and we had to adapt on the fly as our team didn't have enough expertise in project management. Some guys tried to improve a process, but others kept working in old fashioned manner.

As a result, some of us left for good and started own companies with Black Jack and Hackers.

It was a good time.

Fractional CTO | Head of Engineering | Top 100 Ruby on Rails Contributor | Taking Non-tech founders from start to scale

As a fractional CTO and founder of JetThoughts, I have dedicated my career to helping small and medium startups succeed in the ever-evolving tech industry. With my extensive knowledge and expertise in setting up continuous delivery processes, hiring remote developers, and simplifying code and products, I have assisted numerous companies in reaching their full potential.

With 17 years of experience in the field, I am proud to be recognized as a top 50 Ruby on Rails contributor in 2012 and to have contributed to multiple open-source projects. My technical prowess is showcased through my technical blog, where I share my insights and expertise with the larger community.

At JetThoughts, we understand startups' challenges and are committed to providing tailored solutions to meet their specific needs. Our dev agency offers services, including setting up efficient and agile continuous delivery processes, recruiting top-notch remote developers, and streamlining code and products to ensure maximum efficiency and success.

I am passionate about staying at the forefront of technological advancements and continuously strive to expand my knowledge and skills to serve my clients better. With a strong focus on collaboration and communication, I work closely with my clients to understand their vision and help turn it into a reality.

Principle Ruby on Rails Engineer

Corsis built a self-assessment platform to complement its existing proprietary platform. The application is written in Ruby on Rails, uses Angular and MySQL for a database. AWS provides our production hosting environment as well as pre-production and DevOps (deployment) environments.

-  Delivering become more robust
-    Reduced spent time on management from 1 - 2 hours a day to 5 - 15 min.
-   There is confidence in the production releases. No critical bugs on production have been found for the last 12 months.
-    Adding new features becomes faster. Now we have releases every 3 weeks instead of a 2-month cycle.
-    Improved performance for the application. Dropped average request processing time from 5 to 0.5 sec. Also, memory usage dropped from 3 GB to 1 GB.
-   The reduced budget on maintenance by reducing the number of personnel involved in the project.
-    Simplified server configurations to make it easy to support and debug problems.
-    Reduced deployment time from 1 hour to 15 min.

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Gleb Gordeev

Paul Keen

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