Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Lead Comet

We help service firms turn delivery wins into case studies sales teams use to improve partner relationships, expand accounts, and close new deals.

Founder

Zen Anchor

Worked as the SEO director and Lead Strategist, building and deploying both organic search campaigns and paid search campaigns with +7-figure annual ad spend budgets.

Senior Marketing Strategist: Content, SEO, and PPC

Self-Employed

Developed sales funnels and organic search campaigns that help various clients drive more revenue from both organic and PPC campaigns.

Freelance Senior Copywriter and Strategist

Quandary Consulting Group

Transformed Quandary’s website into a lead generation machine in the highly competitive B2B low code and business application development space. Provided business and marketing consulting on various growth initiatives.

Mapleton Public Schools

Over three years, I designed and implemented a curriculum for a 9th and 10th grade English class that focused on developing writing and analytical skills. By prioritizing a student-centered approach, I was able to rapidly increase test scores and overall student performance. 

As a team player, I providing proven strategies, projects, rubrics, and other materials to fellow teachers while leading several professional developments on how to implement 21st-century learning strategies into their classes. 

Raised over $1400 in one week for a classroom library using Donor's Choose

Secondary English Teacher

Edible Beats

Worked as both a lead server and a floor manager to help promote and exceed guest expectations on a regular basis at this well-known Denver restaurant. Worked as an education liaison for the company, creating a platform for the staff to rapidly learn menu items and changes. The platform became an essential training piece at the company that helped enforce the high level of attention to detail and guest satisfaction the company prioritized.

Lead Server

Sales-ready case studies that sell when your team isn’t in the room. Review-ready in 1 week. Under 90 minutes of your time.

Hey!

I'm James. I founded Lead Comet to help service firms stop competing on price by turning their delivery wins into case studies that sales teams actually use.

In less than 90 minutes of your team's time, you get a sales asset that kills objections and sells when your team isn't in the room. 

Check out the results:

https://leadcometdigital.com/case-studies/

"We were looking for a repeatable way to tell our client success stories. However, we struggled to find an agency partner that could quickly understand and articulate the technical elements in the work that we do.

Working with Lead Comet, we produced 2 or 3 case studies per quarter, which has helped our clients, partners, and team members stay up-to-date with all the new and exciting projects we are implementing together.

I'm confident in Lead Comet's process, which allows me to focus on executing other parts of our marketing plan." 

- Ross Beard, Shadow-Soft

DM me if you'd like a teardown of your latest case study.


About me: 

I'm a film and gym nerd who spends my free time traveling and eating street food and tapas with the love of my life. From Denver. Wrote a book once. Will do it again.

Best conversation starter: Favorite film and why

taplio

The Battle

Greg Babb

James De Roche

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