Transforming businesses through strategic technology leadership and data-driven innovation. As a CIO, CDO and Technology Executive with over 15 years of global experience, I partner with CEOs, General Managers and boards to unlock growth, drive operational excellence, and build sustainable competitive advantage in the digital economy. My approach combines technical expertise with a strategic business mindset, enabling organizations to navigate complex transformations while delivering measurable outcomes. 

What I Bring to the Table: Throughout my career, I have led large-scale digital transformation initiatives that have generated over $200+ million in revenue impact and driven significant operational efficiencies across multinational organizations. At Agthia Group PJSC, I spearheaded the development of a comprehensive digital ecosystem that transformed how the company engages with over 150,000 customers annually, resulting in 2M AED in incremental retention value and a 4.5 out of 5.0 user satisfaction score (up from 1.8). At Reckitt, I led a global digital transformation program with a 7M+ GBP budget, creating 56 new positions across 8 digital hubs and driving a 30% improvement in media ROI through data-driven optimization.

My Leadership Philosophy: I believe that technology is not an end in itself, but a powerful enabler of business strategy. My leadership style is collaborative and empowering, focused on building high-performing teams that combine technical excellence with customer-first thinking. I am passionate about creating a culture of innovation where data drives decisions, experimentation is encouraged, and continuous improvement is embedded in the organizational DNA.

Commitment to the Middle East: Having lived and worked in the UAE for years, I have developed a deep appreciation for the unique opportunities and challenges of the Middle Eastern market. The region's ambition to become a global hub for AI, digital innovation, and sustainable growth aligns perfectly with my own vision for the future of technology leadership. I am committed to contributing to this transformation and building long-term value for organizations that are shaping the future of the region.

Core Competencies: Digital Transformation Strategy | AI & Machine Learning | Data Analytics & Business Intelligence | Ecommerce & D2C Growth | Performance Marketing | Change Management | Stakeholder Engagement | P&L Management | Team Building & Leadership

As a strategic technology leader who can translate vision into execution, I always welcome the opportunity to connect.

Guilherme Altieri do Amaral

What distinguishes Elyes ElAir as a Technology and Digital Leader is his unique combination of exceptional customer engagement skills and consistent delivery of concrete, tangible results.

Visionary technology leader with a proven track record of driving digital transformation across diverse industries including transportation, engineering, rail, healthcare, and banking. Adept at leading global teams to deliver complex, large-scale projects that significantly boost revenue and reduce costs. 

He achieves this through:
•	Aligning technology strategies with business objectives
•	Fostering innovation and digital transformation
•	Managing strategic partnerships, vendor relationships and customer engagement
•	Excelling in Portfolio Management & Project Management
•	Optimizing P&L through innovative solutions and cost management
•	Implementing effective technology governance frameworks

Through effective collaboration among businesses, clients, and partners in large and global corporations such as WSP, Alstom, Canadian National Railway, and National Bank of Canada, he successfully delivered cutting-edge digital capabilities. These innovations transformed business models and processes, enabling revenue growth and operational cost optimization.

Recipient of the 2024 Global Digital Catalyst Award in UAE, recognizing outstanding digital leadership and commitment to leveraging emerging technologies such as AI and automation. 

Recently, appointed member of the Harvard Business Review Advisory Council in August 2024, actively contributing to global discourse on cutting-edge management and leadership trends through engagement with pioneering research.

Elyes Elair

Someone once asked me:
“Would you rather have a friend become your business partner, or a business partner become your friend?" 

The answer… sorry friends… is the latter.

Yesterday's catch‑up with Vekaz Hadzic, project manager at Bloomteq and partner in delivering the Influency platform, reminded me exactly why.

We talked about Dubai, Bosnia, and of course project management and delivery excellence – but what really stayed with me was a moment from our early days working together.

The first time Vezak raised a serious risk and issue, it was not an easy conversation.

What stood out was:
1️⃣ The clarity in explaining the problem and its impact
2️⃣ The courage to raise it early, not hide it
3️⃣ The ability to propose options and solutions, balancing realism and innovation
4️⃣ And, last but not least, delivering on what was promised

That is where real #trust is built. 

Today, our relationship is stronger than ever – built on trust and friendship.

Great seeing you in Dubai 🇦🇪, Vekaz.
Next time: Bosnia 🇧🇦.

taplio

The Battle

Guilherme Altieri do Amaral

Elyes Elair

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taplio

The Battle

Guilherme Altieri do Amaral

Elyes Elair

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elyes Elair's LinkedIn Performance

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Performance ScoreElyes Elair's LinkedIn Performance