Grow and Convert

Content Strategist

Writer

Key Level Marketing

Consulting in search-led content marketing for B2B brands, to increase their organic search visibility and brand authority.

Exit Five

Member

TextLogic

Consulting in technical and marketing communication, with emphasis on content marketing, customer engagement, social business, information design, and content management.

Consultant

Augmented Reality for Enterprise Alliance

The Augmented Reality for Enterprise Alliance (AREA) is a global non-profit, member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

Content Manager

Business Analyst

𝐃𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐝𝐫𝐢𝐯𝐞 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 𝐛𝐮𝐭 𝐥𝐢𝐭𝐭𝐥𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞?

Most companies that actively pursue an SEO strategy eventually become successful getting traffic, but the quality of their pipeline remains low.

They write top-of-funnel content that educates visitors, and that hopefully will generate demand for their products or services.

This strategy attracts visitors who may or may not be pain aware. But few, if any, will be actively seeking a solution.

➤ 𝐖𝐞 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐧𝐭𝐨 𝐚 𝐬𝐨𝐮𝐫𝐜𝐞 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐛𝐲 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐨𝐧 𝐁𝐎𝐅𝐔 𝐭𝐨𝐩𝐢𝐜𝐬.

Your website is your owned media, so why not use it to capture demand from prospects who are ready to buy?

𝐖𝐡𝐚𝐭 𝐖𝐞 𝐃𝐨:

• We research your ICP to understand their pain points and needs.
• Based on this research, we devise a content strategy tailor-made to your industry, business, and product.
• We write long-form content in your voice and that of your prospects', in the language of your industry.

𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐜𝐚𝐩𝐭𝐮𝐫𝐢𝐧𝐠 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐫𝐨𝐦 𝐩𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨  𝐛𝐮𝐲:

• A successful blog post can rank on the first page of search for years, without further need to update it. Contrast this with social media posts, which may bring short-term referral spikes, but disappear over time.
• A regular publishing schedule makes your blog a true business asset, bringing compounding growth in high-quality leads.
• Attracting those prospects who are currently deciding which solution to buy provides higher content ROI and generally shorter sales cycles than TOFU content.

𝐆𝐫𝐞𝐠 𝐁𝐚𝐛𝐛
Content marketing and SEO expert with over two decades of experience creating content for B2B companies. Worked in software startups and in enterprise-level organizations in industries such as finance, air navigation, telecommunication, and sports.

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐓𝐚𝐥𝐤?
Book a meeting with me at the top of this page.

Greg Babb

Srijan: Now Material

•	Led GTM campaigns across Americas and Europe to achieve demand generation, lead generation and brand awareness 

•	Generated 100+ Marketing Qualified Leads (MQLs) via ABM, Events, Google Ads, LinkedIn advertisement, SEO and content marketing strategies

•	Managed a digital marketing team including social media, email marketing, Search Engine Optimization (SEO), Account Based Marketing (ABM), Search Engine Marketing (SEM) professionals

•	Managing web design and content development for web pages influencing sales including landing pages

•	Developed and executed thought leadership content including whitepapers, reports, industry blogs

•	Implemented communication plans aligned with business goals, collaborating with the global corporate communication teams to drive PR, Branding and event marketing strategies

•     Planned and executed global events like DrupalCon Barcelona 2024 with cross-functional teams, driving lead and partner engagement.

•	Designed and led internal communication strategies, including organizational announcements, newsletters, thought leadership content, and intranet updates

•	Executing high-impact engagement campaigns such as leadership forums, CSR drives, town halls, R&R events, and employer branding initiatives

Marketing Manager

Newgen Software

•	Led multi-channel demand generation, driving inbound leads across the US, Europe and Middle East

•	Managed inbound lead generation activities including Search Engine Optimization (SEO), Account-Based Marketing (ABM) using Terminus, Pay-Per-Click (PPC) advertising, social media, events, webinars, content marketing, and email marketing

•	Built and led a team of 6 marketing professionals supporting digital marketing, product marketing, and GTM execution

•	Collaborated with Product, Business Development (BD), Sales team to understand the market dynamics and refine marketing strategies

•	Designed and implemented employer branding and recruitment marketing programs in partnership with the HR Team

•	Led internal communication and engagement campaigns, aligning employees, clients through newsletters and leadership content

Digital Marketing Manager

Jade Global

•	Led business growth across the USA, UK, and Canada by generating Marketing Qualified Leads (MQLs), resulting in influencer pipeline of $2+ Million and 80 inbound MQL and SQL target

•	Executed digital and demand generation strategies including Search Engine Optimization (SEO), Account-Based Marketing (ABM), Pay-Per-Click (PPC), social media, events, webinars, content marketing, email marketing, and thought leadership campaigns

•	Generated $2 million revenue by implementing ABM strategies for Tier 1, 2, and 3 accounts (like VMware, Dropbox, Uber, etc.) using HubSpot, Salesforce, ZoomInfo, Apollo 

•	Developed and led marketing initiatives to enhance brand awareness and drive demand generation
 
•	Managed multi-channel partnership campaigns with Oracle, BOOMI company

•	Led a team of five professionals across digital marketing, content, and web development

•	Executed internal and external communication strategies, including events, to strengthen regional brand presence

Demand Generation Manager

Absolute Nutrition Pvt. Ltd

•	Implemented and executed digital strategies using Search Engine Optimization (SEO), Pay-Per-Click (PPC), social media, content marketing, email marketing, offline events, and eCommerce platforms such as Amazon, Flipkart, and Nutrabay

General Manager Marketing

•	 Developing 360-degree marketing strategies in line with the company objectives

•	Developed and managed influencer marketing campaigns, collaborating with celebrity and fitness influencers to enhance brand visibility and engagement

•	Responsible for all online and offline marketing communications and events

•      Strategized and executed SEO and its audit (using Ahref, Google Analytics, Google Webmaster etc. tools)

Assistant Marketing Manager

Digital Samay

•      Served as project account manager for client in Education, IT Consulting Services, SaaS, driving performance via SEO, social media, content marketing, ORM, and ASO.

•	Led a team of 5 professionals, including SEO specialists, content writers, and UI/UX designers, to execute digital marketing strategies effectively

Digital Marketing Team Lead

Infodart Technologies India Ltd.

•	Led initiatives to enhance online visibility, Search Engine Optimization (SEO), inbound traffic, social media engagement, and brand awareness

•	Promoting the brand at trade shows and major industry-related events related to SAP-related conferences, to strengthen market presence

Senior Marketing Executive

Xavient Digital

•	End to end management of digital marketing campaigns including SEO, ABM, email marketing, content, social media, PR, offline B2B software events etc.

•	Launched and managed SaaS based products (named as Salezshark & Hallwaze) and enabled BD function to win first 50 customers across USA & India

•	Executed internal communication strategies to ensure brand-aligned messaging across announcements, newsletters, and intranet updates

Marketing Executive

Accelerating Business Growth via Digital Marketing & Demand Generation | B2B Integrated Marketing Leader | ABM Certified | Inbound & Outbound Marketing | 12+ Years of Experience in IT Software, SaaS & Product Industry

Marketing is not magic, there is a science to it.

After having spent over 13+ years as a B2B marketer in the industry working with IT Software Consulting Services, SaaS and Product based organizations, I learnt the art of convincing the audience and created multiple avenues through the latest Go-to-Market (GTM) strategy across USA, UK, APAC, MENA, India and global markets.

Industries worked on: Information Technology, SaaS, Banking & Insurance (BFSI), Retail, LifeSciences & Healthcare, Education.

Among the things I do:  

• Working out the right Marketing & Digital Marketing Strategy for business that combines user expectations, audience analysis, website planning, lead generation, and conversion rate optimization (CRO)

• Increasing organization brand awareness and revenue via Account Based Marketing (ABM) strategies

• Social Media strategies with an aim to increase customer base, generate leads, drive sales, build awareness, establish thought leadership, educate customers

• Strategizing & implementing solutions in website design & development, email marketing campaigns, website audits and website maintenance

• Driving Brand Positioning, Internal/External Communication, GTM Strategy, People Management, Stakeholder Management

Key Achievements:

1.	Delivered 100+ MQLs and SQLs through high impact inbound and paid marketing campaigns
2.	Generated $2M + pipeline via ABM and Demand Generation Strategies for global SaaS and IT firms
3.	Managed and scaled multi channel GTM campaigns across US, UK, and APAC for enterprise clients
4.	Increased brand visibility by 2X via social media and content marketing strategies
5.	Led a team of over 10 marketers specializing in SEO, Paid Advertisement, Content Marketing, Social Media and Growth Strategies


Skills: Integrated Marketing Campaigns, Demand Generation, Digital Marketing, Lead Generation, Partner Marketing, Brand Development & Management, Website Analysis, Corporate Communication, Content Marketing & Development, Product Launch & Marketing, Public Relation, Marketing Operations, Storytelling, Customer Experience, Thought Leadership, Employer Branding

Tools Used: Google Analytics, Google Search Console, Demandbase, Terminus, Ahref, Semrush, Hotjar, HubSpot, Unbounce, YouTube, Mailchimp, MOZ, WordPress CMS etc.

taplio

The Battle

Greg Babb

Vaibhav Gupta

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