McDonald's

Senior Director of Marketing

Social Media Director - Brand Content and Engagement @McDonald's US

Head of Social Media @McDonald's US

Senior Marketing Communications Manager - Brand, Social Media, Family, Partnerships

MISSIONS
- Marketing Calendar Planning YOY – kids offer, family positioning, sport alliances and KOL corporate commitments on family 
- Communication (ATL/BTL) strategy – promotion and image (up to 20 TV copies and web campaign per year)
- Partnership identification to fuel growth
- E-marketing, CRM, SEM, SOM and social media scope

RESULTS
- 5 years in a row of positive sales – since 2011
- Improvement of all key brand and appreciation items
- Top 5 worldwide performers on the family business within McDonald's system

Marketing Manager - Family Business & Sport Partnerships

- Happy Meal Calendar planning and product development – food/premium/packaging
- TV/WEB/OOH campaigns – 14 per year

Marketing Product Manager - Family Business

Checking new memes everyday is a part of my job. Yes.


Guillaume Huin

The Knockturnal

Ideates, writes, and edits highly engaging stories for the publication. Interviews talent, including Disney-Pixar’s Inside Out 2 director Kelsey Mann, fashion icon Patricia Field, TV writer-showrunner-producer Meredith Scardino, and actors Ryan Reynolds and Bobby Moynihan.


Produced content for influencer campaigns, working with clients including: Disney-Pixar • Tyler the Creator’s GOLF WANG • American Express • Blue Jacket Fashion Show • Mingle Mocktails • Geena Davis Institute • New Jersey Hospital Association • iJoy • Choose: New Jersey.

Freelance Writer and Social Media Creator

Geena Davis Institute on Gender in Media

Curates, writes, and publishes the Geena Davis Institute’s weekly email newsletter, "Must-See News." Measures, analyzes, and reports data on engagement, growth, and other metrics. Grew open rate by 60%. Stays on top of news and trends in diversity, equity, and inclusion in media, including film, television, advertising, video games, and more.

Marketing Coordinator

@magicallyjulia

Brainstorms and produces photo/video content on Instagram, TikTok, and Threads. Identifies and tracks trends, and taps into humor within niche interests and online communities (specifically, Disney, pop culture, and theme park fandoms.)  

Track record of employing strategic approaches to posting content, tailored to the preferences of platform algorithms, to increase key metrics, including engagement, likes, shares, and follows, including growing like count by 1900% over four years. Grew following organically 534% over a three-year period. 

Facilitates community management across various platforms, including answering comments and messages (leveraging the established tone and personality of each brand), and monitoring audience sentiment.

Produced content for influencer campaigns, working with clients including: BaubleBar • Disney-Pixar • Mingle Mocktails • Geena Davis Institute • New Jersey Hospital Association • iJoy • Choose: New Jersey.

Social Media Creator/Strategist - @magicallyjulia

The Daily Beast

Freelance Contributing Writer

ZinBin

Wrote and edited creative copy for promotional newsletters and push notifications for ZinBin, social media app for pop culture fans.

Freelance Copywriter

Disney Store

Cast Member

Tata Consumer Products / Eight O'Clock Coffee

Creative Specialist (Freelance)

Mitchell Martin Inc.

Assisting with tasks pertaining to marketing, social media, and digital content.
Managing several Twitter accounts under the MMI brand to improve brand engagement on the platform aligned and creates content aligned with corporate goals. • Contributing ideas for social media posts and blog posts. • Managing social media content calendars. • Assisting with other marketing tasks when needed.

Marketing Assistant

FanSided

Freelance Contributing Writer - Culturess (Entertainment & Pop Culture)

BuzzFeed

Contributed an evergreen travel piece​ to Buzzfeed’s “Bring Me!” brand (with a pop culture lens) which accumulated over 150,000 views globally.

Educator turned passionate Social Media Coordinator and writer. Seeking opportunities where I can flex my creative skills and cause chaos. Movies are my love language.

💌: hello@juliamazzawriter.com

taplio

The Battle

Guillaume Huin

Julia Mazza

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