Founder. Coaching Coaches. Coaching Training that doesn’t cost the earth! Over 150,000 people trained. OUT NOW - Burnout Coach & Trainer Certification. See Featured section below!

What the world won't tell you....
Is that training and personal development doesn't have to cost the earth!

Burnout Coach & Trainer Certification - OUT NOW
Go Here => https://www.thepriorityacademy.com/burnout-coach-trainer-certification/

An international best-selling training provider in the areas of Coaching, Mental Health, Emotional Intelligence, Leadership and Mindset.

Coaching Coaches: DM me COACH to start the conversation!
=> Expert guidance from someone with 20 years experience as a coach. 
Coaches, if you need help please get in touch. I'll bring my 20+years knowledge and experience with me to help you thrive!

Leadership Coaching: DM me LEAD to start the conversation
=> 10+ years of coaching leaders at every level as well as many years as a consultant working at the highest levels.

Training: DM me TRAIN to start the conversation.
=> Over the last 8 years I have trained over 150,000 people in 190+ countries in the areas of mental health, mindset, strategic life coaching, NLP, CBT, meditation, mindfulness and more.

I help coaches master their skills and build their sustainable and ethical coaching business.

My portfolio:
=> I'm the founder, trainer and head coach at The Priority Academy & CoachHive
=> I have produced hundreds of hours of training content
=> I have thousands of hours of coaching experience under my belt
=> I have 7 training programs that are international best sellers in their field
=> I've coached leaders at all C-Suite levels of their business

My results:
=> Hudreds of hours of training material produced
=> 150,000 people have been trained or are training
=> A rating of 4.7 out of 5 across over 32000 reviews
=> A community of over 36,000 people
=> I have trained people in 190 countries around the world

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To check out my courses and super value course bundles

Wishing you success in all you do.
Graham

Graham Nicholls

I've trained 1,000+ coaches, 
and certifications didn’t make a single one successful.

Here’s the dirty secret nobody talks about:

No successful coach ever told me their breakthrough came from another certification.

It always came from working with real people.

Most coaches aren’t buying certificates to learn.
They’re buying permission to start.

Most coaching certifications are a complete waste of money.

There. I said it.

Every week I watch new coaches blow £5,000+ on another shiny certificate.
Thinking it'll finally make them "qualified" enough.

I did it as well and let me tell you...

It won't.

You know what happens instead?

They graduate feeling exactly as unprepared as before.
And now they're broke.

The certification industry profits from your imposter syndrome.

Confidence comes from one place:
Actually helping people.

Want to build a real coaching practice? 
Skip the certificates and do this instead:

→ Actually coaching people (yes, just get started)

→ Collecting 10 testimonials that prove you get results

→ Learning to sell without feeling like a used car salesman

The infographic shows what actually replaces certifications when you want real clients, and most coaches aren’t doing any of it.

The market doesn't buy your credentials.
It buys transformation.

Every hour in a classroom is an hour not coaching.

Every penny on certificates is money not invested in your business.

Your ideal clients aren't checking your wall for certificates.
They're feeling if you truly get them.

And the certification industry will hate this.

If you need a certificate to feel confident coaching, you’re not ready to coach.

Some coaches will strongly disagree with this.

💾 Save this. Because once you stop hiding behind certificates, the real work begins.

✅ Follow Graham Nicholls If you’re ready to start coaching.

My first coaching client fired me after 3 sessions.
It nearly ended my coaching career.

"This isn't what I need" 

She was right. I was winging it.

And that realisation punched me in the gut.

The woman who fired me needed leadership coaching, 
not life coaching.

I was throwing generic questions at a specific problem.

My confidence was shattered.

That lesson hurt.

But it taught me more than any certification ever did.

After 20 years and working with 1,000+ coaches, 
I see the same mistakes over and over.

Most coaches don’t fail because they’re bad.
They fail because they repeat the same invisible mistakes.

Here are the 10 that kill coaching careers.

One of them ends careers before they ever start.

1. Relying on instinct instead of structure

You think experience means you can wing it. Wrong. 
Build frameworks you can repeat. Structure creates confidence.

2. Giving away coaching in discovery calls

You're so eager to help you solve their problem for free. 
Discovery calls uncover. Coaching sessions solve. Keep them separate.

(I've added all 10 into the infographic for you)

I noticed myself in all of these.

That client who fired me? Best thing that happened to my career.

Twenty years later, I still use the structure she forced me to build.

Most coaches reading this won’t change a thing.

They’ll nod. 
They'll save it.

And repeat the same mistake with their next client.

Follow Graham Nicholls. I write for coaches who are done winging it
and want repeatable confidence in every session.

💾 Save this so that you avoid the mistakes I made.

7 free sessions to 'prove my value.'
She got incredible results. Then paid another coach.

That’s when I realised free holds no leverage.

My stomach dropped when I found out.

Not because of the money.

Because I'd proven her transformation was possible.

Free doesn't create value in the client's mind.

It creates doubt.

That mistake cost me 7 months of second-guessing everything.

But it taught me to map every trap that destroys coaching practices.

Here are the 10 mistakes killing new coaches:

1. Coaching for free to "prove value"

→ Instead: Charge for discovery sessions. Investment creates commitment.

2. Saying yes to everyone who inquires

→ Instead: Turn away 50% of inquiries. Scarcity builds desire.

Mistake number 3 is where most coaches quietly fail.
If you know, you know.

3. Charging £50/hour because you're "just starting"

→ Instead: Price for outcomes, not time. Results aren't rented by the hour.

4. Trying to solve every problem they mention

→ Instead: Pick one transformation. Become known for that single result.

5. Waiting until you feel "qualified enough" to post

→ Instead: Share one insight regularly. Expertise builds in public.

The rest are in the infographic for you.

The coach who got my client charged £300 per session.

In her mind, that made his work infinitely more valuable.

She didn't just buy coaching.

She bought certainty that it mattered.

The market doesn't pay for your potential.

It pays for your conviction.

💾 Save this so that you avoid the common mistakes coaches make.

✅ Follow Graham Nicholls if building you coaching business is your passion.

I've watched brilliant coaches stay stuck.
And I felt like I was letting them down.

They'd have sessions filled with insights. 

Then text me the next week: "Nothing's changed."

It hurt that I wasn't helping.

Then I realised:

The problem wasn't their insight.
It was the gap between knowing and doing.

20 years of coaching experience taught me this:

Clients need proven, repeatable models to navigate the gaps.

Frameworks make insight repeatable.
Coaching makes them transformational.

These 7 frameworks turn awareness into action every time:

🧗 Maslow's Hierarchy of Needs: 
Identify which unmet needs hold your client back.

🎯 Comfort–Stretch–Panic Model: 
Find the zone where challenge meets safety.

🪜 Ladder of Inference: 
Reveal how thoughts shape beliefs and actions.

📈 Four Stages of Competence: 
Show clients where they are on the learning curve.

🔺 Drama Triangle: 
Spot unhealthy roles and shift from blame to ownership.

⭕ Circle of Influence & Concern: 
Focus energy where it makes the biggest difference.

🔄 The 5D Cycle: 
Lead positive, strengths-based change that lasts.

I've watched these models create transformation.

The difference is immediate. The results are lasting.

Insight without structure rarely survives between sessions.

Most coaches eventually find themselves relying on the same few frameworks again and again.

Download my free guide to 7 powerful coaching frameworks you can use today https://lnkd.in/exDmVjHA

💾 Save this to upgrade your coaching to transformational.

✅ Follow Graham Nicholls for coaching tools that actually move the needle.

7 Coaching Frameworks That You Can Use Today

She spent 90 minutes trying to 'unpack' everything.
I gave her 30 minutes and one framework.
Breakthrough.

She was drowning in awareness with zero clarity.

Sam slumped in her chair. Tears in her eyes. Exhausted.

"I feel worse than when I arrived."

We'd spent 90 minutes in the weeds.

Anxiety. Stress. Fears.

All connected. None resolved.

This brilliant woman, reduced to a tangle of unprocessed thoughts.

I see this pattern constantly with high-performing clients.

That's when it hit me.

More time wasn't helping. It was hurting.

Insights everywhere. Direction nowhere.

So I tried something radical.

Next session: 30 minutes maximum.

One framework.

The LASER Framework was born from desperation.

And it's been my go-to with my clients ever since.

L = Locate (5 minutes)
"What's the one thing that, if it shifted today, would change everything?"

→ The core issue driving everything else
→ One specific problem

A = Analyse (10 minutes)
"When did this pattern start protecting you?"

→ Find the original benefit
→ Name the fear beneath the behaviour

S = Shift (10 minutes)
"What would you do differently if this fear wasn't running the show?"

→ Future self thinking
→ Concrete next steps

E = Execute (3 minutes)
"What's your commitment in 24 hours?"

→ Their words, not mine
→ One measurable action

R = Return (2 minutes)
"How will we know this worked next session?"

→ Evidence-based check-in
→ Accountability built in

Total: 30 minutes. No wandering.

"I need to set one boundary with my boss."

That was it.

90 minutes of complexity reduced to one clear next step.

She left energised. Hopeful. Ready.

Your clients aren't stuck because they don't understand themselves.

They're stuck because they're drowning in understanding.

Most people don’t need more insight.
They need fewer, better decisions.

💾 Save this if you run sessions that feel ‘deep’ but don’t move the needle

✅ Follow Graham Nicholls to help create greater impact for you and your clients.

I help Businesses Achieve Sustainable Growth | Consulting, Exec. Development & Coaching | 45+ Years | CEO @ S4E | Building M.E., AP & Sth Asia | Best-selling Author, Speaker & Awarded Leader

Is success just another option for you?

Or are you truly committed to betterment?

Industries are changing. Operations are evolving.
An evolved industry demands a new breed of leaders. 

I have spent 46 years in the corporate and entrepreneurial landscape.

During this time, I’ve established 9 businesses, founded 2 companies. 
I’ve worked across 4 continents with people from a hundred different countries.

But the one thing I find most joy in: 

It’s sharing my learnings with aspiring leaders of the world. 
It's these people who are my legacy and who make a difference.

My message is one of resilience.

I’ve lived it personally. 
I’ve battled cancer. Survived divorce. Overcome bankruptcy. 
These challenges tested me to my core, showed me the power of resilience. 

True leadership requires personal growth. 
Those willing to fight for it become an unrecognizable version of themselves.

I draw from experience what I teach.
My method is not simply to explain: But to show.

What do I do? 

➡ I coach, I develop, I transform.

📌 I coach aspiring leaders. 
📌 I help executives achieve their highest potential. 
📌 I help businesses enhance performance sustainably.

So, are you ready to change your story? 
Is success just another option, or will you give it everything?

If you’re ready to fight, I’ll show you how.

Let’s create real growth, real performance, and real value - together.

📞 BOOK A CALL: Connect with me now!   https://coaching4companies.com/contact-us/

As Featured on ABC, NBC, CBS, FOX TV, Digital Journal, and newspapers Boston Globe, Miami Herald, and more.

#PerformanceConsulting #ExecutiveDevelopment #CareerCoaching

My Purpose / our company purpose: "to stimulate the thoughts of world leaders and thereby contribute to the betterment of the global workforce"

Wayne Brown

The fastest way to fall behind in a complex environment is to move without reorienting. Reactivity feels productive, but it quietly locks leaders into the same cycle of rushed observations, shallow decisions, and mediocre actions.

Elite performers take a brief pause to orient before committing. In that window, they step back, update the mental map, stress test assumptions, and ask, “What has changed since the last time I faced a problem like this?”

Try this experiment for one week:
- Schedule a five-minute orientation pause before your most important daily decision.
- Clarify the fundamental objective, the constraints, and the second-order effects.
- Only then decide and act, and note the quality of your outcomes.
- Where could a small orientation pause create the most significant upgrade in your leadership this week?

#Leadership #DecisionMaking #OODA #ExecutivePerformance #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with bold black and red text reading “Always One Step Behind? Master The ‘Pause’.” On the right, two circular OODA style diagrams are shown: the top reactive loop rushes from Observe to Decide to Act, while the lower strategic loop highlights the Orient segment in red with a pause symbol in the centre, illustrating the power of inserting a brief orientation pause before acting

Leaders are planning for the next quarter, but few are preparing for a 50+ year working life.

Longevity means your career will no longer be a straight 30-year climb and stop. It will move through distinct stages:

Career: Building craft, reputation, and financial base.
Reinvention: Updating skills, roles, and even industries as the world changes.
Mentorship: Turning experience into an asset for the next generation.
Encore: Designing a final chapter that is impact-rich, not title-driven.

If you are leading today, your real edge is learning to navigate these transitions deliberately rather than waiting for the market to force them on you.

Which stage are you in right now—and what would a bold reinvention look like in the next 24 months?
#Longevity #Leadership #CareerReinvention #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with red headline “Why Longevity Is Changing Everything About Leadership.” A red upward arc shows four labelled stages—Career, Reinvention, Mentorship, Encore—ending in an arrow pointing up, with a faint hourglass in the background and a footer line that reads “A 30 year career is dead. Your next one might be 50+ years.

AI is not just coming for repetitive tasks. It is quietly rewriting the value equation for many senior roles as well. The question is less “Will my job survive?” and more “Which parts of my role will still deserve a premium human salary?”

A practical way to respond is to run a personal future-proofing scan:
- List the top 10 tasks you perform each week.
- Mark which ones could realistically be automated, augmented, or offshored in the next 3 to 5 years.
- Double down on the uniquely human strengths that remain judgment, narrative building, ethical decisions, and cross-stakeholder future-proofing influence.

Treat this not as a threat, but as a design brief for the next version of your career. The leaders who thrive with AI are already reshaping their roles around what only they can do.

Which task from your current role would you most like to hand over to AI,cross-stakeholder future-proofing, and which will you always want to keep?

#FutureProofExecutive #AIandWork #Leadership #CareerDevelopment #WayneBrown #Coaching4Companiescross-stakeholder

Red and white graphic featuring leadership coach Wayne Brown seated thoughtfully on the right in a black and white photo. On the left, bold red text asks “Is AI Coming for Your Job?” with a subheading inviting viewers to do a “Future Proofing” scan, above a simple illustration of a friendly robot standing beside a professional near a doorway labelled “Jobs.”

Most New Year business resolutions sound inspiring but die by February because they do not change how leaders allocate time, attention, or decision rights. This year can be different if you commit to a small number of execution ready shifts.

Here are three high leverage resolutions for 2026:
1) Replace at least one recurring meeting each week with a deep work block focused on a single strategic priority.
2) Automate or delegate one low value task every month, freeing capacity for client, team, or innovation work.
3) Choose one key metric for each quarter and align projects, incentives, and reviews around it until behaviour changes.

Resolutions only matter if they show up in your calendar, your dashboards, and your conversations with the team. 

What is one concrete resolution you are willing to operationalise for your business in 2026?

#Leadership #2026Goals #StrategyExecution #OperationalExcellence #FutureProofExecutive #WayneBrown #Coaching4Companies

Clean white graphic with bold red headline reading “2026 Resolutions That Actually Move Your Business.” Below the text is a red line art illustration of clocks, calendars, gears, arrows, and connected nodes, symbolising productivity, systems, and upward business momentum for the new year.


AI is not here to replace leaders. It is here to expose the gap between those who adapt and those who stay static.

The executives who stay relevant are already:

Using AI to remove low-value work from their week.
Rebuilding their roles around judgment, narrative, ethics, and stakeholder influence.
Treating every new tool as a prompt to upgrade their own thinking.

In the next disruption, it will not be “AI vs humans.” It will be adaptive leaders reshaping the game while others defend old playbooks.

What is one part of your current role you will actively redesign with AI this year?

#AIandLeadership #Adaptability #FutureOfWork #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with bold red headline “AI Won’t Replace You, But Leaders Who Adapt Will Replace Those Who Don’t.” A smooth, faceless human figure stands in the centre while red digital circuit lines and looping bands wrap around the body, symbolising technology augmenting an adaptable leader.


As technology accelerates, many leaders obsess over mastering the latest tools and overlook the one capability that technology cannot copy: emotional intelligence.

EQ is the force multiplier behind every difficult conversation, change initiative, and cross functional project. It shapes whether people trust your message, stay engaged through turbulence, and feel safe enough to innovate.

If you want to future proof your leadership, invest as deliberately in self-awareness, empathy, and relationship skills as you do in AI and analytics. That blend is what will keep you in demand.

#EmotionalIntelligence #AIandLeadership #HumanSkills #FutureOfWork #FutureProofExecutive #WayneBrown #Coaching4Companies

White graphic with red headline “Emotional Intelligence Is Your Most AI Proof Asset.” Across the centre, intertwined red ribbons merge with circuit like lines, with a small brain icon below, representing the fusion of human emotion and technology.

Relevance does not vanish overnight. It fades quietly as your skills, stories, and networks no longer align with the problems your market cares about.

A simple relevance audit can change that trajectory in just 20 minutes. Review your top skills, the trends reshaping your industry, and the last ten people you learned from. Where are you clearly ahead, and where are you coasting on an outdated version of yourself?

Block time this week to run your own audit and choose one concrete upgrade for 2026. Small, consistent moves now can completely reshape the next five years of your leadership journey.

#Relevance #CareerStrategy #LeadershipDevelopment #FutureProofExecutive #WayneBrown #Coaching4Companies​

Professional portrait graphic of Wayne Brown in a dark suit and tie against a light background, with modern red and white design blocks on the right. White text at the bottom reads “The Relevance Audit – 20 Minutes That Could Change Your Next 5 Years” with his name underneath.

Some of the worst leadership decisions are made in the five seconds after an emotional trigger. The email you send, the comment you make, the promise you agree to; these moments compound.

The STOP method creates a built in circuit breaker:
- Step Back: Physically move away from the trigger.
- Take a Breath: Reset your nervous system, not just your thoughts.
- Observe: Name what you are feeling and what outcome you actually want.
- Proceed: Choose the next small, aligned action instead of the most dramatic one.

Practice this in low stakes situations first so it is automatic when the pressure spikes. Your team will experience the difference long before you do.

#EmotionalIntelligence #DecisionMaking #SelfLeadership #FutureProofExecutive #WayneBrown #Coaching4Companies

White and light blue graphic titled “The STOP Method – Making Clear Decisions When Your Emotions Are Screaming.” Four icons represent the steps: S for Step Back with a person walking through a doorway, T for Take a Breath with flowing lines, O for Observe with an eye and “anxious” speech bubble, and P for Proceed with a target and arrow.

Many executives treat resilience as a test of character. In reality, it is a design problem. If your systems leak energy all day, no amount of willpower will save you.

An energy audit looks at how your schedule, environment, and habits either charge or drain you. Identify:

- High value activities that genuinely energise you.
- Hidden drains such as context switching, unclear priorities, and constant notifications.
- Small structural shifts that protect recovery blocks and deep work time.

Resilience becomes sustainable when your systems support your biology instead of fighting it.

#Resilience #EnergyManagement #ExecutivePerformance #Wellbeing #FutureProofExecutive #WayneBrown #Coaching4Companies

White grid background with red title “The Energy Audit – Why Resilience Isn’t About Willpower.” Beneath, a half full red battery icon is shown beside a seated human figure in a meditative pose, connected by circular arrows, with a “Learn More” button at the bottom.


On paper, “just getting by” as a leader looks harmless. Your projects ship, your reviews are fine, nothing is on fire.

But coasting carries a quiet tax: stalled learning, shrinking opportunities, and teams who mirror your low ambition. Over time, it is not only your relevance that erodes, but the culture around you.

Use this week to ask three questions: Where have you stopped stretching? Which relationships are you under-investing in? And what bolder standard would your future self want you to adopt right now?

#Leadership #GrowthMindset #CareerReinvention #FutureProofExecutive #WayneBrown #Coaching4Companies

Red graphic with white headline “The Hidden Cost of ‘Just Getting By’ as a Leader.” At the bottom, three stylised paths diverge from a central figure: one flat path, one spiralling upward with arrows toward a star, and a caption that reads “Coasting looks safe. It’s not.

The hardest decisions in leadership are rarely about choosing between right and wrong. They are about navigating the grey zone under pressure and time constraints.

An ethical GPS gives you a pre set route before the heat of the moment hits. Ask yourself:

- Would I be comfortable if this decision appeared on tomorrow’s front page?
- What would my most trusted mentor advise in this situation?
- If everyone in the organisation acted this way, what kind of culture would we create?
- Will this still feel like the right call five years from now?

Build your answers before the next high stakes decision, so your values can lead rather than your stress response.

#Leadership #EthicalLeadership #DecisionMaking #Integrity #FutureProofExecutive #WayneBrown #Coaching4Companies​

Red graphic with white title “Building Your Ethical GPS Before Your Next Big Decision.” A winding path marked Q1 to Q4 runs up a light beam, with icons for news headlines, a mentor figure, a group of people, and a mailbox, symbolising four guiding questions for ethical choices.


In every boardroom, data gets the attention. Storytelling earns the commitment.

Facts inform the head, but stories connect the dots, humanise the stakes, and make the message repeatable long after the slide deck is closed. When you frame strategy as a story, with a clear setting, challenge, quest, and role for your team, you turn disconnected initiatives into a shared narrative people want to move forward.

For your next update, ask: “What is the story my data is trying to tell, and what role do I want my audience to play in it?”

#Storytelling #LeadershipCommunication #Strategy #Influence #FutureProofExecutive #WayneBrown #Coaching4Companies

Red graphic titled “The Storytelling Advantage – Why Data Informs But Stories Transform.” On the left, three figures stare at charts in speech bubbles labelled “Facts fade,” while on the right, animated figures surrounded by icons, speech bubbles, and a lightbulb are captioned “Stories stick.”

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The Battle

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