Greg Meade

CEO & Co-Founder of CROSSNET | Forbes 30 Under 30

Gregory Meade is the co-founder and Chief Executive Officer of CROSSNET and Good Sport. Forbes 30 Under 30 Honoree.

Greg is an adept marketer forged in the start-up world with a deep social media background. Eight years of building multiple successful companies has taught him how to assemble the perfect teams and grow as an operator.

Products in Walmart, Dick's Sporting Goods, Academy Sports, Toys R Us, Scheels, and more.

Featured on Forbes, ESPN, The Today Show, Entrepreneur, Fox Sports and more.

CEO & Co-Founder

Building the biggest backyard sport to ever exist.

We thought getting into Walmart would change everything.

It almost broke us.

We had just hit our first big wave with CROSSNET…  sales were up, retailers were calling, and Walmart said yes.

Dream come true, right? Not exactly.

They put our $150 game next to $5 footballs.

We barely moved any units.

Everything got marked down and we took the hit.

That one decision set us back a year.

Everyone talks about “getting into retail,” but here’s the truth: It’s not about getting in. It’s about staying in.

Start small. Test one store, one region, one chain.

Learn what sells, how it’s merchandised, and what content actually drives people to go in-store. Then scale.

I get a lot of DMs from founders who want to go big in retail fast.

If you want help landing stores and keeping them, I’m offering 20% off 1:1 advisor sessions on Intro until December 15.

Comment “Interested Intro” and the team will DM you a private code to book.

Link to book is in the first comment.

ai tool Nano Banana standard version compared to it's pro version  🍌
 
We're living in scary times...

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My new company is having more knockoffs on Amazon appear faster than CROSSNET ever did. 

When will Amazon stop allowing Chinese ripoffs with their AI images to take marketshare for half the price?

post 100 trial reels

one will always stick

University of Alabama at Birmingham

Substance Abuse Counselor II

PowAlert

Content Creator Strategy:
Identifying, connecting with, and nurturing relationships with rad creators in the skiing and adventure lifestyle market.

Developing engaging content initiatives that resonate with our passionate community.

Business Development:
Crafting and executing strategies to drive partnerships and growth opportunities.
Collaborating with internal teams to align our mission with market needs and trends.

Community Growth:
Building and nurturing an active, engaged community that shares our love for the outdoors.
Leveraging feedback and insights to continuously improve our offerings and user experience.

Make Rad Stuff Happen Guy

Phase foundation

Phase Foundation is a non‑profit organization that primarily serves people with disabilities, especially those with sensory issues. Its mission is to provide access to wellness coaching for vulnerable populations through individual and group training and sensory‑inclusive gym spaces. At its 3,600‑square‑foot facility, the Foundation offers adaptive yoga, strength training, cardiovascular fitness and inclusive group classes led by trainers who specialize in working with people with disabilities. 

As a board member, I help shape Phase Foundation’s strategic direction and spearhead initiatives to strengthen its brand and marketing presence. My role includes collaborating with fellow board members to raise awareness of our programs, engage donors and partners, and ensure that our mission stays at the heart of everything we do. I’m honored to serve this compassionate organization and contribute my marketing expertise to expand its reach and impact.

Board Member

Senior Influencer Marketing Manager

Third Label

Consultant

- Blerp - PR and Influencer Marketing Execution Strategy - Performed targeted outreach to 100+ high-reach influencers, resulting in 15 sponsored posts and over 1 million impressions across social media platforms.
● Nations Ventures - Investment Strategy, GTM Services - Work with venture Partners to invest in 6 separate assets.
● NDA- Business Development - Locked in 4 targeted clients with a value over $650k.
● Alpha Financial - Brand Strategy, GTM Strategy - Help define brand voice, direction and feel to expand clientele pool.

Partner - Biz Dev

We Are Nations

●	Constructed 2019/20 business roadmap, surpassing all financial goals raising revenues 400% to $4MM.
●	Led restructuring and turnaround through development of a new leadership team.
●	Developed measurement tools, dashboards and reports to track metrics on adoption and effectiveness of initiatives.
●	Headed teams in managing implementation and training on strategic initiatives for the entire company.
●	Presented and discussed strategy and initiative progress with senior business leaders.
●	Drove corporate revenue by creating strategies that fit perfectly with the company's vision and mission.
●	Increased efficiency by analyzing data and maximizing opportunities for improved productivity across several areas.

Senior Vice President Strategy

Infinite Esports & Entertainment

●	Conceptualized, launched and advanced 2 separate apparel brands within the gaming/esports space.
●	Formed and led the merchandise and licensing division, recruiting a 6 man team, including a company acquisition.
●	Launched a global licensing program with an estimated value over $100MM.
●	Co-managed in person and social marketing plans for three world class esports teams.
●	Developed and implemented creative promotional strategies, bringing in over $500k in 11 months of revenue.
●	Planned out sales cycles to develop and service accounts by using product marketing, prospecting, promotion and merchandising for product awareness and placement.

Director of Merchandise and Licensing

Jaynes Brothers Construction

As the Director of Business Development, I had the amazing opportunity to help instill good buisness practices and internal system upgrades that allowed Jaynes brothers to reach every one of the orgs growth goals. As a team, we created 500% growth in revenue with a 35% profit gain from previous years, growing from $300k to $2M+.

Director Of Business Development

Neff Headwear

Current experience includes; advising for major apparel brands, entertainment celebrities, and not-for-profit organizations

•	Individually facilitated and connected large apparel brands to the gaming and Esports industry. 
•	Directly worked with NEFF Headwear, its’ founder Shaun Neff and the board of directors towards entering gaming, and a partnership between NEFF and one of the largest names in gaming today. 
•	Formulated the business plan NEFF will be implementing for production, distribution and marketing for the 2016-17 injection.
•	Coordinated weekly design meetings with 7-8 artists collaborating on E-Sports and gaming specific merchandise for various teams and gaming organizations.
•	Managed merchandise pipelines for professional gamers from inception to production and distribution.
•	Built multiple relationships with Esports teams including Cloud9, TSM, Team Impulse, Immortals, and Team Liquid and professionals within companies including Twitch, Riot and Blizzard.
•	Marketed and surveyed large numbers of gamers within both small and large community gatherings and events.
•	Generated both quantitative and qualitative reports for both large and small clients.

Gaming Program Director

Koinonia Family Services

•	Initial contact between Koinonia and outside organizations, within Ventura county. 
•	Directly worked with top officials from the county to create a systematic procedure to reduce negative home outcomes. 
•	Carried a caseload of 17 active clients working on behavior modification and social reform. 
•	Supported and facilitated multiple client acquisition and training events.

Outreach Coordinator/Social Behavior Specialist

With more than a decade of experience in marketing across apparel, gaming and venture capital, my career has taken an inspiring turn: I’m now a substance use counselor working toward my private practice licensure. In this role, I provide expert care and support to people with substance use disorders, creating tailored treatment plans and walking alongside them on their journey to recovery. This work has deepened my appreciation for human resilience and affirmed my belief in the power of empathy.

My marketing roots are still thriving, too. I consult on projects ranging from launching new product brands to designing influencer marketing campaigns. I love helping founders craft authentic stories, build creator communities, and drive impact through meaningful partnerships. Leveraging influencers’ reach and credibility can create real connections and spark conversations that move the needle for brands.

Previously, I served as Sr. Influencer Marketing Manager at ZAM, where I led world-class campaigns and helped apparel brands bridge into the gaming sphere. I’ve had the privilege to work with incredible teams—supporting licensing efforts, integrating celebrities, athletes and influencers, and spearheading merchandise and marketing initiatives. These experiences taught me how to amplify voices and build community, skills that translate beautifully into my counseling work.

When I’m not working, you’ll probably find me coaching my sons’ baseball and lacrosse teams, traveling, or supporting local businesses. I love meeting new people over a (virtual or IRL) cup of coffee, so feel free to DM me and let’s connect!

Competencies include: marketing strategy and execution, project management, sales and ecommerce, strategic planning and data analysis, budgeting, onboarding, sales goals, RFPs, risk management, corporate presentations, and now—client-centered counseling and advocacy.

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Greg Meade

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The Battle

Greg Meade

Trenton Pierson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Meade's LinkedIn Performance

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