Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

Reckitt

Focused on helping leadership advance the value creation agenda by aligning technology usage with commercial strategies, embedding analytics initiatives, and partnering with senior stakeholders and cross-functional teams to unlock data-driven growth at scale.

Adoption Strategy Lead - Consumer Data 

Challenge the status quo to accelerate Reckitt's journey in data driven marketing.

•	Led cross-functional teams to transform the organization’s consumer data usage by cultivating a data-driven culture focused on test-and-learn strategies.
•	Crafted value-driven consumer data strategies and simplified complex data processes, leading to increased adoption across teams. 
•	Enabled transformational changes in campaign planning while ensuring compliance with industry regulations, driving more efficient and effective data utilization.
•	Led the successful pilot of a CRM program for a non-DTC brand and transitioned the program into BAU, where it continues to deliver results.
•	Optimised customer journeys for data collection and value exchange on website,.

1st Party Data Assets Manager 

Trust3.0

As a board member I played a pivotal role in shaping the organization's strategy and operational frameworks. My focus was on fostering collaboration among stakeholders, promoting ethical standards in data usage, and driving continuous improvement to enhance the charity's impact in the digital space.

Member Board of Trustees

Fetchmyorder

Led the set-up of all digital channels and communication strategies focusing on driving system efficiency and enhancing overall business growth.

•	Directed the redesign and re-platforming of the company website, aligning digital channels with strategic growth goals and enhancing user experience.
•	Led the setup and continuous optimization of PPC and display advertising campaigns, driving lead generation and improving marketing efficiency.
•	Supported the implementation of the Consumer Data Platform (HubSpot), defining key CRM journeys and ensuring integration with company systems to optimize data utilization.

Growth Marketing Consultant 

Amplify

Lead the end-to-end development and implementation of the CRM system, collaborating with cross-functional teams to optimise system integrations and improve data utilisation.

•	Worked closely with the CEO, and Marketing Director to align the CRM programme with the company's data-driven strategy.
•	Established business KPIs and developed reporting systems to measure the success of marketing initiatives, driving continuous improvements and strategy alignment.
•	Defined key CRM user journeys and led the creation of automated workflows and email strategies, ensuring seamless communication across app and portal platforms.

Growth Marketing Consultant

Mark Warner

Served as the Product Owner for the Mark Warner website and all digital platforms, leading the development and strategy to align digital platforms with the company’s strategic goals.

•	Planned and managed a £500k digital marketing budget, delivering increase in online performance and bookings 
•	Manage the set-up of new sales channels for the business using OTAs and set up strategies to boost sales performance through these channels. 
•	Directed the end-to-end delivery of a wider project portfolio including redesign the company’s website and the career portal, set up the new mobile app.

Website and Digital Manager

Cosmos Tours

Responsible for the planning, management and delivery of multiple websites to improve the customer experience and support the global commercial needs.

•	Project managed the delivery of a wider project portfolio including a new ‘manage my booking’ solution, new product APIs, server migration, live chat. 
•	Ensured compliance with new GDPR regulations by partnering with legal and development teams to implement proper data storage and usage practices across all systems.
•	Oversaw the onboarding of a new web agency, defining an agile development framework to maximize ROI and continuously improve the website. 
•	Partnered with local and global teams to define market imperative requirements, translate these in user stories to be delivered as part of the website re-platforming projects.
•	Led the delivery of user testing and optimisation roadmaps; achieved 50% data capture increase, 85% uplift in entries to checkout page, 30% calls uplift.

Digital and Ecommerce Manager

Carnival UK

Manage all website content projects from content prioritisation, planning and briefing to development and publication. 

Defined the website test framework for Cunard and P&O Cruises to facilitate the prioritisation process and lead the strategy for the development and implementation of test. 

Work with the content and CRM teams to identify key online segments and set up tests to optimise the email customer journey.

Lead the planning and delivery of the annual product launches on the brand websites (UK, AUS, US) ensuring an end-to-end online customer journey. Take a customer-centric approach when developing new landing pages to enable a high user engagement leading to conversion.

Project managed the content migration of the brand website for UK, AUS and US and launched the new website IA, navigation and homepage design liaising with the development agency to ensure all SEO requirements are met. 

Create and own the weekly digital marketing report for senior leaders and utilise data analysis skills to evaluate website and acquisition channels performance, provide insights and recommendations to improve the user journeys.

Digital Executive - Content and Customer Experience

P&O Cruises

Use the website Content Management System to update content, imagery and create bespoke marketing pages or other content on the website.

Ensure that website content is optimized for SEO

Organise and fulfil all aspects of email creation and distribution using a third-party email-marketing tool.

Provide accurate and timely reporting and analysis of all pertinent email marketing statistics.

Plan, manage and grow the brand’s social presence, including Facebook, Twitter, YouTube, blog and Community forum.

Digital Marketing Assistant

regs4ships Ltd

Define the brand guidelines and ensure that all marketing materials do no deviate from the established

Manage small project-based budgets to develop online marketing campaigns. Liaise with designers, media and publishers to produce materials of visual impact and launch advertising campaigns.

Copywriting of articles, newsletters, press releases and marketing materials for each product reflecting key messages and benefits.

Develop email campaigns to inform customers of new products or services and create full report on their performance.

Marketing Executive

Adulmec

Internet media company that provides websites, software solutions, interactive platforms and online advertising.

During my time in Adulmed i developed customized business application forms allowing companies to create their profile on company-owned online business guides. Acting as first point of contact with clients i was promoting company’s services in developing websites.

Account Manager

An experienced, self-motivated and commercially minded marketer, with a proven focus on online customer experience. Skilled in managing multiple projects simultaneously, problem solving and applying analytics data to create products that support the business goals and improve the online user journey.

taplio

The Battle

Guilherme Altieri do Amaral

Adriana Dumitrache

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