MD // Non Exec Director // Paid Media (PPC & Social Ads) Agency Owner

Hello 👋I'm the Co-Founder of a PPC &amp; social ads agency.My Goals for 2026 👇-Work hard, keep providing for my family &amp; help my clients achieve their goals-Create more job opportunities, especially for people who are talented but are sometimes overlooked-Ensure ClickBoost helps employees unleash their true potential while being rewarded-I have witnessed so many colleagues &amp; clients become hugely successful, I want to see more of that-Use my skills to help ease the burden of uncertainty many business owners &amp; marketers face by providing a service that delivers predictable growth-Get more client success stories like the ones belowFind out a little bit about my business by checking out some of our success stories below. 💪 Steven Rinaldi, founder of Primal Strength, knew there was a market for higher-quality fitness equipment. With our help, he grew the business in a few short years &amp; sold a stake for a life-changing sum of money.His staff were generously awarded with equity in the business too. 🏌️ If you're a golfer, you may have heard of Affordable Golf.My business ClickBoost helped them grow so fast which resulted in my business partner &amp; I being invited to be Non-Exec Directors in the company.⚡ Savvy marketers who need a safe pair of hands work with us too.The Head Of Marketing at GoFibre needed to go head-to-head with broadband providers such as BT and Virgin and got us to launch campaigns that brought in high-quality leads within hours.🚕 Then there's the Marketing Manager who works for the founder of Uber. We are working with them to revolutionise how takeaway businesses are run.A BIT ABOUT ME:I chose a career in digital marketing because I knew that by helping others succeed, I could earn a good living and provide for my family.My company ClickBoost helps businesses across the world increase revenue by creating digital advertising campaigns that allow my clients to stand out against fierce competition.Business Owners &amp; Marketing Managers choose to work with us when:✅ They have ambitious targets to hit &amp; need to maximise digital advertising performance✅ They need to launch campaigns to increase brand awareness and/or drive sales✅ They need a team of digital advertising professionals that gives them an edge over the competitionWHAT NEXT?➡️ Visit our website to find out how we use paid media channels such as Google Ads and Meta Ads, to help businesses grow - https://clickboost.co.uk/➡️ Read our reviews and case studies➡️ If we look like a good fit, get in touch and we can take it from there.

Gordon Campbell

CEO at Willo | Hire top talent in less time 🎥 🧑🏼

I’m the proud co-founder of the world’s #1 candidate assessment platform: Willo

I’m a passionate believer in delivering opportunity to everyone—and in order to do that, we need better candidate evaluation tools than a resume or a CV

But it can’t just be better for employers; it has to be better for candidates, too

—

With Willo, you can easily (and quickly!) assess hundreds of candidates to find the perfect fit

We work with Recruiters and Talent Acquisition professionals globally who want to build a more candidate-friendly, flexible, and skills-focused hiring process

​💥 Async video interviews (no more scheduling hassles, phone screen marathons, or no-shows)

​💥 Text, document upload, and multiple choice responses (to empower whatever assessment you need!)

​💥 Secure integrations to major ATS platforms (no copy-pasting and time wasting)

​💥 Scorecards so you can easily document candidate performance

​💥 Sharing features so all stakeholders can review as needed

​💥 Easy to set up (on average, it takes customers between 10 minutes and 1 hour—even enterprises hiring hundreds of candidates)

Candidates also get 24/7 support and can access the platform on any device (even with slow internet connections!)

Want to learn more about Willo? We’d be happy to chat: https://www.willo.video/book-a-demo

About me:
- Serial entrepreneur with 4 companies under my belt
- Live in Glasgow, Scotland but routinely travel and work in different countries (Europe, USA, Asia, and counting!)
- Dyslexic
- Proud dad

Euan Cameron

New year... new job. We're looking for SaaS Sales people to join the team in Glasgow and Manchester from now. 🥇

What we offer:
✔️ Work using the best tech stack in the industry
✔️ EMI Shares 
✔️ Uncapped commission
✔️ Beautiful new office space
✔️ Selling a product customer love that has a positive impact on millions every year.

Sound like you? Drop me a Willo intro:
https://lnkd.in/eUPvd6xx

Euan Cameron 🚀

CEO at Willo | Scale hiring. Stay human. 👨‍💻

Open video: Introduce yourself - Willo Internal on app.willotalent.com

7 hiring insights you only see when you use AI to analyse millions of Willo® assessments globally 🌍 (with real examples from the data)

1️⃣ Different industries ask different questions but the best ones converge

For example:
A retail supervisor role might ask “How would you handle a dissatisfied customer during peak hours?”
A software engineer role might ask “Talk us through a technical decision you disagreed with.”

Despite the difference, the strongest-performing assessments in both cases focus on real scenarios from the job, not hypothetical brainteasers.

2️⃣ Job titles matter more than company brand at the screening stage

 We consistently see higher engagement on roles titled things like:
“Customer Support Specialist – SaaS”
“Graduate Data Analyst (Entry Level)”
 compared to vague titles like “Rockstar”, “Associate”, or “Team Member”.

Clarity beats fun when candidates decide whether to invest time.

3️⃣ Global candidates respond differently to the same question

 When hiring teams ask a universal prompt like:
“Tell us about a time you handled a difficult stakeholder”

Candidates in different regions vary in structure and length, not effort, some lead with context, others with outcomes.

Async assessments surface these communication styles in a way CVs never could.

4️⃣ Early-career roles attract some of the most thoughtful responses

Graduate, intern, and junior roles routinely generate high completion rates and detailed answers, even at scale.

 For example, graduate roles asking reflective questions like:
“What motivated you to apply for this role?” often receive longer, more personal responses than many senior roles.

5️⃣ Job descriptions quietly shape the entire candidate experience

Roles with short, human descriptions like:
“Here’s what success looks like in your first 90 days…” outperform those that read like internal compliance documents.

6️⃣ Candidates decide how much effort to give before they ever see Question 1

Hiring teams worldwide are converging on fewer, better questions
In 2025, most Willo assessments - across industries and regions - have 5 questions.

For example:
2 role-scenario questions
1 motivation or values question
1 skills or experience deep dive
1 wrap-up / open response

This structure keeps completion high without sacrificing signal.

7️⃣ Async assessments are becoming a global hiring standard

Whether it’s a call-centre role in APAC, a graduate role in Europe, or a tech role in North America, candidates now expect:
- Clear instructions
- Flexible completion
- Relevant questions

The experience is becoming familiar - and that familiarity is boosting engagement worldwide.

Also, hello from our new office in Glasgow, the flowers were my idea. 👋

Euan C.

Hiring Intelligence Report 2026

First episode of Brainfood Live On Air is a mid week Special with our friends at Willo - who will introduce their Hiring Intelligence Report for 2026. 

- What’s really happening to CV-centric hiring
- Where AI is being introduced into hiring workflows, and where it isn’t
- How automation is influencing candidate screening and assessment
- Why final hiring decisions remain human-led
- How fairness and consistency are being approached in practice
- The role of asynchronous interviews in modern hiring
- What hiring leaders are prioritising as they look toward 2026?

All this and more as we kick off the year 2026. Click Attend to lock down your place!

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The Battle

Gordon Campbell

Euan Cameron

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taplio

The Battle

Gordon Campbell

Euan Cameron

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Euan Cameron's LinkedIn Performance

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