Gregoire LUEL

Building outbound process with RevOps that are efficient & simple for their BDRs and AEs

Sales Fullstack - Driving lempire from $20M to $100M. 

Sales - want to book more qualified meetings ?

Head of sales - want to create an efficient multichannel outreach strategy for your sales ?

Growth manager - want to generate more qualified leads in autopilot ?

Sales Ops - want to streamline your outbound process ?

Send me a DM, let's chat about it.

Growth Outbound / Sales Account Executive 

🚀 Road to 3M New Business (France) – Rétro Février — épisode 2

🎯Objectif France : 10 925$ MRR
MRR Closé : 15 476$ → 141,7% de l'objectif 🔥

Bravo à l'équipe pour cette belle perf !
Mais ce qui compte plus que le chiffre, c'est ce qui change en dessous.

Ce qui a bien marché 👇🏻

✅ L'outbound est en croissance 
22 meetings outbound bookés en février vs 16 en janvier → +37,5% MoM. 
Meilleur mois en outbound depuis qu'on a lancé la motion. 

Ce qui me plaît : la perf est répartie dans l'équipe. 
Tous les sales tournent autour de 2 meetings bookés par semaine. 
Et les 4 derniers jours du mois, l'équipe a basculé de 16 à 22 pour exploser le record.

✅ Changement de motion sur l'Inside Sales 
Il y a 6 mois, le revenu IS était majoritairement mensuel. 
En février : 52% yearly, 27% monthly (le reste en quarterly).

C'est le signe que le discours change & que les prospects sont éduqués sur le fait que l'outbound c'est stratégique & se joue sur la durée, et qu'il n'y a pas de recette magique en 2 semaines. (king Simon Streiff 🏆 )

✅ Premier deal de Soriya Som de 2K MRR closé en février. 
Un deal qu'elle avait en discovery peu après son arrivée, 4 mois de cycle de vente. Bravo pour ta patience, ténacité & capacité à collaborer avec ton champion.

✅ Refonte de l'onboarding 
On a reconstruit avec Lucille Rabaux le process d'onboarding en créant une plateforme interactive (avec Lovable), basée sur nos playbook & appels enregistrés sur Claap (vidéos, training, cas concrets). 

Résultat : plus d'autonomie pour les sales en onboarding, et moi je passe moins de temps en formation générale pour me concentrer sur du role play. 

✅ 2 nouveaux dans l'équipe + Recrutement terminé
Bienvenue à Adriano ESTEVES qui rejoint en tant qu'AE, et à Romain Paignon qui démarre son stage de césure en Inside Sales.
Le dernier recrutement est également signé. 
À partir de mars, l'équipe est au complet : 4 AE + 2 Inside Sales.
On est dans les temps sur le plan (c'était moins une).

Ce qui doit être amélioré 👇🏻

⚠️ Prévision pipeline 
Même constat qu'en janvier. On joue encore trop au mois le mois.
Les sales n'ont pas assez de recul sur leur pipe à 6-8 semaines.
Je change ça sur mars.

⚠️ Qualité des discoveries
Les appels de discovery manquent encore de KPI et de vision macro côté prospect. On qualifie, mais on ne construit pas encore assez le cas business en amont.

⚠️ Poster ma rétro du mois plus tôt, le mois de mars est déjà bien entamé 😅 

Focus Mars 🧠
⏩ Poursuivre l'accélération sur l'outbound & créer du pipeline long terme : chaque sales sélectionne ses 10 Target Accounts. 
Objectif : dissocier l'outbound de run (volume) de l'outbound stratégique
(profondeur, durée)

 ⏩ Montée en compétence Claap : accélérer sur les 2 derniers arrivants, renforcer ceux qui commencent déjà à le vendre.

2 mois sur 2 au-dessus de l'objectif.
Ce n'est pas une raison de relâcher, c'est une raison de structurer ce qui marche pour que ça tienne à l'échelle.

Road to 3M.

Liucija Adomaite

lemlist

I was an SEO content specialist and SaaS writer who drove organic traffic and created a powerful ecosystem that puts lemlist at the top of the search engines. In 1 year, lemlist organic traffic grew 10x, making inbound its main customer acquisition channel.

My daily duties included content writing, editing and updating, SEO optimization, performance monitoring, reporting, market and industry research.

I launched lemlab — the ultimate resource for outreach insights powered by lemlist data. I found out what outreach campaigns and strategies work so that lemlist users can close more deals.

SEO Content Specialist

lemcal

I created and implemented lemcal's SEO strategy from scratch. 

I successfully repositioned lemcal scheduling tool as one of the leading meeting-scheduling software and the key competitor of Calendly in 3 months.

I made lemcal, which is a part of the lempire product suite, a stand-alone scheduling solution for entrepreneurs and small teams.

SEO Strategist

lempire

I worked on a suite of lempire SaaS products that help SMBs generate revenue and turn them into big names.

Content Writer 

BoredPanda

I was a member of the core editorial team in charge of creating and optimizing viral content. 500k+ people read my texts on a daily basis. 1 in 3 people around the world saw Bored Panda content last year.

I hit the milestone of creating an article that was read by over 10 million organic visitors around the globe. It became the most-viewed article of all time on Bored Panda.

Staff Writer

I became known as an international writer known for my fresh ideas and distinctive voice. In my work, I dissected media, culture, society, and arts from a critical and creative perspective.

I have written full-length articles, monthly and bi-annual columns, covered trends in fashion and arts, conducted interviews, and analyzed societal changes.

My work has been featured in various print and online publications, including L’Officiel, MOTERIS, 370, Swo Magazine, Metal Magazine, Mother Magazine, PIBE, and more.

Writer/Columnist 

Interactio

I created compelling copy and helped to build concise user experience for the leading B2B tech start-up which works with with Microsoft and Web Summit, and is an official partner of TEDx.

- Wrote copy for web pages, FAQs
- Created clear and concise user guidance 
- Created the company's tone of voice showcasing its USP
- Analysed and wrote numerous use cases and client success stories

UX/Technical Writer

METAL MAGAZINE

I was a permanent written contributor in charge of creating full-length editorial features for the METAL printed publication. I conducted content research and interviewed some of the brightest young and established talents in arts and fashion.

Writer & Editor

Vilkma 

I was an e-commerce copywriter for the renowned bespoke apparel company in Lithuania.

- Delivered high-quality product-focused content 
- Crafted engaging communication across all digital platforms (newsletters & email marketing, web copy, blog articles, social media posts)
- Optimized for organic search engines
- Owned copywriting efforts and loopholes for multiple brands (Huginn Muninn & Vilkma Bespoke).

B2C Copywriter

Leo Burnett

As an agency copywriter, I developed and executed multi-channel copywriting strategies for high-profile international clients (Philip Morris International, Nestle, Procter & Gamble) and local players (Sanofi Aventis, Elektrum Lietuva) across the Baltic market (Lithuania, Latvia, Estonia), navigating cross-cultural nuances.

I led the copywriting for major product launches in Lithuania, such as Philip Morris's newly launched IQOS smoke-free system, collaborating closely with the art director, design team, and creative director.

I wrote effective copy for a wide range of advertising media:
- Digital Platforms: Website content, banner ads, social media campaigns
- Point of Sale and Direct: POS materials, targeted advertising
- Broadcast: TV commercial scripts, voice-overs, radio
- Print & Out-of-Home: Billboards, posters, print ads
- Internal Communications: Client messaging

+ Award for the Best TV Commercial in its product category.

Copywriter

Serpentine Galleries

Exhibition Coordinator

S̶t̶o̶r̶y̶t̶e̶l̶l̶e̶r̶ Software Teller @lempire| Viral content writer| 5x organic traffic growth @lemlist

I am an interdisciplinary researcher exploring the horizons of chronic illness and bioethics.

Previously, I was a viral content writer and SEO strategist specializing in creating and optimizing content for large digital audiences. 

I have a decade of international writing experience in media, B2B SaaS, viral content media platforms (62B views/year), and advertising agencies (awarded for the best TV commercial in the Baltics).

SEO Content Writer 

I work on a suite of lempire SaaS products that help SMBs generate revenue and turn them into big names. Our products are used by more than 125,500 businesses worldwide.

- Send cold emails that actually get customers with lemlist
- Book more meetings that drive revenue with lemcal
- Keep your emails away from spam with lemwarm
- Build a strong personal brand on LinkedIn with Taplio
- Grow an audience on X with lemtweet

taplio

The Battle

Gregoire LUEL

Liucija Adomaite

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The Battle

Gregoire LUEL

Liucija Adomaite

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Gregoire LUEL's LinkedIn Performance

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