Greg Hickman

AltAgency

We help agency owners, freelancers and service providers grow and scale without working nights and weekends. 

Less Done-For-You. More Leverage. Better Results. It's a Win-Win.

Owner and Founder AltAgency

System.ly

We help online entrepreneurs create RELIABLE marketing systems that maximize profits for their products and services. 

GET IDEAS THAT IMPROVE YOUR FUNNEL, NOT JUST BRAINLESS EXECUTION:

We’re marketers first, funnel and automation experts second. While we implement whatever you dream up, we make strategic recommendations to improve your systems and grow your business.


FOCUS MORE ON YOUR BUSINESS INSTEAD OF THE HEADACHES OF WORKING IN IT:

Time is money. You shouldn’t be spending yours learning how to build funnels or automate workflows. You time is better spent working ON your business not IN it. While we handle the nitty gritty behind the scenes, use your extra time creating content, engaging your audience or creating new products and service.


INCREASE CONVERSATIONS WITH PROVEN SALES FUNNELS AND MARKETING AUTOMATION:

We’ve developed funnels that generate millions of dollars a year and save our customers time. Why re-invent the wheel? Let us show you how you can be making more money by implementing systems that convert and save you time.

Founder & CEO

Mobile Marketing Engine

We help small businesses unlock new revenue by empowering them with technology, guidance and services to succeed with mobile marketing & automation. 

As both an Infusionsoft Certified Partner and Mobit Certified Partner, we can help you develop and implement your mobile marketing automation strategy. 

Mobile Messaging Campaigns
Mobile Marketing Automation
Mobile Wallet Campaigns

Mobile Mixed

Mobile Mixed is a mobile marketing talk show, blog and resource. It's an entertaining and informative show that features interesting conversations with top mobile marketers and resources to make your next mobile marketing initiative successful.

You can get Mobile Mixed shows directly to your email daily or weekly absolutely free by becoming a subscriber (you can also subscribe via RSS).

Read more: http://www.mobilemixed.com
The Mobile Marketing Training Group You Wish You Had: http://mobilemarketingtribe.com/

Founder & CEO of MobileMixed.com - A Mobile Marketing Training & Consulting Company

Cabela's

Led the mobile strategy, mobile product development and mobile customer experience for the Cabela's brand and all of its retail locations.

I am proud of have launched the new Cabela's mobile website which you can visit at www.cabelas.com from your phone. To date, the site is performing off the charts. Triple digit percentage growth in visits, orders and sales. Our new user experience has dramatically increased conversion while giving the customer the best possible mobile experience. 

Was responsible for launching the SMS pilot program and planning the national launch for 2014 with my amazing team. The redemption rates to date are impressive and this will be a powerful component of the mobile strategy at scale. 

Developed the strategy for the new smartphone app approach for the brand and helped develop the feature and functionality requirements to begin development on this project.

Mobile Marketing Manager

PlaceWise Media

I've defined and built Placewise Media's mobile strategy and suite of mobile products and services for the retail industry. 

I manage the development and execution of mobile marketing campaigns for a network of 300 shopping centers across the United States. 

I've managed the mobile product development for SMS (text) solutions, mobile web, mobile applications, QR codes, Location Based Services (LBS) and other emerging mobile technologies

Mobile Marketing Strategy | Mobile Product Development | Mobile Marketing Education

ThumbFound, a Mobile Marketing Agency

A Mobile Marketing Consulting Company. We help business integrate Mobile Marketing initiatives into their marketing mix. 

This includes: 

- Mobile Marketing Strategy Development
- Mobile Marketing Training 
- Mobile Marketing Education
- Mobile Marketing Coaching
- Campaign Development & Execution
- Mobile Product Development
- SMS Messaging
- Mobile Web & App Devleopment

Thumbfound's service offering is now available through Mobile Mixed, a High Road Labs Inc company.

CEO and Mobile Marketing Consultant

Ifficient Interactive - The Education Project

Generated over $1 million in new business executing customer acquisition / lead generation initiatives for top-tier advertisers including American Express, SC Johnson, Huggies, The
North Face, Argosy University and Ashford University
(CPL, CPC, CPM to CPA)

Director Of Sales & Strategy

The Concept Studio

• Create and managed mobile marketing programs  (AT&T, Cingular, NY Jets, NCAA, EA and Sony Mobile Games).
• Manage mobile and Internet sweepstakes programs from concept creation through program reporting and analysis.
• Launched Cingular Music and MySpace Mobile services to both employees and consumers.
• Coordinate and program mobile marketing initiatives utilizing numerous platforms (VeriSign, SinglePoint and Air2Web).
• Knowledge with all carriers in SMS, MMS, WAP, LBS.

TracyLocke

Managed clients and internal teams for Lipton and Pepsi Customer marketing to execute integrated programs involving TV, Radio, Grassroots tours, Mobile, In-Store, Online and Print. 

Worked with major retailers such as Walmart, Sams Club, Kroger and 7-11 to launch new products for both Pepsi and Unilever brands.

Account Executive

Helping agencies, consultants and freelancers take back control of their business , create wild profits, and grow with certainty without sacrificing time with family.

🕬 ATTN: Agency Owners, Freelancers & Service Providers

Do You Know the Reason You Cannot lift the ceiling on your client capacity while removing yourself from day-to-day fulfillment ...?

You have not yet had a true SYSTEM to take the best of what you have to offer and transform it into your unique solution, rather than being viewed as a commoditized service provider.

Here's a few things we do that nobody else does:

✅ Create (or makeover your existing service menu into) your productized service suite

✅ Create and build a systematic sales experience so you only sell to the right people while optimizing your time

✅ Structure and deploy a new client on-boarding experience and client fulfillment process that sets clients up for success without your 1:1 involvement

✅ Identify and build the right team of people and processes to free your time as the owner and escape the day-to-day

✅ Scale your team and your systems around each of the critical areas of your business: Sales, Marketing, Fulfillment and Operations

✅ Deliver an operating and communication cadence for you to continually meet the goals of your strategic plan.

If you meet the following criteria we need to talk:

-You're sick and tired of not knowing how to scale your client capacity without getting buried in fulfillment.

-Perhaps you know that you need mentoring to take it to the next level.

-Or maybe you've 'already bought a Guru’s course on scaling’...and it didn't work.

Time and time again, we speak with burnt-out agency owners who know they need to change things in order to scale...

They just need a proven system to do it.

----------------------------------

Now imagine if you had that system...

A systematized process that helped you to design your 100% unique service offering (so that your clients get great results and delivering it is easy and fun for you and your team) 

Imagine discovering how to deliver your service (and what format to deliver it in, so that you maximize profits and time without sacrificing client results)

What if you KNEW that you had a dream team that helps roll out the systems and process to run the business without you involved in the day-to-day.

And...

🎯 How would you like to scale the business up with the latest strategies and systems to build a business that runs without you? 🎯

You can.

That's what we help you do: ► https://altagency.com/mw-watch-li

✉ Email me directly with your questions ☛ hello@altagency.com


DeGroot Roof Painting

Turning marketing and data flow into measurable, profitable growth while making it much easier for sales and operations to deliver on the promise we advertise! 

- I create higher lifetime value through consistent, segmented communication that converts one-off jobs into maintenance plans and upsells.
- Faster Cashflow by automating quote follow-ups and invoice triggers, reducing lag between lead, job, and payment.
- Stronger Brand Equity with cohesive storytelling that positions DeGroot as the dependable, multi-service roof care specialists, not “just another painter.”
- Operational Clarity across teams, cutting admin drag and letting tradies focus on quality workmanship.

- Build and refining the tech stack (across CRM, Marketing and new ML AI tools) so all data syncs with sales scheduling, quoting, and after-service follow-ups, eliminating manual double-handling and delays. 

- Translating the DeGroot story into clear value propositions that resonate with homeowners across Australia, guiding messaging for every service line. 

- Plan, launch, and optimise direct-response campaigns that feed the sales pipeline with qualified leads, testing hooks to lift conversion rates.

- Extract, clean, and visualise performance metrics; present tight, actionable reports to leadership that shape budget allocation and market expansion decisions.

- Produce video, photo, and written assets that elevate trust and authority, leveraging your film background to give DeGroot a distinct voice in a crowded trades market.

- Act as the bridge between marketing, ops, and field crews — distilling customer insights into process tweaks, and ensuring promises made in ads are operationally realistic.

- Spot bottlenecks, prototype fixes in Deluge or low-code tools, and ship fast iterations that keep internal users (and customers) happy without waiting for external developers.

Software Developer & Marketing Manager

Bailey Cook

I've worked to produce video content, websites and marketing material for clients including UBER, Victorian Curriculum and Assessment Authority, Melbourne Museum, The Nationals, Sports Chaplaincy Australia, NEXUS Bendigo Youth Theatre, Bendigo Baptist Church and more.

Video Producer

Hebron Films

- Involved in producing over 250 projects, from sales to delivering campaign reports, on brand, on time and on budget.
- Created the Video Strategy Blueprint productised service offering - running of strategy workshops and the development of custom Strategy Blueprint document.
- Account managed clients by understanding their needs and provided guidance on how video content may be able to support initiatives and enhance existing or new marketing channels. 
- Used technical knowledge and art direction skills to effectively lead brainstorming sessions, maximising connection and understanding with stakeholders.
- Developed, implemented and optimised digital marketing campaigns and sales funnels.
- Established new processes to improve the overall efficiency of the business (for example, new discovery call/sales process)
- Regularly sourced and managed staff and freelancers (animators, graphic designers, web devs, and other producers).
- Use technical knowledge and art direction skills to effectively lead brainstorming sessions, maximising connection and understanding with stakeholders.
- Provided a high level of technical and creative advice to staff and clients on creative storytelling, editing and delivery of content
- Continually identified improvements within the production process and implemented changes
- Conducted interviews - became the expert of asking the questions off camera and working with talent/experts to make them feel comfortable and confident on camera.
- Producing purposeful content (shooting and editing) in line with corporate affairs/marketing direction.
- Bring key messages to life through creative, compelling storytelling and production of visual assets.

Video Producer & Digital Marketing Strategist 

I have a wide-ranging role which includes the whole production process. I started in the post-production realm of video editing, animation, visual effects, sound mixing, audio design and colour correction.  I also provide my unique perspective and creative input to the development of projects and concepts, including scriptwriting and storyboarding.

Post-Production Specialist

Adcell Group

Red Onion Creative’s ‘Red Vision’ digital filming program is a revolutionary development in the delivery of sports vision at a local grass-roots level. My work involves filming Football games every Saturday and uploading the games to the online portal.

Sports Videographer

Uber

I captured delicious imagery of Bendigo's best food for UBER Eats' Bendigo launch for over 30 restaurants in the region.

UBER Eats Food Photographer

Tough Cookie Marketing

I developed over 30 websites for clients including The University of Melbourne, Haven; Home, Safe and YourLand Developments. 

My videography and photography was used in a range of mediums including social media, websites, printed design collateral, signage, cinema and television advertising. Working for over 40 clients, I craft media with a mix of themes, styles and messaging while working with a team to develop big ideas and clever concepts.

I primarily used the Adobe Creative Cloud suite but also used advanced programs like Houdini FX to create procedural elements and animations for various campaigns.

Multimedia Producer & Web Developer

The Australian Local Government Job Directory

Throughout my time at the Job Directory, I helped with weekly production which included graphic artwork design, writing, editing, videography, web site development and social media management. I also created a radically effective dataflow system reducing the invoicing process from over 8 hours to 10 minutes.

Workflow & Digital Consultant

Lightmare Studios

My work tasks included character concepts & sketching, 2D animation, 3D digital modeling, texturing techniques, lighting, 3D animation and some commercial product testing of Lightmare's flagship game, 'Infinity Wars', to report bugs/test game design.

Interactive Media Designer Trainee

My passion lies in helping businesses communicate effectively with their ideal customers through engaging videos delivered in strategic digital campaigns. With a deep understanding of the psychology of conversions, I create video marketing strategies that not only grab attention but also motivate action.

I specialize in:
• Video Production: With 8 years of experience, I produce captivating content from brand films & explainer videos to scriptwriting for product demos and testimonials.
• Video Marketing Strategy: Crafting strategies for social media, email campaigns, landing pages, funnel design and initial prospect interactions to keep audiences excited and engaged.
• Distribution and Integration: Ensuring videos are used effectively, optimized for the right formats, and delivered at the perfect time with the right message.

I believe video is key in showing what makes your business unique, connecting you with new audiences, and strengthening relationships with existing customers. My goal is to fuel your business growth by combining powerful communication with innovative video strategy.

When I’m not creating videos, you can find me playing guitar, netball/spikeball, or following Jesus. My top 3 favorite films are Toy Story 3, Everything Everywhere All at Once, and Knives Out.

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Greg Hickman

Bailey Cook

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