Agthia Group PJSC

Digital & Technology Business Partner for all BU Presidents and Head of D&T Commercial for Agthia (ADQ).

In my first year, I have established a strong partnership with the Water, Snacks and Agri business units, enabling brands such as Al Ain Water and Zadina to set up and execute their digital transformation strategy.

Main achievements include:
- Recruitment of new teams, including 7+ new roles from scratch, to enable Digital Marketing and Ecommerce (Direct to Consumer (D2C/DTC), Bricks & Clicks, Quick-Commerce etc.) technical and business delivery to work cross business units
- Launch of a new operating model for the Al Ain Water delivery business in the UAE, positively impacting more than 80,000 users yearly, enabling new KPIs (e.g. via Google Analytics, Microsoft Clarity) to measured and discussed, cross-functionally for the first time ever. As a result, we have enabled pre-emptive customer compensation policies across call center agents, better process for handling whatsapp messages reducing waiting time from average 45+ min to <10 min, tracking water delivery "on time" and action plans to improve these and other leading and lagging KPIs
- Improvements and launch of a new omni-channel app and website, with multiple enhancements including live wallet balance updates (vs. up to 3 days before), new live subscription confirmation (vs. up to 3 days before), product detail pages loading time reduced from 9 seconds to 1 second, launch of Apple Pay (now accounts for 60% of payments via apple devices), completely re-designed user interface focused on customer experience and conversion optimization (resulting in +4% checkout success rate, and more
- Launch of ecommerce operating model for Agrivita App, giving the BU the data needed to start optimizing the app, used by thousands of Emirati farmers
- Zadina.ae D2C ecommerce operating model, driving +32% organic traffic, +11% search ranking and +22% sales
- Launch of Zadina brand on Amazon, Instashop, Deliveroo and Careem

Sr. Director Digital & Technology - Commercial Head

Clube Bora Fazer

Embaixador do Clube Bora Fazer em Dubai. Uma plataforma dedicada ao compartilhamento de conhecimento, de brasileiros para brasileiros, sem fins lucrativos, encabeçada pelo fantástico Fernando Seabra. Saiba mais em www.clubeborafazer.com.br

Embaixador / Ambassador Clube Bora Fazer

AIR (Advanced Inhalation Rituals) / Al Fakher

• Created an ecommerce channel from zero, worth 2MM USD+ within 9 months
• Launched social media account for OOKA and acquired 35,000 followers in 6 weeks, 60,000 in 4 months organically on Instagram, making it the main source of traffic and conversion for OOKA.com
• Defined Digital Marketing and Ecommerce strategy including organic and paid Social Media, Influencer and Affiliate Marketing programs and CRM Email Marketing automated journeys for Al Fakher and other 2 brands to enable B2C and B2B businesses worth 150MMUSD+ / year
• Created team from scratch: Social Media, Ecommerce, Customer Service and more.
• Outlined SEO and Consumer Journey optimization strategy and operating model
to launch OOKA D2C website in Mar’23

Head of Digital Marketing & Ecommerce AMEA

Worked directly for the General Manager Ecommerce, on a 50MMUSD business.
• Established a new operating model across warehousing, picking and packing, customer service, sales, digital marketing and more areas.
• Implemented and operationalized a completely new technology stack (Magento, Plytix, Hubspot, Klaviyo, Yotpo and more).
• Delivered a smooth transition, with ZERO losses in sales due to the program, SEO rankings back to top 10 within 2 weeks and 40% of conversion going through automated CRM email program.

Head of Ecommerce Digital Transformation USA

Reckitt

• Led Global Digital Transformation program for Media, Marketing and Ecommerce, controlling a budget of 7+ MMGBP / year
• Led the creation, operationalization and governance of the program’s 4 pillars: Category Levers, Hygiene Levers, Organization Enablers, Digital & Data Enablers with Global CMO Hygiene, Chief Digital Officer Hygiene and CIO Hygiene, as well as 24+ Country General Managers, Marketing and IT Directors
• Insourced / Created 56 FTE positions across 8 digital media hubs we created in USA, UK, Brazil, Mexico, India, Poland, Malaysia and UAE
• Partnered with the Boston Consulting Group (BCG), Google, Mighty Hive, Publicis, Omnicom and Artefact and other top firms to deliver the program
• Executed 100+ digital media tests, which positive results were scaled up geographically, driving media ROI up by 30%
• Leveraged machine learning to create scalable audience segmentation (Auto-ML such as H2O / DataRobot). Custom audiences are pushed to Facebook, DV360 and Amazon, delivering up to 200% incremental sales.
• Used machine learning to deliver a fit-for-purpose solution to measure media performance, with less dependancy on external measurement (e.g. Nielsen MMX / MMM, BCG Marketing Catalyst).

Global Head Digital Transformation

• Accountable for E2E IT services in the Hygiene business unit, including offices, plants and distribution center sites
• Started a partnership that launched a pioneer data & analytics program in the region, sponsored by myself, Marketing and Sales directors.
Achievements Summary:
- Positioned Mexico as a global innovator with data & analytics: Used Machine Learning to increase Vanish’s and Lysol’s gross margin by 2%+ and analyzed supply chain, trade spend and net sales data to propose an indirect channel transformation that reduced logistic costs by 5%+;
- Re-designed the IT and business organizations and strategy to stabilize operations with a newly implemented SAP ERP (ECC);
- Strengthened IT participation and equity across business areas (Business relevance of IT grew from 3.2 to 4.5, out of 5.0 as per other areas' directors);
- Created a talent pipeline and exported 2 key IT talents to Brazil – biggest LATAM market at Reckitt, and eventually Europe.

IT Head / CIO Mexico and Central America (CAMEX) - Hygiene and Home

Created Data & Analytics team’s capability and operating model from scratch, managing 5 people in the team
• Drove team’s priorities to be in line with Sales Directors and LATAM CEO
• Delivered 50MMGBP in actionable insights to Hygiene and Health business units using Knime, Power BI, POS data and down the trade sell-through data
• Received “Gamechangers” Award in the category “Partnership”

Head of Data & Analytics LATAM

Procter & Gamble

• Defined and executed service strategy with Data Availability of 99%+ and Data Quality of 98%+
• Strengthened sales reporting services by creating service automations on Knime and training different functions to do the same, saving 3+ FTE worth of time across IT, supply chain and sales

LATAM POS Data Service Delivery Manager

• Promoted from Intern to Coordinator and then manager within 2.5 years
• Chosen to lead a 1MMUSD outsourcing project in Cincinnati for 6 months at P&G Headquarters and then manage its service delivery delivering 450K+ USD savings.
• Awarded “Power of You” Gold Award for top performance 
• Acquired P&G certifications: Project Manager, Vendor Manager and others

North & Latin America EDI Service Delivery Manager

Windsor Idiomas

English teacher for advanced level students.

English Teacher

Foursys

First experience working with IT, programming COBOL for bank institutions.

Programmer

WIZARD IDIOMAS

English teacher for students of all levels.

I enable CEOs and General Managers to deliver their objectives while modernizing their teams and operations via Digital Transformation, with a positive and relationship-oriented approach.

I am a Digital Transformation, Digital Marketing and Ecommerce professional with technology and engineering background, a born leader and communicator, lover of people development and enthusiast of customer-centered attitude.

I have worked as project, program and service manager for IT, digital media, supply, sales, marketing and other area-related deliverables. I loved my time working as a CIO and how we transformed the IT team's perception in Mexico and Central America with delightful service experience to employees leveraging basic IT services so we could drive an innovation agenda focused on data analytics and how insights can transform decision making.

I bring experience leading grand scale global digital transformation programs and I can make technology teams speak "business" for I have been in sales and digital marketing jobs myself.

Guilherme Altieri do Amaral

Code Synergy

Leading Code Synergy with a focus on innovation, strategic growth, and technological transformation. Responsible for defining and implementing the company’s vision, aligning best practices in technology and business to deliver cutting-edge solutions to the market. Operating with a collaborative and visionary approach, fostering the adoption of emerging technologies and guiding teams to achieve operational excellence and market impact.

Responsável por liderar a equipe de tecnologia da informação e comunicações, desenvolvendo e implementando estratégias inovadoras que alinhem as necessidades tecnológicas da empresa com os objetivos de negócios. Atuando com estreita colaboração com outros departamentos a fim de garantir a eficiência operacional e a segurança das infraestruturas de TI, além de promover a inovação e o uso de tecnologias emergentes.

Chefe de ICT (Tecnologia da Informação e Comunicações)

30 Posts

30 Posts é uma MarTech, ou seja, uma startup de tecnologia de marketing.

O 30 Posts surge como a solução de criação de marketing de conteúdo para social media que integra inteligência artificial, automações e experts para criar 30 posts completos, com design, headline, legenda e hashtags para o assinante postar em todas as suas redes sociais.

Assim o assinante ativa sua conta, responde algumas perguntas e pronto! Recebe 30 Posts completos.

Com isso resolvemos as 3 dores de quem sabe que precisa estar presente e ativo todos os dias na internet: tempo, conhecimento e custo.

30 Posts é a base do marketing de conteúdo para qualquer perfil e segmento. Tanto que já alcançamos mais de 700 pedidos em 8 países, em menos de 1 ano de MVP.

É o básico (muito) bem feito.

Head de Tecnologia e Inovação

F1RST Tecnologia

•	Coordenação de projetos e pessoas para Canais Digitais PJ e da Global Cards (ODIN > PLARD).
	•	Responsável por todo ciclo de vida do projeto, desde sua concepção, montagem do time, validação de solução técnica, relatórios para gestão diretiva e executiva e controle financeiro. 
	•	Responsável por montar times para construção e desenvolvimento do projeto ODIN (PLARD) que deu origem a plataforma de processamento de cartões do Santander.
	•	Responsável por gerar indicadores de performance dos times e de utilização dos recursos do projeto.

It Lead

Stefanini

•	Gerente de projetos atuando com grandes players do mercado (CIELO, BancoVotorantim, Tribanco).
	•	Responsável por todo ciclo de vida do projeto, desde sua concepção, proposta, montagem do time, relatórios para gestão diretiva e executiva e controle financeiro. 
	•	Responsável por montar times para construção de aplicativos bancários com a plataforma proprietária Bank in a Box.
	•	Responsável por gerar indicadores de performance dos times e de utilização dos recursos do projeto.

Gerente de projetos

Integrando a a equipe de desenvolvimento da frente de ARV (antecipação de recebiveis) para o cliente Cielo. Responsável pela organização e distribuição das atividades para equipe, controle de entregas com cliente, elaboração do plano de homologação e acompanhamento de implantações junto a equipe. Acompanhamento de toda estruturação do sistema BoB qual realizará todas as operações de cartões do cliente, integrando reuniões estratégicas com equipe do cliente, onde a participação na definição da solução tem surtido bons efeitos para a entrega final do projeto. A equipe atua com as tecnologias JAVA 1.7, JSF, EJB e injeção de dependências com Spring.

Líder de projetos

BM&FBOVESPA agora é B3

Responsável por desenhar, e validar arquitetura de soluções internas em .Net e Java.

System Architect

Banco Votorantim

Responsável pelo direcionamento dos sistemas de produção da BV Sistemas na area de veículos.
Análise, direcionamento, abertura de GMUD e acompanhamento de sistemas da Produção.

analista de sistemas Senior

Responsável pela integração dos sistemas baseados em JAVA - J2EE Web com o sistema Mainframe CICS/IMS/DB2.

Analista Lider

Ogeda It Solutions

Na função de analista líder para implantação do novo portal de serviços para o cliente Qualicorp.Coordenei a fábrica contratada pelo cliente em Belo Horizonte atuando diretamente com a equipe, utilizando sempre as melhores práticas (PMBOK), realizando implantações em teste e inicio de homologação.

Analista de Sistemas

Sonda Procwork

Atuei como Free-Lancer para projetos da área de cambio, sendo responsavel pelo desenvolvimento de novas telas e transações diretamente como o MainFrame CICS.

analista free lancer

Stefanini Brasil

Atuei como analista desenvolvedor para projetos novos e manutenções em sistemas do Banco Bradesco S.A., No desenvolvimento de vários projetos dentre eles o destaque na alocação dentro do cliente Banco Bradesco no departamento de Internet Banking, tento o primeiro contato com coordenação de projetos, equipe de desenvolvimento (in loco e externa), executando funções de PMO, reestruturando processos e controles de escopo e prazo otimizando o tempo de homologação, resultando em melhor utilização dos recursos.
Planejei e conduzi o desenvolvimento de novos projetos, e de manutenção, sendo responsável por todas as etapas dos projetos desde a análise de ponto de função (APF) até a homologação final do projeto.

Analista

With over 24 years of experience in technology, including 12 years as a systems developer and 12 years as a project manager, I have extensive experience in payment methods, cards, and digital channels, managing projects and teams to deliver innovative solutions in the financial market.

Currently, I am the Head of Technology at 30 Posts and Code Synergy, where I focus my efforts on developing innovative solutions using Artificial Intelligence (AI), collaborating to ensure both companies advance together in market innovation.

I hold a degree in Data Processing and am currently pursuing an MBA in Project Management at UNINOVE. I have certifications in DevOps, Scrum, and Lifelong Learning. I am passionate about management and people, and my goal is to help my teams navigate their careers and achieve better productivity, promoting continuous improvement and gradual performance enhancement.

I see myself as a dynamic, creative professional committed to delivering value to clients and organizations. My skills include executive and directive management, project development, building high-performance teams, agile methodologies, project financial management, CMMI, IT governance, business, and functional analysis.

My technical knowledge includes Java, Python, Node, JavaScript, databases (Sybase, SQL Server, PostgreSQL), application servers, containers, and cloud (AWS).

My mission is to integrate technology and marketing to create innovative solutions that drive the success of our clients and the growth of Code Synergy and 30 Posts.

taplio

The Battle

Guilherme Altieri do Amaral

Jean Pires

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