Faiā

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Responsibilities (B2C/B2B):
- Managing Director
- Fractional Consultant
- Sales management
- Community engagement & community development
- Marketing communications
- Leadership development
- Social networking 
- Account Management

Impact:
- Secured first phase of the National Digital Ledger project with the Government of Tuvalu, utilizing blockchain technology to create a digital nation
- Featured on Discover Magazine, Rest of World, Entrepreneur.com, Yahoo! Finance, and Business Insider
- Helped a client successfully migrate their global community over to Slack during the pandemic
- Coined the term "meta-community" for future Web3 and metaverse communities
- Created the world's first Meta-Community Micro-Accelerator

Awards:
- Excellence in Finance Leadership by FiNext Dubai

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Faiā is a culture-tech agency. One of the first in Asia-Pacific to offer community-focused blockchain services. Faiā helps brands integrate new technologies and grow adoption through the use of branded communities. Our mission is to bridge digital divides using culture and technology.

Managing Director

Bitcoin Association

Bitcoin Ambassador

[Fractional] Head of Culture & Community

GSD Global

Founder. Side-hustle. Helping solopreneurs, digital nomads, and remote workers get sh*t done.

Founder

Blockchain Governance Initiative Network

Contributing to global Decentralized Treasuries Working Group (DTWG)

Advisory Board Member

Gumroad

Angel Investor

The Pack

A productivity mastermind + community for "lone wolf" entrepreneurs & professionals

TalentGenius

[Fractional] Chief Community Officer

Government of Tuvalu

Assisting the Minister of Justice, Communications & Foreign Affairs in blockchain-related prospects, in association with Tuvalu's newly formed ICT Task Force.

National ICT Task Force 

Honā

A web3 accountability platform. Helping founders become more consistent.

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Responsibilities:
· Vision and direction (as Founder)
· UX/UI/mobile app design
· Fundraising
· Product management 

Impact: 
· Raised pre-seed round from billionaire Tim Draper
· Secured partnerships with Playform.ai, Terra.do, BitPost and Coingeek
· Recruited senior CTO who was an ex C-suite exec for a billion-dollar German company

Awards:
· Won first place in Draper U pitch fest, out of 80 global startups

Founder / Product Manager

Draper Startup House

[Fractional] Head of Community 

Fractional CCO | Blockchain AI Community | Scaling Emerging Tech Communities | 3x Founder | Public Speaker | Business Mentor

I help tech leaders, executives, and organizations unlock their next level of impact by aligning emerging technology, culture, and community-driven innovation into scalable systems that thrive long-term.

With 10+ years of experience in emerging technologies, community-building, and cultural strategy, I’ve had the privilege of advising and collaborating with global innovators, from venture-backed startups to nation-building initiatives, including helping Tuvalu lay the groundwork for becoming the world’s first digital nation.

Specializations:
— Tech-Culture Integration: Aligning tools, technologies, and systems with organizational values, cultural integrity, and human-centered design.
— Community-Driven Innovation: Building sustainable ecosystems where technology empowers connection, collaboration, and growth.
— Scalable Solutions for Emerging Tech: Designing systems that retain their purpose and impact as they scale, with expertise in blockchain, AI, and Web3.

As the Managing Director of Faiā and a Fractional Chief Community Officer (CCO), I’ve partnered with startups, corporations, and governments to develop transformational solutions that bridge technology, culture, and community.

Additional Roles:
— Speaker & Writer: Sharing insights on the intersection of technology, culture, and ancient wisdom to inspire leaders to create meaningful impact and lasting legacies.
— Micropreneur Advocate: Championing small, agile teams and lean business models—especially in this AI-driven era—to help businesses thrive efficiently.

Whether you’re navigating growth challenges, integrating emerging technologies, or scaling community-driven initiatives, I bring practical strategies, cultural depth, and a systems-focused approach to every project.

Let’s connect if you’re a visionary leader ready to align technology with purpose, culture, and long-term scalability.

George Siosi Samuels

Sked Social

Senior Marketing Manager

Modern Systems

Marketing Manager - Contract

Tangoe

Manages complete digital marketing program for large B2B corporation. Manages SalesForce and Pardot lead nurturing programs, organic and paid search, organic and paid social. Responsible for account based marketing (ABM) and mobile programs in the digital space. Regularly analyzes, updates and manages all digital channels for optimization and performance progress. Build digital program from scratch, including all systems, processes and procedures. Managed email and SPAM lists, as well as other best practice areas.

Digital Marketing Manager

Dell

Responsible for running advertising campaigns for online (paid search, PPC, display), mobile, social (LinkedIn, Twitter) other digital channels. Responsible for using social and other targeting methods to produce greatest return on investment. Performs regular analysis of results optimizes campaigns based on identified KPIs. Manages content quality checked, retrieval and communicates regularly for updates and progress with corporate advertising agency. Leads the marketing automation processing, lead scoring methodology, and lead nurturing process for entire business unit.

Digital Marketing & Demand Gen Project Manager

Manages marketing projects for various Dell Services tools. Creates testing protocol, reporting and incident follow up. Provides relationship support to content managers and owners, as well as product managers. Ensures smooth delivery and deadline maintenance on all assigned projects. Manages timelines, content, and protocol for high level product marketing initiatives; including content marketing, SEO, mobile marketing and PPC (pay-per-click).

Project Program Manager

Webrageous Studios

Google Adwords Certified Professional. Responsible for managing Google Adwords, Bing search and other Pay-per-click search campaigns. Also responsible for creating, updating and managing organic search optimization. Maintains successful client relationships. Manages analytics for campaigns in order to meet and exceed metrics goals. Constantly rotates A/B testing for increased ad performance and campaign completion. Participates in client retention activities and troubleshooting. Responsible for managing a team of 4-8 contract writers for content marketing and white-hat SEO linking projects.

Marketing Manager

Wells Fargo

Responsible for managing online marketing initiatives from start through completion. Specifically tasked with third party, mobile and pay per click campaigns assets. Responsible for communicating effectively with marketing managers regarding deliverables, scope and scheduling. Responsible for monitoring scheduling and responding to schedule change dates. Successfully builds complex marketing information pages using XMetal, Documentum and Tridion software. Manages timelines, coordinates campaign and project prioritization. Provides training and feedback to program managers to ensure continual growth within the marketing department.

Online Campaign Project Manager

Millennial Media

Responsible for organizing, preparing, auditing and implementing mobile pay-per-click and pay-per-acquisition advertising campaigns. Accountable for a high degree of accuracy. Responsible for preparing and completing change requests to live campaigns. Responsible for correct implementation & upload of banner ads, rich media, video ads, landing/splash pages using proprietary company Content Management Systems. Completed successful testing and auditing of campaigns in their infancy.

Ad Campaign Traffic Coordinator

VoodooVox

Responsible for designing and implementing mobile pay-per-click and pay-per-call advertising campaigns. Sought out and collaborated with Affiliate marketing groups. Responsible for creating banners, audio and video assets. Loaded banners, landing pages, splash pages, video and rich media into various CMS systems internally, as well as used external systems for third party uploads.  Responsible for monitoring revenue and expense of campaigns and completing optimizations as needed. Processed reporting functions for all active ad campaigns. Completed daily analysis of profit and loss for each managed campaign, analyzed traffic and performed updates as needed to increase traffic, revenue and returns.

ITT Technical Institute

Conduct face-to-face interviews, telephone interviews and e-mail correspondence to prospective students to determine their educational needs, concerns and interests. Closely assist and mentor students through admissions process. Facilitate special projects, publications and activities for the School.

Student Admissions

Sprint Nextel

Achieved successful retention of customers through sales and negotiation. Created databases, spreadsheets, emails and presentation documents to support retention efforts. Handled training of new agents and sales re-training. Participated in off-site training of vendor supervisors and staff. Performed Acting Supervisor duties, including but not limited to, irate customer escalations, coaching and development and peer monitoring

Customer Service/Trainer

Leader in Strategic Marketing Magic for SaaS orgs - Paid Search + Social, Automation Expert, Demand Generation, ABM

Marketing &  Technology Leader skilled in all facets of Digital Campaign & Marketing Management, as well as Process/Lead Generation & Marketing Strategy.

Google Analytics
Pay per call/PPC - Pay Per Click (Google Adwords Certified/Bing Certified)
Account Based Marketing (ABM)
SEO/ Search Engine optimization 
Branding and campaign management 
Mobile landing page and online landing page creation/optimization
HTML, CSS & AS 3.0
Creative and copy design using Photoshop, Illustrator, and Flash
Social Media Management (Facebook, Twitter and LinkedIn Organic & Promoted Posts) 
Eloqua lead generation and automation
Eloqua Master
Pardot lead nurturing
Salesforce reporting, database cleansing and lead management 
Lead scoring, lead management process improvement projects
Project Management tools: Base Camp and At Task
Process Improvement & Process Documentation
Marin PPC Reporting/Creating and updating reports
Marketing video production, processing and revision

taplio

The Battle

George Siosi Samuels

Crystal P.

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