Greg Meade

CEO & Co-Founder of CROSSNET | Forbes 30 Under 30

Gregory Meade is the co-founder and Chief Executive Officer of CROSSNET and Good Sport. Forbes 30 Under 30 Honoree.

Greg is an adept marketer forged in the start-up world with a deep social media background. Eight years of building multiple successful companies has taught him how to assemble the perfect teams and grow as an operator.

Products in Walmart, Dick's Sporting Goods, Academy Sports, Toys R Us, Scheels, and more.

Featured on Forbes, ESPN, The Today Show, Entrepreneur, Fox Sports and more.

CEO & Co-Founder

Building the biggest backyard sport to ever exist.

We thought getting into Walmart would change everything.

It almost broke us.

We had just hit our first big wave with CROSSNET…  sales were up, retailers were calling, and Walmart said yes.

Dream come true, right? Not exactly.

They put our $150 game next to $5 footballs.

We barely moved any units.

Everything got marked down and we took the hit.

That one decision set us back a year.

Everyone talks about “getting into retail,” but here’s the truth: It’s not about getting in. It’s about staying in.

Start small. Test one store, one region, one chain.

Learn what sells, how it’s merchandised, and what content actually drives people to go in-store. Then scale.

I get a lot of DMs from founders who want to go big in retail fast.

If you want help landing stores and keeping them, I’m offering 20% off 1:1 advisor sessions on Intro until December 15.

Comment “Interested Intro” and the team will DM you a private code to book.

Link to book is in the first comment.

ai tool Nano Banana standard version compared to it's pro version  🍌
 
We're living in scary times...

No alternative text description for this image

My new company is having more knockoffs on Amazon appear faster than CROSSNET ever did. 

When will Amazon stop allowing Chinese ripoffs with their AI images to take marketshare for half the price?

post 100 trial reels

one will always stick

Laura Little

Ruby & Millie New York

Creating a revolution in affordable beauty, 1 lip gloss at a time.

Helping Ruby & Millie go from concept to commerce as a strategic and creative partner.
• Setting up foundational systems and processes across creative and marketing
• Coaching the founders through launch stages and strategic decision-making

I lead all creative production, from campaign concepts and art direction to visual identity, while building the brand’s Shopify site and shaping launch strategy. 

I’m also involved in growth forecasting and performance planning to make sure we’re market-ready.

Fractional Chief Marketing Officer

LiveMeUp

Driving growth and go-to-market for a live shopping app built for small Shopify brands.
• Lead all brand positioning, content strategy, and outbound marketing
• Build B2B partnerships, creator programs, and a path to early-stage investment

This role combines strategic and operational work, including building educational content and a creator ambassador program, running outreach from HubSpot, and shaping product roadmap decisions based on customer feedback. I advise the CEO regularly on where to focus next and how to get there.

Marketing & Partnerships Lead U.S (Fractional Consultant)

That British Chick 

Expert in marketing strategy development and execution across e-mail, social media, search, and paid media. Working directly with founders and CEOS, in business-to-business and business-to-consumer markets. 

Collaborative leader, creating, unifying and bringing teams, systems and workflow together

Solving problems and finding solutions to,

• Brand Identity and Messaging 
• Customer Identification and Value Communication
• Outbound and Inbound Broken or Disjointed Pipelines 
• Content Relevancy and Performance
• People, Software, Workflow and Teams 
• Dead Board Rooms 

Master people connector and community builder, 

• Over 10 years of experience in marketing strategy and business development.
• A proven track record of success in developing and implementing marketing strategies that drive results.
• An expert in digital marketing, including SEO, SEM, social media, and content marketing.
• Highly strategic thinker and a skilled relationship builder. 
• Accomplished creative thinker 
• Ai systems and productivity early adopter

Helping brands and founders scale and grow. Expert in digital marketing strategy, digital ad buying, creative content development, and start-up growth business strategy.

Working directly with founders and CEOS, in business-to-business and business-to-consumer markets. Business Centric Mentality. Focused on growth strategy, expansion, and user journey. 

Managing over $1 Million a year in Advertising Dollars.

• Over 10 years of experience in marketing and business development.
• A proven track record of success in developing and implementing marketing strategies that drive results.
• An expert in digital marketing, including SEO, SEM, social media, and content marketing.
• Highly strategic thinker and a skilled relationship builder.

Digital Marketing Agency - Founder 

Nutcracker Ballet Gifts

Chief Sales & Marketing Officer | Driving Holiday Retail Excellence

🚀 Strategic Marketing Leader

Brand Triumph: Orchestrated a winning marketing strategy, positioning us as a leader in Holiday Retail, securing market dominance and heightened brand recognition.

Strategic Collaboration: Collaborated closely with the founder and CEO to align marketing efforts for both direct-to-consumer and business-to-business success, integrating innovative systems for cohesive strategies.

Creative Branding: Defined and elevated our brand identity through visionary creative direction, impactful photoshoots, user-generated content, and strategic PR initiatives.

Data-Driven Excellence: Led targeted digital campaigns for customer acquisition and retention, leveraging data analytics and personalization to deliver tailored and effective experiences.

Innovative Campaigns: Pioneered the use of emerging technologies for innovative marketing campaigns, keeping our brand at the forefront of holiday retail trends.

Content Leadership: Oversaw the development and execution of exceptional content marketing initiatives, utilizing storytelling to engage and inspire our audience.

Data-Driven Decision-Making: Championed data-driven decision-making, utilizing marketing analytics and metrics to measure and optimize campaign performance for agility and adaptability.

Chief Sales & Marketing Officer (Fractional)

Females In Social & Digital Marketing

Founder of the Females in Social Media & Digital Marketing Educational Platform. (FISDM)
FISDM is a global membership platform and social community that educates women in best digital marketing practices through educational workshops, courses, coaching, and expert content. FISDM also connects women to work opportunities, virtual events and valued educational partners.
FISDM Supports over 10,000 women a day through its platform and community.

Females In Digital Marketing by That British Chick Agency

loyalkaspar

In this position, I created and implement a sales and marketing funnel from the ground up. This included identifying and qualifying new potential partnerships and creating Hubspot email templates and sequences. Through my skilled copywriting and sales funnel automation, I secured meetings for the agency with top tier prospects such as Facebook, National Hockey League and Madison Square Garden.

Operations & Business Development

28on27 Studio and Venue

In the role of CEO and Founder of 28on27 Event space and Photography Studios my experience included,

*Location Sourcing: Construction coordination, management and strategy
*Procurement of finance
*On-boarding new clients, developing existing clients
*Creating and executing marketing strategies - sales, e-news, social media
*Cultivating business-to-business relationships with vendors and sponsor partnerships
*Hiring and overseeing a rotating staff of freelance and permanent employees
*Short-term and long-term growth planning

Business Owner & Founder

1315 Event Space and Photography Studios

In the role of CEO of 1315 Event space and Studios my experience included,

*Location Sourcing : Construction co-ordination, management and strategy
*Procurement of finance
*On-boarding new clients, developing existing clients
*Creating and executing marketing strategies - sales, e-news, social media
*Cultivating business to business relationships with vendors and sponsor partnerships
*Hiring and overseeing rotating staff of freelance and permanent employees
*Short term and long term growth planning

Business owner & founder

Laird + Partners

Estimating, Art Buying, Casting, Creative + Client Mediation, Online/ Offline Production.

Print Producer / GAP

iGroup / Fatkitty Productions

Create Estimates, Maintain Services within a Budget,
Procure Permits, work directly with booking Creative, Location
Scouting, Invoicing and Billing, as well as Client Services.
Clients: Kaboom, Shiseido, Cadbury Schweppes, Crest, Rhodes Beckett.
Applications Used: Microsoft Office, FTP, Photoshop, Indesign,
Illustrator, And Digital Transfer.

Photo Producer

Laura Little is a talented Fractional CMO professional with over 10 years of experience in business development, business marketing, and strategy.

She is the founder of "That British Chick" Marketing Company, helping startups, founders, and brands with creative ideas and strategies in Digital Marketing.

In 2020 she founded the Females In Digital Marketing Platform, an online collective that supports over 15,000 women globally through educational online courses, workshops, jobs, and community. 

Laura is a specialist at connecting people and prides herself in building ethical long-lasting relationships.

She has been a guest panelist and speaker at HerCampus / HerConference and has been an invited digital expert, author, and guest on a number of marketing podcasts.

Laura is an advocate for women in business, and enjoys meeting new people, traveling, and writing.

She currently resides in Florida with her husband, son, dogs lucky, and Juliet.

Digital Marketing Agency - Founder

Helping brands and founders scale and grow. Expert in digital marketing strategy, digital ad buying, creative content development, and start-up growth business strategy.

Working directly with founders, in business-to-business and business-to-consumer markets. Focused on the holistic user experience, data, and conversion/roas goals.

Managing over $1 Million a year in Advertising Dollars.

My time at LiveMeUp has come to a close, but I am STILL CRAZY about the power of live & shoppable video! 

⤷ Meet the newest offish TikTok Shop agency partner 😱 It's THE LAST frontier folks and I am super excited to be partnering with Arctic Collagen, and ConditionHer on activating TikTok as a super sales channel. ⬇️

If you have an ecommerce brand and you need TikTok Shop Help.. lets talk! 

#tiktok #tiktokshop #liveshopping #ecommerce

The CMO you hire before you hire a CMO | Chief Marketing Officer | Expert Founder Partner

This would have been helpful when I was managing $100k a month - $99k of it on google. PMAX took a toll on my soul!!

Growing 7 & 8 Figure Beauty & Lifestyle Brands Through Paid Media Management & SEO | Founder of Pennock

Google Ads just ended the "black box" era of Performance Max. 📦
This week, Google rolled out Channel Performance Reporting for PMax campaigns.
Until now, PMax has been a blended-metric campaign. We had to analyze performance as a whole, making it difficult to isolate which assets were working on which channels.

We can now see metrics like cost, conversions, and conversion value broken down by the specific channel: YouTube, Display, Search, Discover, Gmail, and Maps.

Why This Matters:
This new data allows us to be surgical. 🎯 The biggest win is for creative strategy.
We can now definitively see:
- Video vs. Static Performance: Is our video asset driving conversions on YouTube, or is it ineffectively spending budget on the Display network?
- Asset Allocation: We can now analyze if creative built for YouTube is outperforming creative built for Display and refine our asset mix accordingly.
- Strategic Budgeting: If we see Search is driving 90% of the conversions, we can now have a data-backed discussion about creative resourcing and budget, rather than relying on blended CPAs.

This transparency is a major development. It moves PMax from a "trust the algorithm" campaign to a strategically manageable one. We're already analyzing this new report for all our clients to refine holiday creative.

Partner, Executive Recruiter - Talent Acquisition - Direct to Consumer and Retail Organizations

View Elise Marquis (de Saint Didier)’s profile

🚨 Fractional Brand Strategist Needed (Manager-Level) | Home & Beauty Only | $120–$130/hr 🚨 WEST COAST ONLY - LA PREFERRED.

Helping a client bridge the gap between Performance Marketing and Creative — and we’re looking for a Brand + Content Strategist who can jump in fast and bring structure, storytelling, and cross-channel alignment.
This is a fractional role ideal for someone at the Manager / Sr. Manager level who is hands-on, strategic, and used to building in high-growth environments.

Must-Haves:
 ✅ Background in Home, Beauty, or Lifestyle
 ✅ 5-9 years in Brand, Content, or Integrated Marketing
 ✅ Strong storyteller + copywriter with aesthetic sensibility
 ✅ Experience leading integrated campaigns, GTM launches, and content production
 ✅ Ability to partner closely with Creative, Performance, Product, and Amazon/eCom teams
 ✅ Comfortable moving between strategy + execution

What You’ll Do:
Turn brand strategy into campaigns, narratives, and content
Own messaging across website, email, Amazon, paid ads, social, PR
Lead GTM for launches and seasonal collections
Manage content calendar + asset production
Support influencer/PR activation + UGC programs
Ensure strong alignment between creative and performance marketing
Rate: $120–$130/hour
Type: Fractional (freelance)
Industry Experience Required: Home + Beauty only

If you fit this profile and want to support a mid-luxury home-fragrance brand in growth mode, DM me or comment FRACTIONAL and I’ll reach out.

Thanks!

2025 had me going WAY too far in the wrong direction 🙃 Most of it was my own fault for not setting boundaries... 2026, is going to be BETTER! 

I'm looking forward to owning, ✅
➡ Marketing strategy & priorities
➡ Channel selection & sequencing
➡ Weekly leadership check-ins
➡ Decision-making framework
➡ Team/vendor direction

I am NOT: ❌
➡ Building campaigns
➡ Writing content
➡ Managing ads
➡ Posting on social
➡ “helping out”

What aren't you doing in 2026?

This looks like a good one! #beauty #socialmediajobs

✨💄🌟📣 Calling all Social Creatives passionate about beauty!✨💄🌟📣 

We’re hiring — and we want you! If you’re passionate about beauty, lifestyle, and the power of “Fenty for all,” and want to work in a vibrant, inclusive team that celebrates diversity and creativity, we’d love to hear from you. 

Check out our opportunity and apply here: https://lnkd.in/gm4dKFuP

#Hiring #BeautyJobs #JoinOurTeam

For the Gary V Stan’s now’s your chance 👊👊👊

Director of Talent Acquisition at VaynerX

ARE YOU READY FOR YOUR NEXT CHAPTER? The industry is shifting, and so are we. 

VaynerX is aggressively hiring across all disciplines including Creative, Media, Strategy, Analytics, and PM. If you're a builder, a disruptor, and you want to work with genuinely awesome people, this is your sign. Let's turn a moment of uncertainty into a massive career opportunity.

Drop a comment or DM me directly to discuss future opportunities at VaynerMedia. Let’s go!

#VaynerMedia #AgencyJobs #Hiring #Advertising #Media Laura Fraser  Alex Klein  Claude Silver  Michael Lowes  Sewell Brewer  Brittany King  Natali Gil  David Zhang

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Greg Meade

Laura Little

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taplio

The Battle

Greg Meade

Laura Little

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Meade's LinkedIn Performance

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Performance ScoreGreg Meade's LinkedIn Performance