Agthia Group PJSC

Digital & Technology Business Partner for all BU Presidents and Head of D&T Commercial for Agthia (ADQ).

In my first year, I have established a strong partnership with the Water, Snacks and Agri business units, enabling brands such as Al Ain Water and Zadina to set up and execute their digital transformation strategy.

Main achievements include:
- Recruitment of new teams, including 7+ new roles from scratch, to enable Digital Marketing and Ecommerce (Direct to Consumer (D2C/DTC), Bricks & Clicks, Quick-Commerce etc.) technical and business delivery to work cross business units
- Launch of a new operating model for the Al Ain Water delivery business in the UAE, positively impacting more than 80,000 users yearly, enabling new KPIs (e.g. via Google Analytics, Microsoft Clarity) to measured and discussed, cross-functionally for the first time ever. As a result, we have enabled pre-emptive customer compensation policies across call center agents, better process for handling whatsapp messages reducing waiting time from average 45+ min to <10 min, tracking water delivery "on time" and action plans to improve these and other leading and lagging KPIs
- Improvements and launch of a new omni-channel app and website, with multiple enhancements including live wallet balance updates (vs. up to 3 days before), new live subscription confirmation (vs. up to 3 days before), product detail pages loading time reduced from 9 seconds to 1 second, launch of Apple Pay (now accounts for 60% of payments via apple devices), completely re-designed user interface focused on customer experience and conversion optimization (resulting in +4% checkout success rate, and more
- Launch of ecommerce operating model for Agrivita App, giving the BU the data needed to start optimizing the app, used by thousands of Emirati farmers
- Zadina.ae D2C ecommerce operating model, driving +32% organic traffic, +11% search ranking and +22% sales
- Launch of Zadina brand on Amazon, Instashop, Deliveroo and Careem

Sr. Director Digital & Technology - Commercial Head

Clube Bora Fazer

Embaixador do Clube Bora Fazer em Dubai. Uma plataforma dedicada ao compartilhamento de conhecimento, de brasileiros para brasileiros, sem fins lucrativos, encabeçada pelo fantástico Fernando Seabra. Saiba mais em www.clubeborafazer.com.br

Embaixador / Ambassador Clube Bora Fazer

AIR (Advanced Inhalation Rituals) / Al Fakher

• Created an ecommerce channel from zero, worth 2MM USD+ within 9 months
• Launched social media account for OOKA and acquired 35,000 followers in 6 weeks, 60,000 in 4 months organically on Instagram, making it the main source of traffic and conversion for OOKA.com
• Defined Digital Marketing and Ecommerce strategy including organic and paid Social Media, Influencer and Affiliate Marketing programs and CRM Email Marketing automated journeys for Al Fakher and other 2 brands to enable B2C and B2B businesses worth 150MMUSD+ / year
• Created team from scratch: Social Media, Ecommerce, Customer Service and more.
• Outlined SEO and Consumer Journey optimization strategy and operating model
to launch OOKA D2C website in Mar’23

Head of Digital Marketing & Ecommerce AMEA

Worked directly for the General Manager Ecommerce, on a 50MMUSD business.
• Established a new operating model across warehousing, picking and packing, customer service, sales, digital marketing and more areas.
• Implemented and operationalized a completely new technology stack (Magento, Plytix, Hubspot, Klaviyo, Yotpo and more).
• Delivered a smooth transition, with ZERO losses in sales due to the program, SEO rankings back to top 10 within 2 weeks and 40% of conversion going through automated CRM email program.

Head of Ecommerce Digital Transformation USA

Reckitt

• Led Global Digital Transformation program for Media, Marketing and Ecommerce, controlling a budget of 7+ MMGBP / year
• Led the creation, operationalization and governance of the program’s 4 pillars: Category Levers, Hygiene Levers, Organization Enablers, Digital & Data Enablers with Global CMO Hygiene, Chief Digital Officer Hygiene and CIO Hygiene, as well as 24+ Country General Managers, Marketing and IT Directors
• Insourced / Created 56 FTE positions across 8 digital media hubs we created in USA, UK, Brazil, Mexico, India, Poland, Malaysia and UAE
• Partnered with the Boston Consulting Group (BCG), Google, Mighty Hive, Publicis, Omnicom and Artefact and other top firms to deliver the program
• Executed 100+ digital media tests, which positive results were scaled up geographically, driving media ROI up by 30%
• Leveraged machine learning to create scalable audience segmentation (Auto-ML such as H2O / DataRobot). Custom audiences are pushed to Facebook, DV360 and Amazon, delivering up to 200% incremental sales.
• Used machine learning to deliver a fit-for-purpose solution to measure media performance, with less dependancy on external measurement (e.g. Nielsen MMX / MMM, BCG Marketing Catalyst).

Global Head Digital Transformation

• Accountable for E2E IT services in the Hygiene business unit, including offices, plants and distribution center sites
• Started a partnership that launched a pioneer data & analytics program in the region, sponsored by myself, Marketing and Sales directors.
Achievements Summary:
- Positioned Mexico as a global innovator with data & analytics: Used Machine Learning to increase Vanish’s and Lysol’s gross margin by 2%+ and analyzed supply chain, trade spend and net sales data to propose an indirect channel transformation that reduced logistic costs by 5%+;
- Re-designed the IT and business organizations and strategy to stabilize operations with a newly implemented SAP ERP (ECC);
- Strengthened IT participation and equity across business areas (Business relevance of IT grew from 3.2 to 4.5, out of 5.0 as per other areas' directors);
- Created a talent pipeline and exported 2 key IT talents to Brazil – biggest LATAM market at Reckitt, and eventually Europe.

IT Head / CIO Mexico and Central America (CAMEX) - Hygiene and Home

Created Data & Analytics team’s capability and operating model from scratch, managing 5 people in the team
• Drove team’s priorities to be in line with Sales Directors and LATAM CEO
• Delivered 50MMGBP in actionable insights to Hygiene and Health business units using Knime, Power BI, POS data and down the trade sell-through data
• Received “Gamechangers” Award in the category “Partnership”

Head of Data & Analytics LATAM

Procter & Gamble

• Defined and executed service strategy with Data Availability of 99%+ and Data Quality of 98%+
• Strengthened sales reporting services by creating service automations on Knime and training different functions to do the same, saving 3+ FTE worth of time across IT, supply chain and sales

LATAM POS Data Service Delivery Manager

• Promoted from Intern to Coordinator and then manager within 2.5 years
• Chosen to lead a 1MMUSD outsourcing project in Cincinnati for 6 months at P&G Headquarters and then manage its service delivery delivering 450K+ USD savings.
• Awarded “Power of You” Gold Award for top performance 
• Acquired P&G certifications: Project Manager, Vendor Manager and others

North & Latin America EDI Service Delivery Manager

Windsor Idiomas

English teacher for advanced level students.

English Teacher

Foursys

First experience working with IT, programming COBOL for bank institutions.

Programmer

WIZARD IDIOMAS

English teacher for students of all levels.

I enable CEOs and General Managers to deliver their objectives while modernizing their teams and operations via Digital Transformation, with a positive and relationship-oriented approach.

I am a Digital Transformation, Digital Marketing and Ecommerce professional with technology and engineering background, a born leader and communicator, lover of people development and enthusiast of customer-centered attitude.

I have worked as project, program and service manager for IT, digital media, supply, sales, marketing and other area-related deliverables. I loved my time working as a CIO and how we transformed the IT team's perception in Mexico and Central America with delightful service experience to employees leveraging basic IT services so we could drive an innovation agenda focused on data analytics and how insights can transform decision making.

I bring experience leading grand scale global digital transformation programs and I can make technology teams speak "business" for I have been in sales and digital marketing jobs myself.

Guilherme Altieri do Amaral

PMI Islamabad Pakistan Chapter

Vice President – Professional Development and Events

Techaccess Pakistan

Executive Manager Projects / PMO Head

•	Governing and monitoring a diverse portfolio of projects & Programs, specifically focusing on the organization's ongoing consulting projects & Programs in the Banking sector. Coordinating with various internal functional teams to ensure programs/projects to achieve program Objectives.
•	Devising comprehensive communication plans to manage stakeholder expectations impacted by the programs/projects. This skillful approach ensured project compliance and maintained scope management with customers, effectively preventing scope creep. 
•	Assessing and determining critical resource needs for projects, effectively managing the resources of the program/project. Monitoring vendor performance during project implementation. 
•	Evaluation of project scope and prioritized business objectives. This involved facilitating and participating in governance forums to secure stakeholder and recipient agreements, demonstrating robust stakeholder management capabilities. 
•	Exhibiting the ability to manage dependencies from other projects, adjusting plans as necessary to maintain timelines and ensure the success of the program/project. This demonstrates my proactive approach to tracking and managing all risks, issues, and dependencies related to the program or project.

Senior Project Manager / Head of PMO

Ora-Tech Systems

•	Managed the Portfolio for Ed-tech and handled Digital Transformation Programs fulfilling Program Objective ad targets
•	Successfully led the governance and monitoring of a major digital transformation program for a large organization, leveraging all tools, resources, and processes to deliver on time and within budget. This effort exhibited strong adherence to PMO processes including change management, risk & issue management, and resource management.
•	Exhibited mastery in program planning by developing and maintaining project plans. Regularly reviewed Business Cases Documents and kept close tabs on the budget throughout the project duration, ensuring value metrics were continuously tracked.
•	Participated in daily and weekly project meetings formulated by individual projects, Component Managers and work streams, consolidating all materials as required by the Portfolio Head.
•	Proactively tracked and managed all risks, issues and dependencies related to the ERP program, ensuring smooth data migration and integration for a user base of 2.6 million and over 44 million records.
•	Embedded quality management throughout the program lifecycle by establishing robust issue resolution, change control, and risk management strategies. Constructively challenged decisions and timelines to ensure timely delivery, ensuring a true record of the completed project documentation was available upon project completion.
•	Led and mentored a cross-functional team of 20+ professionals from three distinct companies, managing multiple third parties, and demonstrating excellent stakeholder management capabilities. Collaborative efforts resulted in the successful delivery of a ground-breaking digital transformation project in the region.

•	Successfully Concluded Digital Transformation program of the organization, replacing a 40-year-old legacy system and modernizing the organization's operations.

Senior Project Manager

LMKT

Successfully Delivered major project for IT and infrastructure & Software, contributed to Company’s over all annual revenue for 58%
Successfully managed team, organized, planned and reviewed IT project operations and policies. Implemented and suggested multiple technical methodologies to improve and increase productivity and operational performance 
Established and designed road maps and communication strategies for projects. Calculated cost and budget while aligning SOPs to reduce cost of project. Executed technology to check work flow and provided technical support 
Assured project progress, schedules and quality as per client’s demand. Maintained relations with clients and contractors while managing team, monitoring performance and reporting directly to senior management
Received award for best employee of quarter in 3rd quarter after being nominated twice consecutively

Interactive Group Of Companies

Spearheaded full-cycle project management for IT infrastructure and software development initiatives, aligning cross-functional teams, resources, and priorities to ensure timely and successful delivery.
Assessed technical risks and effectively prevented a potential wastage cost of PKR 10 million, while overseeing a project that generated PKR 74 million in revenue.
Utilized agile methodologies to optimize project efficiency, proactively managed risks, and maintained transparent communication channels with stakeholders and executive leadership for seamless collaboration.
Conducted comprehensive post-project evaluations to identify performance metrics, lessons learned, and opportunities for continuous improvement to enhance future project planning and execution.
Collaborated with cross-functional teams, including software developers, infrastructure engineers, and business stakeholders to define project requirements, set priorities, and establish success metrics.

Project Manager

Steered multiple IT infrastructure and software development projects as Assistant Manager, leveraging technical expertise and project management skills to drive successful outcomes and meet client expectations.
Fostered collaboration among diverse project teams, ensuring seamless coordination and effective resource allocation, while employing agile methodologies to adapt to evolving requirements and consistently deliver high-quality solutions.

Assistant Manager - Projects

Telenor

BSS & Transmission Engineer - Implementation

Huawei

BSS Engineer - SWAP & O&M

IMIC (Pvt.) Limited

BTS Engineer

TCS Pvt Ltd

Responsible for Complete Faisalabad Area (including 5 District) Data processing and maintaining of database and exchange server in the area for largest courier company in Pakistan
Preparation of Reports based on Shipment data of the company

Data processing Officer

Senior Project & Program Manager | 20 Years in IT, Banking & ERP | Expert in Digital Transformation & Infrastructure Deployment | PMP, Scrum & ITIL V4 Certified

A dynamic Project and Program Management leader with   Aprox 2 decades of experience, I specialize in IT, banking, and ERP initiatives. My experience spans IT infrastructure deployment, software development, and digital transformation, with a notable accomplishment of managing Oracle’s Southeast Asia's largest ERP deployment Program with a budget exceeding $  10 million. This feat underscores my capability to handle high-impact projects while adeptly navigating complex stakeholder scenarios.

As a PMP, Scrum, and ITIL V4, certified leader, I've consistently demonstrated an innate ability to collaborate with senior stakeholders with my exceptional people management skills. I ensure that projects not only meet but exceed expectations in terms of timeliness, scope, and budget. My expertise is rooted in leading transformative digital projects, optimizing IT infrastructure, and seamlessly integrating ERP systems with diverse third-party solutions. 

I am committed to leveraging technology to drive business growth, particularly in transformative digital projects, IT infrastructure optimization, and ERP system integrations. My approach is rooted in meticulous attention to detail, adaptability, and a commitment to refining project management methodologies. I pride myself on my proficiency in cost estimation, requirement analysis, performance optimization, and IT infrastructure management, ensuring tailored solutions for each unique project.

My passion lies in harnessing technology to drive business growth, and I'm continually inspired by opportunities to innovate and elevate operational efficiency in sectors like transportation, aviation, and banking. With a proven track record in leading cross-functional teams and delivering results that propel the business forward, I am poised to embrace challenges and contribute to the success of organizations.
Beyond technical expertise, my communication skills have been pivotal in fostering collaboration among diverse stakeholder groups, ensuring seamless project conclusions. As a solutions-driven professional, I employ time and team management strategies to enhance operational performance and profitability. Eager to bring my expertise to innovative companies in Dubai, I'm poised to embrace challenges and contribute to the success of forward-thinking organizations in the region.


Specialties:
Project Analysis
IT Infrastructure Deployment
ERP Project & Program Management
Digital Transformation
Schedule, Risk & Budget Management
Project Status Reporting
Contract & Contractor Management
Administrative & Interpersonal Skills

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Guilherme Altieri do Amaral

Ishtiaq Khurshid - PgMP® PMP®

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