Oler Health

Head of Customer Success

The Vetrepreneur Collective

Co-Founder

CALLSIGN 22

WoundVision

Regional Account Executive

10th Special Forces Group (Airborne)

•	Served as the Senior Medical Consultant overseeing 12 front-line supervisors; Advised Special Operations teams and partner force leadership on the planning and execution of operations in support of over 200 international missions while also providing medical logistic support, personnel management, and mentorship. 
•	Provided emergency, routine, and long-term medical care for operational teams and indigenous populations; built and managed US Military Role I medical facilities that treated over 500 patients while also overseeing 3 indigenous clinics and 30 additional medical personnel
•	Assessed the capabilities of over 20 hospitals throughout Eastern Europe in order to develop emergency medical plans for U.S. Service Members; successfully influenced approval from C-Level executives and was assigned to oversee validation exercises for each facility as the Project Manager
•	Served as the primary instructor for teaching, advising, and assisting hundreds of personnel in skills on medical tactics, procedures, ethics, accountability, and ensuring effective command structure; Developed, implemented, and led the Tactical Combat Casualty Course currently being ran in 6 different Special Operations units throughout Eastern Europe and the Middle East.

Senior Medical Operations Manager

Baxter International Inc.

• Serve as a consultant to Surgeon’s and Healthcare facilities by educating key stakeholders on the cost benefits and performance advantages of over 10 different medical devices; act as a liason between consumers, marketing, operations and product development teams to communicate product improvement ideas and extend the product life-cycle. 
• Leverage business analytics to identify areas of opportunities, develop territory business plans, and proactively solve logistics problems; strategic efforts helped enable 4 of 7 Territory Business Manager’s to finish in the Top 20 of the Advanced Surgery Division 
• Currently ranked #2 (of 26) Associate Sales Representative in percent to quota at 118% in 2020

Associate Sales Representative

Swedish Medical Center

Interventional and Periop Services Coordinator

I help hospitals reduce pressure injuries | Former Green Beret Medic | UNC Kenan-Flagler MBA Alumni | Husband and Father

Just trying to leave this place a little better than I found it.

Greg VanDyne

Virtual Sales RX

Virtual Sales Rx is a strategy and personalized approach that focuses on building trust and relationships with customers, understanding their needs and preferences, and providing them with tailored solutions utilizing brand awareness, content marketing, and personalized videos. 

We launched an agency for sales consultants that want to build a 6 figure side-hustle that can lead to a 7 figure stand-alone agency.

Chief Evangelist

FEED. The Agency

Voted #1 Agency by the American Marketing Association (Amy Award) for Best Cause Marketing Advertisement. 

FEED is an award-winning healthcare brand agency engaged by doctors and dentists who want to creatively differentiate themselves in their local marketplace in the mindset of their ideal patients. With more than 50 years of combined healthcare advertising and patient marketing experience, FEED can create, design, and deliver talked about patient campaigns for the doctor who is frustrated with cookie cutter marketing approaches.

Recent out of the box creative brand projects include:

1. Video brochures and marketing that generate more patient leads. 
2. ReBranding. We help practices revitalize their brand positioning at critical seasons of their brand cycle.
3. Healthcare professional brand platforms that help physicians and dentists differentiate their unique perspective, procedure, and protocol in the marketplace and mindset of their ideal patients. 
4. Brand Guides for medical device companies. 

Services we provide:

Brand Strategy
Website Development
Personal Brand Platform Development
Lead Generation Campaign Development
Online Brand Reputation Management
Increased 5 Star Patient Reviews
Video Marketing
Brand Journalism and Social Media Management
Creative Design

Principal + Managing  Director

Lorem Cytori USA, Inc

Senior Director, Social Media

The Strategic Incubator

The Strategic Incubator equips healthcare brands to monetize their healthy ideas.

Managing Partner

Smith & Nephew

Director of Pacific Northwest Sales 

MacroPore Biosurgery

Co-Developer and General Manager of a biotechnology bio-resorbable implant used in controlling cardiovascular adhesions.

Responsible for Global Sales & Marketing.

Vice President, Sales 

Straumann Group

Director of Craniomaxillofacial Sales

US Army

United States Army Officer

I help specialty surgeons avoid the money pit of traditional marketing, digitize trust, and monetize their digital thought leadership. 

We help medical technology develop (DOL) campaigns:

Instead of pushing cold outbound at unqualified leads, med tech will:
✔ Attract buyers who already trust & respect them.
✔ Nurture demand at scale with strategic content.
✔ Fill the pipeline with surgeons who are ready to act.

This is how the most successful MedTech brands in 2025 are winning.
Not by chasing leads, but by engineering intent.

I launched FEED. The Agency in 2010 to help med tech companies and specialty surgeons create brand stories that differentiate them from the sea of sameness. We received ADDY and AMY Awards for best healthcare brand marketing and were selected by The American Marketing Association as Best Cause Marketing Agency. 

Personal description:

82nd Airborne Warrior Poet. Army Officer. Husband to Sweet Sandi. Father of three fearless artists.

Matthew Ray Scott

Why I’m NEVER Invited to Speak at Med Sales Meetings (And Why I’m Fine Escaping the Matrix).

Because I say the quiet parts out loud:

1️⃣ Never Carry Anyone Else’s Quota
If someone benefits from your effort more than you benefit from your effort… you’re not in sales. You’re in servitude.

2️⃣ If You Have To Wait To Get Promoted, You’re Not Being Developed - You’re Being Contained. High performers don’t need ladders. They build exits.

3️⃣ Non-Competes Are Corporate Handcuffs
If a company’s best retention strategy is a legal document, the culture was already broken.

4️⃣ Selling Through VAC Is Politics Masquerading as Process
It’s not about innovation.
It’s not about outcomes.
It’s about navigating a maze of bureaucracy, bundle deals, turf wars, and hidden agendas -where the best idea loses to the best internal alliance.

5️⃣ Fear-Based Leadership Is the Real Matrix
Meetings. Metrics. Mandates.
All engineered to keep you compliant, not creative.

The Matrix doesn’t break you.
It just hopes you never realize the door was open the whole time.

Top Physician Brand Strategist for Surgeons | Physician Brand Rx™ Creator | Best-Selling Author | Voted Best Cause Marketing Agency by The AMA.

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The Strange Request That Led Me Back to Arkansas at 50


At 50 years old, I made a decision most people my age never make:
I came back home. To Arkansas.

But because for the first time in my adult life, I stopped chasing what I was supposed to do…
 … and started choosing where I needed to become who I actually am.

It took me five decades to understand this:

If you don’t deliberately choose your WHERE,
your WHAT and HOW will always be scattered.

Returning to Arkansas was my men@pause moment - I chose to listen.
And oddly enough, that clarity came from the most unpolished story/ ritual imaginable:

Peeing in my backyard.

When I was around 35, I was with Seth Tibbetts at his parents home in Texas. A beautiful farm outside the Dallas skyscrapers. 

Dr. Tibbetts, Seth's father, would excuse himself from the table and return a few moments later. This happened twice. We're drinking his bougie wine, so no judgement. 

Dr. Tibbetts excused himself from the table and Mrs. Tibbetts says to me, "Do you know what he's doing?" I responded, "No, Mam." "He's pissing in our backyard," Mrs. Tibbetts said. 

Dr. Tibbetts returns to the table and Mrs. Tibbetts called him out. 

Dr. Tibbetts mentor moment - 
"Matthew, I grew up poor. So I imagined what rich people can do. Rich people have backyards big enough to piss on - and nobody can see them." 

Fast-forward 15 years later, we moved from San Diego to Arkansas Ozarks. A place big enough to piss in the backyard - guests are welcome.

Dr. Tibbetts brief, ridiculous, honest moment became my daily “identity checkpoint.”

That was the surprise:
Coming back to Arkansas didn’t give me nostalgia.
It gave me alignment.

This land - this air - this backyard...
it gave me a WHERE that finally felt like mine
so my WHAT and HOW could trail behind it with clarity.
In my 30s and 40s, I chased opportunity.

At 50, I finally built environment.
And environment changes identity faster than ambition ever will.

Choose a place where your future self can breathe.
The rest will follow.

Your WHERE shapes your WHO.
Your WHO shapes your WORK.
Your WORK shapes your world.

And sometimes, clarity begins in the least expected ritual -pissing in my backyard and 17 seconds of honesty. 

men@pause isn’t about slowing down.
It’s about coming home -
to your geography, your identity, and your purpose.

- - - 
I co-wrote men@pause with two buddies - Chris Lisle and G. Bryan Cornwall, PhD, MBA, PEng

It became a best-selling book in first two weeks of launch. 

Maybe? Because we pissed on the pretentiousness of male hustle culture.

The best career advice is now the worst.


Pick one thing. Specialize. Go deep.

That worked when geography was required and employers held all the cards.

But something shifted.

The most interesting people I meet aren’t specialists.

They’re slash careers.

Lifestyle Design Entrepreneurs. 

Writer/consultant. Designer/coach. Surgeon/speaker.

Not because they can’t commit.

Because they’ve realized the old model was never about them - it was about making them easier to categorize, easier to hire, easier to control.

These people aren’t only in Boston or Orlando.

We’re even in Bentonville, Arkansas.

Turns out lifestyle design isn’t about escaping work.

It’s about refusing to let geography, job titles, or someone else’s org chart dictate how you build a life.

The question isn’t “what do you do?”

The question is “what have you designed?”

Here’s to the ones who refused to pick a lane.

The Creative Ritual That Lets Me Produce 48 Biz Dev Outreach in 48 Hours

Most people think I sit at my desk and grind out content.

I don’t.

I run content micro-adventures.

Here’s what I mean:

Instead of locking myself in a room for 10 hours, I turn my home and neighborhood into a 48-hour creative course - a series of tiny, intentional missions that keep my mind fresh and my ideas sharp.

Each “mission” has one job: harvest 5–8 pieces of thought leadership & biz dev. 

By the end of 48 hours, I’ve gathered the brief personalized videos I create and send to 7 surgeons I want to help and my LinkedIn posts I write for the week. 

Here’s what those missions look like:

• Porch Recon: Coffee + cold air → personal brand posts
• Backyard Perimeter Walk: Dictation laps → raw insights
• Living Room Reset: Floor sitting → contrarian takes
• Garage War Room: Standing desk → brand frameworks
• Coffee Shop Drop-In: 20-minute sprints → punchy hooks
• Library Ambush: Silence → long-form ideas & outlines
• Mountain View Micro-Adventure: Scenic overlook → philosophy writing + videos

Every location changes the energy.
Every movement shifts the ideas.
Every shift unlocks new creative signal.

I call it FIT: Functionally Inspired Transitions 

Move. Observe. Capture. Move again.

No burnout.
No staring at a blinking cursor.
No forcing inspiration.

Just rhythm, creativity, and momentum.

If you create for others - or you’re building thought leadership for yourself - try this:

Stop “sitting down to write.”
Start designing a creative environment that pulls ideas out of you.

Your best thinking rarely happens in captivity.
Mine definitely doesn’t.

The Modern Shepherd

A shepherd doesn’t herd sheep anymore.

Not the kind that matters.

Matt Hallmark understands this. Which is why Ortho Shepherd isn’t really about orthopedics.

It’s about something we’ve almost forgotten how to do.

Think about it:
A Naval Academy ethics professor.
An AI software entrepreneur.
Orthopedic surgeons.
Tony Sommer (most interesting man in world). 

What do they have in common?

Nothing.
And everything.

Because here’s what Matt figured out:

In a world drowning in connection, we’re starving for conversation.
In a society built on networks, we’ve forgotten how to build tables.
In an age of infinite reach, we’ve lost the art of gathering.

The old shepherd protected sheep from wolves.
The modern shepherd protects ideas from noise.

So Matt did something radical:
He asked people to fly in.
Not for a conference.
Not for content.
Not for a transaction.

For a meal.
For discourse.
For the one thing algorithms can’t replicate: presence.

Ortho Shepherd isn’t a business model.
It’s a decision.

The decision that some conversations are worth protecting.
That some people are worth gathering.
That breaking bread matters more than breaking news.

Most of us are building platforms.
Matt’s building tables.

And people came.
From around the country.
Because someone finally asked them to stop broadcasting and start connecting.

The shepherd’s job hasn’t changed.
It’s still about bringing the scattered together.
About creating safe space for what matters.
About leading without forcing.

We just forgot we needed one.

What would happen if you stopped trying to reach everyone and started gathering the right ones?

The Stocking Stuffer Test

Twenty copies.

That’s how many books, Mike Nelligan, a friend just bought to give away as stocking stuffers this Christmas.

Not because I asked.
Not because there was a discount.
Not because he wanted to be nice.

Because he believed the ideas inside might matter to twenty people he cares about.

After such a thoughtful gesture, I think: 

How many people believed in your work enough to put their reputation on it?

When someone buys twenty copies of anything - a book, a course, a product-they’re not making a purchase.

They’re making a statement:
“This changed something for me. And I think it might change something for you.”

We wrote men@pause: Life 2.0 because we saw men struggling with transitions in silence. The book wasn’t supposed to be a bestseller. It was supposed to start conversations.

Turns out, when you give people permission to talk about the hard stuff, they want to share that permission with others.

To my friend who bought those twenty copies-and to anyone who’s ever believed in someone’s work enough to share it:

You’re not customers.
You’re conspirators.

And that matters more than any bestseller list.

11 Elite Tips for Surgeons Who Want to Own Their Brand Category

(Brand Positioning • Digital Thought Leadership • MedTech Monetization • Reputation Management)

1. Create a category, not a procedure.
Patients want the "restless-aging orthopedic surgeon" - not the 17th ortho surgeon.

2. Write the headline that defines your career.
If your name were on a billboard in Times Square, what would it say?

3. Build a branded proprietary protocol.
Surgeons without named processes look interchangeable. THE Orthopedic Journey =Ryan “Saw-Bones” Molli, D.O.

4. Stop waiting to be selected as a KOL; start being a DOL.
Key Opinion Leaders talk about products. Digital Opinion Leaders shape the market w/their own narrative.

5. Digitize trust before the first visit.
Personalized videos collapse the distance between “stranger” and “this is my doctor.”

6. Make your brand a problem statement.
Patients don’t choose surgeons — they buy solutions to their specific fear.

7. Create your Persona Map.
Most surgeons talk about procedures; the elite talk about who they are built for.

8. Become searchable in AI.
If ChatGPT can’t reference you, you don’t exist in modern patient discovery.

9. Build MedTech inbound — not outbound.
Make device companies come to you because of your digital footprint.

10.  Don’t share cases — share frameworks.
Frameworks scale your mind. Cases only scale your technical ability.

11. Stop paying to be found and start paying as little as possible to be heard.

Olympic athletes belong on podiums. But film them walking through the Louvre? 

Suddenly you can’t look away.

Same principle applies to surgeons.

Your clinical excellence is expected. It’s table stakes. What’s unexpected - what builds actual authority - is when you show up in rooms where surgeons ‘aren’t supposed to be.’

Boardrooms. 
Podcasts. 
Stages. 

The OR is your arena. But your reputation is built in the rooms you’re not expected to enter.

After 15 years helping surgeons digitize trust and monetize their reputation, here’s what I hold to be true:

1. The reputation monetization isn’t in being a KOL. It’s in being a DOL.
Most surgeons still dream of being selected as a Key Opinion Leader by a medtech company.

That’s renting influence.
A (DOL) Digital Opinion Leader owns it.

KOLs wait to be chosen.
DOLs build their own platform.

KOLs are controlled by company messaging.
DOLs control the narrative.

2.	Surgeons rely on the least qualified person to handle their digital presence.

And this is exactly why everyone is indifferent.

The practice manager doesn’t understand thought leadership.

The local agency doesn’t understand surgeon culture.

Medtech isn’t looking out for your individual authority.

So surgeons outsource their reputation to whoever has time - not whoever has strategy.

And they get crappy social media instead of digital thought leadership.

Posting isn’t positioning.
Activity isn’t authority.
The surgeons who win will understand the difference.
These aren’t popular opinions.

But in 15 years, I’ve never once had a practice manager ask me what we’ve learned about building surgeon authority.

Only once has a medtech company ask how they could help their surgeons become Digital Opinion Leaders.

Nobody is looking out for your digital thought leadership.

It’s on

God in the Space Between My Children


My son is Catholic.

Mass on Sundays.
Rosary on his nightstand.
The faith of his father’s grandfather’s grandfather.

My oldest daughter is Church of Christ.

Scripture as anchor.
Tradition as compass.
The certainty her husband was raised in.

The first time I visited my wife’s Pentecostal church, I genuflected. Everyone thought I was slain in the Spirit. I just didn’t know whether to duck or dance.

And then there’s Sierra.

The middle daughter.

The one who burned the map.

She deconstructed everything her brother and sister kept.

The hymns.
The rituals.
The certainty.
The comfort.

I used to think I failed her.

One child got my roots.
One child got her mother’s.
One child got… questions.

Everyone warned her about the slippery slope.

But nobody warned me what it’s like to sit at a dinner table with three children -

And realize they’re all finding the same God through completely different doors.

My son kneels.
My oldest daughter studies.
My middle daughter wrestles.

And somehow -

They all arrive.

Maybe that’s grace.

Not one path.

Just one destination with infinite entry points.

I didn’t fail Sierra.

I gave her permission to find her own way in.

Even if it scared me to watch.

- - - 

I encouraged Sierra to write about her journey. A brief snippet below.

Surgeons see something most people miss:

Men aren’t broken - they’re in transition.

Every day you meet the 48-year-old who “just has back pain”…
the athlete who “just tore a tendon”…
the husband who “just feels off.”

But it’s never just the injury.

It’s identity.
It’s transition.
It’s the moment a man realizes his old map no longer works.

As we wrote in men@pause:
“The journey isn’t linear. It’s cyclical. Like seasons.”  

And surgeons often become the first place a man stops pretending he’s fine.

That’s why your work matters so much more than the procedure:
You don’t just restore movement - you help men reclaim momentum, meaning, and the possibility of a next chapter.

Men aren’t falling apart.
They’re becoming.

And surgeons guide that becoming every single day.

G. Bryan Cornwall, PhD, MBA, PEng 
Chris Lisle

Everyone's got an opinion about turkey.
Brine it. Smoke it. Deep fry it. (Don't deep fry it inside, please.)

The turkey isn't the point.
The point is the pause.

[I co-authored men@pause: Life 2.0 - a best-selling book on "pause." https://a.co/d/bn7W781]

Because Thanksgiving isn't really about the food. It's about the rare moment when everyone stops. Stops scrolling. Stops pitching. Stops optimizing.

For one meal, we sit across from people instead of screens.
That's rarer than you think.

Your inbox will still be there Friday. The deal will still need closing Monday. The algorithm will still be hungry tomorrow.
But today?
Today is for the people who showed up. Not your LinkedIn connections. Not your ICP. Not your target demographic.

Just... people. Eating carbs. Telling the same stories. Pretending someone's casserole is better than it is.

That's the gift.

The world tells us to optimize everything. Thanksgiving says: just be present for this one.

So whether your turkey is deep-fried, smoked, or suspiciously dry—it doesn't matter.

What matters is who's at the table.

And that you're grateful enough to notice.

Happy Thanksgiving.

A lot of surgeons who reach out to me say the same thing, just in different words.

They’re excellent in the OR.
Their outcomes are strong.
Their peers respect them.

But online, none of that shows up.

And that gap matters more than most surgeons realize.

Patients are forming trust before they ever meet you.
Peers are forming opinions before they ever speak with you.
Media and medtech are scanning signals before they ever make contact.

We work with frustrated surgeons that do life-changing surgery and still feel unknown or interchangeable outside their immediate circle.

That’s the problem I work on.

I help surgeons translate their real-world expertise into a digital presence that reflects their actual skill, judgment, and leadership.

Not social media.
Not self-promotion.
Not influencer content.

Professional credibility.

When we work together, you stop blending in as “just another surgeon” and start leading the conversation in your specialty in a way that feels natural, dignified, and accurate.

That’s how you become the surgeon patients choose, peers respect, and media and medtech think of first.

If this resonates, you’re not alone.

If you feel like you’ve got a book inside you, here’s what I learned the hard way:

1. You don’t need the perfect year.
 You need one imperfect monk-mode weekend.
 men@pause, our best-selling book, started in 48 hours messy monk-mode weekend-not a perfectly planned season. Momentum beats magic.

2. Format is a differentiator.
 We weren’t the first to write about men’s growth.
 But the "poetic field-manual style" (how I describe) made the book feel different. Format is part of your category design.

3. Don’t write alone.
 Co-authoring accelerates clarity. It removes blind spots and collapses time. My best decision was not going solo. Gave me confidence to approach Scott Sigman MD and begin co-author project: Physician Brand Rx

4. Your book is part of your (slash) career.
 men@pause had nothing to do with my profession-
 and everything to do with my identity.
 Lifestyle design entrepreneur\best-selling author\physician brand strategist, etc. 

If you’ve got a book inside you:
 Start imperfectly.
 Structure boldly.
 Collaborate wisely.
 And let it expand who you're becoming.

Surgeons don’t go viral because of social media.


They go viral because someone finally articulated what every surgeon feels. 

Surgeons don’t need social media help.
They need someone who can articulate their philosophy, their frustrations, and their mission.

If one surgeon writes a courageous post, hundreds rally.

But most surgeons don’t know how to articulate their point of view.

That’s why we help selected surgeons become Digital Opinion Leaders - the ones shaping the profession instead of getting shaped by it.

I wrote this m@xim for a Green Beret buddy and a poet in a carriage. 

The Soldier/

Jacob David George, 32, survived the war. The fog of war took him at his home in Fayetteville, Arkansas. He served three tours as a U.S. Army Special Operations combat engineer with Operation Enduring Freedom. After returning from Afghanistan, he recorded an album, "Soldier's Heart."

The Poet/

William Cowper, the English poet (1774) who wrote the hymn "God Moves in a Mysterious Way," struggled all his life with depression. One day, Mr. Cowper called for a carriage and ordered the driver to take him to the Ouse River, three miles away, where he planned to kill himself. 

The driver of the carriage sensed the state of sadness Mr. Cowper displayed. He said a quick prayer for guidance and breathed a sigh of relief when he saw a rolling fog ahead in the distance. The carriage driver purposely lost his way in the fog, jogging up one road and down another as Cowper fell into a deep sleep. Several hours passed, the driver going in circles, letting his passenger rest. Finally he returned Mr. Cowper to his home.

Mr. Cowper awakened and asked why they were back home?
The carriage driver said, "Got lost in the fog, sir. Sorry."

Mr. Cowper went inside, and pondered how he had been spared from self-destruction. That same evening in 1774, age forty-three, wrote his autobiographical hymn, "God Moves in a Mysterious Way" sung in churches across the world today.

m@xim

You know you're part of a Southern family when...
The group text about the Christmas white elephant submission deadline hits with more urgency than a tornado warning.

Mama Scott got a spreadsheet. A budget cap. And zero tolerance for "I'll figure it out later."
Miss the deadline? You're getting assigned a candle. A generic candle. And everyone will know.

So when I saw the SHART Survival Kit... I knew immediately. This is the one.
Submitting early. With pride.

After 5000 + surgeon published pieces, (2025) we’re learning how surgeons digitize trust and monetize their reputation.

When a marketer tells me “I don’t use AI,” I hear something else.

I hear: “I don’t read marketing case studies written after 2020.”

Same logic. Same resistance to curated knowledge that threatens your monopoly on expertise.

Here’s what I use AI for:

1. Analyzing healthcare trends across thousands of sources overnight.
2. Finding what’s NOT being discussed-the real strategic opportunity.
3. Pattern recognition across almost 200 different surgeon practices.

Here’s what I don’t use AI for:

1. Writing final content. That’s where voice dies.
2. Strategic decisions. That’s where judgment matters.

AI doesn’t threaten your voice.

It threatens your excuse for not having one.

The marketers I want to work with understand:

AI didn’t make authenticity harder.
It just made pretending impossible.

What are you really protecting?​​​​​​​​​​​​​​​​

P.S. My grandson laughs at my AI researched “G” jokes. No grandpa for me. Just “G”

Surgeons Don’t Need Self-Promotion. They Need Visibility.

I saw this video where someone rolled out a red carpet in front of random people.
Most were uncomfortable for two seconds… and then they adjusted, stood taller, and kept walking.

That’s the part surgeons forget:

Visibility feels awkward at first.
Not because it’s ego - but because it’s unfamiliar.

Here’s the truth most surgeons don’t say out loud:

	•	You’re not avoiding thought leadership because you lack ideas.
	•	You’re avoiding it because you don’t want to look self-promotional.
	•	You want credibility, not attention.

And that’s exactly the point.

Real thought leadership isn’t “Look at me.”
It’s “Here’s what I’ve learned. Here’s who it helps.”

I help surgeons become trusted digital voices - because in today’s world, trust is your currency and reputation your bank account.

My work isn’t rolling out a red carpet.
It’s giving you a clear, honest way to show your expertise without compromising humility, judgment, or professionalism.

You don’t need theatrics.
You need clarity — so patients, peers, media, and MedTech can finally see what you actually do.

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Matthew Ray Scott

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