Helping your customers to care & convert | Senior Creative Copywriter | Get a free 20-min copy audit👇

I used to forget the best ideas the moment a call ended.

As a Copywriter, I need to remember stuff. Who knew? I work on 20 things a day from brand voice to campaign ideas to making sure our emails don’t sound like they were written by a bot.

But honestly, like most creative creatures, I spend a lot of time in calls and I've got an awful memory (not a great combo). I’d leave a meeting full of ideas… and forget half of them by lunch.

Now, Fyxer is the one to:

1. Record my meetings
2. Note everything down
3. Draft a follow-up email afterwards (and draft all my other emails too tbf)

So I can actually concentrate on meetings without having to think about noting anything down.

It's ridiculously helpful for customer interviews and briefing calls. Especially because you can ask the transcript questions to find the bits you need.

If you’re a copywriter or creative juggling multiple projects and a to-do list longer than your forearm, I'd recommend using Fyxer. 

(And if you ever want to chat ideas, creativity, or why I think most AI copy still sounds like wet cardboard, drop me a message.)

Guy Thornbury-Phillips

The best tube ad I've seen.

I literally thought it was a typo.

I was rushing to catch my train home from Euston when I noticed the weird spelling.

In true copywriter fashion, I stared at it for longer than most...

Until I looked down and literally said out loud "holy shit".

That's the first time I've seen a brand takeover the actual tube signs.

Let alone in January when most of my mates are "taking a break" from drinking.

Props to the creative team who came up with that idea.

Anyone seen this done before?

Copywriters & creatives will get mentally flabby if we don't put some brakes on asap.

Hear me out.

ChatGeepety, Claude, and many other AI tools are great for getting stuff done, faster - especially life admin (my categorised weekly shop would blow the Romans' minds).

But if we outsource thinking to AI every day, here's what I believe is happening:

- Your expertise erodes
- Creative brain gets flabby
- Average becomes acceptable
- Acceptable becomes the norm

I noticed it in my own brain last year. Thinking without AI feels slower after I've over-used AI.

And that's terrifying.
Anyone else feeling that?

(If you're like "Nah mate, my brain's all cushty" you can stop reading because it's obviously a me problem).

Your brain's a muscle after all. Imagine using a forklift to lift every weight at the gym.

Sure, you’d record some mad results on MyFitnessPal, but you’d be weak as shit.

So I'm proposing 2 rules on AI to protect my precious gooey brain:

Rule 1.) Only use AI for closed questions > That includes facts, summaries, and checking stuff.

Example: 
When's the deadline for Self Assessment?

Rule 2.) Open questions are a no-no for AI. That includes fresh-out-the-box strategy, original ideas, and opinions.

Example:
What would make this campaign genuinely unforgettable?

Because if you let AI do the reps that make you great, don’t be surprised when you wake up average.

Let's protect our precious gooey brains from going flabby 🧠 

Hope it helps x

Copywriter confession: Orange rhymes with door hinge in the right Northern accent. Oh, and Fyxer's rebranded.

I remember having "what if" lunchtime chats with Lucy last April, throwing around half-formed thoughts about what Fyxer could become.

Today, that thinking finally has a home.

Huge credit to Red Antler for helping turn a lot of thinking, debating, obsessing, and Slack threads into the best Fyxer yet.

The email assistant that turns your inbox into your competitive advantage.

Also, finally meeting Rohan in the flesh confirmed what I suspected... some people are just unfairly good at this stuff.

Fyxer is here to help you get ahead of your emails. Not just through them.

(FYI we'll be banging that drum for years to come)

This is the best Fyxer yet.

Sharper drafts that sound like you. Smarter labels for your inbox. Team scheduling for meetings, removing the back-and-forth. Oh, and a new look inspired by the simple ways people bring order to chaos in their everyday lives.

No one calls for help anymore.

Calling your Mum because your boiler says 'low pressure' and you desperately need a warm shower.
Calling your Uncle because he's weirdly obsessed with Ford Fiesta engines.
Calling your mate because they're more dab-handed at DIY than you.

Instead, you can just Google it. 
Or AI it... is that a verb? Sounds weird.

It would be a real shame to lose those moments of support from our friends and family.

I bet they would love it if you called them for help more often.

This is mainly a reminder to myself but if you resonate with this, let's call for help more often.

I'll start.

I'm going to call my Mum at lunch because our boiler literally did say 'low pressure' this morning and there was no hot water and I panicked and left the house in a stink and showered at work.

I hope she knows what to do 🤞

Otherwise I will have to Google it. Soz Mum x

The Advertisement Company

This is what I do here as Creative Strategist for Performance Marketing - 

- In short, it starts with understanding what brand & clients wants. 

- Next, it's time to do some sneaky competitor research. I check out what other brands are up to - what kind of ads they're running, the angles they take, their copy, and even the designs they're using.

- Then, coming up with our own concepts for Facebook ads of brands we are working with. 

- After conceptualising the ads, I write copy for it. ( fav part ) 

- Lastly, I team up with our awesome designer to make these ads look visually stunning. I throw in my creative thinking to make sure they're eye-catching and super appealing.


Bass Bass Abhi itna hi hai! ( Mai toh thak gyi bhaishahab.JPEG)

Facebook Ads Copywriter & Creative Strategist

CaterNinja.com

Social Media Strategist

Curlin.Official (Backed by 100x.vc)

Ads Copywriter & Strategist

 Evoragreens 

Performance Marketing Copywriter 

Tiggle

I love this brand so much! (no kidding!). I wanted to work with them for the longest time, and after shooting Anuva, the Founder of Tiggle, an email, she loved my pitch! 

So, finally, I got the chance to collaborate with them. Yayyy!

Here's how it all went down:

- First, I took the time to understand Tiggle's brand tone and communication. ( even before pitching )

- Then, I used to get on a meet with Anuva to discuss the requirements for the week. Our brainstorming sessions were amazinggg!! 

a) Crafting  social media copy
b) Composing email content in my way since she trusted me & wanted to experiment
c) Brainstorming Facebook ad copy

Once I created the copy, Anuva approved it, After that, it was handed over to Nishat, our talented designer to make everything look stunning.

And boom! This way, we used to create top-notch copy to grow the brand. 

It was such an amazing experience working with Tiggle.

Content & Ads Strategist

BigBrandTheory

Content Strategist &  Copywriter

ThePahadiStory

Helped them creating Social media copy, promotional Email copy, WhatsApp broadcast copy and much more.

Copywriter

CosIQ

Social Media Marketer

Freelance Self-Employed

Freelance Copywriter

Currently trying to not run from the chaos, embrace it and make it work | COPYWRITER | SOCIAL MEDIA MARKETER |

( need to update it a bit, will get it done by EOD - End of December, maybe? )


Namaste ji, namaste!!

Please read till the end and you'll know why and how I can help you become a KILLER BRAND on social media.

Well, you must be aware of the power of social media. It can literally change your life if used correctly.

I REPEAT IF USED CORRECTLY.


If you want to grow your social media to achieve different goals. Whether it's to build your personal brand or business, you need organic marketing.

Lemme tell you would only achieve your goals if you're able to build trust with your audience and position yourself as an expert. 💯

You need to give them tons of free content so that they start trusting you and when you launch your paid offers, they buy from you.



How could you make this happen ❓ 

✨Through organic marketing.

Organic marketing depends 90% on content and you know what, I know how to create a BOMB content strategy so that you audience know, trust and like you. 

You need to turn your cold leads to warm and warm leads to hot.

When these hot leads trust you, they buy from you. 💯



Why should you work with me❓

Everyone can put out random content and hope to grow on social media but that's now how it works.

You need to know how to create an effective content strategy and this parts is the hardest part. ( Not lying!)

Your girl is efficient at creating BOMB content strategy to help you achieve your goals.


For reaching your target audience and building your online presence, you need content. Obviously, content should be interesting, relevant, and compelling.

It is not enough to create awareness, you also need to hook them and get them to take action, and that is EXACTLY what a copywriter does.


Aap convince ho gye ya mai oor bolu❓😎

Now, let me tell you a bit about my services - 

1) Social Media Marketing ( Instagram,Linkedin & Twitter)
2) Strategy calls for social media
3) Content Creation
4) Social Media Copywriting

We'll definitely rock together! 

If you feel you need my help, reach out to me at muskan945singh@gmail.com or simply drop me a text on LinkedIn.📩

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Guy Thornbury-Phillips

Muskan Singh

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The Battle

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Muskan Singh

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Engagements

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