INXY Payments

Co-Founder

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $60M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $60M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

CPO / Co-founder

ATMEEX (Microclimatica LLC) 

Tasks:
•	Create and develop a new line of business from scratch: HVAC smart system: from idea to mass production: full R&D cycle of a series of smart devices for apartment buildings
•	Achieve key performance indicators and provide operations in finance, HR, purchasing, sales and marketing

Achievements:
1.	In 14 months, developed from scratch and launched a unique set of products for developers:  intelligent HVAC system for apartment buildings 
2.	Organized the entire cycle of product development and provided timely development cycle including processes of prototyping, industrial design, UI/UX, hardware/software development; Metrics: COGS, Gross Profit 
3.	Successfully completed the entire R&D cycle from the hypothesis testing to reverse engineering, final prototype and mass production
4.	Participated in the largest Russian air conditioner plant’s production organization 
5.	Developed and implemented operational business processes:
•	Finance management: P&L, Unit-economics; 
•	Personnel development: recruitment, adaptation, assessment, training, motivation 
•	Product team management: team interaction and productivity through the introduction of KPIs / Metrics
•	Procurement and logistics management: selection of equipment components, logistics supply chain deployment
•	Development management: hardware, software (iOS/Android applications), UX/UI
•	Sales management: negotiating with key partners of the company: PIK Group, Samolet, A101
•	Marketing development

All of the above resulted in:  
1.	Attracting investments and signing a $7.5Mln in 2021
2.	Presenting the project to the customer, demonstrating a working prototype, successfully selling a share of the business to PIK company, the largest developer company 
3.	Achieving operating profit within the first year; 43% COGS reduction from the first batch to mass production
4.	Keeping Fix Costs for the first 8 months of the project within <10% of the budget

Managing Director /  CPO - 35+ direct reports

Arteza

100+ direct reports, 7 departments: development department together with CTO: front/backend, UX/UI, project managers; product managers and marketing department: marketers, designers, photographers, videographers, screenwriters
Tasks:
●	Increase the profitability of departments, optimize the efficiency of departments and teams
●	Improve all key product metrics; find new points of growth and develop business strategy 

Achievements:
1.	Carried out detailed user cohort analysis, identified 7 points of growth in the cohort of new and old users
2.	Optimized conversion metrics C1, C2, AMPU, CAC, AMPPU, AvPayment Count, AvPrice
3.	Developed Strategy 2020: Business unit, KPI, Metrics for HR dept., KPI/ Metrics/ Targets for marketing dept.
4.	Launched a cycle of testing from 5 to 20 product hypotheses per week
5.	In 2 months developed solutions for process optimization, marketing management; introduced KPI for all departments, set year and quarter goals 
6.	During the first quarter optimized the process of returning old users’ cohorts through e-mail marketing, loyalty programs
7.	Optimized A/B seamless testing across the entire Customer Journey Map funnel
8.	Implemented Sales flow by launching sales campaigns controlling product profitability and balance turnover

All of the above resulted in: 
1.	Reducing by 30% user losses at the final step of the funnel 
2.	Increasing Average Price by +100%; improving Average Payment Count by +30-35%
3.	Increasing ARPPU by +15% on average for the whole period, and by 80% during sales periods
4.	Increasing by +20-40% the effectiveness of advertising campaigns (in terms of CTR / AOV efficiency), by 3-12% the profitability, by 15% the balance turnover; increasing by +180% YoY turnover; 100%+ achieving key indicators of turnover and profitability for the business

Managing Director - Product Marketing / E-commerce

Rusklimat Company, one of the biggest producers of the Heating, Conditioning, Air treatment in RUS

Tasks:
•	Reanimate the falling business category: dropped on the market from the 1st to the 3rd place, 2.5+ times’ drop in turnover  
•	Increase shelf presence and share in all key retailers and online platforms
•	Reduce the company stock balances, increase the partners’ turnover of stocks 

Achievements:
1.	Developed a market capture strategy; completely updated the line of 13 Air Treatment products for brands: Electrolux, Zanussi, Ballu
2.	Launched the unique Ballu Kids Disney product on the market which was awarded by Disney as the best licensed product 2015 
3.	Held 2 season launches in 15 Russian cities: 15 conferences for key partners in the regions, new product presentations, listings
4.	Held successful negotiations with 10+ key retailers; developed and implemented 30+ promotions and events 

All of the above resulted in:
1.	In 12 months, becoming No. 1 on the market according to GFK, increasing the market share from 16% to 24% with three brands – Electrolux, Zanussi, Ballu
2.	Increasing by 50-60% the shelf share in key retail chains: by 50% in MVideo, by 60% Eldorado.
3.	Increasing turnover by 43% and reducing stock balances to the KPI level

Deputy Commercial Director, Product Director, 3 product managers direct reports

Polymedia, (one of the top system integrators on the market. Over 400 ppl, 12 regional offices) 

Tasks: 
- Launch new brands and products on the market; optimize marginality, profitability and turnover in key areas, reduce costs in non-core activities

Achievements: 20+ thousand items in product portfolio 
1.	Created marketing department with clear transparent KPIs; Launched 20+ promotions for sales of balances from partners
2.	Successfully negotiated with the Canadian manufacturer PROMETHEAN, the USA manufacturer of sensors PASCO SCIENTIFIC on the exclusive products distribution on the whole market
3.	Launched a new website and a teacher community site with gamification elements

All of the above resulted in:
1.	Increasing the average margin for all brands by 10-15%; increasing the company turnover by 154% over the working period 
2.	Successfully bringing to market Promethean brands: market share - 15%; #2 on the market; > 25% of the company's turnover; the PASCO Scientific brand introduction

CMO, 15 direct reports (product managers, analysts, methodologists, marketers)

LG Electronics

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost effectiveness and EBITDA
Achievements: 
LG Electronics: 1+ billion budget under management at ATL / BTL / In-store / Events / Digital
1.	In one year successfully brought 5 new product lines to the market – more than 25 SKU, which helped to close the gap on the top competitor by 7% (to 2% gap) and increase turnover by 34% YoY. 
2.	Organized and held 5 national road shows and major events in the largest Russian cinemas to generate consumer interest in a new line of goods: 12 cities concurrently / 10 shopping malls in Moscow (a unique project in the electronics segment).
3.	6+ successful project launches with 4 key retailers, which helped increase the premium product shelf share in key retailers by 20%

Product Marketing Manager, 3 direct reports (product managers)

De'Longhi Group

Tasks (in total):
•	Close the gap on the top competitor; increase market and shelf share; bring new products to the market
•	Increase profitability of the category in general, cost-effectiveness and EBITDA

De’Longhi Russia: 
1.	Named the best market share (in money terms and in pieces) in the coffee makers, coffee machines and radiators according to GFK. Successful market launches of new compact coffee machines, Icona premium breakfast sets, ironing systems
2.	Achieved 200+% increase in YoY, increased shelf share in all federal channels by 15-25%
3.	Launched new products with NESPRESSO and distributed Nespresso coffee machines to federal channels; increased profitability by 15%

Brand Manager of De'Longhi brand

🚀 Empowering Entrepreneurs with AI | Co-founder @INXY.io , $10Mln/month and scaling to 🦄 | Tech & Leadership Advocate | 53+ Products Launched | $7.5M Raised | Business Growth & Innovation

At INXY Payments, we pioneered the bridge between Web2 and crypto payments. We lead an authorized EU fintech that processes $50M+ in monthly volume, helping established businesses integrate cryptocurrency payments, handle mass payouts, and manage crypto-fiat conversions seamlessly.

I build and scale innovative financial products that solve real business challenges. At INXY Payments, we've rapidly grown to $50M and serve major clients like SolarStaff, 4dev, Trafficstars, Propellerads, MediaCube, and SkyCoach while securing seed funding and EU licensing.

Previously:
✧ Led the creation of revolutionary HVAC systems as Managing Director, building a $7.5M business acquired by PIK Group
✧ Managed a 200-person creative team at Arteza.com through its $120M acquisition, overseeing marketing, design, product, and multimedia operations

My expertise lies in:
✧ Taking products from concept to scale
✧ Navigating complex regulatory environments
✧ Building and leading high-performance teams
✧ Identifying and executing strategic growth opportunities

Serge K.

Isabelle LaCroix Vienneau

Most leaders think reinvention is about doing more. It’s not. It’s about doing differently.

For two decades, I’ve been at the forefront of transforming how teams, leaders, and organizations operate. My work has always centered on one idea: rewrite the rules to create results that stick.

Fractional Reinvention Executive | Reinvention Science Leader

cansulta

Business Consultant

ILV Consulting

Founder | Chief People Mover at ILV Consulting

Rising Tide Community Initiatives 

Member Board of Directors

Rogers Communications

Rewriting how teams connect with customers and each other.

I stepped into a team that had the pieces but not the playbook. Together, we aligned around one mission: create real connections. We shifted from transactional to transformational thinking, resulting in happier customers, more engaged employees, and record-breaking revenue growth.

Senior Manager, Regional Marketing Wireless - Atlantic

Turning feedback into momentum.

I’ve always believed that the answers are already there—we just need to listen. At Rogers, I led national teams in transforming employee feedback into strategies that enhanced customer service and team performance. The result? A culture of action, not just ideas.

Senior Manager, Voice of the Frontline

Bringing clarity to complexity.

Complex problems can paralyze teams, but not on my watch. I worked with stakeholders to break down barriers, uncover what mattered most, and drive results. By focusing on engagement and alignment, we turned challenges into opportunities for growth.

Senior Manager, Continuous Improvement

Creating impact from the inside out.

Customer retention isn’t just about the customers—it’s about the people serving them. I helped teams optimize their processes and reimagine their impact, resulting in stronger customer loyalty and measurable profitability.

Site Manager, Continuous Improvement

Making work work for people.

From revamping customer service processes to leading employee engagement initiatives, my early career was about creating solutions that improved both performance and morale. The wins were always twofold: happier customers and more fulfilled employees.

Additional Work History

Corporate Reinvention Coach | Sharpen Focus to Elevate Engagement and Profit | Co-Host of BS BeGone | Certified Reinvention Practitioner Ready to Help Your Company Thrive in Disruption. Day One Starts with YOU🔥

Let’s be real—leadership today isn’t just about titles. It’s about survival, reinvention, and thriving without losing your soul in the process. And I know that firsthand.

I’m Isabelle, and I didn’t learn leadership in a boardroom. My battlefield was life itself—managing six kids, four homes, eight adults, and a 20 year Fortune 500 career that demanded everything I had. It wasn’t pretty, and for a long time, it was full blown survival.

But here’s the thing: survival isn’t success. Survival is hard and it is NOT a sustainable strategy long term. Burnout broke me, but it also taught me the real secret to leading and thriving: clarity, courage, and rewriting the rules that no longer serve you.

Now, I help executives, leaders, and every day people do exactly that. I offer Fractional Leadership, Coaching, and Consulting to help you rewrite your story, break the cycles keeping you stuck, and build systems that finally work for you—not against you.

In my career, I’ve turned chaos into $40M opportunities, built teams that thrived in the middle of crises, and helped leaders unlock results they didn’t think were possible—without sacrificing their health or happiness.

If you’re ready to stop giving yourself & others a constant whiplash and start building something that can last, let’s connect. Whether it’s through my fractional work, coaching, keynotes, or just sticking around for the bold ideas I share—I’m here to help you create success on your terms. 

Just remember, the world waits for no one.

taplio

The Battle

Serge K.

Isabelle LaCroix Vienneau

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