lemlist

Growth Marketer

Mistouk

L'État a échoué... 🤦‍♂️

Aujourd'hui, presque aucun étudiant ne sort du lycée avec un bon niveau d'anglais.
C'est pourquoi Mistouk a été créé : rendre les étudiants maîtres de leur destin en les aidant à en finir avec l'anglais ⬇️

Mistouk, c'est la EdTech Frenchy qui aide les étudiants à en finir avec l'anglais en seulement 100 jours grâce à des technologies neurolinguistiques et sans avoir besoin de débourser des milliers d'euros dans un stage linguistique. 🚀

La formule : 4x15min/jour pendant 100 jours + un test en visio avec un professeur pour vérifier son niveau.

Rendez-vous sur www.mistouk.com ! 💻✨

Product Lead

BMS International

J'ai aidé une start-up incroyable à sourcer de nouvelles pépites dans un cadre paradisiaque. 
#Resourcefulness #MetLaFaya #ExtraMile

Chief Project Sourcing

Spentime

Spentime partait d'une idée simple : permettre à une personne amoureuse de casser la glace avec son crush. La personne reçoit une photo pixelisée de son crush qui met 30 jours à se dépixiliser. À l'issue de ce temps, il faut donner une réponse qui changera peut-être la suite de sa vie…

L'aventure spentime s'est terminée à la fin de l'année 2020 mais vous pouvez retrouver mon interview sur le site Les Echos Start à l'adresse suivante : https://start.lesechos.fr/apprendre/mooc-formations/a-17-ans-jai-lance-un-site-de-rencontres-amoureuses-1184713


//================================//

Spentime was a dating website that allowed users to ask their crush out in a unique and creative way. The crush received a pixelized photo that became clearer over 30 days, and at the end of the countdown, they had to make a decision.
• Designed, built, and operated the website at 17 years old
• Piloted the search engine optimization (SEO) strategy
• Featured in an article in the French business magazine Les Echos Start as a successful young
entrepreneur. (https://urlz.fr/kofx)

Fondateur

Your PLG buddy 💊 | Growth + Content + Ops Marketer @ lemlist | Follow for the best tips from top PLG SaaS doers

We've a lot to learn by analyzing what works at a company. For me it's PLG, because I realize I've got some cool things to say on that.

Hey there! I'm all about Product-Led Growth and love geeking out about it. Currently working at a product-led company where I get to put these strategies into action every day.

I believe great products should sell themselves, and I'm fascinated by how the right features, user experience, and "aha moments" can drive growth better than traditional marketing alone.

Always up for coffee chats about user activation, reducing friction, or that magical product moment that turns casual users into champions. Been there, tested that, and happy to share what actually works!

Drop me a message if you're interested in swapping PLG war stories or brainstorming growth ideas that don't require massive ad budgets. 

Let's talk :)

#ProductLedGrowth #virality

Pierre Bruneau

Roxana Irimia

The Marketing Rockstars

Subscribe now, themarketingrockstars.co, don't be stubborn.

Chief Rockstar

Pavilion

Member and Mentor

Leading marketing at lempire: $28M+ ARR, $150M valuation, bootstrapped.

→ lemlist, lemwarm, Taplio, lemwarm, lemcal, TweetHunter

Head of Marketing

Content Team Lead

Social Media Manager and Copywriter

iconoClass

Community Manager

Crowd Media

Focused on driving content success and keeping the brand strong across all channels.

→ Manage all digital operations at Crowd Media
→ Lead a team of 25 copywriters
→ Create monthly performance reports
→ Track team performance and organize training as needed
→ Develop and update content strategies
→ Ensure a strong, positive brand image
→ Collaborate with leading European YouTube influencers with millions of subscribers on engaging vlog scripts

Country Manager & Copywriter Team Lead

Copywriter

Eventya

Chief Marketing Officer

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Click follow for content that saves you hours of marketing, copywriting, and branding research. ✌️

No fluff. No BS. Just proven strategies from 9 years in tech - scaling companies from $0 to $30M+. 

Led marketing at lemlist ($30M+ ARR, bootstrapped).

Get my newsletter here →https://www.themarketingrockstars.co/

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

Years ago, in a workshop someone said: “People don’t buy the best product. They buy the one they understand fastest.”

I’ve lived by that ever since.

If you can’t explain it simply, you’re not ready to sell it.

VP of Marketing @ChiliPiper 🌶️ | ex-Head of Marketing @ lemlist | “she’s the marketing roxstar” | click FOLLOW to save hours of Marketing, Content, Product Marketing and Branding research

Yesterday, I spoke at The Future of Revenue Marketing in London on how we use AI at Chili Piper to drive more pipeline.

A few takeaways - not about AI tho’

1. FRIENDS memes work well in slides
2. People connect with your company and culture better when they meet you IRL
3. In-person events still drive one of the best conversations

Thanks for the invite YOYABA, Tim, Eva, and the team. It was fun!

No alternative text description for this image

If a marketing team spends more time taking sales requests than generating pipeline, it’s not a growth function - it’s a support desk.

In many companies, marketing is treated as sales’ assistant.

Sales asks, marketing executes: 

“Make a deck”
“Send this email”
“Create a PDF”
“Post this on LinkedIn"

That’s a ticket system, not a partnership.

The best teams don’t work in service of each other - they work in sync. 

Marketing builds the story, sales delivers it, and together they drive revenue.

When marketing acts like a partner, not a task-taker, sales has better conversations, the brand generates stronger demand, and everyone stops fighting over attribution.

When one team serves the other → Misalignment
When both work together → Growth

2 truths about AI in marketing (some might hate me for the last one)

1. Everyone says they use AI.

Reality: most people just use ChatGPT

2. AI will take marketers’ jobs.

Reality: not if you’re actually good at it.

In 2025, AI isn’t a threat; it’s a superpower. 

Used right, it can 2x your pipeline, not replace your team.

____

I’ll be talking about this at Future of Revenue Marketing in London on Oct 23, alongside some of the people I often see on my feed and admire.

Will share how we generated +21M in pipeline all-bound at Chili Piper in 2025 using AI.

Thanks to Kyle Lacy for passing the mic - big shoes to fill!

The team at YOYABA is behind the scenes of the event, and Tim Rath is sharing key insights and behind-the-scenes moments - make sure you follow him.

taplio

The Battle

Pierre Bruneau

Roxana Irimia

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taplio

The Battle

Pierre Bruneau

Roxana Irimia

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roxana Irimia's LinkedIn Performance

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