Greg Hickman

AltAgency

We help agency owners, freelancers and service providers grow and scale without working nights and weekends. 

Less Done-For-You. More Leverage. Better Results. It's a Win-Win.

Owner and Founder AltAgency

System.ly

We help online entrepreneurs create RELIABLE marketing systems that maximize profits for their products and services. 

GET IDEAS THAT IMPROVE YOUR FUNNEL, NOT JUST BRAINLESS EXECUTION:

We’re marketers first, funnel and automation experts second. While we implement whatever you dream up, we make strategic recommendations to improve your systems and grow your business.


FOCUS MORE ON YOUR BUSINESS INSTEAD OF THE HEADACHES OF WORKING IN IT:

Time is money. You shouldn’t be spending yours learning how to build funnels or automate workflows. You time is better spent working ON your business not IN it. While we handle the nitty gritty behind the scenes, use your extra time creating content, engaging your audience or creating new products and service.


INCREASE CONVERSATIONS WITH PROVEN SALES FUNNELS AND MARKETING AUTOMATION:

We’ve developed funnels that generate millions of dollars a year and save our customers time. Why re-invent the wheel? Let us show you how you can be making more money by implementing systems that convert and save you time.

Founder & CEO

Mobile Marketing Engine

We help small businesses unlock new revenue by empowering them with technology, guidance and services to succeed with mobile marketing & automation. 

As both an Infusionsoft Certified Partner and Mobit Certified Partner, we can help you develop and implement your mobile marketing automation strategy. 

Mobile Messaging Campaigns
Mobile Marketing Automation
Mobile Wallet Campaigns

Mobile Mixed

Mobile Mixed is a mobile marketing talk show, blog and resource. It's an entertaining and informative show that features interesting conversations with top mobile marketers and resources to make your next mobile marketing initiative successful.

You can get Mobile Mixed shows directly to your email daily or weekly absolutely free by becoming a subscriber (you can also subscribe via RSS).

Read more: http://www.mobilemixed.com
The Mobile Marketing Training Group You Wish You Had: http://mobilemarketingtribe.com/

Founder & CEO of MobileMixed.com - A Mobile Marketing Training & Consulting Company

Cabela's

Led the mobile strategy, mobile product development and mobile customer experience for the Cabela's brand and all of its retail locations.

I am proud of have launched the new Cabela's mobile website which you can visit at www.cabelas.com from your phone. To date, the site is performing off the charts. Triple digit percentage growth in visits, orders and sales. Our new user experience has dramatically increased conversion while giving the customer the best possible mobile experience. 

Was responsible for launching the SMS pilot program and planning the national launch for 2014 with my amazing team. The redemption rates to date are impressive and this will be a powerful component of the mobile strategy at scale. 

Developed the strategy for the new smartphone app approach for the brand and helped develop the feature and functionality requirements to begin development on this project.

Mobile Marketing Manager

PlaceWise Media

I've defined and built Placewise Media's mobile strategy and suite of mobile products and services for the retail industry. 

I manage the development and execution of mobile marketing campaigns for a network of 300 shopping centers across the United States. 

I've managed the mobile product development for SMS (text) solutions, mobile web, mobile applications, QR codes, Location Based Services (LBS) and other emerging mobile technologies

Mobile Marketing Strategy | Mobile Product Development | Mobile Marketing Education

ThumbFound, a Mobile Marketing Agency

A Mobile Marketing Consulting Company. We help business integrate Mobile Marketing initiatives into their marketing mix. 

This includes: 

- Mobile Marketing Strategy Development
- Mobile Marketing Training 
- Mobile Marketing Education
- Mobile Marketing Coaching
- Campaign Development & Execution
- Mobile Product Development
- SMS Messaging
- Mobile Web & App Devleopment

Thumbfound's service offering is now available through Mobile Mixed, a High Road Labs Inc company.

CEO and Mobile Marketing Consultant

Ifficient Interactive - The Education Project

Generated over $1 million in new business executing customer acquisition / lead generation initiatives for top-tier advertisers including American Express, SC Johnson, Huggies, The
North Face, Argosy University and Ashford University
(CPL, CPC, CPM to CPA)

Director Of Sales & Strategy

The Concept Studio

• Create and managed mobile marketing programs  (AT&T, Cingular, NY Jets, NCAA, EA and Sony Mobile Games).
• Manage mobile and Internet sweepstakes programs from concept creation through program reporting and analysis.
• Launched Cingular Music and MySpace Mobile services to both employees and consumers.
• Coordinate and program mobile marketing initiatives utilizing numerous platforms (VeriSign, SinglePoint and Air2Web).
• Knowledge with all carriers in SMS, MMS, WAP, LBS.

TracyLocke

Managed clients and internal teams for Lipton and Pepsi Customer marketing to execute integrated programs involving TV, Radio, Grassroots tours, Mobile, In-Store, Online and Print. 

Worked with major retailers such as Walmart, Sams Club, Kroger and 7-11 to launch new products for both Pepsi and Unilever brands.

Account Executive

Helping agencies, consultants and freelancers take back control of their business , create wild profits, and grow with certainty without sacrificing time with family.

🕬 ATTN: Agency Owners, Freelancers & Service Providers

Do You Know the Reason You Cannot lift the ceiling on your client capacity while removing yourself from day-to-day fulfillment ...?

You have not yet had a true SYSTEM to take the best of what you have to offer and transform it into your unique solution, rather than being viewed as a commoditized service provider.

Here's a few things we do that nobody else does:

✅ Create (or makeover your existing service menu into) your productized service suite

✅ Create and build a systematic sales experience so you only sell to the right people while optimizing your time

✅ Structure and deploy a new client on-boarding experience and client fulfillment process that sets clients up for success without your 1:1 involvement

✅ Identify and build the right team of people and processes to free your time as the owner and escape the day-to-day

✅ Scale your team and your systems around each of the critical areas of your business: Sales, Marketing, Fulfillment and Operations

✅ Deliver an operating and communication cadence for you to continually meet the goals of your strategic plan.

If you meet the following criteria we need to talk:

-You're sick and tired of not knowing how to scale your client capacity without getting buried in fulfillment.

-Perhaps you know that you need mentoring to take it to the next level.

-Or maybe you've 'already bought a Guru’s course on scaling’...and it didn't work.

Time and time again, we speak with burnt-out agency owners who know they need to change things in order to scale...

They just need a proven system to do it.

----------------------------------

Now imagine if you had that system...

A systematized process that helped you to design your 100% unique service offering (so that your clients get great results and delivering it is easy and fun for you and your team) 

Imagine discovering how to deliver your service (and what format to deliver it in, so that you maximize profits and time without sacrificing client results)

What if you KNEW that you had a dream team that helps roll out the systems and process to run the business without you involved in the day-to-day.

And...

🎯 How would you like to scale the business up with the latest strategies and systems to build a business that runs without you? 🎯

You can.

That's what we help you do: ► https://altagency.com/mw-watch-li

✉ Email me directly with your questions ☛ hello@altagency.com


Boomin' Brands Media

At Boomin’ Brands Media, I get to do what I love most: blend creativity with strategy to make brands Boom literally.

As the Digital Marketing Manager, I lead and execute strategies that merge data, creativity, and purpose. I focus on branding, growth, and building a meaningful online presence across Instagram, LinkedIn, and YouTube.

From strategy to execution, I work closely with our team to ensure everything we do reflects our mission: helping brands scale smarter, not harder.

Key responsibilities & contributions:

- Marketing Strategy Development:
Developed and implemented digital marketing strategies combining organic and paid efforts to drive awareness, lead generation, and measurable growth.

- Social Media Management:
Revamped our social channels with consistent, audience-focused content to improve engagement and brand consistency.

- Creative Direction & Content Strategy:
Lead creative direction across channels, managing visual identity, tone, and brand voice. Oversee content strategy, ideation, and copy/scriptwriting for both organic and paid campaigns. Support client content strategy as needed.

- Email Marketing:
Design and manage cold, warm, and nurture email campaigns using Go High Level and Instantly, focused on engagement, trust building, and conversion.

- CRM & Funnel Branding:
Oversee branding and creative for Go High Level funnels, ensuring cohesive storytelling and brand consistency throughout the customer journey.

- CEO Personal Brand Support:
Manage content strategy and planning for our CEO’s social media to strengthen visibility and positioning.

- Performance Analysis:
Track and report campaign results to guide improvements and strategic decisions.

- Talent Recruitment:
Support hiring of creative talent, ensuring team goals and culture fit.

- Content Scheduling:
Use Metricool to schedule and manage multi-platform content for internal and client brands.

Digital Marketing Manager

van Berkel Studio

van Berkel Studio is a creative studio specializing in branding, digital strategy, web design and social media management. Within this company, I'm in charge of:

- Defining SMM strategy and metrics: Develop and implement social media marketing strategies across Facebook, Instagram, LinkedIn, and TikTok.

- Establishing brand voice: Ensure consistent and clear brand voice across all social media platforms.

- Content creation and strategy: Propose and create new social media channels, content, and strategies to enhance market visibility.

- Email marketing: Design, copywrite, and analyze email campaigns using MailChimp.

- Social media management: Oversee content creation (visual design using Adobe Suite, copywriting, SEO), direction, paid advertising, and management of the content calendar.

- Campaign monitoring: Monitor the progress and results of marketing campaigns using data analysis and user feedback to ensure continuous improvement.

- Performance analysis: Analyze and report on performance data to drive optimization and innovation.

- Market research: Conduct market research to stay ahead of trends and competitors.

- Client onboarding: Manage the onboarding process to ensure smooth integration of new clients.

- Team collaboration: Collaborate with the graphic designer, visual creator, and web development specialist for cohesive project delivery.

- Advertising: Plan and execute paid and organic advertisements on Meta platforms (Facebook, Instagram, WhatsApp).

- Community management: Engage with the online community to build and maintain a positive brand presence.

- Digital marketing campaigns: Contribute ideas and strategies for raising brand awareness and driving engagement.

Creative Marketing Director

Home of People

As the Content Creator and Social Media Marketer at Home of People, the holding company for 4 dynamic recruitment agencies and 2 strategic partner companies, I played a role in shaping and executing comprehensive SMM strategies. My responsibilities included:

SMM:
  - Define SMM strategy and metrics for 2 recruitment agencies within Home of People.
  - Execute comprehensive social media plans across Facebook and Instagram, and more through effective collaboration with community management.
  - Showcase expertise in Meta paid campaigns to maximize online presence and engagement.

Innovative Market Visibility:
  - Study, propose, and create new social media profiles, content, and strategies to enhance visibility in the market.
  - Master Meta paid and organic campaigns to optimize reach and impact.

Content Creation Expertise:
  - Design visually appealing content using Adobe Suite and Canva, ensuring compelling and brand-aligned visuals.

Email Marketing Proficiency:
  - Design, copywrite, and analyze email campaigns using MailChimp, ensuring effectiveness and user engagement.
  - Enhance email marketing skills to create compelling and targeted communication.

Effective Social Media Management:
  - Manage content creation, including visual design, copywriting, and SEO. 
  - Direct and manage content calendars, ensuring timely and relevant posts.

Data-Driven Optimization:
  - Monitor marketing campaign progress through data analysis and user feedback, ensuring continuous improvement and enhanced user experience.
  - Analyze and report on performance data, driving continuous improvement, optimization, and innovation.

Recruitment marketing:
  - Collaborate seamlessly with the recruitment team to develop collateral for recurring and targeted recruitment advertising campaigns, ensuring a cohesive and impactful brand message.
- Implemented targeted recruitment marketing campaigns, boosting candidate applications by 35% and improving hire quality by 20%.

Content creator & Social Media Marketer

ChromeBurner Motorgear

- Spearheaded pricing strategy for Spanish channels, optimizing revenue streams and ensuring competitiveness in the market.

- Provided invaluable guidance on the design of the ChromeBurner website and crafted digital content, including advertisements, tailored for Spanish-speaking audiences.

- Excelled as a customer account manager and client support specialist, with a focus on translating from English to Spanish to guarantee comprehensive information for our Spanish and Latino clients.

- Proactively contributed to obtaining a larger market share in Spain and Latin America through the development and implementation of strategic initiatives.

- Actively engaged with Spanish-speaking clients, fostering strong relationships and collaboration between marketing and sales teams.

- Played a pivotal role in the social media management of the Spanish Instagram account, enhancing brand visibility and engagement through effective content strategies.

Business Developer Spanish/Latin Market

Netherlands Youth Institute

- Facilitated language learning for diverse audiences, employing interactive games and immersive scenarios to establish an authentic educational atmosphere.

- Instructed both English and Spanish to individuals of varying ages, customizing teaching methods to suit different learning styles.

- Cultivated a natural learning environment by integrating language instruction seamlessly into engaging activities.

Spanish English Tutor

Colegio Americano de Girardot

- Instructed intermediate to advanced English as a second language, fostering a dynamic learning environment.

- Mentored and supervised students aged 13-17 across 7 classes, each comprising 35 students.

- Delivered courses in English and values education, employing innovative teaching methods.

- Developed and curated interactive learning materials to enhance students' skills and knowledge.

- Orchestrated extracurricular activities, including language exchanges and educational trips.

- Collaborated with fellow lead teachers to plan and implement vocational curriculum.

- Tailored teaching style to accommodate diverse learning needs, consistently assessing student development.

- Conducted comprehensive assessments of student performance at the conclusion of each grading period.

English Teacher

Germany-Austria 

- Facilitated language acquisition by instructing English and Spanish to children aged 2 to 7, employing diverse games and real-life situations to create an immersive and natural learning atmosphere.

- Cultivated a culturally enriching experience for both the children and myself, fostering an environment that transcended language acquisition to include appreciation for diverse customs and traditions.

- Designed and implemented engaging educational activities, tailoring lessons to each child's unique learning style, contributing to their linguistic and cognitive development.

- Nurtured a positive and supportive relationship with the host family, ensuring open communication and collaboration for the holistic well-being of the children.

- Enhanced cross-cultural understanding by integrating language instruction with cultural exchange, promoting a global perspective and mutual respect within the host household.

Au pair exchange

Colegio Valsalice 

- Proficiently instructed students in both Spanish and English languages.

- Elevated to the position of Head of the Spanish Department, showcasing leadership and management skills.

- Formulated assignments and crafted assessments tailored to measure language proficiency.

- Individualized curriculum to align with the unique abilities of each class.

- Offered proactive support to students, addressing their needs before, during, and after class.

- Provided counseling in adherence to district guidelines, contributing to student development.

- Generated monthly progress reports and quarterly grades to track and communicate student performance.

Spanish Teacher

Colegio Miguel Unia

- Facilitated student support pre, during, and post-class to ensure a comprehensive learning experience.

- Conducted thorough assignment evaluations, maintaining a commitment to fair grading practices.

- Managed the review and distribution of essential classroom materials, optimizing organizational efficiency.

- Delivered constructive feedback to individual students, fostering continuous improvement and academic growth.

Teacher Assistant

Movistar Negocios / Moviles

- Cultivated a positive and empathetic demeanor, consistently upholding a high level of professionalism in customer interactions.

- Demonstrated prompt responsiveness to customer inquiries, ensuring efficient communication through diverse channels and platforms.

- Proficiently addressed and resolved customer complaints, emphasizing effective conflict resolution.

- Managed the processing of orders, forms, applications, and requests with meticulous attention to detail.

- Maintained accurate records of customer interactions, transactions, comments, and complaints for reference and analysis.

- Contributed valuable feedback to enhance the overall efficiency of the customer service process.

Customer Support Specialist

Hey there! 👋🏻 Welcome to my LinkedIn profile!

🙋🏼‍♀️I’m Alejandra van Berkel, a passionate and driven Marketing Manager with over 5 years of experience in digital strategy, branding, email marketing, web design, content creation, and social media management 💻.

🌎I’m currently based in sunny and tropical Colombia, where I bring a vibrant mix of creativity, strategic thinking, and hands on expertise to every project. My journey has taken me through Europe, Latin America, and the U.S., allowing me to blend global insights with a deep understanding of local markets. Let’s just say marketing magic is my happy place!

With 5+ years of experience across the U.S., European, and Latin American markets, I specialize in branding, digital strategy, creative direction, social media, email marketing, and performance marketing. Currently, I lead the marketing efforts at Boomin’ Brands Media, a U.S.based agency where I manage full funnel strategies from organic content to paid campaigns and everything in between.

Professionally, I’m all about helping brands find their voice and shine online. At Boomin’, I lead strategy and execution across channels, oversee creative direction, manage Meta ad campaigns, drip email flows, handle funnel branding, and support our CEO’s personal brand presence. I also contribute to client strategies and content calendars, always aiming to create systems that scale while staying personal and impactful.

From co-founding van Berkel Studio, to running multi-channel campaigns for Home of People and ChromeBurner Motorgear, my journey has been full of creative growth and digital transformation.

I’m also a Meta Certified Marketer who thrives in digital spaces designing, optimizing, and leading with purpose. I’m all about content that connects, strategy that converts, and teams that thrive.

💪🏻 What makes me tick? Connection. I believe great marketing is human it’s about emotion, intention, and communication that moves people. I bring passion, empathy, and clarity to every project I touch.


When I'm not busy making brands look fabulous, you can find me learning new skills, chatting with interesting people, or having a coffee-fueled brainstorm. I love what I do, and I'm always up for a good conversation. Let’s connect and see how we can make digital magic together!

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The Battle

Greg Hickman

Alejandra van Berkel

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