McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

LEGO House

Leading PR and communications for LEGO House, the ultimate LEGO experience. Driving global media relations, storytelling, and press initiatives to showcase the magic of play and creativity at the Home of the Brick.

PR & Communications Lead

Razer Inc.

Directing the development, execution, and measurement of the Product PR strategy for all Razer products globally.

Global Product PR Lead

OPPO

Directed all product and corporate communication for OPPO Find X Series, Reno Series, & Premium IOT devices in the Asia Pacific region, encompassing markets such as Malaysia, Singapore, Thailand, Indonesia, Vietnam, Taiwan, Laos, Cambodia, Hong Kong, and the Philippines.

- Developed and executed launch and momentum campaigns that met HQ and local market objectives, as well as identified key opportunities to implement locally.
- Proactively cultivated and sustained solid relationships with key APAC media, maximizing organic coverage and securing spokesperson interviews.
- Single-handedly kickstarted the OPPO APAC Content Hub producing consumer-centric Product Feature Commercials for Reno4 and Reno5 Series to drive engagement and brand awareness.

APAC PR Lead, Product

Huawei Technologies

My responsibilities revolved around India spokesperson roles, and extended over Huawei Honor India PR, Social Media, Product Marketing, Campaign Management, and new local Fan Community- Honor Club. 

- For 2018, I focused on the development, improvement, & execution of the Product Marketing and PR strategy for Huawei Honor smartphones in India, along with creating and improving relationships between Huawei/Honor India and key press, analysts, bloggers, YouTubers, and influencers in the industry. 

- Led marketing & PR initiatives and sustenance for India product launches including the Honor 10, Honor Play, Honor 9 Lite, and Honor 8X.

- As an Honor India spokesperson, I presented the product keynote at our India launch of Honor 9N, and Honor Play.

- In 2019, I also focused on structuring and improving the Honor Club India community, growing our fan community from just 60,000 registered users in March 2018 to over 8,70,000 users by July 2019. 
This included a complete restructuring of Honor Club online content planning, offline fan events, partnerships and community contests.

- I also directly oversaw social media efforts for Honor India & Honor Club India accounts, with a focus on Instagram, growing our brand new account (instagram.com/HonorClubIndia) from zero to over 87,000 followers organically in just six months.

Senior Marketing Lead (Huawei Mobile / Honor)

Xiaomi Technology

Xiaomi India Founding team member #25 & First India PR team hire

Responsible for the development, execution, and measurement of the Product PR strategy for Xiaomi's devices in the Indian subcontinent and global PR. Creating successful communication solutions for product launches, & building & managing relationships with key press, analysts, bloggers, YouTubers, & influencers. 

For 2015-2016 my responsibilities extended to execution of the product marketing, social media, & PR for Xiaomi India comprising of corporate, consumer, business and CSR communication. In addition, I led both corporate, as well as product PR efforts & was the project manager for the launch of Xiaomi's 'Make in India' efforts, at Vizag, India.

Built social properties for Xiaomi India including :-
Instagram - Instagram.com/XiaomiIndia 
Youtube channel - YouTube.com/MiIndiaOfficial

For 2016,  my responsibilities revolved around Product PR initiatives & sustenance for India device launches such as the Redmi Note 3, Redmi 3S, Mi 5, Mi Max, & Mi Air Purifier 2. I contributed to global efforts for Xiaomi at Mobile World Congress 2016, & Global PR efforts for the China launch of Mi MIX.

In 2017, my responsibilities revolved around Product PR initiatives & sustenance for India device launches including the Redmi Note 4, Redmi 4A, Redmi 4, Redmi Y1 , Mi Max 2, Mi MIX 2, Redmi Y1, Redmi Y1 Lite, Redmi 5A, & Mi Router 3C, along with accessories like the Mi ANC headphones.

The highlight of my year, was leading product PR efforts for the global launch of Mi A1, the best of Xiaomi and Google coming together, reigniting the Android One program. 
I also attended CES 2017 in Las Vegas to support global media efforts for Xiaomi at our booth, contributed to the China launch of Mi 6, & MIX 2, & assisted with the Malaysia launch of Mi A1 in Kuala Lumpur.

In 2018, my responsibilities revolved around the Redmi Note 5 & Redmi Note 5 Pro, as well as the first global launch of Mi TV (including Mi TV 55, 43 & 32).

Product PR Lead

YouTube

Content creator, including video production, marketing, brand development, advertising revenue, and search engine optimization.

I was one of the first Tech YouTubers in the world, with my top videos crossing over 2.3Million views. 

As such, though I was based in Asia, I was connected to all of the top tech brands globally, to receive press materials and seeding units to review, as well as attended multiple launch conferences worldwide, including speaking opportunities as a Tech KOL.

Channel: http://youtube.com/ClintonJeff

YouTube Creator

UnleashThePhones.com

Literally one of the first tech bloggers in the world.

As sole Executive Editor, I was in charge of all editorial decisions and press relations for the website. This included managing a multi-cultural team of 8 editors across Australia, Singapore, London, New York, New Delhi, and Mumbai.

I also had to handle all IT and technical issue management for the website.

Events:-
Forum Nokia Developer Conference 2009
CES 2011
SXSW 2011
CommunicAsia 2011
Intel AppUp Elements Conference 2011 in Seattle
Adobe MAX 2011 in Los Angeles
Nokia World 2011 (Nokia Lumia Launch) in London
IFA 2011 in Berlin
Mobile World Congress 2012 in Barcelona
Nokia World 2012 in Berlin
IFA 2012 in Berlin
Mobile World Congress 2013 in Barcelona
Nokia World 2013 in Abu Dhabi
CES 2015 in Las Vegas
Mobile World Congress 2015 in Barcelona

Global Launches:-
Sony Xperia Play Launch in Singapore (June 2011)
Symbian Belle Launch (Nokia 700, 701, 600 Launch) in Hong Kong (August 2011)
HTC Desire SV Launch in Singapore (November 2012)
Nokia Lumia 925 Launch in London (May 2013)
Qualcomm Snapdragon 800 series Launch in San Francisco (June 2013)
Nokia Lumia 1020 Launch in New York City (July 2013)
Nokia House HQ visit in Finland (August 2013)
HTC One Max Launch in Singapore (October 2013)
HTC One M8 Launch in New York City (April 2014)
HTC Butterfly Launch in Tokyo (August 2014)

Global Launches in India:-
Nokia Asha Launch in New Delhi (May 2013)
Nokia X Launch (March 2014)
Moto E Launch (May 2014)
Android One Launch by Google (October 2014)
Xiaomi Mi 4I Launch (March 2015)

After rebranding ZOMGitsCJ.com to UnleashThePhones.com, I oversaw and directed our drive forward under our new avatar.

Executive Edtior and Founder

Nokia Conversations

At their prime, I contributed a handful of guest articles to Nokia Conversations, covering how-to guides and topics related to how your smartphone can contribute to your everyday routine and improve it. Topics were centered around their Symbian smartphones, and later their Lumia smartphones.

Note: "Nokia Conversations" (http://conversations.Nokia.com) rebranded over to "Lumia Conversations", after the Microsoft acquisition. It now exists absorbed into the Microsoft Devices Blog.

Contributing Guest Editor

Bloggers' Mind

Headed all social media efforts for Team Nokia, Team Yahoo, and worked with Airtel, Tata Docomo, and various other technology brands.
My work extended across coming up with social media campaigns across Orkut, Facebook, and Twitter, as well as blogger engagement campaigns including both online and offline engagement events.

Head of Consumer Strategy

Darlamack.com

As a contributor to Darlamack.com, I was incharge of all Nokia, N-Gage and Symbian Game content.

Contributing Editor

Clinton Jeff is a highly experienced PR executive with a sterling track record in multi-country marketing & communications. As an ENFJ giver personality type, he believes that the most meaningful way to succeed, is to also help others succeed.

- With his experience in journalism, he is an effective marketing professional who has developed & fostered direct relationships with key and top-tier media globally. He has impressively delivered quality work over his tenure with different companies while working with diverse stakeholders. 
- He is apt at following current events, anticipating upcoming trends and seamlessly working the brand into current news cycles.
- As a strategic & functional team leader, he has vast experience in planning, developing and implementing impactful corporate communications strategies and campaigns, across APAC, US, and EMEA markets.

taplio

The Battle

Guillaume Huin

Clinton Jeff

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