I used to think networking was just for extroverts, salespeople, or people trying to land their next job. Then I learned that real networking—the kind that builds trust, opens doors, and helps people stay and grow in their careers—is just consistent, human connection.

That realization shaped everything I do now.

Today, I split my time between two worlds:

At Retention and Rewards Partners, I work with HR leaders to solve complex problems around compensation, benefits, and employee retention. I’ve led total rewards teams through M&A deals, culture transformations, open enrollments, and board-level pay strategy. But underneath all the spreadsheets and systems is one simple goal: build workplaces where people want to stay.

And as the founder of The Introverted Networker, I teach professionals how to build strong relationships—without small talk, events, or pretending to be someone they’re not. I write a weekly newsletter, lead corporate workshops, and coach people on how to connect with others in a way that feels real and doable.

My work might look different depending on the day, but it’s all connected by one belief: when people feel seen, supported, and fairly treated, they stay. And when they build trusted relationships at work, they thrive.

If you care about building workplaces where people stay and succeed—or you’re trying to grow your network in a way that actually feels good—I’d love to connect.


Here are other ways I can help you:

⇨ Sign up for my newsletter, "The Introverted Networker," to get tips to improve your networking.

⇨ Get my FREE course, "5 Steps To Grow Your Professional Network," to get the exact networking blueprint I follow every week to grow my own network.

⇨ Follow me to learn how to find new connections without going to networking events

⇨ Download my guide "15 Minute Networking"

⇨ Get my book "The Fast and Easy Guide To Networking For Introverts"

All the links for these resources are in my Featured section above!

The best way to contact me is via email: greg@gregsroche.com

Greg Roche

Most networking advice is 20 years out of date.
Here’s what actually works now.
 
Most of what we were taught doesn’t fit how networking actually happens.
 
Here are a few ideas worth letting go of (and what to do instead):
 
• “𝗜𝘁’𝘀 𝗻𝗼𝘁 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄, 𝗶𝘁’𝘀 𝘄𝗵𝗼 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄.”
That’s incomplete. What matters is who knows 𝘺𝘰𝘶 and why they trust you.
 
• “𝗔𝗹𝘄𝗮𝘆𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂𝗿 𝗲𝗹𝗲𝘃𝗮𝘁𝗼𝗿 𝗽𝗶𝘁𝗰𝗵 𝗿𝗲𝗮𝗱𝘆.”
Most real connections don’t start with speeches.
They start with curiosity and listening.
 
• “𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗶𝘀 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.”
That’s pressure no one needs.
Networking works better when it’s about helping, not pitching.
 
• “𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝗲𝗾𝘂𝗮𝗹𝘀 𝗺𝗼𝗿𝗲 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆.”
Hundreds of people on your contact list rarely beat a handful of real relationships..
 
• “𝗬𝗼𝘂 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗷𝗼𝗯.”
That’s like watering a plant only when it’s dying.
 
• “𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝗿𝗱𝘀.”
You need follow-through, not cardstock.
 
• “𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆.”
Some of the best ideas and opportunities come from outside your bubble.
 
• “𝗘𝘃𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝘄𝗵𝗲𝗿𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗵𝗮𝗽𝗽𝗲𝗻𝘀.”
Most meaningful connections happen one conversation at a time, not in crowded rooms.
 
Networking isn’t a formula.
 
It’s a long game built on trust, relevance, and consistency.
 
If networking feels awkward, it’s often because you were taught the wrong rules.

If you want to learn the new rules of networking,

Do one of these:
✅ Subscribe to my newsletter-click link on top of the post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

I'll teach you to be a more confident networker, whether you're an introvert, extrovert, or something in between.

I teach professionals to connect and build trust. Founder Retention and Rewards Partners. Solving retention and total rewards challenges for HR leaders who need results, not more noise. Aka: The Introverted Networker.

This past weekend, I traded winter coats in Colorado for sun in Arizona.
 
I’ll be spending the winter in the Phoenix area.
 
It’s a new experience.
A new rhythm.

Part of the next phase of life for me and my family.
 
I’m excited about it.
And, if I’m honest, a little nervous.
 
That feeling is familiar.
 
Because when I look back on my career, the same pattern shows up again and again.
 
I didn’t follow a straight line.
 
I thought I was headed one way.
Something unexpected showed up.
I took a turn.
 
Teaching became consulting.
Consulting became something else.
Sales didn’t last.
HR did.

That role grew.
Then it ended.
 
I’ve had long stretches and short ones.
Promotions and layoffs.
W2 jobs and my own business.
 
On paper, it can look messy.
 
At times, even reckless.
 
But here’s what wandering gave me.
 
Perspective.
Context.
Range.
 
Every role taught me something I couldn’t have learned by staying put.
 
Looking back, it might seem like I didn’t have a plan.
 
But I was never lost.
 
I kept moving.
Paying attention.
Saying yes when something worth exploring showed up.
 
Opportunities rarely come looking for you.
 They sit just off the path.
 
You usually find them when you’re willing to wander a little.
 
If you’re standing at a fork right now, unsure of the next step, that doesn’t mean you’ve failed.
 
It might mean you’re exactly where growth starts.

Have a great week!


I'm Greg, The Introverted Networker!

I talk a lot about networking. 
And building better workplaces.

If you want to become a more confident networker,

Do one of these:
✅ Hit "View my newsletter" at the top of this post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

The biggest career lesson I learned didn’t come from a win.
It came from a layoff.

For a long time, I believed something that felt reasonable:
 
If you work hard,
If you do good work,
If you stay loyal,
 
You'll be fine.
 
I wasn’t careless.
I wasn’t checked out.
I wasn’t underperforming.
 
I had years of strong reviews.
I had momentum.
I had credibility.
 
So I assumed stability was earned.
 
Then one meeting changed everything.
 
My boss walked into my office and my role was eliminated.
 
Not because of something I did.
Not because I failed.
Because the business shifted.
 
That was the moment I learned a quiet lesson most people never get until it’s too late:
 
𝗬𝗼𝘂𝗿 𝗷𝗼𝗯 𝗰𝗮𝗻 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿 𝗲𝘃𝗲𝗻 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁.
 
And when it does, the question isn't how good you were at your last role.
 
The question is who knows you now.
 
At the time, my answer was uncomfortable.
 
I'd focused so much on doing the work that I hadn’t invested in relationships outside my immediate circle.
 
No regular check-ins.
No light touchpoints.
No habit of staying connected.
 
I thought networking was something you did when you needed something.

Turns out it works best when you don’t.
 
Your network is not just a job search tool.
It' your Career Insurance Policy.

Like most insurance policies, it's:

Quiet.
Boring.
Incredibly effective.
 
You build it while things are calm so it’s there when things are not.
 
If you have a job right now, this is not a warning.
 
It’s an opportunity.
 
Create your Career Insurance Policy one conversation at a time.


I'm Greg, The Introverted Networker!

If don't have Career Insurance, but know you need it,

Do one of these:
✅ Hit "View my newsletter" at the top of this post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these helps me help you create your Career Insurance Policy

Most people network the wrong way.
Here’s what actually works.

The standard networking advice tells you to do more.
 
Meet more people.
Go to more events.
Collect more contacts.
 
That’s usually the wrong move.
 
Networking works better when you slow it down.
 
One person.
One conversation.
One relationship at a time.
 
You don’t need to start with strangers in a crowded room.
 
Start with people you already know.
 
Reach back out.
Ask what they’re working on.
Share what you’re focused on right now.
 
Then do the part most people skip.
 
Ask who else you should know.
Ask for an introduction.
 
That’s how networks actually grow.
Not by casting a wide net.
But by building outward, intentionally.
 
It sounds slower on paper.
 
In practice, it’s more efficient and a lot more human.
 
Try it once this week.


I'm Greg, The Introverted Networker!

I talk a lot about networking. 
And building better workplaces.

If you want to become a more confident networker,

Do one of these:
✅ Hit "View my newsletter" at the top of this post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

One warm intro > 10 cold DMs. 
Every time.

Most networking advice focuses on doing more:.

• Go to more events.
• Meet more people.
• Cast a wider net.

That's usually the wrong place to start.

Networks don't grow from volume.
They grow from the next person you meet..

One person.
Then the next person.
Then the person after that.

Not starting with strangers.
But, with people you already know.

Reach out.
Have a real conversation.
Ask what they're working on.
Share what you're focused on right now.

Then do the part that actually expands your network.

Ask who else you should know.
Ask for an introduction.

That single step does more than ten cold conversations ever will.

Yes, it feels slower.
It's not.

It's quieter.
More efficient.
And easier to sustain when you're busy.

If networking feels overwhelming, try this instead.

One person this week.
That's enough to start.


I'm Greg, The Introverted Networker!

I talk a lot about networking. 
And building better workplaces.

If you want to become a more confident networker,

Do one of these:
✅ Hit "View my newsletter" at the top of this post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

You made a 2026 plan.
Life’s about to mess with it.

Some people have tattoos.
 
My wife has one.
My kids have them.
 
I don’t.
 
Not because I dislike them.

I just have never found the one image or sentence I want on my body forever.
 
But there's one that comes close.
 
“Man plans. God laughs.”

It's a Yiddish proverb.
I think about it a lot.
 
I make plans.
Life changes them.
 
I aim in one direction.
Something unexpected shows up.
 
A door opens.
Another one closes.
 
And the path shifts.
  
Last week, a lot of people made plans.
 
Carefully thought-out goals.
Color-coded calendars.
Notion dashboards.
Twelve-month roadmaps that look very confident.
 
By December 31, 2026, your life will look different.
 
Different than it does today.
And different than the plans you made last week.
 
Not because you failed.
Because God laughed.
Because life moved.
 
Why plan at all?
 
Because plans matter.
 
Plans signal intention.
They show what you care about.
They give you a direction to walk toward.
 
You'll get farther with a plan than without one.
 
But here is the quiet part most people forget:
 
Your job is not to follow the plan perfectly.
Your job is to keep going when the plan breaks.
 
To adjust.
To learn.
To take the next small step when the original path disappears.
 
God laughs.
Plans change.
 Progress still counts.
 
I don't have a big motivational message today.
 
Just a reminder.
 
Life isn't going to follow the outline you wrote last week.
 
And that's not a bug.
It's a feature.
 
Keep moving.
Keep becoming.
Even when the path looks nothing like you expected.
 
That still counts.
You might end up someplace better than you expected.

Your most valuable connections aren’t strangers.
They’re people you already know.

Every January, I see the same thing happen.
 
Smart, capable people feel pressure to have a networking plan.
 
New goals.
New contacts.
New conversations they are supposed to start.
 
For a lot of introverted professionals, that pressure is exactly what makes them stop.
 
The idea of building a brand-new network from scratch feels exhausting.

Too many unknowns.
Too much energy.
Too much noise.
 
Here's what I'll tell you:
 
You do not need a new network.
You already have one.
 
It is made up of people from earlier chapters of your life.

Former teammates.
Classmates.
Managers.
Clients.

Most of us forget about them.
 
These are called dormant ties.

Not because the relationship is gone, but because it's been inactive for a while.
 
Reconnecting with dormant ties is easier than meeting someone new.

There's already context.
There's already trust.
You're not starting from zero.
 
One practical shift that helps.
 
When you use LinkedIn, don't just look for people who are still at companies you worked for.
 
Search for people who used to work there and have moved on.
 
Former coworkers who now have new roles and new experiences often make for the best conversations.

They know where you came from and can speak honestly about what they have learned since.
 
The outreach doesn't need to be complicated.
 
A simple hello is enough.
 
No ask.
No pitch.
No agenda.
 
Just a genuine check-in.
 
If this sounds like a better way to start networking this year, I go much deeper into how to do this calmly and consistently in this week’s Introverted Networker.
 
The full breakdown is there if you want it.

https://lnkd.in/gqzKQVCj


I'm Greg, The Introverted Networker!

If you want to join the mission to change the way the world feels about networking,

Do one of these:
✅ Leave a comment: it tells the algo you want more
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Doing these guarantees I'll be in your feed.

Open article: How to Restart Your Networking Without Starting Over by theintrovertednetworker.substack.com

How to Restart Your Networking Without Starting Over

LinkedIn feels like a lot for a reason.
You open it with good intentions.
Five minutes later, you’re tired.

Everyone’s posting.
Some are selling.
Some are performing.
Some are just loud.
 
So you scroll.
Close the app.
Tell yourself you’ll come back later.
 
If that’s you, you’re not doing it wrong.
 
Stop treating it like a stage.
Use it like a directory.
 
LinkedIn isn’t where relationships are built.

It’s where you find the next person to have the conversation with.
 
Connections lead to conversations.
Conversations lead to professional relationships.
 
That’s it.
 
When you stop trying to impress and start trying to locate, everything gets quieter.
 
One practical way to try this.
 
Pick one focus for the week.
Just one.
 
Not “use LinkedIn better.”
Something smaller.
 
Reconnect with former coworkers.
Learn about one company.
Meet a few people in a role you’re curious about.
 
Then look for people you already know, or are one step away from knowing.
 
Start there.
 
If you see a first-degree connection, send a simple note.
“Hey, it’s been a while. How are things going?”
 
No pitch.
No ask.
Just reopening the door.
 
If it’s a second-degree connection, add a short note when you connect.

Say why you reached out.
Ask one small question.
Give them an easy out.
 
That’s enough to start.
 
Most people avoid LinkedIn because they think they need to do everything at once.
 
You don’t.
 
One focus.
One conversation.
One small step at a time.
 
I wrote more about this, plus a simple weekly LinkedIn plan, in this week’s 𝘐𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘵𝘦𝘥 𝘕𝘦𝘵𝘸𝘰𝘳𝘬𝘦𝘳.

If LinkedIn feels noisy to you, the full issue goes deeper:
https://lnkd.in/g5a3YTjW

Networking feels hard, even when the steps are simple.
Here’s why that’s normal.

Last week, after a webinar, someone asked me a fair question.
 
“Is networking really as easy as the steps you laid out?”
 
I’ve been thinking about that all week.
 
Because this is where a lot of smart, capable people get stuck.
 
𝗦𝗶𝗺𝗽𝗹𝗲 𝗶𝘀 𝗻𝗼𝘁 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗮𝘀 𝗲𝗮𝘀𝘆.
 
The approach I teach is simple on purpose.

Clear steps.
Fewer decisions.
Less noise.
 
But simple doesn't remove the human part.
 
Reaching out still feels a little vulnerable.
Waiting for a reply still creates tension.

Some conversations stall.
Some go quiet.
 
That doesn't mean you did it wrong.
It means you're dealing with real people.
 
𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝘁𝗵𝗮𝘁 𝗵𝗲𝗹𝗽𝘀:
 
Stop asking, “Did this lead to something?”
Start asking, “Did I do the reps?”
 
Networking works more like strength training.
One workout rarely changes anything.
Consistency does.
 
A quiet way to measure progress looks like this:
 
One conversation this week.
One small act of generosity.
One follow up.
 
That counts, even if nothing obvious happens yet.
 
𝗜𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗼 𝘁𝗿𝘆 𝘁𝗵𝗶𝘀 𝘄𝗲𝗲𝗸, 𝗱𝗼 𝘁𝗵𝗶𝘀:
 
• Pick one person you already know.
• Send a short note.
• Ask for 15 minutes to catch up.
• No pitch.
• No agenda.
 
When it’s over, write down one thing you learned.
 
That’s progress.
 
I wrote more about this idea in this week’s Introverted Networker.

If this problem sounds familiar, the full issue goes deeper: https://lnkd.in/gZyvkqqa

Your likes aren’t building trust.
Your ears are.

It’s easy to feel like you’re connecting when you engage with a post.

But a comment is just a digital handshake.

It’s the start of a conversation, not the end of one.

Real trust happens when you move the chat offline.

Get on a call or a video meeting.

Once you’re there, practice the rarest skill in leadership.

Listen.

In "The Speed of Trust," Stephen M.R. Covey points out that listening is the foundation of every strong bond.

It’s also the behavior people practice the least.

Most of us are so busy planning what to say next that we don't actually hear what’s being said.

If you want to build a real relationship this week, stop pitching.

Just be the person who actually listens.



I'm Greg, The Introverted Networker!

I talk a lot about networking. 
And building better workplaces.

If you want to become a more confident networker,

Do one of these:
✅ Hit "View my newsletter" at the top of this post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

Most people fail at networking for one simple reason:
Bad timing.
 
A lot of people start networking only when they need something.

A job lead.
An intro.
A favor. 

That puts you in a tough spot.
 
Because now every conversation carries weight.
Every message feels loaded.
Every ask feels risky.
 
Here's a calmer way to think about it.
 
Your network is built long before you need it.
 
The value comes from the small, unremarkable moments.

Listening.
Sharing something useful. 
Making an introduction with no expectation attached.
 
None of that feels urgent.
That's the point.
 
When you stay in touch without an agenda, you build trust without realizing it.

You create context.
You become familiar in a good way.
 
When you eventually do need help, the conversation feels different.

It doesn't feel like taking.

It feels like continuing something that already exists.
 
That's why some people seem “good at networking” without trying.

They're not better at asking.

They're better at staying connected when nothing is on the line.
 
If networking feels uncomfortable for you, try this shift:
 
Stop thinking about what you might need later.

Focus on who you can help now.
 
One short conversation.
One helpful moment.
One follow up.
 
That is usually enough to change the math over time.



I'm Greg, The Introverted Networker!

I talk a lot about networking. 
And building better workplaces.

If you want to become a more confident networker,

Do one of these:
✅ Hit "View my newsletter" at the top of this post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

Most networking advice breaks down when you get busy.
It assumes you can:

Scale it.
Batch it.
Automate it.
 
But, networking doesn’t scale.
And it never did.
 
The reason it feels exhausting for smart, capable people is because they’re trying to treat it like a system instead of a relationship.
 
More tools.
More reach.
More volume.
 
That approach feels efficient.
But, it isn’t effective.
 
Real networks grow the opposite way.
 
Slow.
Personal.
A little inconvenient.
 
One person at a time.
 
You don’t need to “work your network.”
You need to pay attention to one person.
 
Someone you already know or almost know.
Someone you’re genuinely curious about.
Someone you can have a real conversation with.
 
That means sending a message you actually wrote.
Asking questions you care about.
Listening without waiting for your turn to talk.
 
It means offering help without attaching a hook.
And being clear when someone asks how they can help you.
 
None of this is flashy.
None of it looks impressive on the surface.
 
It also can’t be outsourced.
And it doesn’t respond well to shortcuts.
 
Here’s the truth:
 
This way feels slower at first.
Then momentum shows up.
Then it starts compounding.
 
Not because you optimized it.
But because people trust you.
 
If networking feels hard right now, try shrinking the goal.
 
Not more people.
Not better tactics.
 
Just one conversation this week.

Done with care.
Done without rushing.
 
That’s how it actually works.
And it’s enough to get started.

======================================

I'm Greg, The Introverted Networker!

If you want to become a more confident networker,

Do one of these:
✅ Leave a comment: it tells the algo you want more
✅ Hit "View my newsletter" at the top of this post
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

Most people get networking backwards.


They fixate on the outcome.
 
The job.
The client.
The big opportunity.
 
That’s understandable.
It’s also where they get stuck.
 
Because networking doesn’t move in straight lines.
It moves in small, boring steps that don’t look impressive in the moment.
 
One conversation.
One follow-up.
One introduction you didn’t expect to matter.
 
You usually can’t see where any single connection will lead.
And that’s the point.
 
If you only focus on the destination, it feels vague and frustrating.
If you focus on what’s right in front of you, it gets simpler.
 
Who can I talk to this week?
Who do I already know that I’ve lost touch with?
What’s one honest conversation I can have?
 
Do that.
Then do it again.
 
You don’t need the full map.
You just need to keep moving forward.



I'm Greg, The Introverted Networker!

If you want to become a more confident networker,

Do one of these:
✅ Hit "View my newsletter" at the top of this post
✅ Leave a comment: it tells the algo you want more
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

The best networkers today?
They’re not the loudest in the room.

Most networking advice still assumes one thing.
 
The people who win are the loudest ones.
 
The ones who always seem “on.”
The ones who work the room.
The ones who talk fast.
 
I don’t think that’s true anymore.
 
In fact, I think the skills that matter most right now look a lot more introverted.
 
Pay attention to what actually builds trust today.
 
It’s not volume.
It’s not charisma.
It’s not having the perfect pitch.
 
It’s presence.
 
People are tired of being talked at.
They’re tired of surface level conversations.
They’re tired of feeling like a transaction.
 
The people who stand out now are the ones who slow things down.
 
They ask a real question.
They listen long enough to understand the answer.
They remember what someone said last time and follow up on it.
 
That’s not flashy.
It doesn’t look impressive in the moment.

But it sticks.
 
Especially in a world where so much communication is rushed, shortened, or automated.
 
When you actually pay attention, you create contrast.
When you listen, people feel seen.
When you’re thoughtful, people trust you faster.
 
That’s not surviving in networking.
That’s leading it.
 
You don’t need to be louder.
You don’t need to be more aggressive.
You don’t need to turn yourself into someone you’re not.
 
You need to do what introverts already do well and do it on purpose.
 
One conversation.
One person.
One real exchange at a time.
 
That’s more than enough to move things forward.


I'm Greg, The Introverted Networker!

My mission is to change the way people feel about networking.

If you want to become a more confident networker,

Do one of these:
✅ Leave a comment: it tells the algo you want more
✅ Hit "View my newsletter" at the top of this post
✅ Share this post with your LinkedIn network

Doing these guarantees I'll be in your feed.

"I wish I had called you sooner" is a common comment I hear from my clients.  

It is hard to tell your own story. My favorite clients are often people who tell me that they can recognize the strengths and values in other people but have a hard time articulating their own. 
Or at least packaging that narrative on a modern resume. 

I am not a touchy-feely 'let's take assessments' kind of coach. I value assessments & think they can be important for job seekers who need help figuring out their strengths & motivators. However, I work best with people who know where they want to go and just need help getting there. 

I work with all career levels - from C-suite to career sprinters, including Chief Marketing Officer, Chief Technology Officers, Customer Experience Officers, Chief Operations Officers, Chief Medical Officer & more. Our clients have landed roles at top Fortune 100 and 500 companies, including AT&T, Alphabet, Home Depot, JPMorgan Chase, Optum & Nike.

I believe in positively changing the trajectory of people's lives through goal setting, purposeful action & strategic networking. 

I help my clients think bigger AND better articulate their unique value proposition.

I offer 5 solutions:

◆  Behavioral-based mock interviews. I offer highly personalized mock interviews virtually through Zoom. I can help you master questions like, "tell me about yourself" or "tell me about the toughest decision you've had to make in the past six months." I understand the interview process and will ensure you are prepared.

◆  Executive-style resumes, board resumes/bios, and other career marketing collateral. No forms. My resumes are attractive, ATS-friendly, and full of quantifiable data. My goal is to hear you say, "wow! I look great on paper!"

◆ Strategic Job Search Coaching. Stop turning your wheels applying for job after job online. My clients land meetings with decision-makers at top employers and get jobs they really want. 

◆ LinkedIn Training. I am a super-user & have been training business leaders how to use the platform since 2007. 

◆  Medical CVs for residents, fellows, physicians, dentists & podiatrists. 

🙌  My company, Briefcase Coach 💼, has been named the top resume writing agency for experienced executives by Balance Careers.

I was named to the list of 2021 most influential people in the HR Space and 2019 LinkedIn Top Voice for the career space.

Subscribe to my twice-a-month NO SPAM job search newsletter: https://briefcasecoach.beehiiv.com/


Want to work one-on-one?

Sarah@Briefcasecoach.com ◆◆ www.briefcasecoach.com

Sarah Johnston

Have an unemployed friend?  Don’t say, “Let me know if there’s anything I can do to help” or “Let me know if I can introduce you to anyone.”

That puts the emotional and logistical burden back on them—at a time when they’re already overwhelmed, discouraged, and often unsure of what to ask for.

Job loss can shake confidence, identity, and momentum. Even the most accomplished professionals can struggle to articulate what they need, especially when they’re in survival mode.

Instead, be specific. Be proactive. Be human.

Here’s what actually helps:

1. Go for a walk or hike with them. 
Fresh air, moving your body and the outdoors are good for mental health. Walking and talking can be therapeutic. 

2. Review their target company list.
See if you know anyone at their companies of interest and offer to make introductions. If they don’t have a list, point them to my free resources in the comments—this is a crucial step in any strategic job search.

3. Go buy them a cup of coffee and remind them how great they are. Look in their eyes and tell them that people like working with and for them. Unemployment has a way of completely wrecking havoc on your self worth. You need real friends who will remind you of your value. 

4. Ask to see their resume.
 If you’re comfortable giving feedback, great. If not, gift them a professional review. My team offers in-depth, one-on-one resume critiques for just $145—an investment in their future.

5. Upgrade their headshot.
If their photo is outdated or poorly lit, send them a promo code for an AI headshot service (like Headshot Pro or Secta), or offer to take one yourself. A great photo is a key part of their personal brand.

6. Interview practice.
If they are willing, jump on a Zoom session and do a mock interview with them. Practice asking them common interview questions. Give feedback and lots of praise.

Your friends need you. Job searching is a team sport.

Executive Resume Writer for Global Leaders + LinkedIn Branding | Interview Coach 💼 Former Recruiter —> Founder of Briefcase Coach | Outplacement Provider | The Future of Work is Here™ | LinkedIn Learning Instructor

I've had a tricky career dilemma happen to a few folks in my network over the past 6 months. I’m curious—would you handle it the same way… or differently?

Here's the scenario:
Several individuals in my network were impacted by a larger reduction in force and unexpectedly found themselves out of work. Their job searches lasted longer than anticipated—often six months or more—and progress was slow for much of that time.

Eventually, an offer came through. Given the circumstances and the uncertainty of the market, they accepted the only role available to them.

Shortly after accepting the offer—or, in one case, shortly after starting—the individuals received another opportunity that was clearly a better fit in terms of compensation, scope, or long-term potential.

All three individuals wrestled with the question:  Do I take the job? 
These are people with great integrity who want to do the right thing. 
They didn't want to burn a bridge or tarnish their reputations.

After much debate, all three candidates ended up accepting the new offer.

These individuals made a thoughtful, values-driven decision. After a prolonged period of uncertainty, they accepted the initial offer in good faith—based on the information available at the time. When a clearly better opportunity emerged shortly thereafter, they took the time to reflect on alignment, long-term impact, and their ability to do their best work. 

Choosing the role that better matched their skills, trajectory, and sustainability wasn’t about disloyalty—it was about making a responsible decision for their careers and families, and honoring the reality that employment is a mutual business commitment, not a lifetime contract.

Do you agree with their decision?  What advice do you have for someone in this situation?

Yikes!  These scammers are slick. Stay vigilant, friends.

Bucket Hat Recruiter | Talent Poacher | xActivision xDisney | #ResumeIsKing

NEW SCAM ALERT!! This one is very slick and involves established 1st degree connections! I've been connected with this person since 2018. 

This is the third DM I have received from my 1st degree connections. The exact same wording! I can only assume their LinkedIn account has been hacked!! 

The first one I received I responded and asked for the person's LI account. The response: "she is shy and does not have a LinkedIn account..."

BE CAREFUL!!!

I’m seeing the same scenario show up again and again at the VP and executive level: a merger happens, performance is strong, and suddenly the acquiring company already has someone in your role. 

When that happens, panic is understandable—but it’s rarely the right move. 

I put together a clear 30-60-90 day plan for how to stabilize, protect your leverage, and create real options for yourself before decisions get made for you.

 If you’re navigating role overlap after a merger (or sense one coming), this will help you think—and act—strategically.

View newsletter: Career Briefs LinkedIn Edition

What to Do When Your Role Is Duplicated in a Merger: A 30-60-90 Day Plan I want to share a real-life scenario I’m seeing with increasing frequency rig

Open article: What to Do When Your Role Is Duplicated in a Merger: A 30-60-90 Day Plan
 by Sarah Johnston • 7 min read

What to Do When Your Role Is Duplicated in a Merger: A 30-60-90 Day Plan

One of the #1 questions that I get from job seekers is: “I need more good recruiter connections. How do I find them?”

This is a topic I plan to do a deep-dive on but could use YOUR help.

1. Practically speaking— how do you find recruiters and how do you connect with them? What is working right now?

2. If you’ve worked with an outstanding executive recruiter— would you send me a private message with their name and why you liked working with them? I PROMISE I will not do anything shady with this information and will just use it to make connections for people. I will also not publish a list of recruiter names.

3. Recruiters— I want to hear from you too. If a job seeker doesn’t already have a relationship with you, how do you suggest they start one? What will make you want to accept a phone call?

Every year, I write a Hiring & Recruitment Trends article, reaching out to talent leaders around the globe for their perspectives and predictions on the world of work. 

This year, I decided to take a different approach and tap into the incredible internal talent at Briefcase Coach. My team has worked on hundreds of leadership and C-suite resumes over the years, giving us a unique, front-row view of what companies are really looking for in their next leaders.

I’m excited to share what we’ve learned—both the patterns that reflect broader market movements and the small, actionable insights that can help leaders position themselves for success in 2026 and beyond.

💼 Bottomline: thoughtful positioning and strong storytelling matter more than ever.

Open article: 2026 Executive Resume Trends - Briefcase Coach by briefcasecoach.com

2026 Executive Resume Trends - Briefcase Coach

"That's a lot of words."
"I feel uncomfortable with this much content."
"Are people actually going to read this?"

There is an unspoken dichotomy between executives who want more profile views and greater visibility online and having a fully optimized LinkedIn profile.

I get it. It can feel uncomfortable to put yourself out there online.
"Am I going to look like a tryhard?"

But the bottom line is: if you want more views, you have to optimize your profile.

A fully optimized profile looks like this:

-𝗮 𝗸𝗲𝘆𝘄𝗼𝗿𝗱-𝗿𝗶𝗰𝗵 𝗵𝗲𝗮𝗱𝗲𝗿. Take a look at mine for inspiration. There is a reason it's long.

- 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗧𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁- If you want to rank higher in searches, you need to have the right words on your profile. In SEO, things like keyword density and keyword location matter.

- 𝗙𝗶𝗿𝘀𝘁 𝗣𝗲𝗿𝘀𝗼𝗻 𝗔𝗯𝗼𝘂𝘁 𝗦𝗲𝗰𝘁𝗶𝗼𝗻- My research shows that most people prefer to read a first-person About section that starts with a "hook" or an engaging story. The best stories humanize your brand and make you memorable

- 𝗦𝗵𝗮𝗿𝗲 𝗥𝗲𝘀𝘂𝗹𝘁𝘀... 𝗯𝘂𝘁... not proprietary results. I see executives sharing TOO much on their Linkedin profiles. Want to know what a company is spending on marketing? These days, all you have to do is visit their CMO's LinkedIn page. The best profiles carefully curate results in a way that leaves the reader enticed enough to want to learn more.

- 𝗖𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀 𝗦𝗲𝗰𝘁𝗶𝗼𝗻- A lot of people overlook this section, but it's important from an SEO perspective.

- 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗟𝗶𝗻𝗸𝘀- Have you been on a podcast or been featured in an industry journal? If it's relevant to your work, consider adding the links to your profile to show thought leadership!

-----


When my team and I write a LinkedIn profile for a client, we often hand over 4-5 pages of typed-out content for the client to copy + paste onto their profile.

I've heard from clients that it can feel a little vulnerable to be (what feels like) the only person at their peer level with an optimized profile.

I follow up this line of thinking with:
- Does your peer want visibility?
- Where are they in their career?
Are you in the sprint phase, and are they in the coast?
- How long have they been at your organization?
- Would they know how to launch a job search?
- What would happen if you didn't update your profile?
- What is the real risk?

I have truly seen people's careers explode because they learned how to gain visibility. When people know who you are and what you can do, they're more likely to consider you for promotions or interesting assignments.

There is no reward for being the "best-kept secret."

⬇️⬇️⬇️⬇️
Here's my free comprehensive guide with user insights:  https://lnkd.in/e-9mf4iA
⬆️⬆️⬆️⬆️
#LinkedIn #LinkedInProfile. #linkedinprofileoptimization

Open article: LinkedIn Best Practices - Briefcase Coach by briefcasecoach.com

LinkedIn Best Practices - Briefcase Coach

My friend refers to the stretch of time between MLK Day and Presidents' Day as her "Winter Hibernation" period. She says, "It's that time when everyone is sick, it's freezing outside, and there are no parties or events to look forward to."

She's great at turning lemons into lemonade and has made it "a thing" for her family. They plan out in advance the movies they are going to watch together, the books they are going to read, and the puzzles they plan to put together. 

The winter snowstorm forced a hibernation at my house.  Not only is our school closed, but all of our after-school activities have been canceled. 

Sorry, not sorry, but we will watch more TV this week than we normally do. 

Here are my TOP PICKS for winter hibernation:

Movies:
- Titanic.  Yup, that 1997 cult-classic. It's still so good.
- Speaking of Leo...  we haven't watched it yet, but we're planning to watch One Battle After Another.  
- The latest Knives Out movie.  Formulaic, but I liked it more than I thought I would. 


TV:
- All Creatures Great & Small.  Worth subscribing to PBS to get the latest release.
- My husband says if you haven't binged Stranger Things yet, there is still time. It's a little too intense for me, but he's having ST withdrawals now that it ended.
- Four Seasons.  We watched this in 2025, but it's great.  If you haven't watched this yet, highly recommend.  It's a comedy drama featuring Tina Fey, Steve Carell, Colman Domingo, and Will Forte. 


Games:
- The second my kids heard that schools might be canceled, they brought out the card table and puzzles.  We are currently working on the 1000-piece candy wrapper puzzle. SO FUN.  
- Rummikub.  My tween girls love this game.  And I have to admit, it's pretty fun for the whole family. 

Books:
- I need some ideas here. I am in the middle of Buckeye: A Novel, but it's moving slower than I'd like. 
- My book club is reading I Just Wish I Had a Bigger Kitchen by Kate Strickler

Activities:
- I recently got a bread maker.  I know, 2020-called... But I have to say, it's amazing.  I keep asking myself why I didn't get one years ago. My family will be making bread until the power goes out.

How are you spending your "Winter Hybernation?"  Give us all of your ideas!

If you're thinking about a career shift in the next year, I'd like to encourage you to check out my latest newsletter: The Briefs.

This edition covers:

- Why you need more decision-maker conversations
- What to do if your role is duplicated in a merger
- Bonuses-- who is getting them and how much
- ATS chaos 
- Disposition Data— Why This Should Concern You
- Lindsay Ellis's latest article on why where you go to college matters...again
- Brandon Busteed's plea for more internships

Check it out:

Open article: Career Briefs: Bonuses, Buyouts & Big Moves by newsletter.briefcasecoach.com

Career Briefs: Bonuses, Buyouts & Big Moves

If you’ve job searched and successfully landed a role in the last two years, I have a question for you.

Looking back, what is the one thing you wish you had done differently—something that would have moved the needle faster or more meaningfully?

For many professionals, the answers fall into a few familiar categories:

1: You underestimated the research phase.
In hindsight, you wish you’d spent more time getting clear before applying—building a true target company list, identifying decision-makers inside those organizations, and gathering better market intel. Instead of reacting to postings, you could have led with intention.

2: Your career documents didn’t reflect your true value.
You either pulled together your resume and cover letter yourself or outsourced them on the cheap. Now you realize you weren’t putting your best foot forward—while stronger competitors were investing in their personal brand and positioning themselves accordingly.

3: You relied on too few recruiters.
Rather than building a bench of relationships, you leaned heavily on one or two recruiters. If you could do it again, you’d identify 10–25 recruiters in your space and stay in consistent, proactive communication with them.

4: You didn’t network as much as you could have.
Everyone says networking is the fastest path to a new role—and you know they’re probably right. But it felt uncomfortable, awkward, or forced. Looking back, you wish you’d reconnected with more former colleagues, said yes to more coffee conversations, and asked more directly for help.


Curious—which one resonates most with you?

If you landed a new role in the last two years, what’s the one thing you’d do differently in your job search?
Read the full post for context

The author can see how you vote. Learn more

Q1 has historically been the busiest hiring season, which means many of you will soon be negotiating salary and total rewards packages.

I’ve put together a comprehensive article on how to benchmark your compensation so you can enter those conversations informed—and position yourself for the strongest possible offer.

For the executives reading this: I also highly recommend working with Kate Dixon. This is not a sponsored post, and I’m not incentivized in any way to share her name—I recommend her simply because she’s exceptional. Many of my VP and C-suite clients have worked with her after partnering with my firm on their resumes, and the outcomes have been excellent.

Open article: How to Benchmark Your Executive Salary - Briefcase Coach by briefcasecoach.com

How to Benchmark Your Executive Salary - Briefcase Coach

40% of U.S. workers received a bonus payout in 2024.

If you’re like many senior leaders, you may be expecting a bonus this year—but chances are the amount is lower than last year’s. Economic uncertainty, market shifts, and company performance have all played a role in reducing overall bonus pools.

Inquiring minds want to know-- what’s your expected bonus for 2025?

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The Battle

Greg Roche

Sarah Johnston

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taplio

The Battle

Greg Roche

Sarah Johnston

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Greg Roche's LinkedIn Performance

Performance ScoreSarah Johnston's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreGreg Roche's LinkedIn Performance