Founder & Tech Startup Specialist / Startup Success & Community Manager @ Stone & Chalk 🚀

Are you in the early stages of creating an innovative new mobile app, web app, SaaS platform, or any other tech product?

I HELP FOUNDERS LIKE YOU, ACCELERATE THE JOURNEY FROM IDEA TO SUCCESSFUL RELEASE AND BEYOND. 

So, why would you seek help?

When you’re creating a tech product startup, there are many unique challenges that can derail the whole venture, even before it gets off the ground.

The fact is… 91% of all first-time tech founders fail.

Here's the good news… These mistakes are easily avoided and you can 10X your chance of success if you have a proven ‘roadmap’ to guide you.

My goal is to help you defy the odds and become one of the star founders who turn their startup dream into reality.


Let me share a little of my experience.

Over the past four decades, I've been in business. From working in the family company to founding or co-founding over 8 successful startups… Conventional and tech based.

In 2012, I co-founded Buzinga Apps, a small app development company based in Melbourne.

We grew Buzinga to one of the fastest-growing development agencies in Australia, until late 2017 when we sold.

During this period, sadly I witnessed numerous clients fail to achieve commercial success… Many, for reasons I thought were totally avoidable (in retrospect).

This sparked my obsession with success systems for tech startups.

I delved deep into design thinking, lean methodology, lean startup, and exponential growth strategy, among others. And had the opportunity to hang out with a bunch of successful founders, gaining their insights about what it takes.

There are several fundamental steps at each stage of tech business growth that must be completed to have any chance at commercial success.

In the past five years I have coached five tech startups to successful outcomes and impacted more than 120 with advice, guides and training.

If you're a first-time tech founder and could use some help... simply follow me here on LinkedIn.

AND, subscribe to my '10X Founders Edge' newsletter.

Head to my website for more information and resources:  kuboom.com.au

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In 2024, I’ve taken on a new challenge. I’ve joined the passionate team at Stone and Chalk’s Melbourne Hub as ‘Startup Success and Community Manager’.

Stone and Chalk are the largest innovation community in Australia.

If you're the founder of an Emerging Tech Startup and are experiencing some initial traction, be sure to reach out to me…

Let’s explore how we can help you accelerate success and connect you with mentors, customers, investors and other founders in our community.

Graham McCorkill

STARTMATE ARE IN THE HOUSE!
Energy is super high this week at Stone & Chalk here in Melbourne with Startmate's Summer '26 Accelerator program kicking off this week. And, it's their largest cohort ever!

Huge congrats to Emma Grife, Ben Simai, Louisa Lin, Sam Monkhouse and Bell Allen for such a well organised in-person start to their national accelerator... We love having you in the hub!

Dane McFarlane Olivia Grandjean-Thomsen Paulette Parker Liz van Zyl Desmond John Dickie Currer Paz Pisarski 🏵 Sara Singh Tak⚡️ Frances Goh

Tech Startup Specialist / Head of Ecosystem @ Stone & Chalk Melbourne 🚀

SEC Victoria

Data Insights Manager

Prosper Digital

Providing ROI for ecommerce websites through the following

- Building clean, reliable traffic and conversion analytics to demonstrate success
- Consulting and/or driving marketing strategy and pipelines
- Creating and optimising online advertising campaigns
- Performing CRO exercises on websites through A/B testing
- Delivery of technical and on page SEO best practices as well as advanced SEO strategy
- Managing internal social media and marketing
- Account Management and reporting on performance of campaigns
- Delivering insights to sales teams to boost win rates
- Email Marketing Automation: Designing and building email marketing flows through Klaviyo to improve LTV and overall revenue.
- Technology Solution Design: Providing consultation and solution design to meet clients web based technology requirements.

Performance Marketing Manager

Sitel Group

Led a global team of specialists to consult on best-fit technology solutions to meet customer service challenges through RFP's.

- Designed effective solutions that solve customer service challenges and win RFP deals
- Project management of 8 global team members 
- Tracked internal delivery metrics and built a process flow to optimise our RFP approach.
- Presented technological solutions and business cases to internal and external C-level executives, 
- Trained other solutions architects the art of customer service optimisation and consultative selling.

Areas of expertise included RPA, RDA, Self-Service content, speech analytics, intent recognition, agent assist, intelligent routing, dynamic content, automation of QA, social media, CRM's, telephony.

Solutions Lead

Reading between the numbers to discover useful insights and tell compelling stories

- Building dashboards, KPI's and business cases
- Creating website tracking
- Rolling out self-service analytics
- Creating business cases
- Developing company BI strategy
- Architecting AWS database including Automated ETL
- Managing technical SEO tasks and requirements
- Developing predictive analytics

Data Analyst

Webfirm

Account Manager of All Digital Marketing efforts and web development. Was responsible for developing and evolving Modern technologies into products, such as GTM, PPC, Social Advertising and Analytics

- Account Management: Fostered honest and lasting relationships with SME's 
- Delivered timely reports, managed expectations and delegated work effectively.
- Digital marketing strategy (PPC, SEO, SMM, CRO, EDM & Content)
- Performed ongoing optimisation tasks, data analysis, A/B tests. 
- Sourcing and closing new leads through business events and hosting webinars.

Account Manager

As an SEO Specialist it was my role to develop SEO strategies relevant to the clients needs and deploy them.

- Performed competitor analysis and problem diagnosis
- Conducted keyword research
- Wrote high quality content
- Completed web development tasks
- Optimised campaigns
- Mangage Clients
- Developed Google Tag Management capabilities within the company

I developed a passion for digital and began to own the SEO product by making changes to our processes and implementing new strategies at scale.

SEO Specialist

Porsche

My Role at Porsche was to deliver exceptional service to new and used car customers. This role was very dynamic and required me to use my skills in customer service, photography, assisting with marketing and events, chauffeur driving, managing the website updates and assisting with email marketing. There was never a dull moment in this role and I certainly valued the experience of dealing with high profile clients.

Customer Service Assistant

I have a genuine appetite for anything to do with data, UX theory and digital marketing, particularly SEO, CRO, tracking, analytics and Google Ads. More recently I have embarked on a journey into the world of data science with predictive modelling, Architecting/building databases in AWS and Google Cloud and engineering ETL jobs. I love reading the industry news, learning the current best practices and implementing these into products and strategies.

I have worked with Medium to Enteprise B2B clients in a wide range of industries.

- Hospitality (Hotels & Catering)
- Financial
- Law
- Software and SAAS
- Conveyancing / Settlement Agents
- Mining
- Home Improvement / Trades
- eCommerce
- Healthcare (Dentistry, Chiropractor / Physio & Cosmetic Surgery)

Areas of expertise:

- SEO
- CRO
- Analytics
- Social Media
- Data Analysis
- Content Writing
- Google Adwords
- Website tracking
- Competitor Analysis
- Product Development
- Digital Strategy / Online Marketing
- Website Design / Review / Conversion Strategy

I believe the biggest key to my success is my strange blend of emotional inteligence and and technical aptitude. this allows me to walk the world between tech and business.

taplio

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Graham McCorkill

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The Battle

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Andrew Hocking

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Graham McCorkill's LinkedIn Performance

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