Faiā

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Responsibilities (B2C/B2B):
- Managing Director
- Fractional Consultant
- Sales management
- Community engagement & community development
- Marketing communications
- Leadership development
- Social networking 
- Account Management

Impact:
- Secured first phase of the National Digital Ledger project with the Government of Tuvalu, utilizing blockchain technology to create a digital nation
- Featured on Discover Magazine, Rest of World, Entrepreneur.com, Yahoo! Finance, and Business Insider
- Helped a client successfully migrate their global community over to Slack during the pandemic
- Coined the term "meta-community" for future Web3 and metaverse communities
- Created the world's first Meta-Community Micro-Accelerator

Awards:
- Excellence in Finance Leadership by FiNext Dubai

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Faiā is a culture-tech agency. One of the first in Asia-Pacific to offer community-focused blockchain services. Faiā helps brands integrate new technologies and grow adoption through the use of branded communities. Our mission is to bridge digital divides using culture and technology.

Managing Director

Bitcoin Association

Bitcoin Ambassador

[Fractional] Head of Culture & Community

GSD Global

Founder. Side-hustle. Helping solopreneurs, digital nomads, and remote workers get sh*t done.

Founder

Blockchain Governance Initiative Network

Contributing to global Decentralized Treasuries Working Group (DTWG)

Advisory Board Member

Gumroad

Angel Investor

The Pack

A productivity mastermind + community for "lone wolf" entrepreneurs & professionals

TalentGenius

[Fractional] Chief Community Officer

Government of Tuvalu

Assisting the Minister of Justice, Communications & Foreign Affairs in blockchain-related prospects, in association with Tuvalu's newly formed ICT Task Force.

National ICT Task Force 

Honā

A web3 accountability platform. Helping founders become more consistent.

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Responsibilities:
· Vision and direction (as Founder)
· UX/UI/mobile app design
· Fundraising
· Product management 

Impact: 
· Raised pre-seed round from billionaire Tim Draper
· Secured partnerships with Playform.ai, Terra.do, BitPost and Coingeek
· Recruited senior CTO who was an ex C-suite exec for a billion-dollar German company

Awards:
· Won first place in Draper U pitch fest, out of 80 global startups

Founder / Product Manager

Draper Startup House

[Fractional] Head of Community 

Fractional CCO | Blockchain AI Community | Scaling Emerging Tech Communities | 3x Founder | Public Speaker | Business Mentor

I help tech leaders, executives, and organizations unlock their next level of impact by aligning emerging technology, culture, and community-driven innovation into scalable systems that thrive long-term.

With 10+ years of experience in emerging technologies, community-building, and cultural strategy, I’ve had the privilege of advising and collaborating with global innovators, from venture-backed startups to nation-building initiatives, including helping Tuvalu lay the groundwork for becoming the world’s first digital nation.

Specializations:
— Tech-Culture Integration: Aligning tools, technologies, and systems with organizational values, cultural integrity, and human-centered design.
— Community-Driven Innovation: Building sustainable ecosystems where technology empowers connection, collaboration, and growth.
— Scalable Solutions for Emerging Tech: Designing systems that retain their purpose and impact as they scale, with expertise in blockchain, AI, and Web3.

As the Managing Director of Faiā and a Fractional Chief Community Officer (CCO), I’ve partnered with startups, corporations, and governments to develop transformational solutions that bridge technology, culture, and community.

Additional Roles:
— Speaker & Writer: Sharing insights on the intersection of technology, culture, and ancient wisdom to inspire leaders to create meaningful impact and lasting legacies.
— Micropreneur Advocate: Championing small, agile teams and lean business models—especially in this AI-driven era—to help businesses thrive efficiently.

Whether you’re navigating growth challenges, integrating emerging technologies, or scaling community-driven initiatives, I bring practical strategies, cultural depth, and a systems-focused approach to every project.

Let’s connect if you’re a visionary leader ready to align technology with purpose, culture, and long-term scalability.

George Siosi Samuels

Confidently Creative

An inspiring online space where creativity and community connect to build confidence. Join us to find fun curated content, carefully designed workshops and courses, creative challenges, and coaching sessions.
https://www.patreon.com/confidentlycreativecommunity

Leading the Content Design team for international companies such as Accenture, SEAT, Affinity Petcare, and Movistar as well as tech startups.

Some of my key responsibilities include:

-Understanding the client's needs and product visions and translating concepts into intuitive user experiences (wireframes).
- Writing, edition, and translation of interface touchpoints, landing pages, emails, and support articles.
- Designing and writing engaging customer journeys to improve onboarding, conversion, and retention.
- Performing quantitative and qualitative user and market research, managing remote and in-house user testing and workshops.

Content Designer  |  Senior UX Writer  |  UX Project Manager 

UX Writing Hub

Provide guidance, support, and expertise to help students develop their skills, gain practical experience, and succeed in their journey to becoming UX writers by providing feedback on their assignments and guiding them to navigate a career change. 
I also manage a team of student UX Writers during their real-industry projects, working as a link between companies and students and ensuring high-quality results.

Student Mentor and Industry Project Manager

MANGO

Responsible of Content Design within the UX team of the Loyalty program. My responsibilities included:

- Partnering with Product Owners, internal project stakeholders and development teams to define intuitive mobile and web design solutions that address business and user needs.
- Leading and defining content requirements and strategy.
- Writing of interface touchpoints, landing pages and support articles that best achieve business & user goals.
- Defining and copywriting of the different welcome e-mails. Support in the e-mail & sms launch communication strategy.
- Collaborating with other UX & CX teams to ensure the content strategy is effectively implemented across all the brand channels.
- Managing translations.

UX Writer - Mango likes you (Loyalty program)

ESEI International Business School Barcelona

Professor of the course "Setting up a website- The end user experience" for business, marketing communications, and hospitality master students.

Visiting Professor | Website UX

TribeScale

As part of the UX & Customer Success teams, collaborating with Marketing & Product on a daily basis. Some of my responsibilities include:

- Contributing to strategic product and user-experience decisions related to existing and new functions and features.
- Assisting in writing product feature specifications and prioritization.
- Identifying design problems and creating intuitive mobile and web design solutions that address business and user needs.
- Creation of wireframes, mockups (Sketch), and interactive prototypes (Invision & Marvel App)
- Collaborating with the development team providing guidance on implementing new designs and functionalities. 
- Designing and leading product and prototype user testing sessions.
- Writing, editing, and translating interface touchpoints, landing pages, and support articles.
- Iterative improvement of the onboarding experience with design, one-on-one, and one-to-many communication strategy.
- Ensuring smooth user registration and activation with targeted live demo sessions.

UX & Content Designer

Club Ecommerce

- Defined a Social Media growth marketing campaign and content strategy for different channels (Facebook, Twitter and LinkedIn), significantly increasing fan base.
- Developed an editorial line for Club Ecommerce blog, creating a series of interviews & guest posts with a result of increased audience and interaction with the content.
- Coordinated, copyedited and proofread content from external blog writers, ensuring a high quality final product.
- Dealt with the technological solutions partners, finding out last minute replacements or negotiating refunds when issues arose. 
- Managed relations with press agencies for optimal offline and online press coverage.
- Compiled Social Media and Web Analytics reports, for analysis and strategic planning.

Content & Marketing Communications Manager

Various Companies

As content and marketing communications manager I oversaw various projects working for clients such as HP IPG, Derby Hotels, Santa Eulalia, Bowers & Wilkins, and Softonic. Responsibilities included:

• Creation and management of Google Adwords campaigns in different languages for several markets, coordination of Yandex Direct campaigns in Russian and Baidu Paid Search in Chinese markets, increasing web traffic, and e-commerce sales.
• Website and e-commerce creation with WordPress and Prestashop.
• Designing and managing social media plan.
•Writing of SEO optimized articles and blog posts.
• Managing of high-level accounts with excellent client relationships & delivering quality
training.

Content & Marketing Communications Management

Anthropics Technology Ltd

- Provided high quality customer support for software users in cooperation with developers.
- Kept records of customer queries, analyzed common trends and underlying issues.
- Tested and helped in the development of new software versions and functionalities.

Customer Support Agent and Office Manager

Content Design | UX Project Management | Career & Creativity Mentor and Workshop Facilitator | Author

Hello! I’m Hana, a senior Content Designer, UX Project Manager, and mentor with over 15 years of experience in the digital landscape.

My career has led me to work in startup environments and with global companies such as Accenture, Mango, Movistar, Affinity Petcare, and SEAT.

As a UXer, I focus on the full product design cycle, from initial research to wireframing and user testing, while creating and managing effective UI copy.

I specialize in improving user onboarding processes, designing information architecture, crafting engaging copy, and delivering effective training to ensure our products succeed in the market.

I'm also committed to mentorship, guiding content designers and creative professionals to grow their careers. That's why I founded Confidently Creative, an online community dedicated to the professional growth of creative minds.

I'm excited to hear about your project, no matter the size, and explore how we can collaborate to create something inspiring together.

If you're looking to build or improve your digital product or accelerate your career, let's talk!

Portfolio: https://talkerist.com/
Community: https://www.patreon.com/ConfidentlyCreativeCommunity

Specialties: UX Writing, Content Design, Product Design, Usability, Web UX, App UX, e-mail Outreach, UX Research, User Testing, Communication, Editing, Writing, Translation, Account Management, Customer Success, Mentoring.

UX & Design Tools: Figma,Miro,  Sketch, Invision, Jira

CX Tools: Intercom, Google Analytics, Mailchimp

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