Neptune Software

Overseeing global strategic collaborations with key software and ecosystem partners to drive innovation and revenue growth. Working on the development of joint Sales-Plays and ecosystem-lead growth

Director Technology Partnerships

Helping partners find commercial success in delivering business process transformation outcomes within the SAP IT Landscape

Senior Channel Manager

B2B Berlin

WHAT WE DO:
We bring together a community of the most disruptive B2B tech companies and collaborators in Berlin. We provide them a space to show off the most exciting products and startups in the business, and a network where like-minded people and business can connect and learn from each other in order to accelerate the growth of the entire industry.

WHY IT MATTERS:
Up until now Berlin has been mostly a B2C city; all the unicorns have been consumer oriented companies like Rocket, Ableton, and Soundcloud. But that will change. B2B will take off like it did in Silicon Valley; it’s only a matter of time before Berlin sees it’s own Oracle or Salesforce, but it won’t happen unless we build an environment capable of creating one. That’s exactly what we’re making with B2B Berlin.

MY STORY:
I spent a long time working in tech events in New York; a city with a truly developed B2B tech industry and community. I moved to Berlin only to discover that while there is a fledgling industry, there was no community for enterprise-oriented startups. And because it turns out you really can’t have one without the other, my co-organizers and I sought to finally create the community.

WHO I AM:
I’m the loud American guy who goes to parties and somehow knows and introduces everyone. It just so happens that this has turned out to be incredibly useful when it comes to business community development.

SPECIALTIES:
startup business development | community networking | event management | public speaking

Founder / Co-Organizer

Pavilion

Pavilion is a private members-only organization consisting of top senior commercial leaders in major cities worldwide.

Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business-critical issues with the comfort of privacy and confidentiality.

Executive Member

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/ Alliances/Business Development leaders.

Member

parcelLab

• Grew earnings from 0 to $4m ARR from Partner Sourced Revenue
• Recruited and managed global technology alliances teams
• Launched successful partnerships with SAP, Salesforce, Zendesk, and more
• Expanded product portfolio through partner integration offerings and sales plays

Global Director, Technology Partnerships

WHAT I DO:
• Lead channel growth from startup through its acquisition by SAP
• Increased partner-sourced revenue by over 300% YoY for 2 consecutive years
• Achieved the fastest partner adoption of any LoB ever at SAP
• Built and scaled alliances with global and regional SIs

Head of Channel, EMEA: SAP Signavio

WHAT I DO:
I design partner programs that can be scaled and executed repeatedly across global teams with diverse Partners in disperse regions. That means focusing on creating the right incentives and right enablement to help scale and ramp-up in-house teams as well as enabling strategic partners as effectively as possible. Whether they boutique consultants, GSIs, or the Big 4 I ensure they understand how to effectively work to grow their own business with Signavio.

SPECIALTIES:
Channel Management | International Business Development | Sales Operations | Sales Enablement

Partner Program Specialist

Spryker

WHAT WE DO:
We enable system integrators to acquire more business by building coordinated Go-to-market strategies and leveraging best-in-class technology to win projects that would otherwise be resource-prohibitive to tackle

WHY IT MATTERS:
Systems Integrations is becoming increasing more commoditized and it's becoming harder than ever to stay competitive in finding new business while avoiding a race to the bottom line. I find new partners and work with them to use new technologies which enable quicker integrations, larger sales, increased margins, and greater employee satisfaction.

MY STORY:
I've spent years building strategic partnerships with Systems Integrators across Europe by taking the time to truly understand their business, their employees, and maximizing their synergy with new technological solutions.

WHO I AM:
I’m the guy you go to to ensure you have the tools and people ready to conquer new markets and larger customers than ever before

SPECIALTIES:
international growth | strategic alliances | business planning | sales and technical enablement

International Channel Manager

Perdoo - Enterprise Goal Management

WHAT WE DO: 
Perdoo makes your organisation predictably more successful. We allow your full workforce to manage, track and align their Objectives & Key Results, so your organisation is ready to run at Google speed.

WHY IT MATTERS:
Companies with large departments have a serious lack of transparency into how their teams are tackling projects on an individual level, slowing down the rate of progress for the company as a whole. We make it easy for companies to increase transparency and alignment to accelerate the speed of project management, implementing feedback, and discovering best practices.

WHO I AM:
I’m the kid who spent too much time with Legos all grown up; I’ve got a passion for taking apart existing systems and using the latest equipment to rebuild them into something stronger, faster, more profitable, and a whole lot more pleasing to use. I want to help equip companies with the tools they need to be able to recognize and implement their own cutting edge solutions.

SPECIALTIES:
OKR Management | feedback implementation | project management | Enterprise goal management | Business Strategy

Director of Sales

Minodes - A Telefónica NEXT Company

WHAT WE DO:
We measure in-store customer patterns and online consumer behavior, which helps retailers better target their programs and stores to their customers as well as retargeting those customers across more channels than ever before.

WHY IT MATTERS:
There’s no Google AdWords for physical stores. Retailers lose millions of dollars each year because they can’t effectively plan how to market their programs, design their omnichannel platforms, and accrete customers onto those channels. We not only make it possible, we make it easy.

MY STORY:
I’ve spent time working closely with McKinsey consultants and brands like Ecco, XXXL, and Hilti who are struggling to achieve and maintain revenues with millennial consumers. I’ve been helping them figure out who their customers are, what they want, and the most effective ways to reach out to them. My mission is to help bring physical retail into the 21st century and enable profitable and desirable shopping experiences.

WHO I AM:
I’m the kid who spent too much time with Legos all grown up; I’ve got a passion for taking apart existing systems and using the latest equipment to rebuild them into something stronger, faster, more profitable, and a whole lot more pleasing to use.

SPECIALTIES:
omnichannel customer accretion | online and offline advertisement retargeting | store design and staffing optimization | eCommerce development

Lead International Sales Manager

Six Flags

I worked on joint promotions between Six Flags and several major name brands to produce in-park advertisements and events.

Corporate Alliances

WHAT I DO:
➢ I help scale-ups with established direct sales funnels build new indirect customer acquisition channels that drive incremental pipeline, secure bigger deals, drive down customer acquisition cost, and increase customer-life-time-value

HOW I DO IT:
➢ I build go-to-market ecosystems around large ISVs and GSIs that are already driving customers' vendor selection, procurement, and service delivery. By tapping into my personal network from managing previous alliances and experience through multiple M&As with these companies, I build partnerships with them where they are commercially incentivized to push your products onto their existing customers.

BOTTOM LINE:
I build ecosystem-led growth engines; commercial relationships with the world's largest providers that will make it a no-brainer for customers to procure your solutions as part of their ongoing digital transformations, and so deeply integrated into them that churning becomes near-impossible.

WHAT YOU CAN DO NEXT:
Are you at the stage of growth where your company has validated that partnerships could make sense, but don't know how to launch them with the big players? Send me a message and we'll see if I can help you get them off the ground.

AREAS OF EXPERTISE:
International Growth | Strategic Alliances | Channel Management | Sales Enablement

Greg Greenberger

Justin Zimmerman

Integrations ≠ partnerships | 2,485+ day-in-a-row running streak 🏃‍♂️ (everyday since Nov 29, 2018)

Virtual event producer

My marketing & partnership strategy... treat people like friends & family! 

Every year I send out 250 post cards (right around the start of the year).

I ❤️ sending New Years card because:

(1) Hardly anyone sends New Years Cards (they stand out)

(2) They capture the spirit of gratitude / new beginnings

(3) They show up in mailboxes as one last gift after the holiday rush

Honestly, I get a buzz off of sending them. 

It's rewarding to prep the mailing list. I see all the names of the people who've helped make my last year(s) in business possible.

And there's a true joy that comes from imagining the smiles on their faces as they retrieve their mail.

Now, it cost about $500 to print and send them all. 

But I know it's good marketing and good for my business & personal brand!

My thinking is...

When you're a small company (or team), you need the best relationships, friendships, and partnerships to grow from zero-to-one!

If you've ever tried...

Starting any program / business from scratch is wildly difficult. If you ask any startup / new team / founder they'll tell you:

• It's lonely
• It's exciting
• It's stressful
• It's rewarding
• It's uncertain
• It's motivating

Treating key relationships as friends and family (and delivering results) is how I've managed to grow (stay relatively sane) over the last 3 years.

So every year I send out post cards.

It's my way of "showing up" and saying thank you for their time, investments, and effort to create a better partnership ecosystem / community.

And despite the headlines and world news...

When you zoom in on innovation and opportunities (think AI), 2026 looks like it's going to be the biggest best year ever! 

PS: I've got some big things planned for us all (for my followers / subscribers). If you're not already on my partnership success / playbook list, join it. The link in comments. 

PPS: That's Pico (my 🐕). He insists on going everywhere I go. He's kinda of the company mascot.

Integrations ≠ partnerships | 2,557+ day run streak 🏃‍♂️ (daily since Nov 29, 2018)

I am slightly embarrassed to say... up until recently, I didn't really know much about AI (outside of ChatGPT).

I watched Youtube videos.
I started following "guru's".
I downloaded prompting guides.

Mind you...

I've built some serious RevOps and PartnerOps systems. But I still couldn't find my "AI starting point".

I felt lost.
I felt behind.
I couldn't separate the hype from the helpful.

Then over the holiday break my fanatical vibe coder friend Joe showed me what AI can really do for partnerships.

Forget the ChatGPT web interface. 

I'm talking about Claude Code, GitHub, and Terminal. I was VERY impressed. It opened my eyes.

I then realized...

Most of us don't know where to start or which problem to solve 1st.

Most of us don't know which models / tools to choose for our programs.

Most of us don't know "someone" who can "open the door" and show us.

So a lot of us are in the same boat...

We feel behind and want to catch up.
We know must learn this stuff.

But who's really using AI in partnerships??
And who's really getting results??
This is who I want to learn from!

So with the help Tyler Calder (CMO PartnerStack) I'm hosting our first webinar of the year, focused on practical uses of AI in partnerships.

We're calling it The 2026 AI Playbook Kickoff!

Here's the lineup of people we handpicked for you...

• Jay McBain: See the state of AI & Partnerships for 2026

• Nancy Mai Harnett: AI-powered affiliate program at HubSpot

• Brian Jambor: Head of Partnerships at Synthesia (AI Video)

• Guy Yalif: AI search results expert (AEO) at Webflow

• Ed Chater: AI powered marketing / content creation at Evertune AI

• Alexander J. Buckles: Co-sell automation expert at Forecastable

• Scott Murtaugh: x-Reachdesk partner dir turned vibe code expert

• Nelson Wang: x-Airtable partner leader turned AI-powered partner consultant

• Rob Moyer: x-Gong partner leader turned AI-powered Partner RevOps consultant

So if you're feeling "this is your year" to "catch up on AI"... 

Then this free half-day webinar will kick you off in the right direction!

📆 Thursday, January 29, 2026
⏰ 8am PT | 11am ET | 5pm CEST
🔗 https://lnkd.in/eubNPUky

Signup and we will give you real use cases and simple starting points.

Plus, I will send you the recordings + AI transcript summaries.

PS: I work hard to create events that showcase the best ideas, but also balance men and women speakers. In this case I asked 4 additional female speakers to join the event. But they could not make it or declined. So if you know of any articulate female leaders in partnerships who are implementing AI, comment their names below. I'd love to include them in future events.

I'm NOT AI expert, BUT....

I wrote 57 prompts for my partner marketing program last month AND they literally 10X'd my output at 100th of the cost. 

My takeaway...

The hype around AI as a productivity booster is 100% true!

Previously I would:

• Write a requirement brief
• Meet with marketing 
• Meet with design
• Wait for them to prioritize my tasks
• Wait for drafts
• Wait for approvals
• Wait final reviews
• Wait wait wait

Instead:

I took my 15 yrs of partnership and marketing experience and I trained my AI to write, edit, design, and proof my playbooks in hours — not weeks!

Now, instead waiting waiting waiting: 

I deploy my "Justin Playbook Agent" to do it for me — without the messy time consuming back-and-forth workflow and project management!

Are my playbooks perfect? 
No.

Does speed to beat perfection? 
I believe so.

GO SEE THEM FOR YOURSELF (link in comments)! 

You'll see how I transformed 100 partner webinars into 100 playbooks in 30 days. This is how I spent my holiday break 🤓

SO WHERE ARE WE AT WITH ALL OF THIS?

My opinion is we're at the point where AI can take real work off your plate (remove a bunch of steps and tasks in your workflows).

BUT YOU NEED TO GET HANDS ON!

• The hard part won't be finding AI tools (there's 1,000's of them)
• The hard part will be finding the right workflows to solve
• AND finding people who've started solving them with AI

GOOD NEWS ON THE ABOVE.

I teamed up with Tyler Calder (CMO PartnerStack) and 9 other "AI in partnerships practitioners" who are waaaay more advanced than me!

TOGETHER ON THURSDAY... 

This group will show you what AI tools they use and what partnership / marketing workflows they apply them to:

• Jay McBain: See the state of AI & Partnerships for 2026
• Nancy Mai Harnett: AI-powered affiliate program at HubSpot
• Brian Jambor: Head of Partnerships at Synthesia (AI Video)
• Guy Yalif: AI search results expert (AEO) at Webflow
• Ed Chater: AI powered marketing / content creation at Evertune AI
• Alexander J. Buckles: Co-sell automation expert at Forecastable
• Scott Murtaugh: xReachdesk partner dir turned vibe code expert
• Nelson Wang: xAirtable partner leader turned AI-partner consultant
• Rob Moyer: xGong partner leader turned AI-Partner RevOps consultant

JOIN THE 2026 AI PARTNER PLAYBOOK KICKOFF WEBINAR!

📆 Thursday, Jan 29, 2026
⏰ 8am PT | 11am ET | 5pm CEST
🔗 https://lnkd.in/eubNPUky

No matter your skill level, they'll show us how to speed up our results. 

PLUS: I will also send you the recordings + slides + AI summaries from this 1/2 day free webinar!

taplio

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Greg Greenberger

Justin Zimmerman

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The Battle

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