Most experts don’t lose deals because they lack skill.

They lose them because buyers hesitate.
Compare.
Delay.
Ask for more proof.

I work with experienced operators, consultants, and leaders who are already credible — but still find themselves over-explaining, being second-guessed, or navigating unnecessary sales friction.

The work happens before the conversation.

The invisible architecture that determines whether a buyer shows up calm and ready…
or guarded and uncertain.

This isn’t branding.
It’s not messaging tricks or persuasion tactics.

It’s judgment, clarity, and authority — installed upstream so trust is already present when decisions are made.

When prospects arrive aligned and informed, the dynamic changes.

Less selling.
Fewer objections.
Faster decisions.

I work privately with a small number of experts each year.
If this resonates, you already know why.

Greg Belanger

If you’re visible on LinkedIn but not getting conversations, this will explain why.

Most people think the fix is:
-  More content
-  More engagement
-  More value
-  More consistency

It’s not.
Those things don’t create authority.
They only amplify whatever people already think about you.
And for most visible people, the perception is fuzzy.

Here’s the pattern I see over and over 👇
People believe:
-   Consistency builds authority
-   Engagement means it’s working
-   Being helpful creates demand
-   Being relatable builds trust
-   Telling their story makes them stand out
-   Educational content converts
-   Giving value leads to clients
-   Charisma wins attention

Each of those sounds reasonable.
Together, they’re why so many people are visible… and still not converting.

Because none of them answer the real question prospects are asking:
“Do I clearly understand what problem this person solves — and should I reach out to them?”

Authority doesn’t come from:
-   Posting more
-   Chasing engagement
-   Explaining everything
-   Performing relatability
-   Sharing experiences without perspective
-   Teaching execution without diagnosis
-   Giving value without tension
-   Being charismatic without clarity

Authority comes from clarity.

Clarity about:
-   The problem you solve
-   Why it hasn’t worked yet
-   How you see it differently
-   When someone should come to you

When clarity is right, something subtle shifts.
Comments stop saying: “Great post” “Love this”
And start saying:
 “This explains why…”
 “I didn’t realize this was the issue.”
 “How would you look at this in my case?”

That’s the moment visibility turns into demand.
Not because you posted more.
But because people finally get what you’re the expert in.

 If you’re visible, consistent, and “doing everything right” — but conversations still aren’t happening, it’s probably not a content problem.
It’s an authority one.

And the fix isn’t louder.
It’s clearer.

Authority Architect. I help experienced experts earn trust before the sales conversation

Educational content still doesn’t convert.

Not because it’s bad.
But because most of it teaches answers instead of authority.

Educational content explains:
-   What to do
-   How to do it
-   Steps, frameworks, checklists

People think: “That’s useful.”
They don’t think: “I need to talk to this person.”

Because education solves problems at the surface level.
Authority operates one layer deeper.

Here’s where educational content breaks down 👇
-   When you teach how, you remove urgency.
-   When you explain what, you remove tension.

People leave smarter — but not compelled.
They don’t reach out because they think, “I can implement this on my own.”

That’s the paradox.
The more clearly you teach execution, 
the less reason people have to consult you.

Authority content works differently:
-   It diagnoses before it educates
-   It names the mistake before the method
-   It reframes the problem people thought they understood

That’s why authority comments don’t say: “Great breakdown.”
They say:
 “This explains why my approach hasn’t worked.”
 “I didn’t realize this was the real issue.”

Education answers questions people already have.
Authority exposes the question they should be asking.

 If your educational posts get saves but not conversations,
 try this shift: teach less execution and more interpretation.

Education informs.
Authority moves people to act.

I help experts remove friction from buying decisions Authority positioning that earns trust before the conversation

Giving value isn’t the same as creating demand.
And confusing the two is why so many smart people stay stuck.

Value helps people.
Demand makes people move.

Most “value content” focuses on:
-   Tips
-   Advice

Things people can apply immediately

People think: “That’s generous.”
They don’t think: “I should talk to this person.”

Because value answers questions people already know they have.

Demand comes from something different: 
It comes from naming the cost of staying where they are
 and exposing what they’ve been missing.

Here’s the trap:
When you give too much value without framing:
You train people to consume, not consult

You become a resource, not a reference point

You help people cope instead of change
They appreciate you.
 They don’t pursue you.

Authority-driven content flips this:
-   It creates discomfort before clarity
-   It challenges assumptions before offering insight
-   It makes the current approach feel insufficient

That’s why demand comments don’t say: “Thanks for the value.”
They say: 
-   “This explains why what I’m doing isn’t working.”
-   “I think this might be my issue.”
-   “How would you approach this in my case?”

Value gives answers. Demand creates questions people can’t ignore.

 If you’re giving value but not getting conversations, try this shift:
 Stop asking “How can I help?”
 and start asking, “What uncomfortable truth do they need to see?”

Help is generous.
Authority is catalytic.

Charisma doesn’t convert.
Clarity does.

Charisma gets attention.
Clarity gets decisions.

You can be:
-   Well spoken
-   Energetic
-   Likeable
-   Engaging
…and still not be the person anyone thinks to reach out to.

Because when someone is deciding who to trust,
 they’re not asking: “Who do I like?”
They’re asking: “Who clearly understands my problem?”

Charisma makes people watch.
Clarity makes people lean in.

Here’s what clarity actually does 👇
It tells people:
-   What problem you solve
-   Why it hasn’t worked yet
-   When they should come to you

Without effort.
 Without hype.
 Without performance.

That’s why the most authoritative people often sound… calm.
They don’t try to impress. They explain.

And when clarity is present, something subtle changes:
People stop commenting: “Love your energy.”
And start saying:
 “This explains exactly what I’ve been dealing with.”
 “I finally see where I’ve been stuck.”

That’s not chemistry.
That’s comprehension.

 If you feel like you’re showing up, sharing, and engaging — but people still aren’t reaching out,  don’t ask how to be more charismatic.

Ask how to be clearer about the problem you solve.

Clarity builds trust.
Trust creates conversations.

Genuinely curious how this feels for others right now.

Be honest — how effective does LinkedIn visibility feel right now for coaches & consultants in an AI-heavy world?

Your LinkedIn profile is not a resume anymore.

It’s a relevance + conversion asset.

Yet most people still treat it like a job history museum.

Let me ask you something:

What actually happens when someone sees your post?

They don’t DM you.
They don’t book a call.

They click your profile.
And in about 7 seconds, they decide on one thing:
“Is this person relevant to me… or not?”

That decision isn’t random.

It’s shaped by a handful of profile sections most people treat as afterthoughts.

When those sections aren’t doing their job, the conversation never starts.

Not because you’re unqualified.

Because the signal isn’t clear.

Your profile isn’t there to document your past.

It’s there to answer one quiet question:
“Am I in the right place?”

Next move:
 Read your profile like a stranger.
 If the answer isn’t obvious fast, it’s still acting like a resume.

Michele Meston is #hiring. Know anyone who might be interested?

Building future-ready brands through AI-powered marketing, digital PR, and purposeful storytelling.

I’m the founder and CEO of CIPR Communications, a national PR and marketing agency helping service-based businesses and tourism brands scale with strategy and show up with clarity. Over the past decade, I’ve grown CIPR into a 7-figure agency known across Canada and the U.S. for delivering results-driven digital campaigns rooted in data, trust, and great storytelling.

At CIPR, we blend technology with humanity. Our approach brings together SEO-driven content, AI-powered media monitoring, and public relations rooted in trust and transparency. We believe in human-in-the-loop strategy—where insight, creativity, and authenticity guide every campaign.

What we do best:
• Digital PR & Media Strategy
• AI-Enhanced Marketing & SEO
• Brand Messaging & Narrative Development
• Thought Leadership Positioning
• Website Content & Conversion Optimization
• Integrated Campaign Strategy for Tourism & Service Brands

I also run Two Babies and a Business—my passion project focused on helping women step confidently into thought leadership through personal brand building, media training, and PR workshops. It’s also home to my podcast, where I share the messy, meaningful parts of work-life harmony as a woman in business.

I’m a proud mom of twin boys, a lover of the mountains, a fierce defender of strategy over guesswork, and a firm believer that AI shouldn’t replace the human voice—it should elevate it.

If you’re building something big—or just getting started—I’d love to connect.

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