Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Dimos Michailidis

LegiStorm

I plan a holistic marketing strategy to attract, engage, and delight prospects and customers in every stage of the journey. I lead and oversee the implementation of all digital marketing initiatives.

I've generated significant demand through SEO, Twitter, YouTube, review management, and email and increased demand capture through an optimized website and conversion rate optimization.

My strategies have led to extraordinary year-over-year growth in new bookings by aligning tiered pricing to buyer personas, increasing organic traffic, launching promo campaigns, and enabling sales.

I've also driven growth through retention and expansion by aligning the revenue teams and unifying revenue operations. I've introduced and set up the HubSpot CRM Suite, ensuring nothing falls through the cracks.

Head of Marketing & Sales

Head of Revenue Operations

Head of Marketing

Marketing Advisor

Head Of Digital Marketing

OnPlan

→ I successfully developed and implemented a multi-channel marketing strategy for the SaaS startup, resulting in a 19% YOY increase in the sales pipeline from organic traffic and a 15% YOY increase in sales in 3 months.

→ I optimized the blog based on the topic cluster model best practices, creating high-value organic traffic from visitors with buying intent.

→ I collaborated with the QuickBooks Intuit marketing team to define OnPlan's joint value proposition and co-organized a successful joint webinar, achieving an impressive 47% attendance rate.

→ I strategically optimized LinkedIn Ads campaigns, resulting in a 17% increase in ROAS (Return On Ad Spend). Additionally, I revamped our entire Google Ads PPC strategy, effectively reducing CPL (Cost Per Lead) by 35% in 2 months.

→ I managed an international team of 8 marketing professionals, providing coaching and training.

→ I owned the Enterprise HubSpot CRM suite and its integration with Salesforce to manage, optimize, and report on marketing, sales, and customer success activities.

→ I migrated the website from WordPress to HubSpot and optimized landing pages, increasing conversion rates from 4.5% to 7.2%.

→ I analyzed and optimized processes across departments to optimize revenue operations.

Wellics

→ I created and implemented the positioning, branding, and go-to-market strategies for the global SaaS early-stage startup. 

→ I led the international marketing team and partners responsible for social media, blog post and video creation, SEO, PPC, and other marketing initiatives. 

→ I introduced an improved product to the market, bringing it from a zero-usage app to a state-of-the-art web and mobile application with video modules. I received positive feedback from early adopters and increased brand awareness by 396% (as measured by direct traffic) from May to August 2022.

→ I managed the marketing budget and implemented the HubSpot CMS and CRM Professional suite, including website, landing pages, workflows, and more. 

→ I increased the annual organic traffic value from 0 to $120k - as measured by Ahrefs - in less than 4 months by launching a wellness blog focused on SEO and content strategy based on topic clusters and EAT best practices. 

→ I generated a $2.1M sales pipeline in Q2-Q3 2022 by applying an inbound marketing strategy and implementing account-based marketing campaigns, including LinkedIn Ads and PPC (Sourceforge - Capterra)

Chief Marketing Officer

MD & CO

I aligned Objectives and Key Results (OKRs) with business goals. I planned and executed strategies for all Marketing initiatives (SEO, SEM, Social, Email). I worked with Web Developers to improve and optimize user experience. I analyzed KPIs and leveraged Google Analytics to monitor effectiveness of marketing strategies and discover opportunities to boost results through Organic and Paid traffic.
Key Achievements: I achieved extraordinary results during Covid-19 lockdown and 5.0-star average rating in 45 Google Reviews and 88 Skroutz Marketplace Reviews.

Digital Marketing & eCommerce Director

Miele

I drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and customer experience. I created content for blogs, promotional materials, advertisements, and e-commerce. I planned and executed Google Ads campaigns (Search, Shopping, and Display) and planned Video Marketing strategy to increase e-commerce conversion rates.
Key Achievements: I achieved consistently high online sales and retained 100% customer satisfaction.

Digital Marketing & eCommerce Director - Online Miele Store

I trained sales teams in products, techniques, and processes and provided everyday coaching and feedback to all team members. I drove new business by acquiring new clients and expanding new and existing relationships. I improved and optimized operations to maximize key results and meet objectives. I organized events that increased brand awareness and generated high-quality leads.
Key Achievements: I increased sales by 45% in the first year and by 435% within five years and maintained 35% Quote to Close ratio.

Sales Director B2B W.Greece - B2C Miele Store

I delighted customers with exceptional after sales services, responded to customer enquiries and provided required info. I also handled customer complaints and achieved response time within the same working day.

Customer Service Manager - B2C Miele Store

Head of Marketing & RevOps | 13x Cert. HubSpot Evangelist | 15+ years in Marketing & Sales | Marketing Strategy | Revenue Operations | AI

Over the last 15+ years, I've helped a global brand and B2B SaaS startups in the US & Europe grow through Marketing, Sales, or RevOps.

I align teams with business goals and create processes and personalized experiences to attract, engage, and delight prospects and customers at every stage of the buyer's journey. 

No hacks. 

No cutting corners.

"The whole is greater than the sum of its parts" (Aristotle).

That's my business philosophy.

That's what I add to the business:

- A holistic marketing strategy
- A frictionless sales process
- Unified revenue operations

No more silos between Marketing, Sales, and Customer Success.

No more funnels.

Because they imply a one-way flow to the bottom and set teams apart.

That's why I build flywheels of growth.

Because a business can grow only with happy customers,

who will add positive energy to the flywheel and accelerate company growth.


Some notable results:

→ Increased revenue by 131% YoY in 10 months
→ Generated a $2.1M sales pipeline for an early-stage startup in 2 quarters
→ Grew total traffic by 477% YoY in 6 months
→ Achieved an 8-month average of 1245% ROAS in Google Ads PPC


I believe growth equals happiness, and I have an endless thirst for knowledge. 

I'm hardwired to shoot for the stars and accept nothing less than excellent. 

I love data.

I love connecting the dots and have a wide range of hands-on experience to support that. 

I leverage AI using tools like ChatGPT, Perplexity, Claude, Ideogram, Clay, Instantly, Canva, Ahrefs, Breeze, Midjourney, Runway, Arcade, SmokeLadder, OpusClip, Captions, Scribe, Lucidchart, WordHero, and ByWord.

I create interactive AI avatars and avatar videos with HeyGen and Synthesia

I use Zapier and Make (a.k.a. Integromat) to interconnect systems.

I build AI agents.

I am a HubSpot Super Admin with 13 certifications and 2 boot camp graduations.


I'll get my hands dirty - whenever needed - to get things done no matter what.

I translate ideas into reality.


I don't seek to be the smartest in the room. 

I'm interested in people and teams with different perspectives that push the envelope, move forward, and grow.


Want to chat?

DMs are open

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Skills & Industries👇

AI | Marketing Strategy | Sales | Revenue Operations | Inbound Marketing | Digital Marketing | Digital Advertising | Email Marketing | Social Media Marketing | Automation | Search Engine Marketing (SEM) | Search Engine Optimization (SEO) | Business to Business | B2B | SaaS | Technology | Computer Software | Consumer Electronics | Hotels & Tourism | Health & Fitness | Corporate Wellness

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Dimos Michailidis

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