Digital Asset Studios

Digital Asset Studios (DAS) is a tech start-up studio with a preference for Web3 and AI. 

(1) DAS provides focused and tailored incubation and acceleration for dynamic tech start-ups worldwide, that have not yet raised a Seed round of $3m and above, so that founders and teams can focus on the product / tech, while we focus on the commercialization and business side of things. 

This includes the following dynamics: 
- Global Structuring (UK, US, Islands, UAE, Panama, Singapore); 
- Financial Engineering (Modeling, Tokenomics, Valuations, Monetization); 
- Fundraising support & strategy (Grants, Angel, Pre-Seed & Seed);
- Human Resources & Recruitment; and 
- Certain Legal Elements (SAFE, SAFT, Warrants, ESOP, etc).

(2) DAS operates a collaborative tech co-working space in Cape Town, on the best street in town (Bree Street). DAS portfolio companies, OpsFi clients and invited Nomads are welcome to utilize the space by arrangement.

Co-Founder & CEO

OpsFi

OpsFi (Operations.Finance Limited) provides institutional grade web3 & blockchain financial services & commercial advisory.

We are your Web3 Financial Engineering Advisor, Crypto Accountant, and Strategic CFO.

We focus on innovative Web3 organizations, including Infrastructure, DeFi, DePin, RWAs, Gaming,  developer tooling, DAOs, NFTs, etc. 

We specialise in the Startup, Pre-Seed, Seed and Series A/B cycles.

Offerings include:

Bookkeeping, Accounting & CFO Reporting:

- Crypto & Fiat Bookkeeping / Accounting;
- Cash Burn/Runway Analysis, including various forecasting scenarios; and
- Investment-Grade Financial Reporting and Insights, etc.

Web3 Financial advisory and transaction services:

- Monetization Engineering, 
- Financial Modelling, 
- Due diligence,
- Tokenomics frameworks, architecture & modelling,
- Existing tokenomics and business model audits / reviews,
- Token Launch and Project Go-To-Market Strategies,
- White Papers & Pitch Decks.

Visit our website - www.opsfi.xyz for (i) a full suite of our services or (ii) to schedule a free discovery call

Growth Lending

The focus on alternative asset classes are early stage start-ups, blockchain technologies, web3 and artificial intelligence.

Responsibilities include:
- Collaborate with the executive team to adopt alternative asset strategies;
- Conduct comprehensive market research to identify alternative asset growth opportunities and potential challenges;
- Monitor alternative asset market trends, competitive landscape, and regulatory changes to inform strategic decision-making;
- Develop and implement alternative asset go-to-market strategies;
- Engage with and nurture relationships with potential clients, partners, and key stakeholders; and
- Manage and train the alternative asset team.

Alternative Asset Manager

Stealth Startup

Co-Founder

Pl3dge

Building in stealth. Launching dynamic blockchain, multi-ecosystem Life Cover solutions for High-Net-Worth Individuals, digital nomads, web3 organizations and web3 investors.

Thuma Mina Teaching

Thuma Mina Teaching (TMT) is a non-profit Public Benefit Organisation (PBO) and Non-Profit Organisation (NPO) enabling career and life opportunities through accessible learning in South Africa.

TMT is enriching teaching and learning through high quality captivating video-lessons and materials (currently South African Schooling curriculum for grades 8-9), posted freely to students on YouTube and other social media platforms.

TMT also licenses its content to online and physical schools to use in their learning management system.

I joined TMT's cause and incredible organisation as I believe in the founding team, as well as this is truly the right solution to South Africa's educational crisis, and thereafter Africa and the rest of the world.

Watch this space, the educational revolution is upon us.

Reach out if you are interested in collaborating or contributing, (i.e. tax breaks available).

Non Executive Director

bitgrit Inc.

Non-Executive Advisor

BOOST&Co

BOOST&Co is a private equity, Venture Capital / Debt Fund manager that creates growth capital solutions for some of Europe’s most promising SMEs. We like working with innovative fast-growing SMEs, led by talented management teams.

Our financing solutions are growth loans and venture debt facilities that are tailor-made to help businesses expand, without incurring a high dilution to the existing ownership.

I work directly with our Principles to deploy our funds' capital, including:

- Analysing business plans/models and financial models of European SME's (broad range of industries);
- Compiling investment reports/memos;
- Presenting to the Credit/Investment Committee;
- Coaching the investment analysts; and
- Managing the full end to end funding process (i.e. KYC, FDD, legals, etc).

Investment Manager

Deloitte South Africa

Mergers & Acquisitions (M&A) | Transaction Services | Corporate Finance

Manager

Deloitte

I was on a short term assignment with the Deloitte office in Boston where I worked in the financial services team.

Senior

I completed my three years of audit articles at the Deloitte & Touche office based in Cape Town.

I was made an auditor in charge (AIC) from June 2016 (half way through my 3 years of articles).

Responsibilities include: 
- Managing teams as the auditor in charge (AIC). 
- Performing detailed risk assessment procedures on audit clients
- Identifying significant risks and creating responsive procedures.
- Identifying and testing internal controls (Design, implementation and operating effectiveness)
- Obtaining a detailed understanding of the client's business, industry & processes.
- Coordinating client deliverables from various departments within the Firm.
- Managing deadlines.
- Drafting reports to management, those charged with governance and audit committees
- Detail testing of client’s financial statements
- Providing guidance and coaching to audit teams

My client portfolio over my articles has been primarily financial services, with offshore hedge funds, offshore investment trusts, a private equity investment company, a medical aid fund, a provident fund and a stock broker. I have also been on short stints with general clients, including retail, manufacturing and agriculture (export).

Proficient in working with Microsoft Office, applications such as Outlook, Word and Excel on a daily basis.

Experience with various accounting systems including SAP, Geneva, Pastel, Sage and VIP.

Audit Senior

My motto: Analyze the past, be dynamic in the present and be strategic in planning for the future

I am driven to improve financial inclusion on a global scale. I believe that Blockchain technologies and the Web3 Ethos has the best ability to achieve global financial inclusion and significantly improve all of our standards of living. 

It is inevitable that blockchain technologies and Web3 will have major mainstream use cases in the medium term future.

Therefore I co-founded Operations.Finance to help founders and web3 teams fundraise, and most importantly build profitable and sustainable web3 organizations, which in turn develops foundations to build on top of, and accelerates the mainstream adoption.

We have the brightest minds entering this space to solve some of our biggest global challenges and we cannot afford to let them down with sub optimal support in the financial services realm. We need to help them thrive in this pioneering ecosystem!

Greg Tomaselli CA (SA)

Dane Hamer

WAYE

WAYE, powered by Orbu.Ai, is at the edge of web3.ai technology, blending creativity with advanced digital solutions.

We combine storytelling, community, culture, blockchain, and AI to shape the internet’s evolution, marking our expertise in developing innovative tech, user acquisition, user experience, product and brand IP design through our journey from Web 1 to Web 3.

Our mission is to create a safer, simpler, fairer, and more accessible web3.ai experience for all.

Our flagship products and services - Agentic AI, Orbu.AI swarm intelligence, The Orbu.AI prediction game, The OG Battlefront game, Collectibles, The $WAYE Arcade Token, and web-OGs - encapsulate this ambition 📟 👾

Co-Founder Co-CEO

MetaKing Studios

Senior advisory partner across creative growth strategy, User Acquisition, UX, brand design, creative operations, community, product marketing, partnerships and business growth. Advising on business development and financial strategies for the organisation, monitoring goals and adjusting plans to meet them, and working closely with leadership to ascertain goals, vision and strategy.

Lord of Growth

User Experience, User Acquisition, Creative strategy, brand design leadership, overseeing internal creative operations, community, product marketing, partnerships and growth as top-level leadership overseeing department managers.

Developing business and financial strategies for the organisation, monitoring goals and adjusting plans to meet them, working closely with the CEO to ascertain goals, vision and advising on strategy, creative, partnerships, business development and organisational architecture.

Vice President

Seascape Network

Director of Growth & Marketing

parrotprint

Brought on board a brand-led, DTC eCommerce, tech start-up to partner with the owner. Responsible for the Product Development, UX, Brand creation and growth. Marrying all aspects of marketing, sales, and product development, to ensure the brand can scale profitably, fast. Leadership across marketing, sales, and product development teams. Looking for areas of deficiency/opportunities for growth and improving commercial metrics. Working with the Founder/Owner strategically driving business development, revenue, and profit to achieve the brands' ambitious goals.

Partner / Chief Growth Officer

OPPO

Headhunted to drive growth and profitability for a business starting up within the EU in the global consumer technology sector. I devised high-impact marketing strategies, boosted brand presence and designed digital capabilities across the product portfolio.

Critical to success was the ability to deliver an accelerated growth strategy across Digital (UX/SEO, CRO), Media (SEM, PPC, Biddable, DCO, Performance remarketing and ATL), Brand, Creative, Social, Content & E-commerce.

- Boosted revenue and increased market share through the development of a digitally transformed, COVID proof, marketing plan.
- Positioned the brand as #3 in purchase intent competing with Apple and Samsung via implementation of a high-impact SEM strategy
- Conceptualised and implemented biddable media strategies across Search and Social remarketing, that achieved incremental traffic and acquisition.
- Envisioned/implemented the Google Data Studio Performance Measurement Dashboard to track performance and help capture insights/analytics to make informed data-driven decisions for eCommerce / CRM pilots.
- Achieved the #1 Amazon Best Sellers Phones via targeted eCommerce initiatives/improvements to increase ROAS.

Head of Digital & Media

O2 (Telefónica UK)

Strategic lead across performance channels, collaborating with multiple partners to deliver growth DTC and through partners on technology, entertainment + music, along with the media application of digital, live broadcast, ATL & PR with various agencies & partners. Curating media assets & publishing through traditional broadcast & innovative performance marketing against specific audiences, followed through with real-time, in-flight optimisation based on data-driven performance, observations & insight.

• Creative, media & experiential: Recognised for 9 different awards
• Developed & drove the implementation of a new video blueprint. Honoured with 3 awards.
• Continuous Media Improvement: Define clear KPIs for campaigns in media planning, to optimise for best performance, driving profitable growth through orders & subscriptions.
• Commercial Partnerships: Netflix, Disney (Star Wars), OnePlus, Apple, War Child, JCDecaux, Clear Channel, Sky Media (MTV etc.), Boiler Room, Global Radio (Capital, Heart, Radio X), Mashable, Metro, Samsung, Stuff, Unilad, Wired, The Guardian, Exterion, CH4, NME, Evening Standard, Primesight etc. Honoured with 4 awards.
• Member of the UK Creative Council

Contributions & awards:
2017: 1. The Creativity Award-Celebrating true creativity in media at the OMA's | 2. The Best Digital Campaign at The Drum Creative Awards | 3. Media Launch Idea Award at the Campaign Media Week Awards 4. | Digital Commercial Partnership Award at the Professional Publishers Association Digital Awards | 5. Best Video Campaign at The Wires by ExchangeWires | 6. Best Video Campaign by The Drum Digital Awards - Highly Commended Award | 7. Fundraising Campaign - Third Sector Awards | 8. Charity & Community Engagement Sponsorship - UK Sponsorship Awards | 9. BrandZ's Top 10 Most Valuable UK Brands 2016: 10. Sponsorship Excellence Awards - CSR Partnership Award | 11. The Drum Marketing & Mobile Awards Best Brand Campaign 2015: 12. Brand of the Year Marketing Society

Marketing Communications: Brand Creative & Media

Jet Hamer Investments (Pty) Ltd

Founded a syndicate, consortium, leading joint venture initiatives within the technology and property sectors.

My remit spanned comprehensive business management, encompassing initial company registration, launch, operational oversight, financial stewardship, and strategic business development.

Notable contributions include:

	•	Spearheaded rapid growth, culminating in a multi-million rand investment portfolio.
	•	Conceived and developed an accessible, cost-effective internet-based file transfer service, overseeing backend architecture, SaaS development, user experience, and brand creation.

Founder

Ogilvy

Strategically developing & producing marketing centrally on Unilever Brand & Dove for Unilever Worldwide. Led the creative development, central media/distribution planning & management of 360° marketing across the finest creative & media teams worldwide(US, UK, South America, Indonesia, India & Southern Africa etc), reporting to senior leaders. Output recognised with numerous accolades, awards & growth for the brands and agencies.

- 3 x Cannes Lions for PR, Branded Content/Entertainment & Media
- 3 x Cannes Lions for Agency Network of the Year for three consecutive years 2012, 2013 & 2014
- and 2 x Effies for World's Most Effective Agency Network for two consecutive years 2012 & 2013

Worldwide Account Director

Ogilvy UK

Global Lead for BP Fuels Central Hub, managing the global strategy and creative origination across 18 different countries worldwide.

With a focus on the brand's social design to help develop products that delivered on the senior client leader's emphasis & demand for digital & social excellence. Guided local activations in the U.K in-line with the London 2012 Olympic sponsorship.

Global Account Director

Ogilvy South Africa

Brand Portfolio: BP Castrol, Old Mutual, Sun International, Sara Lee, Stellenbosch University & Masthead.

BP Castrol: - Led a global business covering U.K, Singapore, Middle East, Australia, Turkey & India.
- Worked with sponsorship partners and athletes. (FIFA, Cristiano Ronaldo & Universal Pictures/The Fast and the Furious).
- Helped develop the implementation of a new global service model.

Contribution: Developed & built a domestic piece of business to a significant international piece of business through innovative leadership, creative thinking, integrated digital solutions, strong relationships, trust, business acumen to deliver strategic, creative work for senior client leaders in the U.K, Singapore, Middle East, Australia & Turkey.

Also handled & contributed to other brands like Old Mutual, KIWI (Shoe Care Products), Sun International, Stellenbosch University & Masthead Financial Services.

Account Director

Started as a computer engineer, materialised as a creative entrepreneur, 20+ yrs in product design for user acquisition via e-commerce + marketing. Early contributor to growth for Facebook, Google, with a variety of brands like Unilever at Ogilvy. Recognised for awards across creative growth building tech(apps + experiences) with Apple, Netflix, Epic Games, Disney. Collabs with Cristiano Ronaldo, Charlize Theron, Dua Lipa, Anne Marie, Michael Bisping etc

Pioneering web3, with blockchain gaming entertainment projects; BLOCKLORDS and MetaKing Studios, teaming up with Animoca, Polygon, IMX, BITKRAFT, Square Enix, Krafton, Sui, GameStop etc...

Founded web-OGs.com in 2021, a hub for AI & Blockchain infrastructure. Its mission? To build a safer, simpler, and more accessible ai.web3 experience for all. The company's flagship technology, WAYE.ai encapsulates this ambition.

Founder CEO

web_OGs, an invite-only collective of creative technologists, shaping the next wave of the internet through creative technology, experiences, storytelling, culture, and community.

taplio

The Battle

Greg Tomaselli CA (SA)

Dane Hamer

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