Hey!👋

Bienvenue to my network. 
Thank you for your interest in my profile. 🧡 I'm Rémy, a Marketing & Growth consultant based in Helsinki.

Currently working as an entrepreneur and consultant in a B2B Marketing Agency. Previously worked at Recright, Leadoo, Management Events, Evermade, Made in Mediteranée, and more. 

I'm on a mission to help brands grow sustainably and make a positive impact. A few of the brands that trusted me already: Growth Tribe, Workday, Sanofi, Cognizant, YIT, Slush, Amrop, and MySpeaker.

I am all about nurturing a growth mindset, user-centric thinking, leveling all arguments with data, getting shit done, and continuously executing with a scientific approach to rapid experimentation while staying true to myself.

If you are interested in:
🟠 Personal & professional growth
🟠 Growth Mindset & Growth process
🟠 Practical marketing tips
🟠 Personal branding
🟠 Sustainability (People & Planet first. Profit second)

👉 Then follow me, and feel free to reach out for a virtual tea/coffee.
I am always happy to connect with new people and exchange.😊

Check my profile link and learn more at www.gwr.ac

PS: Connection tip - ask me about the Pizza 🍕

Rémy Bertoli

Rippling

Global GTM Lead, EMEA & APAC

Remote

Global Director of Regional Marketing

I led a small, but agile team that approaches the regions in a tailored and impactful way. We closely work with sales, customer success and the central hub to make Remote's message relevant for current and future customers.

Director of International Growth, EMEA

F-Secure GmbH

Growth Marketing was established in the beginning of 2020 at F-Secure. I was part of this journey from the start. Together with my colleagues I drive rapid experimentation across the funnel with a growth mindset. We create pipeline, improve efficiency and ROI and find new ways of working. In 2020 we worked on over 400 experiments and I helped to established 4 growth teams.

My areas of expertise for experimentation: 
- Growth marketing process, implementation and scaling
- Lead management and lead handling
- Targeted marketing initiatives (Account Based Marketing) 
- Implementation and scaling of tools like Demandbase
- Social selling strategy and training

Growth Marketing PM, Channel and Enterprise Marketing

I have been responsible for global demand generation programs for all B2B products and services at F-Secure. Owner of the lead management process, which tightly aligns marketing, sales and product to create pipeline that is smartly distributed.

My team and I focused on the upper mid-market and enterprise market. We worked closely with our solution directors, product marketing, content, digital, web and communications. Together we created impact full frameworks and campaigns for country marketing and sales to execute.

I was a member of the F-Secure Managed Detection & Response business steering group representing marketing and lead generation topics.

Head of Global Marketing Programs, Channel and Enterprise Marketing

Leading a team of great B2B marketing professionals specialized in lead generation tactics, awareness creation and partner activation across the Nordics, Latin America and the Middle East. 

Finding synergies and making each other better marketeers is my passion. One of our successes together was the Nordics and Regional partner conference 2018 with close to 100 participants and delivering KPIs such as # of certified partners, # of PR mentions and increased partner activation.

Senior Marketing Manager, Nordics Lead, Channel and Enterprise Marketing

Marketing Manager for privacy app F-Secure Freedome VPN. 

Main achievement: 1 M downloads within a year driven by a defined digital marketing mix.

The whole team worked in an agile way and was operating as a start-up within F-Secure that later scaled.

Strategical marketing planning focusing on digital marketing across all platforms, influencer cooperation, social media plan integrated with offline activities such as launch events and industry event participation were essential to the launch and success.

Marketing Manager, Direct Consumer Business

B2B Marketing management in the regions (over 20 countries including Latin America, Middle East, Baltics, Eastern Europe) in close collaboration with sales towards and with our channel partners and their teams. 

Reseller and channel marketing 
•	Management and execution of marketing planning, budgeting & follow-up
•	Responsibility for regional marketing communication: 
-	Press releases, newsletters, localizations
-	Product life-cycle communications
-	Partner Portal updates and maintenance
-	Partner locator management
-	Planning and execution of webinars
-	Campaign planning and execution on global and local level
-	Product launches preparations and marketing execution
•	Planning, execution and follow-up of product launches and local and global campaigns in cooperation with channel and channel managers
•	Agency and supplier management 
•	Arranging of events including logistics, marketing materials and program
Operator marketing
•	Planning, execution and follow up of incentive programs in cooperation with account manager
•	Agency and supplier management
Direct consumer marketing
•	End-customer direct mailing campaigns (Eloqua)
•	Campaign websites design, execution and seeding
•	Global and local seeding campaigns in the regions
•	Planning and execution of end-customer events

Marketing Regional Sales, Corporate Business

Falenius

Maternity Leave

Elcoteq

Main tasks on global level: 
•	Creation of product marketing materials such as flyers, presentations and whitepapers including graphics and content
•	Marketing agencies management
•	Project management of implementation of new corporate website 
•	Management of company internal websites
•	Events: Planning and execution of own events and international trade shows including booth concepts and practical arrangements. Organization of internal trainings and events.
•	Planning and execution of e-marketing campaigns and direct marketing
•	Lead identification and market analysis
•	Pre-sales support regarding customer requests for information and value propositions

Global Marketing Manager

Main tasks included:  
•	Creation and management of marketing materials for the Business Area System Solutions (SyS) such as product presentation, flyers and white papers
•	Competitors analysis
•	Management of Business Area SyS intranet pages
•	Organization of customer campaigns

Marketing and Communications Specialist, Business Area System Solutions

Management Events

Working mainly for the German speaking markets by directly engaging with key decision makers from industries such as Banking, Manufacturing, Energy, Telecommunications and such. 

I conducted expert interviews for reports as well as for planning the content of the executive events.

Key Client Manager

⭐️ Growth Director EMEA @remote ⭐️

With over 15 years of experience in the IT and tech sector, I've held diverse roles in marketing and growth, contributing to scaling startups in both B2B and B2C realms. My expertise extends to crafting effective go-to-market strategies and fostering winning teams. Currently, I lead GTM efforts at Rippling for the EMEA and APAC regions.

My leadership philosophy thrives on collaboration among individuals from diverse backgrounds. Embracing an open-minded approach and a hunger for knowledge is our key to success. I find harmony in balancing autonomy with structured efficiency. While data guides decisions, insights provide invaluable context. My goal is to drive impactful, smart collaboration that leaves a mark.

taplio

The Battle

Rémy Bertoli

Karen Falenius

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