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Is that training and personal development doesn't have to cost the earth!

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An international best-selling training provider in the areas of Coaching, Mental Health, Emotional Intelligence, Leadership and Mindset.

Coaching Coaches: DM me COACH to start the conversation!
=> Expert guidance from someone with 20 years experience as a coach. 
Coaches, if you need help please get in touch. I'll bring my 20+years knowledge and experience with me to help you thrive!

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=> 10+ years of coaching leaders at every level as well as many years as a consultant working at the highest levels.

Training: DM me TRAIN to start the conversation.
=> Over the last 8 years I have trained over 150,000 people in 190+ countries in the areas of mental health, mindset, strategic life coaching, NLP, CBT, meditation, mindfulness and more.

I help coaches master their skills and build their sustainable and ethical coaching business.

My portfolio:
=> I'm the founder, trainer and head coach at The Priority Academy & CoachHive
=> I have produced hundreds of hours of training content
=> I have thousands of hours of coaching experience under my belt
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=> I've coached leaders at all C-Suite levels of their business

My results:
=> Hudreds of hours of training material produced
=> 150,000 people have been trained or are training
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=> I have trained people in 190 countries around the world

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Wishing you success in all you do.
Graham

Graham Nicholls

My emotional intelligence certification meant nothing.
"You don't see me," she said.

Three months of coaching.

Weekly sessions focused on her career transition.

I had frameworks. Tools. Assessments.

Everything except awareness.

I was so busy solving her problems, I missed her pain.

Every session, I'd dive straight into action planning.

"What's your next step?"

"How will you approach this?"

"Let's create a strategy."

She'd answer. We'd make progress. Check the boxes.

But her voice got quieter each week.

I told myself she was “doing the work.”
What she was actually doing was withdrawing.

I thought I was helping her move forward.

The day she ended our contract, she told me:

"You never asked how I was feeling about any of this."

That sentence exposed me.

I'd spent thousands learning about emotional intelligence.

I could explain the five components in my sleep.
I just couldn’t embody them in the room.

Self-awareness. Self-management. Empathy. Relationship management.

I had the language.
I didn’t have the presence.

I'd been coaching a human like she was a problem to solve.

Not a person experiencing change.

Here’s what I finally understood:

Emotional intelligence isn’t knowledge.

It’s presence.

It's the pause before they answer.

It's noticing when "I'm fine" doesn't match their shoulders.

It's asking "How does that land?" instead of "What's next?"

Emotional intelligence isn’t five neat circles on a slide.

It’s what happens when you feel the shift in the room before the client says a word.

Certifications teach you frameworks.
They don’t teach you how to sit with discomfort.

On paper, I had all five.

In practice, I had to earn them.

The coaching industry celebrates strategy.
It rarely rewards presence.

And if you’ve ever defaulted to strategy instead of silence… you’ve felt it too.

If this felt uncomfortable to read, pause there.

Because fixing problems is easier than sitting with pain.

Because frameworks feel safer than presence.

Because admitting you've been emotionally absent for months is terrifying.

Coaches don’t lose clients because they lack tools.

They lose them because the client can feel they’re being managed… not understood.

And the client usually knows before you do.

➕ If this hit home, follow Graham Nicholls. I write for coaches, just like you, every day.

“ChatGPT gave me better coaching than you.”
Sarah thought her coaching career was over.

She was shaking.

This wasn't about losing a client.
This was about losing her identity.

She walked them through her framework.
Asked the right questions.
Gave thoughtful advice.

The client nodded.

Then they showed her their phone.

"I asked ChatGPT the same question. Look."

The response was devastating.
Thorough.
Structured.

More actionable than anything Sarah offered.

Her client wasn’t cruel.
They were confused.

"Why didn't you give me this level of detail?"

"Am I even needed?" she asked me.

That's when it hit me.

AI isn’t replacing coaches.
It’s exposing the ones who were hiding behind advice.

The coaches panicking about AI already know their work is replaceable.

That's not an AI problem.
That's a depth problem.

AI reveals the three types of coaches:

Type 1: The Advice Givers

Type 2: The Comfort Providers

Type 3: The Truth Tellers

Most coaches think they’re Type 3.
Very few are.

If this made you uncomfortable, good.

AI will devour Type 1 and 2.

It has better frameworks.
More patience.
Unlimited availability.

And it never avoids a hard question.

But it can't hold someone in their deepest fear.
It can't confront the lies they tell themselves.

It can’t dismantle the identity they’re hiding behind.

If your coaching can be replaced by a chatbot, it was never coaching.
It was structured sympathy.

The extinction event has already started.

➕ If this hit home, follow Graham Nicholls. I write for coaches, just like you, every day

7 certifications. 

I still felt “not ready.”

If you’re a coach, you’ll understand this.

I spent $27,000 on programs.

Three years of study.
Still hesitated to charge properly.

Last year, Gemma came to me.

Four certifications.
Two diplomas.

Zero clients.

She’d spent $19,400.
And still felt “not ready”.

She kept saying, “Maybe I need one more certification."

Not because she lacked skill.

Because she lacked focus.

Certifications feel safe.

They delay the real risk: 

Being rejected.

We didn’t change her skillset.
We cut 80% of her offers.

Most coaches don’t have a knowledge problem.
They have a positioning problem.

There are three types of coaches:

1. The Collector – always enrolling, never selling
2. The Generalist – broad skill, vague outcome
3. The Specialist – one pain, one result, one price

Only one of them gets paid.

You can keep “improving”
without ever risking rejection.

Clients don’t pay for education.

They pay for:

• Speed
• Certainty
• A result they can measure.

Generalists feel knowledgeable.

Specialists get paid.

The infographic shows where clients are spending money right now.

Not because they’re trendy.

Because they solve urgent pain.

Depth builds confidence.

Repetition builds authority.

Revenue builds belief.

At some point, another certification stops being education.
And starts being fear in disguise.

You don’t need more letters after your name.

You don’t need another certification.

You need the courage to sell one problem.

➕ If this hit home, follow Graham Nicholls. I write for coaches, just like you, every day.

Louise lost a coaching client to Claude.
And it stung.

15 certifications.
AI still won.

Her entire pitch was about who she was. 
Not what she built.

"I hold space." 
"I am a coach."
"I help people transform." 

The client wanted results, not sympathy.

He asked one question:
“What framework do you use?”

She didn’t have an answer.

AI exposed something most coaches didn’t want to admit:

Being a coach isn't a business model.

It's a job title.

While coaches romanticised their identity, the market bought architecture.

Documented frameworks. 
Repeatable processes. 
Measurable outcomes.

The industry taught coaches to lead with personality.

AI just accelerated what buyers were already thinking.

Clients don’t want space holders.
They want outcome builders.

So what does “architecture” actually look like?

It looks like this:

A named framework.
Clear stages.
Defined inputs and outputs.
Measurable milestones.

Not “I help you grow.”

But, this instead:

Stage 1: Understand revenue constraint.
Stage 2: Install demand.
Stage 3: Build conversion path.

Architecture is visible.

It can be drawn on a whiteboard.
It can be documented.
It can be handed to someone else and still work.

That’s the difference.

Identity needs you in the room.

Architecture works without you.

If you want to survive this shift, build:

• A repeatable methodology
• A transformation map
• A clear before/after state
• A process someone else could follow

If your value disappears when you log off, you built personality.

If it compounds while you sleep, you built structure.

AI replaces personality-led advice.

It amplifies structured thinking.

Choose which side of that line you stand on.

You can architect transformation or perform it.

Only one scales.

Markets always reward what scales.

AI didn’t kill coaching.
It exposed the coaches who never built anything more than their identity.

If this makes you uncomfortable, good.

➕ If this hits home, follow Graham Nicholls. I write for coaches, just like you, every day.

After 1,000+ paid sessions, I’ve learned this:
Coaches don't avoid money because it’s noble.

They avoid money because they’re scared of being measured.

I spent 7 years avoiding business conversations with clients.

Called it "staying focused on transformation."

It’s a beautiful narrative that keeps coaches stuck below £2k months.

The coaching industry has convinced itself that money talk is shallow.

That ROI conversations compromise the "sacred" work.

Here's where it comes from:

Coaching schools borrowed from therapy.

The idea that business talk contaminates the space.

But therapy operates in a different ecosystem.

Therapy is funded by insurance.
Coaching is funded by discretionary spend.

Discretionary spend requires visible ROI.

Different economics. Different rules.

The industry won't admit this because it's built on certification programs selling aspiration, not market reality.

They teach coaches to "hold space" but not to demonstrate value.

To "trust the process" but not to measure outcomes.

The result? Coaches who sound profound but can't articulate why anyone should pay them.

After 20+ years, here’s what I’ve learned:

The coaches getting paid track at least one measurable outcome per client.

Salary growth. Promotion rates. Retention. Cost reduction.

Coaches avoiding money conversations aren't protecting transformation.

They're protecting themselves from accountability.

It’s not philosophy.
It’s fear.

Because if you never connect your work to business outcomes, you never have to prove it worked.

And the clients? 

They're left translating coaching into business impact alone.

The ones who can't make that translation stop renewing.

The ones who can start wondering why they're paying you.

This is why coaching gets positioned as a luxury.

It’s the first budget cut when revenue dips.

And the one expense executives justify in whispers.

The industry created this by teaching coaches that money talk is beneath them.

ROI conversations are MORE ethical.

Not less.

When you can't articulate business impact, you're asking clients to buy hope.

When you avoid money metrics, you're selling faith.

The industry's money phobia isn't protecting client relationships.

It's protecting coach mediocrity.

If you can’t explain how your work leads to ROI,

it’s not transformation.

It’s theatre.

➕ If this hit home, follow Graham Nicholls. I write for coaches, just like you, every day.

Stop wasting time on your coaching business marketing plan.

Here's how to use Claude to write it in 27 minutes.

A year ago...

I watched coaches struggle with marketing.

Months of research on target audiences.

Trying to figure out their messaging.
Building funnels that never worked.

They bought course after course on "authentic marketing."

Still felt lost.

"Who's my ideal client?"
"What should my content strategy be?"
"How do I stand out in this crowded market?"

The questions never ended.

Now?

Meet Siara.

She built her complete marketing plan in 27 minutes.

Using Claude. ( claude.ai )

Complete marketing plan.
Clear ideal client profile.
Content strategy for 90 days.
Lead generation system.
Pricing strategy that converts.

Why does Claude destroy this problem?

Most AI gives you templates.

Claude creates WITH you.

It won't let you hide from the hard questions about your unique value.

It's not just more generic marketing advice.

Claude digs deeper:

It forces you to find your edge.

Here's the exact 8-step process Siara used:

Step 1: Give Claude Your Foundation

Share your coaching background, experience, and the problems you naturally spot.

Don't skip anything.

Step 2: Let Claude Interview You

It will ask about your best client results, what energises you, and where you see gaps in the market.

Answer honestly.

Step 3: Use This Power Prompt

"Based on everything I've shared, create my ideal client profile. Include their specific pain points, what they've tried before, why they're stuck, and what success looks like to them."

Step 4: Build Your Messaging Strategy

Ask Claude: "Now write my core message that speaks directly to this person's frustration and shows them a clear path forward."

Step 5: Create Your Content Framework

"Give me a 90-day content strategy with specific post ideas, topics, and angles that position me as the go-to expert for this audience."

Step 6: Design Your Lead Generation System

"Show me how to turn my content into a lead generation machine. What lead magnets, what sequences, what calls to action?"

Step 7: Build Your Pricing Strategy

"Help me create a pricing structure that reflects the transformation I deliver. What packages, what price points, what guarantees?"

Step 8: Create Your Implementation Timeline

"Give me a week-by-week action plan to launch this marketing strategy, with priorities and deadlines."

Siara's marketing plan included:

☑️ Crystal clear ideal client avatar
☑️ Unique positioning statement
☑️ 90-day content calendar
☑️ Lead magnet strategy
☑️ Email sequence framework

She spent 9 months on this before.

Never got clarity.

27 minutes with Claude?

Done.

While most coaches debate AI...

Smart ones are using it to dominate their markets.

Learn these tools.

Or disappear into the darkness.

➕ If this helped, follow Graham Nicholls. I write for coaches, just like you, every day.

Jeremy Prasetyo

World Champion turned Cyberpreneur | Building an AI SaaS company to $1M ARR and sharing my insights along the way | Co-Founder & CEO, TRUSTBYTES

While everyone's talking about AI, the Agentic Web and Web3,
few understand how to turn them into competitive advantage, 
even fewer into institutional advantage.
That's where I come in.

I'm a former World Champion turned Tech Founder and Emerging Technology Strategist who decodes tomorrow's tech for today's leaders. 
Through my unique ability to break down complex technologies into actionable strategies, I help organizations transform uncertainty into opportunity.

As CEO of TRUSTBYTES and an internationally recognized keynote speaker, I bridge the gap between cutting-edge innovation and real-world implementation. 

My expertise spans:

→ Emerging Tech Translation
- Transforming AI and blockchain complexities into clear strategic advantages
- Converting technological uncertainty into market-leading opportunities
- Building innovation flywheels that compound over time

→ Leadership Acceleration
- Mentoring the next generation of tech-savvy leaders
- Guiding institutional transformation with practical frameworks
- Creating bridges between legacy systems and emerging technologies

→ Strategic Innovation
- Designing AI-driven business flywheels that scale
- Developing institutional-grade technology strategies
- Engineering frameworks for sustainable growth

Through high-impact keynotes, executive mentorship, and hands-on leadership, I empower decision-makers to turn technological complexity into market dominance. 

My approach merges deep technical insight with battle-tested business acumen, helping organizations thrive in rapid change.

Tech moves fast.
Markets move faster.
But institutional transformation?
That's where most leaders get stuck.
I'm here to change the game.

Follow me for actionable insights on emerging tech, leadership, and exponential growth. 

Let's build tomorrow's advantages today.

CEO & Co-Founder

FIGHTING CYBERCRIME LIKE IT'S 2030
Find more bugs in less time while saving up to 80% of cybersecurity resources.

HOW IT WORKS
TRUSTBYTES secures exponential technologies like Web 3.0, AI or Quantum TECH with its advanced AI that delivers unparalleled accuracy. By deploying self-learning AI agent swarms that adapt to evolving threats we protect systems with superior vulnerability detection and mitigation.

THE PROBLEM
$8 Trillion in Damages
Cybercrime Damages did cost the world $8 trillion USD in 2023.
Until now, global cybercrime costs grew by 15 percent each year.
But this number will grow exponentially, as hackers start using AI or even Quantum TECH.

Threat to Humanity
Warren Buffett calls cybercrime the biggest problem facing humanity - a threat exceeding nuclear weapons.
The answer lies in fighting fire with fire through AI counterforce.
TRUSTBYTES is that enabler for CISOs - an advanced AI system augmenting human experts to proactively remediate cyber threats before damage occurs.

OUR SOLUTION - SECURING EXPONENTIAL TECHNOLOGIES

➝ Web 3.0 - Smart Contract Auditing Suite

➝ Securing AI Systems

➝ Securing the Quantum TECH era


For more details visit: trustbytes.io

This will change the way you think:
(If you can handle it.)
⤵

Most people say they want growth.
Very few want the discomfort that comes with it.

Read slowly.


1/
➠ Change Requires Brutal Honesty

➝ Most people want better results without better decisions.
↳ Same habits.
↳ Same outcomes.

➝ Growth begins with ownership.
↳ No excuses.
↳ No blame.

Before anything improves, you must confront yourself. Not your boss. Not the economy. Not your past. You. Because nothing shifts until responsibility does.

And once you take ownership, something uncomfortable happens…


2/
➠ Comfort Is The Real Trap

➝ Comfort feels safe but slowly kills ambition.
↳ Easy days.
↳ Weak standards.

➝ You don’t stagnate overnight.
↳ Small compromises.
↳ Daily drift.

Success rarely collapses. It erodes. Quietly. Gradually. Comfort doesn’t destroy you in one move. It numbs you in small ones.

If comfort is the trap, then pressure is the test…


3/
➠ Strength Is A Decision

➝ Life doesn’t get easier as you grow.
↳ You adapt.
↳ Or complain.

➝ Pressure reveals character.
↳ Discipline.
↳ Grit.

You don’t become strong by wishing for ease. You become strong by choosing growth when it’s inconvenient.

And when preparation meets pressure…


4/
➠ Timing Exposes Preparation

➝ Opportunity rewards the prepared, not the hopeful.
↳ Skill first.
↳ Luck later.

➝ Waiting is not strategy.
↳ Action is.
↳ Now.

The right time doesn’t arrive magically. It exposes who has been preparing and who has been postponing.

Which leads to one final truth…


5/
➠ Presence Determines Legacy

➝ Be present while it matters.
↳ Attention now.
↳ Regret later.

➝ Believe before evidence appears.
↳ Faith.
↳ Move.

You don’t control outcomes.
You control focus.
And focus compounds.

Now ask yourself:

▶ What belief is limiting you?
▶ What excuse feels justified?
▶ What fear stays hidden?
▶ Why delay?
▶ You?


//

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Source: @‌we.think.deeply on IG

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

//

World Champion turned Entrepreneur | Follow me for emerging tech, leadership and growth topics | Co-Founder & CEO, TRUSTBYTES (Techstars ’25)

Change the way you think

There has never been a better time in history to start…
…here’s why:
⤵

The ground is shaking. That’s your signal.

When everything feels unstable, most people freeze.

Founders shouldn’t.

Volatility is not a warning sign.
It’s a starting gun.

And right now, the clock speed of entire industries is accelerating.


1/
➠ The clock just changed

➝ AI is compressing industry timelines
↳ Code is being commoditized
↳ Workflows are being rebuilt
↳ Old playbooks are breaking

This is not a feature update.

It is a pace reset.

When the speed of progress increases, anything built for the old tempo becomes friction. And friction kills incumbents.


2/
➠ Speed beats size

➝ Big companies have scale and capital
↳ But they iterate slowly
↳ Layers slow decisions
↳ Legacy resists change

When experimentation becomes cheap, scale stops being the ultimate advantage.

If code is generated on demand…
If products can be rebuilt overnight…
If testing costs close to zero…

Then iteration becomes leverage.

Startups win because they:

➝ Move quickly
↳ Test constantly
↳ Pivot fast
↳ Ship daily

In a fast clock cycle, speed compounds.


3/
➠ The shake-up is the setup

➝ Markets feel unstable
↳ Business models feel exposed
↳ Assumptions feel fragile
↳ Certainty feels gone

Good.

Everyone is facing the same disruption.

But not everyone will respond with urgency.

When the clock cycle shifts this dramatically, startups almost always win.

Not because they are smarter.

Because they are faster.

And we have never seen the ground shake like this before.

So the better question is not,
“What happens to my industry?”

It is,
“How fast can I rebuild within it?”

▶ What if instability is the advantage?
▶ What if scale is slowing you down?
▶ What if caution is the real risk?
▶ What if this is your window?


//

Repost this ⇄

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Source: Sam Altman via @‌multiprenur

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

//

A new Silicon Valley startup just crossed $10B.
Its product? Your profession.
⤵
 
Knowledge used to be power.

Now it’s data.

Training material.

Expertise turned algorithms.
 
And your Stanford PhD?
Training the system that replaces themselves:


1/
➠ AI Progress Is Human-Led

➝ Experts identify model mistakes
↳ They measure them precisely
↳ They create scoring rubrics
↳ They reinforce better outputs

AI doesn’t improve by magic.

It improves because professionals teach it how.

And that raises the obvious question.


2/
➠ Are They Training Their Replacements?

➝ Yes
↳ In structured workflows
↳ At scale
↳ For speed

Entire professions are being distilled into repeatable logic.
But here’s the nuance.


3/
➠ What Actually Gets Replaced

➝ Pattern-based decisions
↳ Documentation
↳ Analysis
↳ Predictable judgment

What remains is harder to codify.


4/
➠ What Stays Human

➝ Context
↳ Ethics
↳ Empathy
↳ Accountability

The question is not whether AI will replace knowledge workers

The question is
▶ which parts of your expertise are defensible?
▶ Are you building skills that scale with AI?
▶ Or tasks that get absorbed by it?

 
//

Repost this ⇄

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Source: https://lnkd.in/dsetVE5e

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Follow me for daily posts on emerging tech and growth: https://lnkd.in/gqzS_9Tf

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The Battle

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