Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Bhuvanesh KR 🔥🔥

CyberMarketo

Cybersecurity Founders: Struggling to Scale? Let’s Fix That.
🔹 MDR | SOC | Pen Testing | Cybersecurity Solutions
🔹 Positioning | Lead Gen | High-Value Deal Flow

❌ The Growth Mistakes Cybersecurity Founders Make
Most cybersecurity firms don’t fail because of weak security.
They fail because their GTM strategy is broken.

💀 Mistake #1: Mid-Market & Enterprise Buyers Aren’t the Same
🔹 Mid-market buyers want speed & simplicity.
🔹 Enterprise buyers need deep validation & stakeholder buy-in.
❌ One-size-fits-all messaging fails.

💀 Mistake #2: Relying on Cold Outreach Alone
🔹 CISOs get 30+ sales pitches per day—most go unread.
🔹 Without strong demand generation, you're just another vendor.

💀 Mistake #3: Weak Positioning & Messaging
🔹 “We help businesses stay secure” is too vague.
🔹 Specificity wins. Positioning matters.

🚨 If your messaging, demand gen, and sales process aren’t optimized—you’re losing deals.

🔹 How I Help Cybersecurity Firms Scale
I work with MDR, SOC & cybersecurity service providers to:
✔ Fix Messaging & Positioning → Make CISOs actually engage.
✔ Build a Scalable Lead Generation System → Leads come to you.
✔ Optimize Your Growth Strategy → Win high-value cybersecurity deals.

🚀 The result? Cybersecurity firms don’t chase clients—clients chase them.

📌 Who I Work With
✅ Cybersecurity Companies (11-50 Employees)
✅ MDR, SOC, Pen Testing & Cybersecurity Service Providers
✅ Founders, Co-Founders & CEOs Looking to Scale Revenue
✅ Companies Ready to Invest in Growth & Demand Gen

🚫 Who I Don’t Work With
❌ Startups still validating their product and not yet scaling.
❌ Businesses looking for general advice but not ready for execution.
❌ Firms focused on quick hacks rather than a long-term demand engine.

🚨 If you're looking for a low-cost freelancer, I’m not your guy.
🚀 If you want a predictable, scalable cybersecurity growth system, let’s talk.

📩 DM me or schedule a free strategy audit.

Cybersecurity marketing Strategist and Fractional CMO

Most Cybersecurity Firms Struggle to Scale—Not Because of Weak Security, But Because of a Weak Growth Strategy.

You built a strong cybersecurity company.
You’ve protected clients from ransomware, breaches, and evolving cyber threats.
Yet, despite your expertise, growing your business feels frustratingly slow.

Sound Familiar?

CISOs & IT leaders ignore your messages.
Your LinkedIn & website attract the wrong leads, or worse, no leads.
Your competitors (with weaker solutions) are closing deals faster.

 The Harsh Reality: Strong Cybersecurity ≠ Strong Sales
Your product isn't the problem—your growth strategy is.

Most MDR, SOC & cybersecurity providers fail at one (or more) of these:

Messaging Blind Spots → Your buyers don’t understand your unique value.
Broken Lead Generation → CISOs are bombarded with sales messages & ignoring yours.
Pipeline Stagnation → Your sales cycle is too long, and deals aren’t closing fast enough.

The market is too competitive for a generic strategy.

✅ What I Do:

I help MDR, SOC & Cybersecurity Founders fix these issues by:

✔ Positioning you as the go-to expert (Not "just another vendor").
✔ Building a scalable demand generation system that brings inbound leads.
✔ Fixing your messaging so CISOs & IT leaders actually engage.

I’ve spent 15+ years helping companies grow, win high-value deals, and dominate their niche.

Want a Cybersecurity Growth Strategy That Works?
If you’re tired of:

Cold outreach that gets ignored
Wasting money on lead gen that doesn’t convert
Watching competitors win deals you should be closing

Let’s fix that. DM me or schedule a quick call.

Fractional CMO for B2B Entrepreneurs

A lot of Entrepreneurs select the wrong Digital marketing strategies and lose a quite lot of money on that. We want to solve this huge problem for Entrepreneurs by selecting the right website strategy, Social media, and advertising strategy through proper and detailed competitor research. 

We strongly believes in the following thing for the good growth of any business in any industry in the long term!!

“Put Strategy first before implementing a single thing in marketing your business”

taplio

The Battle

Greg Babb

Bhuvanesh KR🛡️

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