Ops in Flow

As a Fractional COO, I help entrepreneurs step out of the day-to-day operations of their business by setting up systems and processes that streamline operations and drive growth. I bring a unique combination of leadership development and process optimization, ensuring that the solutions I implement align with my clients' core values.

Trust the process, go with the flow, and relax!

Founder at Ops In Flow - Fractional COO Services / Coaching / EOS Integrator

Amazon UK

✓ Designed and led a reference program at Amazon to register online merchants for VAT, impacting more than 5000 Amazon sellers 
✓ Effective planning and implementation of the referral program with internal teams and key partners
✓ Continuous monitoring of program performance with weekly reporting for management teams
✓ Development of optimization strategies to maximize program impact and results
✓ Awarded the prestigious "Just Do It" award, Amazon's highest award for outstanding in-house achievement

Program Manager

Recruitment and account management of a portfolio of online merchants to boost their sales performance on Amazon.

✓ Key account management for Amazon sellers, offering logistics programs to improve their performance on the platform
✓ Building lasting relationships with customers to understand their delivery and logistics needs
✓ Sale of logistics solutions tailored to customer needs
✓ Personalized advice to customers to maximize their profitability and presence on Amazon
✓ Performance monitoring and development of recommendations for continuous improvement of sales results.

Account Manager

Home24 AG  (Rocket Internet)

✓ Conducted market research to determine potential target markets for expansion
✓ Analyzed data and trends to assess market demand and competition
✓ Assisted in the development of a marketing strategy
✓ Developed a VBA macro to optimize reporting processes and improve efficiency

International Business Development

Premium Films / VODMANIA

VODMANIA (VOD platform specialized in short movies)
 ✓ Conducted market analysis, competitive benchmarking, and trend analysis of consumers‘ tastes and habits.
 ✓ Provided insights to improve User Experience using native data analysis.
 ✓ Managed social media marketing, and website content.

PREMIUM FILMS (Film distributor)
✓ Implementation of a promotional campaign for the release of a movie. 
 ✓ On-boarded exhibitors to broadcast the movie. 
 ✓ Public relations: forged partnerships with newspapers and radios. 
 ✓ Digital communication: Managed advertising, social media and email marketing.

Marketing Assistant

Médiamétrie

As a Marketing Study Assistant for the cinema industry, I was responsible for conducting comprehensive research and analysis to test the attractiveness of films before their release:

✓ Conducting weekly awareness studies and intention studies for upcoming films to gauge consumer interest and anticipate box office success.
✓ Assessing the effectiveness of various communication tools, such as posters, synopses, trailers, and screenings, in attracting and engaging audiences.
✓ Monitoring and analyzing market trends through the drafting of standardized questionnaires, processing and analyzing results using Excel.
✓ Synthesizing test results and providing actionable marketing recommendations based on insights gained from the research, with the goal of maximizing the film's potential for success.

Marketing Researcher Assistant

ETNA EDHEC Television

Organization and management of the association life:
✓ Planning and coordinating the recruitment of candidates (130)
✓ Planning and animating key events such as general assemblies and alumni dinners

Institutional film production (Annual revenue 100,000€):
✓ Shooting and editing with professional equipment and software to create high-quality films
✓ Creation of over 50 institutional films for businesses and student events, such as the prestigious EDHEC Sailing Cup, including coordination with 24 cameramen and video editors over 7 days, and various music festivals. 
 ✓ Cannes Corporate Media and TV Awards winner: “Best Student Video 2013”

Secretary General of a student association of audiovisual production

ERDF

✓ Conducted a Market Study on the Challenges in the Electricity Market (Evolution, Changes, and New Players)
✓ Creation of Reports for the Management (Shareholders, Market Share, Sales Strategy, Revenue, etc.)

Assistant to the Clients and Supplier Department

Deciding to quit my Job at Amazon to start my consulting business in 2019 changed my life forever.

Today, I help entrepreneurs go from being trapped in the day-to-day operations of their business to becoming the Business Owners they have always wanted to be:
- Free from the frustration of managing the day-to-day
- Fully dedicated to developing their vision

***

Here is how I got there:

Working at Amazon was fascinating. I learned priceless business lessons about how to operate a business efficiently. 

I played the game full-on and led a multi-million dollar program to great success, earning the highest corporate award for efficiency and speed of implementation.

In 2019, I was becoming the perfect Amazonian, a brutally efficient and hyper-rational thinking machine. But my soul was dying inside. I was barely saying hello to my colleague next to me.

I decided to switch sides and give my energy to carry the vision of entrepreneurs with a big heart.

I also went through a deep personal development journey to understand more about myself. I joined the Platinum Partnership Program with my mentor Tony Robbins and completed 16 Tony Robbins seminars over 15 months.

During this time, I learned that it's not what we get that makes us fulfilled but who we become in the process.

This belief is at the heart of everything I do:
To grow my client's businesses, I place a strong emphasis on the personal growth of their leaders.
Because most business problems stem from people-related issues. 

***

If you own a service-based business and are: 
- Doing 1M - 10M in turnover
- Willing to step out of the daily management of your business
- Operate remotely or hybrid

👉 Check Out My Client's Testimonial: www.opsinflow.com
🎥 Watch The Free Masterclass that will guide you through the journey I am taking my clients through
https://www.opsinflow.com/freemasterclass

When you are ready to chat:
📩 alexis@opsinflow.com

Alexis Gouraud

Vivid Path, LLC

Vivid Path is an operations-focused strategic advisory that helps founder-led professional services companies optimize leadership team performance, workflow efficiency, and cultural cohesion by leveraging a holistic process that increases operational clarity, alignment, and effectiveness.

You can expect meaningful operational improvement in the first 90 days and a self-sustaining, scalable business within two years.

SERVICES
1) Fractional COO
2) Strategic advisor and coach to founder CEOs and their leadership teams
3) Certified System & Soul business operating system implementer and facilitator

Founder CEO

System & Soul

As the only certified System & Soul coach in the Chicago metro area, I help small to midsize companies implement and execute an operational framework for scaling and growth that's holistic, flexible, and dynamic. I balance high-leverage structural, strategic, and process work with dynamic culture, leadership, and employee development tools to build healthy, sustainable organizations that deliver profitability with purpose.

System & Soul (S2) Business Operating System - Certified Implementation Coach

Wisdom Partners

Leadership coach, strategic advisor, consultant, and fractional operator for funded tech startups across the globe. Particular focus to date on compensation, performance evaluation, and leadership development.

Growth Optimizer

Netconcepts

As fractional COO, I replaced a series of F/T operators to build out the necessary operational infrastructure and guide this growing Digital Marketing and SEO agency's transition to a new business model:
• Brought clarity and structure to the organization
• Redefined job functions
• Hired and coached members of the leadership team
• Defined and implemented standard operating procedures
• Implemented a new project management system
• Established regular alignment cadences and accountability practices with an EOS foundation 

We also integrated an outsourced overseas production team into the operation, streamlined communication, and synthesized the two cultures. 

Results included:
• New team and culture stability
• A significant reduction in client churn
• Strong growth momentum 
• Renewed focus and freedom for the founder CEO
• The company's best sales and profitability numbers to date

Chief Operating Officer

Mettle Sports

As fractional COO, I helped relaunch this early-stage, soccer-focused social enterprise.
• Articulated a new, more sustainable business model and go-to-market strategy
• Translated founder CEO's vision into marketing assets, pro forma financial models, and a strategic growth plan
• Expanded relationships with manufacturers, strategic partners, and potential investors
• Developed and presented sales and investor pitch decks
• Managed production of the company's first mini soccer pitch prototype
• Planned a first of its kind, city-wide soccer tournament with partner organizations and created marketing assets for the event
• Managed financials and payroll, obtained loans, and executed other key operational tasks to sustain and reposition the business for profitable growth

Sirch

Guided this early stage search engine startup and its founder CEO in defining their product vision, developing business and go-to-market strategies, and building an MVP of their first auxiliary product:
 • Managed global team of all-remote developers, product and project managers, CX designers and researchers
 • Collaborated with CMO to develop brand identity and marketing strategy
 • Implemented and enforced process
 • Established communication protocols and meeting cadences
 • Explored funding options
 • Onboarded and coached new team members
 • Launched first auxiliary product

Chief Operating Officer and Chief Product Officer

Reside Admissions

Led a critical technical and organizational transition for this healthcare SaaS startup, paving the way for future business growth:
 • Hired a new, more effective offshore development team to replace the existing team
 • Effected a successful handoff between the teams on a short timeframe
 • Analyzed the viability of the company's SaaS product and recommended re-engineering it for scalability
 • Created a new product roadmap and led the re-engineering initiative
 • Implemented the Agile-Scrum framework internally to align product management with engineering
 • Enhanced client success function to maintain support for existing beta users while implementing a feedback mechanism that fed into the product backlog
 • Analyzed and redesigned key business processes for shorter, more predictable cycle times, critical to closing more sales

Chief Operating Officer and Chief Product Officer (Interim)

Mbira Technologies

• Advised CEO/executive team on personnel management, compensation and incentives, tactical operations, and communication 
• Provided leadership coaching and feedback, execution assistance as necessary

Executive Advisor - Business Operations and Customer Experience

Led day-to-day operations for Mbira, a B2C and B2B ecommerce platform company that also runs multiple online retail businesses in the musical instruments/music gear space including zZounds.com:
 • With P&L responsibility, drove over $100 million in sales growth, from 8 to 9 figures, sustaining ~15-20% YoY growth from 2010-2018

Increased profitability >3x through continuous testing, improvement, and optimization of systems, processes, targeting, offers, and messaging:
 • Expanded and optimized financing program, marketing, promotions, product composition, and CX, while keeping bad debt in check 
 • Halved CAC via increased customer retention, repeat buying rates, AOVs (>2x), and WoM advertising
 • Created operational efficiencies, reduced discounting and returns, and continuously improved conversion rates and product margins across channels 

Led company-wide strategic planning and goal-setting:
 • Refined business strategy and developed roadmap & KPIs for all business functions
• Conducted extensive Jobs-to-be-Done customer research and analysis, yielding critical strategic insight for sales growth, profit optimization, and new customer acquisition 

Led team of 120+ including Ops, Project Management, Product Management, Digital Marketing, HR, Facilities, and Call Center of ~90 employees
• Hired, coached, and mentored cohesive, high-performing leadership team of five director-level reports
 • Improved call center productivity and efficiency, answering 85% of all calls within 20 seconds with < 2% abandons 
• Rebuilt website, mobile-first, to improve CX across all devices, reduce tech debt, and create single code base efficiency

Vice President of Operations and Customer Experience

Led organizational restructuring and company turnaround:
 • Implemented Agile-Scrum process and tools + Lean methodology to systematize strategic planning, prioritization & resource allocation across all business functions
 • Served as first Scrum Master
 • Wrote user stories & detailed technical requirements and developed wireframes for front- & back-end features
• Reversed downward sales trend by developing, testing, implementing, and refining innovative new growth strategy
 
Recruited, hired, mentored, and coached diverse cross-functional talent to get the right people in the right seats:
• Built inhouse product management team to ensure consistent delivery of quality, scalable ecommerce software
• Integrated existing teams to build full-service, inhouse digital marketing team; produced original video, written & visual content for all channels; performed all SEO, SEM, & data science tasks inhouse; earned reputation as most creative, collaborative, and effective retail partner to industry's most iconic brands & influencers

Analyzed call center operations; re-engineered systems, processes, teams, training, metrics, compensation, etc.: 
• Increased net gp/call & calls/hr
• Improved employee retention & satisfaction
• Reduced turnover and U/I costs ~5x
• Maintained yearly employee & customer satisfaction ratings in the high 90s

Built a strong data-driven culture with robust testing, measurement, & analytics infrastructure
• Drove continuous improvement of conversion funnel and UX, enabling future profitability & growth 
• Defined & aligned KPIs across teams

Developed and implemented innovative financing program to make our best products affordable to more customers:
• Implemented advanced models to scale the program & control bad debt

Rewrote employee handbook, standardized HR policies & procedures and developed a robust benefits package; authored key organizational vision & strategy documents including vision & mission statement, core values & brand positioning

Director of Business Operations (B2C & B2B ecommerce)

Led creative, content production, catalog production, marketing, merchandising, advertising, and affiliate marketing efforts
• Directed zZounds website redesign, resulting in 11% lift in net sales in split-testing vs. old design
• Maintained and enhanced SEO & SEM dominance for long-tail keywords
• Redesigned catalog production process; produced four 156 page catalogs, each with circulation over 500,000, faster and with fewer errors
• Ran multimillion dollar affiliate marketing programs as well as sponsorships, partnerships, giveaways, contests, and advertising
• Led the industry's late adoption and transition from print to digital advertising; developed ad sales strategy and media kit; monetized content site through ad revenues; developed paid ad placement tech infrastructure and program for retail sites; worked with vendors to adopt to new digital formats
• Hired and managed F/T content producers; recruited and managed expert reviewer network; crowdsourced strategic SEO functions; developed content strategy, editorial policy, SEO writing guidelines and training for Gearwire, a leading online music gear magazine
• Redesigned video and content production processes and upgraded video production technology, resulting in greater efficiency and productivity, at peak capacity sustaining an average of 15 new posts/day 
• Customized Drupal to optimize for technical SEO; maintained top rankings on strategic keywords
•  Managed acquisition of large samples and loops library and e-commerce site; site profitable within three years

Director of Marketing and Publications

• Analyzed and documented key business processes and technical infrastructure including end-to-end order processing flow, systems backup and data storage, catalog production process, and select call center functions 
• Built extensive documentation wiki combining hundreds of pages of original and repurposed content—structured, organized, and labeled for search and usability
• Managed critical knowledge transfer upon departure of chief systems architect, ensuring business continuity and smooth transition to new technical team
• Developed semi-automated, wiki-based process and ticketing system for bug reporting, feature requests, etc.

Business Process Analyst

WordForm

Founded and ran a digital marketing agency offering integrated web design and development, content strategy and production, SEO, and copy writing services, focused primarily on solopreneurs, artists, small businesses, and nonprofits: 
• Designed and developed eCommerce websites
• Planned and project-managed the development and launch of multiple large corporate intranet sites 
• Responsible for information architecture, content strategy and production, data migration, content owner training, and promotion
• Designed UX/UI for online B2B pharmaceuticals application; managed beta testing; developed and executed go-to-market strategy
• Wrote print and digital copy for multiple ad agencies with emphasis on SEO-friendly marketing copy for the Web
• Developed and executed integrated marketing campaigns for diverse clients including in education, healthcare, technology, and the non-profit sphere
• Grew 10x in revenues in 3 years

Founder and Principal

Salt NFP

Salt was an online community/social media site connecting mission-driven member organizations with local volunteers seeking service opportunities, news, and values-aligned community. Featuring a searchable database of community profiles and events, the platform also included a monthly magazine, blog, discussion forums, event calendars, and a custom-built content management system for member communities.

• Conceived, designed, and coded front- and back-end UX 
• Served as magazine Editor-in-Chief and regular contributor, blogger, and community manager
• Drove community growth and active member numbers, maintaining a small but highly devoted core user base
• Developed partnerships with other sites and compatible, mission-driven organizations to increase impact, reach, and member networking opportunities
• Delivered monthly magazine content for four years straight
• Recruited and managed volunteer staff of four

Founder and President

Fractional COO | Business Coach | Activating Your Purpose | Operationalizing Your Values | Aligning Your People, Processes, and Technology for Scalable Growth and Maximum Impact

If your business lacks the operational efficiency it needs to achieve long-term sustainable growth and profitability, I can help. 

My company, Vivid Path, is an operations-focused strategic advisory that helps founder-led professional services companies optimize leadership team performance, workflow efficiency, and cultural cohesion by leveraging a holistic process that increases operational clarity, alignment, and effectiveness.

You can expect meaningful operational improvement in the first 90 days and a self-sustaining, scalable business within two years.

SERVICES
1) Fractional COO
2) Strategic advisor and coach to founder CEOs and their leadership teams
3) Certified System & Soul business operating system implementation coach and facilitator

BACKSTORY
After starting my career as a technical writer, trainer, and consultant for an Internet Services company, I worked for a tech startup and founded my own digital marketing business and social sector nonprofit.

Then, for over 10 years, I led operations and customer experience for an ecommerce company and online retailer in the music equipment space. We ran multiple businesses -- both B2B and B2C -- and handled all engineering, product management, data analytics, digital marketing, creative, content production, SEO, and SEM in house.

I led a team of over 120 people including Product, Sales & Marketing, Creative, Customer Service, HR, and Facilities. Together, we scaled operations, aligned teams, and executed an innovative growth strategy that delivered over $100 million in organic sales growth, while more than tripling profitability.

From a culture standpoint, we:
🎯 Built a data-driven organization aligned with the business's core values and unique competitive strengths
🎯 Hired, coached, and mentored the right leadership team to take the company to the next level and beyond
🎯 Fostered ownership, initiative, accountability, innovation, and healthy collaboration -- mistakes are OK as long as you learn from them
🎯 Drove relentless customer focus, talking directly to customers on a regular basis to identify opportunities for innovation, optimization, and improvement
🎯 Consistently received the highest customer satisfaction ratings in our industry
🎯 Transformed a low morale, high-turnover culture into a place where the best employees stayed long term, recruited their friends, grew professionally, and became a tight-knit community

LET'S TALK
If you're a founder CEO looking to build a scalable, purpose-driven business that ultimately runs without you, DM me, and we'll take it from there!

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