Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Evarto

At Evarto, we’re transforming how businesses find and book meeting and event venues. With over 1000 amazing locations across Scandinavia, we’ve made it easier than ever for venues to connect with the right clients and for companies to plan successful events.

Since our launch, we’ve grown quickly—expanding into regions like Skåne, Västra Götaland, Småland, Blekinge and soon Stockholm. We’re proud to work with well-known names while also helping unique, smaller venues get the visibility they deserve.

As Country Manager Sweden, my focus is on building strong relationships, driving growth, and ensuring we stay at the forefront of the industry. We’ve already achieved so much, but this is just the beginning. By 2025, I’m determined to make Evarto the go-to platform for venues and event planning across Scandinavia.

It’s an exciting journey, and I’d love to connect with anyone interested in partnering with us or learning more about what we’re building at Evarto.

Country Manager

As the first employee and part of the team that introduced Evarto to the Swedish market, I had the pleasure of helping to build one of the fastest-growing platforms in the event and booking industry. In less than four months, we went from having no presence to becoming the largest platform in Skåne, with over 100 partnered venues. Through strategic collaborations with some of the region's most prestigious conference centers, hotels, and event spaces, we quickly established Evarto as the go-to platform for both private and corporate clients.

Sales Manager

Fredrik Persson

I help entrepreneurs, start-ups, and scale-up companies, guiding them in marketing, sales, systems, and product and service development.

Business Mentor and Consultant

Everyday Baby®

Sold my part of the company summer 2023.

Everyday Baby offers smart and healthy products for families with babies and young children. We, Fredrik, Edon and Andreas, are the founders of Everyday Baby and today also parents, but the seed to Everyday Baby started to grow even before we had children of our own.

Living an active and healthy lifestyle has always been a basic ground for all three of us. Andreas is a dedicated cyclist with trophies on the shelf, Edon is a multiple time champion in Karate and Fredrik a professional soccer player. 

In 2012 we were thinking of starting families of our own and curious as we were, we read a lot about being a parent. In one of the many baby magazines there was a question from a parent who wondered how hot the milk should be inside the baby bottle.
A doctor had answered that it should be around 37°C/98°F and referred to the normal body temperature. So, how do we know that the temperature of the milk is safe for the baby to drink?

After a lot of searching we found that there were NO solutions that could check the temperature in an safe and effective way, so we created what is today known as the Heat Sensing Glass Baby Bottle which saves the babies from getting burned by changing colour and also makes them stay healthy as it is made of glass. 
As some parents say, it is probably the best baby bottle in the world.

Everyday Baby has since then been awarded as the best Company in 2016, seen on national TV channels in different countries around the world and is now a well-established brand known for innovative and healthy products.

Now, a few years later, we are all dads who still live active lives with our families and Everyday Baby. We have been focusing on helping families with babies and young children to stay healthy and safe by creating more innovative and healthy products.

Co-Founder (Exit)

Onboarding new distributors, retailers and educating and developing our current International Customers in Europe, Asia and North America

International Sales Marketing Director

Setting the strategic direction and vision for the organization.
Ensuring effective practices and compliance with regulations providing guidance to the Board of Directors and executive team.

Chairman of the Board

Market researched to identify new product opportunities and customer preferences. 
Development from idea to finished product. Prototype, design and testing and certified according to standard.

Product Developer

Developed our digital presence world-wide with content, photos, videos and translations modules. New websites and email marketing funnel. 
Worked with Facebook Ads and Google Ads

Director of Online Marketing

Developing and executing marketing plans that target international markets and drive growth. Conducting market research to identify customer needs and preferences in different countries. Building and maintaining relationships with international retailers, distributors and partners, to promote brand awareness and drive sales.

Marketing Manager

Managing and growing relationships with key accounts across international markets.
Developing and implementing strategic plans to increase sales revenue and market share. Collaborating with cross-functional distributor teams to ensure customer satisfaction and deliver high-quality products.

Key Account Manager

Lek- och Babybranschen

Election Committee

Svenska institutet för standarder, SIS

Committee participants for SIS/TK 404, Children's articles

Utbildningsbyrån i Sverige

We are an unbiased education search engine and community. We don't sell any education services ourselves, we leave that to the experts, i.e. the education companies themselves. Our job is to make it easier for you to find the right education, at the right price.

Founder

Prospector Marknadssupport i Sverige AB

Account Manager

Helping YOU Create More Sales and Margins | 📬 DM for personalized strategies

Entrepreneur | Business Leader | Growth Strategist | Digital Marketing & AI Expert

With over 15 years of entrepreneurial experience, I have had the privilege of developing both people and businesses, fostering growth and sustainable success across a broad range of industries. My passion for innovation, combined with a commitment to excellence, has allowed me to lead companies from startup to international scale, successfully expanding operations into over 35 countries. Throughout my journey, I have worked with exceptional teams, guiding the design, development, and launch of cutting-edge products that challenge the status quo and drive results.

I am proud to have consistently demonstrated an ability to execute winning sales strategies, exceed ambitious targets, and build enduring partnerships. Leveraging my deep expertise in digital marketing, AI, content creation, SEO, SEM, and social media strategy, I have played a pivotal role in helping brands improving their market presence, streamline operations, and connect with their ideal customers. 

Last year, after successfully growing my company and positioning it as a market leader, I made the strategic decision to sell my share of the business. This move has opened the door for me to explore new opportunities and tackle fresh challenges in the dynamic world of business and technology.

Key Achievements:
- Founded and scaled a global business with operations in over 35 countries.
- Awarded Company of the Year at a prestigious business event in Sweden.
- Nominated five times for Product of the Year, showcasing innovation and product excellence.
- Recognized as Entrepreneur of the Year, a testament to my leadership and vision.
- Featured on national and international television in six countries, highlighting both my entrepreneurial journey and the success of my ventures.
- Successfully distributed unique products across multiple retail channels, establishing a strong presence in more than 30 countries worldwide.

Let’s connect and explore how I can support your business to grow and thrive in today’s competitive landscape. I am always open to new collaborations and am excited to engage with forward-thinking companies ready to innovate and scale.

Feel free to reach out directly—I'm available for advisory roles, consulting, or long-term strategic partnerships.

Best regards,  
Fredrik

taplio

The Battle

Greg Babb

Fredrik Persson

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