lemlist

Growth Marketer

Mistouk

L'État a échoué... 🤦‍♂️

Aujourd'hui, presque aucun étudiant ne sort du lycée avec un bon niveau d'anglais.
C'est pourquoi Mistouk a été créé : rendre les étudiants maîtres de leur destin en les aidant à en finir avec l'anglais ⬇️

Mistouk, c'est la EdTech Frenchy qui aide les étudiants à en finir avec l'anglais en seulement 100 jours grâce à des technologies neurolinguistiques et sans avoir besoin de débourser des milliers d'euros dans un stage linguistique. 🚀

La formule : 4x15min/jour pendant 100 jours + un test en visio avec un professeur pour vérifier son niveau.

Rendez-vous sur www.mistouk.com ! 💻✨

Product Lead

BMS International

J'ai aidé une start-up incroyable à sourcer de nouvelles pépites dans un cadre paradisiaque. 
#Resourcefulness #MetLaFaya #ExtraMile

Chief Project Sourcing

Spentime

Spentime partait d'une idée simple : permettre à une personne amoureuse de casser la glace avec son crush. La personne reçoit une photo pixelisée de son crush qui met 30 jours à se dépixiliser. À l'issue de ce temps, il faut donner une réponse qui changera peut-être la suite de sa vie…

L'aventure spentime s'est terminée à la fin de l'année 2020 mais vous pouvez retrouver mon interview sur le site Les Echos Start à l'adresse suivante : https://start.lesechos.fr/apprendre/mooc-formations/a-17-ans-jai-lance-un-site-de-rencontres-amoureuses-1184713


//================================//

Spentime was a dating website that allowed users to ask their crush out in a unique and creative way. The crush received a pixelized photo that became clearer over 30 days, and at the end of the countdown, they had to make a decision.
• Designed, built, and operated the website at 17 years old
• Piloted the search engine optimization (SEO) strategy
• Featured in an article in the French business magazine Les Echos Start as a successful young
entrepreneur. (https://urlz.fr/kofx)

Fondateur

Your PLG buddy 💊 | Growth + Content + Ops Marketer @ lemlist | Follow for the best tips from top PLG SaaS doers

We've a lot to learn by analyzing what works at a company. For me it's PLG, because I realize I've got some cool things to say on that.

Hey there! I'm all about Product-Led Growth and love geeking out about it. Currently working at a product-led company where I get to put these strategies into action every day.

I believe great products should sell themselves, and I'm fascinated by how the right features, user experience, and "aha moments" can drive growth better than traditional marketing alone.

Always up for coffee chats about user activation, reducing friction, or that magical product moment that turns casual users into champions. Been there, tested that, and happy to share what actually works!

Drop me a message if you're interested in swapping PLG war stories or brainstorming growth ideas that don't require massive ad budgets. 

Let's talk :)

#ProductLedGrowth #virality

Pierre Bruneau

TechMarketingLeaders🇫🇷

Member (Community gathering 100+ French CMOs)

PlayPlay

Global VP of Marketing

VP of Marketing

With PlayPlay, thousands of Marketing & Communications teams create themselves videos that are engaging and on-brand.

Head of Marketing

Admo.tv

Chief Marketing Officer

FILOUTE - cours.filoute.com

Co Founder

Coty

Marketing Development / Playboy fragrances

Chanel

Trade Marketing Assistant

Fleishman-Hillard

Conseil RP, Marketing & Communication

CMO @lemlist | Follow for real B2B Marketing insights from the tech trenches

B2B SaaS marketing executive with 10 years of experience in driving go-to-market strategies, building narratives, creating content, scaling demand generation, hiring and developing top performers.


Domitille de Saint-Exupéry

8 red flags when interviewing for a Product Marketing role.
And why you might want to run the other way.

🚩 “We’re looking for someone who can do a bit of everything.”
↳ Translation: You’ll handle messaging, market research, launch ops, and write blog posts on top of it all.

🚩 “We don’t really have clear positioning yet.”
↳ Translation: You’ll spend 80% of your time navigating founder egos and internal politics.

🚩 “We just need help documenting things better.”
↳ Translation: Hope you enjoy writing Notion pages no one reads.

🚩 “We’re not sure if PMM should sit in Product or Marketing.”
↳ Translation: Get ready for the org chart tennis match.

🚩 “Our GTM process is pretty flexible.”
↳ Translation: There’s no process. Just chaos and crossed fingers.

🚩 “You’ll be our first PMM hire.”
↳ Translation: No tooling. No playbook. Maybe no buy-in.

🚩 “You’ll work cross-functionally with everyone!”
↳ Translation: Everyone has a say. No one makes a decision.

🚩 “We don’t have dedicated sales enablement.”
↳ Translation: You’ll be building decks, one-pagers, and battlecards between two product launches.

At lemlist, Product Marketing comes with real focus and the right scope.

It’s a growth engine, thanks to Mihaela, who built the function from scratch and made PMM matter.

Now that our product team is growing and we’re shipping faster than ever, we’re hiring our second Product Marketing Manager.

You’ll shape strategy. 
Drive launches. 
Craft storytelling and assets that cut through.

If you’re ready to do PMM the way it should be done, alongside a team (and a PMM) who gets it...

DM me. Let’s talk!

(Oh and what red flag would you add?!)

Why should Sales be the only team with revenue bonuses?

At lemlist, we think everyone should benefit when the company grows.

That’s why we’ve built a bonus system where every single team member

-from Marketing to Product to CS-

gets a reward when we hit revenue milestones.

And yes, it’s real cash.

Not just pizza parties and applause. 🍕

Here’s how it works:

→ We set clear company-wide goals (like hitting $26M, $29M, $31M…).

→ We don’t just target revenue.

We also include churn; because keeping customers isn’t just a CS problem.

It’s messaging, onboarding, product value, support, and everything in between.

→ And when we hit a milestone? 

Everyone gets a bonus, because everyone contributed.

Marketing helped generate the pipeline.
Product improved activation and retention.
CS turned users into loyal clients.
Ops made the whole engine run smoother.

Sales closes deals.
But growth is a team sport.

So bonuses should reflect that.
This feels way more fair.

And motivating.

Credits for the visual to our brand designer, Bertrand.

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The Battle

Pierre Bruneau

Domitille de Saint-Exupéry

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The Battle

Pierre Bruneau

Domitille de Saint-Exupéry

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