McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

Dani Sayag 🎧

Pentera

Head of Social Media & Community

Syte

Head of Social Media

ZoecialMedia

Social Media & Digital Marketing Manager

Surf Media

Kenes Group

Social Media & Community Manager

Hey, I’m Dani, a social media and digital marketing strategist with over a decade of experience turning brands into connections that matter. From scaling social media channels to building thriving online communities, I specialize in blending strategy, creativity, and data to drive real results.

Some wins I’m proud of:
- Boosting followers by 77% and engagement by 84% in just one year.
- Launching campaigns that improved ROAS by 40% and cut CPC by 30%.
- Growing customer communities that reached 40% of users through newsletters and webinars.
- Collaborating with influencers to increase brand mentions by 40%.
- Developing strategies that brought in 30% more website traffic.

Along the way, I founded a 400-member community to support social media managers, volunteered to teach marketing basics to newcomers, and shared industry insights on my Vanity Metrics Podcast. Between mentoring teams and creating scroll-stopping campaigns, I love giving back to the social media world that’s given me so much and helping others level up while I do it.

Want to talk strategy or chat about all things social media? Let’s connect!

Head of Social Media and Community

taplio

The Battle

Guillaume Huin

Dani Sayag 🎧

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?