Helping your customers to care & convert | Senior Creative Copywriter | Get a free 20-min copy audit👇

I used to forget the best ideas the moment a call ended.

As a Copywriter, I need to remember stuff. Who knew? I work on 20 things a day from brand voice to campaign ideas to making sure our emails don’t sound like they were written by a bot.

But honestly, like most creative creatures, I spend a lot of time in calls and I've got an awful memory (not a great combo). I’d leave a meeting full of ideas… and forget half of them by lunch.

Now, Fyxer is the one to:

1. Record my meetings
2. Note everything down
3. Draft a follow-up email afterwards (and draft all my other emails too tbf)

So I can actually concentrate on meetings without having to think about noting anything down.

It's ridiculously helpful for customer interviews and briefing calls. Especially because you can ask the transcript questions to find the bits you need.

If you’re a copywriter or creative juggling multiple projects and a to-do list longer than your forearm, I'd recommend using Fyxer. 

(And if you ever want to chat ideas, creativity, or why I think most AI copy still sounds like wet cardboard, drop me a message.)

Guy Thornbury-Phillips

The best tube ad I've seen.

I literally thought it was a typo.

I was rushing to catch my train home from Euston when I noticed the weird spelling.

In true copywriter fashion, I stared at it for longer than most...

Until I looked down and literally said out loud "holy shit".

That's the first time I've seen a brand takeover the actual tube signs.

Let alone in January when most of my mates are "taking a break" from drinking.

Props to the creative team who came up with that idea.

Anyone seen this done before?

Copywriters & creatives will get mentally flabby if we don't put some brakes on asap.

Hear me out.

ChatGeepety, Claude, and many other AI tools are great for getting stuff done, faster - especially life admin (my categorised weekly shop would blow the Romans' minds).

But if we outsource thinking to AI every day, here's what I believe is happening:

- Your expertise erodes
- Creative brain gets flabby
- Average becomes acceptable
- Acceptable becomes the norm

I noticed it in my own brain last year. Thinking without AI feels slower after I've over-used AI.

And that's terrifying.
Anyone else feeling that?

(If you're like "Nah mate, my brain's all cushty" you can stop reading because it's obviously a me problem).

Your brain's a muscle after all. Imagine using a forklift to lift every weight at the gym.

Sure, you’d record some mad results on MyFitnessPal, but you’d be weak as shit.

So I'm proposing 2 rules on AI to protect my precious gooey brain:

Rule 1.) Only use AI for closed questions > That includes facts, summaries, and checking stuff.

Example: 
When's the deadline for Self Assessment?

Rule 2.) Open questions are a no-no for AI. That includes fresh-out-the-box strategy, original ideas, and opinions.

Example:
What would make this campaign genuinely unforgettable?

Because if you let AI do the reps that make you great, don’t be surprised when you wake up average.

Let's protect our precious gooey brains from going flabby 🧠 

Hope it helps x

Copywriter confession: Orange rhymes with door hinge in the right Northern accent. Oh, and Fyxer's rebranded.

I remember having "what if" lunchtime chats with Lucy last April, throwing around half-formed thoughts about what Fyxer could become.

Today, that thinking finally has a home.

Huge credit to Red Antler for helping turn a lot of thinking, debating, obsessing, and Slack threads into the best Fyxer yet.

The email assistant that turns your inbox into your competitive advantage.

Also, finally meeting Rohan in the flesh confirmed what I suspected... some people are just unfairly good at this stuff.

Fyxer is here to help you get ahead of your emails. Not just through them.

(FYI we'll be banging that drum for years to come)

This is the best Fyxer yet.

Sharper drafts that sound like you. Smarter labels for your inbox. Team scheduling for meetings, removing the back-and-forth. Oh, and a new look inspired by the simple ways people bring order to chaos in their everyday lives.

No one calls for help anymore.

Calling your Mum because your boiler says 'low pressure' and you desperately need a warm shower.
Calling your Uncle because he's weirdly obsessed with Ford Fiesta engines.
Calling your mate because they're more dab-handed at DIY than you.

Instead, you can just Google it. 
Or AI it... is that a verb? Sounds weird.

It would be a real shame to lose those moments of support from our friends and family.

I bet they would love it if you called them for help more often.

This is mainly a reminder to myself but if you resonate with this, let's call for help more often.

I'll start.

I'm going to call my Mum at lunch because our boiler literally did say 'low pressure' this morning and there was no hot water and I panicked and left the house in a stink and showered at work.

I hope she knows what to do 🤞

Otherwise I will have to Google it. Soz Mum x

Kraken Copywriter

Creative Copywriting Partner to brands and founders across the globe, including Loop Earplugs, F1 Arcade, Sage Accounting, Huel, EE, Knight Frank, Cotswold Outdoor and beyond. 

Check out my portfolio (linked above) and find 40+ recommendations from past clients and collaborators below.

Freelance Senior Copywriter

F1® Arcade

Hired on a freelance basis to support the marketing team across different channels (CRM, performance, socials, website, OOH) and refine the F1 Arcade tone of voice. Crafted key messaging for evergreen and seasonal campaigns, as well as for the launch of new locations in the UK and US.
 
Video scripts, performance ads, website copywriting, outdoor advertising (UK/US), landing pages, Email/CRM copywriting, social media creative and more.

Loop Earplugs

Responsible for all aspects of copywriting on the Shopify site to drive sales and growth. Supporting the wider Studio Team with creative messaging for evergreen marketing campaigns, product launches, performance marketing and more. find work examples in my portfolio (link above).

Freelance Copywriter

ActionCOACH Chester

Sales & Marketing Manager

the SOLICITORS group

Business Development Executive

Experienced Freelance Copywriter helping brands say it like they mean it. 

Trusted by startups and big brands alike:

→ Loop Earplugs
→ Sage Accounting
→ Pret-A-Manger
→ Cotswold Outdoor
→ SIXT Car Rental
→ Knight Frank
→ Currys
→ EE

DM me to discuss a project! 👋

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"Cain did an incredible job re-voicing our brand. It's night and day to what we had before."
– Matthew Kitchen, CEO & Founder @ Vinny

"Cain's copy helped us achieve our biggest financial win to date (+2M launch)."
– Mark Walsh, Founder @ Embodiment Unlimited

"Took my client's conversions from 0.04% to 0.98% – I highly recommend him."
– Emma Glover, Founder @ Victress Social

 "Cain’s copy really hit the nail on the head for us. We were blown away.”
– Oliver Lie, Founder @ Homebound

Cain was brilliant when re-writing our web copy. He’s also just a really great guy.”
– Amy Gleave, Marketing Manager @ Dawn Creative

Cain is a fantastic support to our team. Reliable, fast and most importantly – creative.”
- Kerry Taylor, Chief Marketing Officer @ F1 Arcade

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