Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Growthhobbyiest

•	I make sales easy with ABM implementation I work as a full-stack marketeer to develop a cohesive ABM and Demand-Generation strategy.
•	Currently working with   2 NYC-based startups. One is a B2B agency and one FINtech Saas product where my core responsibility is to increase quality leads.CLV and reduce churn rate ( Available for one full-time project) 

•	Optimized and automated email and multi-channel outreach classifying MQLs and SQLs.is 
•	Marketing technology system monitoring ensuring uptime and integrations are working as designed.
•	Owned end-to-end content/Asset creation to attract leads throughout the buying journey. 
•	Facilitated collaboration with internal (finance/strategy/sales/operations/design/IT) & and external (freelancers) teams to consistently meet pipeline goals.

•      Hosting Growthhobbyist Podcast for  Founders, B2B marketeer and Tech expart.

Demand & Leadgen expart I Growth marketeer

RevGenius

Peak Community

HYPCCCYCL

One Dizitalz USA

•	Decreased the acquisition cost per PQL by more than 38% through Pilote ABM campaign experimentation on ad platforms, website A/B testing, 
•	Created ICP and scrap expert contacts using lead feeder and LinkedIn sales navigator 
•	Planned company events to raise awareness of the brand and establish contact with potential clients.
•	Optimise cold outreach for LinkedIn and email campaigns. 
•	Designed and implemented scalable systems for data extraction, cloud functions, and enrichment.
•	Optimized content for website and marketing proposals. 
•	Owned end-to-end content creation social media, customer segmentation, SEO/SEM campaign, and email automation, with a full-funnel testing approach
•	Worked closely with various stakeholders, SDR, developers, designers, and content writers, and developed SOPs to streamline the process. 
•	Streamlined tracking system set up to ensure optimal results
•	Retargeterd engaged ICP with Direct mail and paid ads,
•	Ensured exceptional user experience throughout user acquisition, from campaign launch to traffic analysis and optimization based on key metrics such as LTV, ROMI/ROI, CPL, CPA

Growth Marketing Manager

Organic Series UK

I was Managing two projects targeting dermatologists and automotive shop owners selling Polish tech products and services 

•	Performed channel-specific to seek out market opportunities and behavior tracking.

•	Identified the entire user funnel, creating a separate behavior path meant user actuation most relevant time 

•	Optimizing inventory for brand loyalty and gaining the right balance between company revenue and customer satisfaction

•	Collaborating with Stakeholders, Product owners, UX designers, and developers for improving site architecture, and user experience.

•	Optimizing opportunities to increase traffic to the website through content management, SEO, Paid Ads, PR campaigns, 

•	Updated  product pages on the eCom website as well as on the marketplace,

•	Optimized Social media content and content for PR  promotion. 

•	Perform data validation and quality assurance on stakeholder reporting.

•	Monthly KPI reporting and analysis based on pre-setup goals/events from Google Analytics

E-commerce Business Development and Analytic Specialist

RepairMyMobile.co

•	Achievement: Reduced customer support requests by 9% by bringing users on one platform and responding on a social channel. 
•	Expanded social media community from 4000 to 7600 followers in 5 months. 
•	Formulated content strategy for 69.1K subscribers on YouTube by reusing and repurposing the existing content. 
•	Organized and promoted webinars, training, and live interviews using Zoom, and social media live.
•	Implemented marketing and promotions tactics that increased 42% growth of social media and 18% website traffic.
•	Successfully spearheaded campaigns on social platforms such as Facebook, Linkedin, and YouTube.
•	Negotiated influencer collaborations, including long-term partnerships. 
•	Effectively ran Facebook and YouTube ads for lead generation with an inbound marketing strategy

Social Media Manager and Facebook ad specialist 

Uniq Traveller 

•	As an entrepreneur, founded and managed a boutique travel agency focused on bespoke travel packages aimed at B2B and niche clients

•	Managed all aspects of the company from sales, B2C & B2B marketing demands, operations, vendor management to client relationship management

•	Regularly conducted a cost-benefit analysis to evaluate channel effectiveness and VFM to fine-tune efforts for better performance 

•	Lead generation strategy through optimized keywords and market segmentation

Cox & Kings

•	Managed all aspects of marketing for growing the franchise in a highly competitive region

•	Generation of new business through initiatives like local sales drives, roadshows, and competitor analysis, corporate proposals etc.

•	Designed the launch strategy to meet current and future market demands.

•	Vendor sourcing, qualification, contract negotiation and onboarding 

•	Reporting on franchise performance, market penetration, client engagement

Franchise Manager

International Travel House Limited

Travel and event management for international corporate clients (viz. meetings, conferences, incentives and off-site events and online Marketing effort for B2B clients. 

•	Led the B2B marketing effort in the region from the opportunity to conversion 

•	Piloted CRM and CMs tools for the branch

Business Development Manager

Growth hacker for SaaS and B2B | ABM strategist | Podcaster | Lead gen expert

Want to turn your  𝐢𝐝𝐞𝐚 𝐢𝐧𝐭𝐨 𝐭𝐫𝐚𝐟𝐟𝐢𝐜, 𝐥𝐞𝐚𝐝𝐬, 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 let's connect!
I can assist you in increasing revenue on a 𝒑𝒓𝒐𝒇𝒊𝒕𝒂𝒃𝒍𝒆 𝒂𝒏𝒅 𝒑𝒓𝒆𝒅𝒊𝒄𝒕𝒂𝒃𝒍𝒆 basis with : 

✅ABM strategy
✅Content syndication ( Demand genaration ) 
✅Multi-channel outreach Cold email and LinkedIn 
✅CMO Services for Agencies, Tech companies, and SaaS business 

How I work : 
💪I work closely with Sales, marketing, and Product teams.
💪Analyzing the sales pipeline meticulously
💪Crafting a distinctive Unique Value Proposition (UVP) that justifies the cost of your product ease of use and benefits for your target audience
💪Addressing friction points, including competition
💪Understanding challenges within the buying committee
💪Creating compelling content assets, including impactful case studies showcasing dream outcomes and time-saving. 
💪Support the sales team to accelerate conversion with ads and retargeting.
💪Nurturing with targeted emails.


I come from an owned business family.
I know one thing that matters for business is to generate more revenue.
𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗺𝗮𝗸𝗲 𝗳𝗿𝗶𝗲𝗻𝗱𝘀, 𝗳𝗮𝗻𝘀, 𝗮𝗻𝗱 𝗺𝗼𝗻𝗲𝘆, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘆𝗼𝘂 𝗵𝗮𝘃𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝘀𝗵𝗼𝘄𝗲𝗿𝗲𝗱 𝗼𝗿 𝗲𝘃𝗲𝗻 𝗮𝘄𝗮𝗸𝗲.


𝑴𝒚 𝒓𝒆𝒔𝒖𝒍𝒕𝒔 : 

🔥113 % growth in revenue for a software development company just in 8 months 

🔥Grew revenue & profitability by 48% with Mulity channel outreach and content marketing for the CRM Platform.

🔥80 MQL generated and 14 new clients signed up for DXI SaaS Products with webinar promotion and social selling 

🔥Decreased the acquisition cost per PQL by more than 38% through experimentation on ad platforms, website A/B testing,
  
 
Impressed? DM me, Let’s get you some growth.

Hey, Have we met? I am Meghana

My passion to give you results and your trust is, what motivates me to show up every day.

𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗻𝗱 Podcasting

When I am not working, I am cooking or traveling with my family.

PS: Let me know what food flavors you like to try and I will cook for you when we meet next time.

taplio

The Battle

Greg Babb

Meghana Bhate

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